Ep 78: Neil Shoney

Chiropractic care isn't just for humans! Dr. Ray Foxworth welcomes Dr. Rachel Wendt, Executive Director of the Kentucky Association of Chiropractors, to explore the evolving world of animal chiropractic. Drawing from her experience working on legislation in Colorado and Kentucky, Rachel explains how state laws differ, what certification involves, and why collaboration with veterinarians matters. They also discuss liability, education requirements, professional advocacy, and the growing interest in animal chiropractic. Whether you're considering additional training or simply curious about this area of the profession, discover the opportunities, challenges, and important questions shaping its future.

What happens when life forces you to step away from the practice you've worked so hard to build? Dr. Ruth Mannschreck joins Dr. Ray Foxworth to share how a family crisis transformed her approach to practice management. Drawing on her dentistry experience, she shares practical strategies chiropractors can use to hire for soft skills, build effective onboarding systems, develop employees, and create a culture that retains high-performing team members. Discover why cross-training, meaningful growth conversations, and turning core values into everyday behaviors can help create a stronger practice that doesn't depend on its owner for everything.

Are your Facebook and Google ads actually bringing patients into your practice—or just generating clicks? Ad strategist Neil Shoney joins Kristi Hudson on Chirosphere to break down smarter chiropractic advertising, from choosing the right offer and platform to retargeting, video, ad budgets, and campaign optimization. Learn which metrics matter, why high-intent traffic can make a difference, and how to connect your marketing investment to real patient acquisition and long-term practice growth.

Chiropractic may be facing one of its biggest opportunities to influence American healthcare. Brandon Hoffman joins Dr. Ray Foxworth to discuss the MAHA Chiropractic Hub, progress on Medicare policy, expanding access to care, and the growing importance of professional unity. They also explore how chiropractors can get involved in advocacy and help strengthen the profession's voice for the future.

What separates thriving chiropractic practices from those that struggle? Dr. Ray Foxworth sits down with Dr. Corey Malnikof, founder of Palmer Care Group and author of The $4 Sandwich, to discuss the leadership principles behind building exceptional teams and sustainable practices. From company culture and hiring to KPIs, mindset, and developing future leaders, this conversation offers practical strategies to strengthen your team, improve performance, and create long-term practice success.

In Part Two, Dr. Dennis Short and Dr. Ray Foxworth turn to the business and leadership challenges that keep many chiropractors from thriving. They discuss pricing, profitability, student debt, coaching, and why understanding the business side of practice is essential for long-term success. Dr. Short also shares candid lessons from costly mistakes and explains why humility, accountability, and resilience matter just as much as ambition.

What separates a knowledgeable chiropractor from one who builds lasting patient relationships and a thriving practice? In Part One of this Chirosphere conversation, Dr. Dennis Short joins Dr. Ray Foxworth to discuss why communication, social skills, and human connection are just as important as clinical knowledge in building a successful chiropractic practice. They explore how technology and AI are changing patient interactions—and why chiropractors who listen, connect, and build trust may become even more valuable. This episode is a timely reminder that patients may forget your grades, but they will remember how you made them feel.

As demand for chiropractic care continues to grow, how can the profession prepare the next generation of doctors? In this episode, Dr. Ray Foxworth welcomes Dr. Craig Little, President and CEO of the Council on Chiropractic Education, for a thoughtful discussion on chiropractic education, accreditation, workforce challenges, and innovation. Together, they explore competency-based education, evolving regulatory requirements, technology's role in learning, and what it will take to strengthen the profession for the future. Whether you're a chiropractor, educator, student, or industry leader, this episode offers valuable insight into where chiropractic education—and the profession—is headed.

What if the biggest challenge in healthcare isn't getting patients to start care—but helping them stay engaged long enough to achieve the best outcomes? In this episode of Chirosphere, Dr. Ray Foxworth welcomes Dr. Jay Greenstein for a forward-thinking conversation on Remote Therapeutic Monitoring (RTM), artificial intelligence, and behavioral science. Together, they explore how innovative technology can improve patient adherence, strengthen doctor-patient relationships, increase retention, and create new opportunities for practice growth. If you're looking for practical strategies to improve patient outcomes while preparing your practice for the future, this episode is one you won't want to miss.

In this episode of Chirosphere, Dr. Ray Foxworth has an engaging conversation with chiropractic leader and ChiroSecure founder, Dr. Stu Hoffman. With decades of experience protecting chiropractors and advocating for the profession, Dr. Hoffman shares insights on today's biggest practice risks, malpractice trends, board complaints, and the importance of maintaining strong patient relationships. He also reflects on chiropractic legacy, professional advocacy, and why supporting organizations that advance the profession matters now more than ever. Whether you're a seasoned practitioner or just beginning your journey, this episode offers practical wisdom, leadership lessons, and inspiration for helping shape the future of chiropractic.