Setting Anti-Shiny-Object Goals

Long term success means a resilient business and resilience comes from diversifying how you can make money so that if one drops the others catch it.

The only thing more certain (and immediate) that death and taxes is change. And yet we always seem to be surprised when it happens and scrambling to adapt.

No matter how focused your goals are, if your implementation isn't just as focused, you'll waste time, money and energy.

Even smart goals can be silly when you set to many of them. Select fewer squirrel-proof goals and focus in one them to get further faster.

Reviewing your financials should be more that than the revenue goals you set in the past. Understanding the drivers of your financials will help you make better strategic decisions for the future.

Whether you like systems or think you hate them, you're using them day in and day out in your life and in your business so you might as well make them the most helpful systems you can.

A successful team is measured not only by their performance or hitting of goals and targets but in the way they did it.

We spend a lot of time working out how to market to people who might one day pay us. We need to spend at least as much time understanding how the people who have paid us experience those offers.

It's not enough to evaluate your current offers on their profitability alone. That only show us if they work externally. We need to consider if they work internally as well.

If you're the same leader you were at the end of last year you might need to try something new. As your business evolves, you, its leader, need to evolve as well.