EP808 - Luke Hessler on Digital PR/Personal Branding

In this episode of Chasing the Insights, I talk to Justin Brennan.  Justin talks to us about real estate investing as an entrepreneur. Justin Brennan serves as the CEO of The Brennan Pohle Group, a premier private real estate firm specializing in the acquisition and development of apartment complexes across the United States. With a portfolio encompassing 1200+ units and assets totaling $185M+, Justin and his dedicated team are steadfastly working towards expanding their holdings to 10,000+ units and $1 billion in assets in the coming years. A Pepperdine University Finance graduate with an MBA and MSRE from Univ. San Diego, Justin is licensed as a general contractor and real estate broker. His career spans from title insurance to land development and asset management during the 2008 financial crisis. A dedicated philanthropist, he supports Tunnels to Towers, the Seal Future Foundation, and St. Jude Hospital. Justin enjoys kiteboarding, water sports, digital marketing, and travel. You can connect with Justin here: Website: https://multifamilyschooled.com/ Instagram: https://www.instagram.com/officialjustinbrennan/ YouTube: https://www.youtube.com/@JustinBrennan

In this episode of Chasing the Insights, I talk to Jerry Dale.  Jerry talks to us about Business, what real success looks like. Jerry Dale is an author, preacher, and consultant who equips ministries, recovery programs, and small businesses to tell redemptive stories with clarity. He teaches homiletics, mentors men in the Men of Nehemiah program, lectures at global conferences, and develops courses and webinars that champion holistic discipleship and strategic excellence. Jerry's path reads like a modern-day Damascus-Road story, traversing the glare of marquee lights to the glow of the pulpit. Raised in Oklahoma and moved to Dallas, he cut his professional teeth in the music industry, rising to become Regional Marketing Director for Sony Music's Southwest region. From launching radio campaigns to orchestrating arena tours, he honed an instinct for amplifying voices and shaping culture. Yet as the beat of late-night studios faded, another stage beckoned. Dale stepped into the world of adult entertainment, ultimately serving as Executive Producer of the Adult Entertainment Awards. The role delivered prestige and profitability—yet it left him profoundly empty. A decade surrounded by fame without fulfillment drove him to the brink, confronting questions no spotlight could answer. His turning point arrived when the gospel he had long ignored shattered the silence of success. Gripped by the grace of Christ, Dale walked away from both industries and penned the candid memoir Music Porn & Jesus: A Journey to Redemption. The book pulls no punches, chronicling addiction to applause, the lure of lust, and the liberating power of repentance. Its raw honesty has opened doors to recovery centers, churches, and college classrooms where he shares how God recycles broken stories for divine purpose. Today Dale is pursuing a Master of Divinity, mentored by professors who remind him that "worship is what you ascribe worth to." He teaches homiletics in a preaching club, mentors men in the faith-based addiction-recovery program Men of Nehemiah, and hosted the culture-and-theology podcast No Suga Coatin'. Whether behind a pulpit, a microphone, or a coffee shop table, his message is consistent: Jesus redeems the unimaginable. Dale also consults small businesses, translating marketing expertise into kingdom impact. He lectures at global conferences and church pulpits, guest-preaches across denominational lines, develops evergreen webinars, and designs online courses such as Mastering the Sovereignty of God & Biblical Counseling, championing holistic discipleship for pastors, students, and people in recovery. He believes strategic excellence is a form of stewardship and equips ministries to tell redemptive stories with clarity. An ex husband, father, and learner, Jerry Dale now ascribes ultimate worth to the One who rewrote his résumé with mercy. His life's mission is simple: preach the gospel, equip the saints, and prove that no background is too dark for the light of Christ to shine through. He feels most alive when witnessing lost people find lasting purpose in Christ. You can connect with Jerry here: Website: https://www.iamjerrydale.com/ Facebook: https://www.facebook.com/lifecoachjerry/ YouTube: https://www.youtube.com/channel/UC4do6c5tUCHlcsZjevuh7nA

In this episode of Chasing the Insights, I talk to Mitch McGinley.  Mitch talks to us about How to Plan Your Perfect Exit and Avoid Common Costly Mistakes. Mitch McGinley isn't just a business broker—he's the go-to for fitness, health, & wellness owners that want an honest evaluation and experience. He's helped over 60 studios cash out, driving more than $10M in deals in 2024 alone. Most brokers don't even come close to those numbers. So, what makes Mitch different? He's been there, done that. After selling his own studio for 5X what he paid, he figured out the formula for creating massive exits without the stress. While most businesses have a 20% chance of selling, Mitch's clients have a 70% success rate. He's also shared the stage at 20+ industry events, sharing knowledge to thousands of fitness and wellness owners who are ready to scale, sell, or transition. If you want real talk about selling studios, building legacies, and making it look easy, Mitch is your guy. You can connect with Mitch here: Website: https://boutiquefitnessbroker.com/about LinkedIn: https://www.linkedin.com/in/mitchmcginley/ Instagram: https://www.instagram.com/boutiquefitnessbrokers/

In this episode of Chasing the Insights, I talk to Luke Hessler.  Luke talks to us about Digital PR/Personal Branding. Luke Hessler is a husband, father, and digital entrepreneur who believes you can have anything you want in the world by helping enough other people get what they want. .Dropping out of college at 19, he launched his first business with a $600 loan and quickly discovered digital PR, earning six figures by 20 and generating over $10 million annually by 23. In 2017, after building his own brand, Luke founded his first branding agency to help others do what he did for himself. As seen in in Forbes, Yahoo Finance, and IBTimes, he has spoken globally, sharing stages with icons like Gary Vaynerchuk and Robert Kiyosaki. Now, at 31, as CEO of Ace Branding, Luke has worked with over 1,500 clients, including Dr. Seuss and Calvin Johnson helping them build their brand and inspiring others to thrive in the digital age. You can connect with Luke here: Website: https://www.acebranding.com Instagram: https://www.instagram.com/luke_hessler/ Facebook: https://www.facebook.com/luke.hessler.7 LinkedIn: https://www.linkedin.com/in/luke-hessler-9759ab138/ X: https://x.com/luke_hessler YouTube: https://www.youtube.com/@LukeHessler7

In this episode of Chasing the Insights, I talk to Dana Samuelson.  Dana talks to us about Precious metals and rare coins as investments and hedges against financial uncertainty and inflation. Dana Samuelson is the Founder and President of American Gold Exchange (AGE), a nationally respected precious metals and rare coin company now celebrating its 25th anniversary. With more than four decades of experience in the gold and silver markets, Dana is widely recognized as an authority on vintage U.S. coins and precious metals investing. His expertise has been featured in outlets like Forbes, Market Watch, and Fox Business, and he brings a deep understanding of how global economics, inflation, interest rates, and international events shape the markets. Beyond leading AGE, Dana has played an influential role in the industry, serving as past President of the Professional Numismatists Guild and helping to launch the Anti-Counterfeiting Task Force in collaboration with Homeland Security and the Secret Service. Known for integrity and thought leadership, Dana continues to guide investors and collectors alike, offering clarity and trusted insights into the often complex world of precious metals. You can connect with Dana here: Website: https://www.amergold.com/

In this episode of Chasing the Insights, I talk to Andrew Darlow.  Andrew talks to us about Don't lose your precious memories or your business. Andrew Darlow is a New Jersey-based award-winning photographer, author, inventor and coach. For over 25 years he has helped people preserve, protect and backup their photographs, videos and other important digital files. Andrew's work and insights have been highlighted in multiple publications and media outlets, including: People Magazine, Animal Planet, Reader's Digest and Professional Photographer Magazine. He is the author of four award-winning books, and he is the inventor of the GalleryPouch™, a custom, heavyweight bubble bag produced in Dallas, Texas by Frame Destination. You can connect with Andrew here: Website: https://www.candidcanine.com/ Website: https://imagingbuffet.com/ Facebook: https://www.facebook.com/adarlow

In this episode of Chasing the Insights, I talk to Kimberly Weitkamp.  Kimberly talks to us about Partnering with AI-Grow Your Biz and Keep Your Voice. Kimberly Weitkamp is a marketing strategist, coach, and podcaster who believes that the right words can transform a business. She helps coaches and entrepreneurs uncover the messaging that feels true to who they are—so they can connect with the right people at the right time with the right messaging. Through her work, Kimberly combines timeless marketing fundamentals with the smart use of AI, helping business owners simplify their marketing and share their message without the stress or overwhelm. Her approach is rooted in authenticity—because when your message reflects your values and your voice, your audience feels it. Kimberly is also the host of *The Audience Converter Podcast*, where she dives into strategies, stories, and conversations that help entrepreneurs create marketing that truly resonates. When she's not talking messaging or recording episodes, she's likely exploring a new city, diving into a sci-fi book, or swapping stories over a really good cup of coffee. You can connect with Kimberly here: Website: https://go.theaudienceconverter.com/home AI for Coaches: https://go.theaudienceconverter.com/aiforcoaches LinkedIn: https://www.linkedin.com/in/kimberlyweitkamp/

In this episode of Chasing the Insights, I talk to Tito Alvarez.  Tito talks to us about Building Trust in Your Community . Tito Alvarez is California's legendary Hispanic advocate and the original voice behind the most trusted name in accident victim support throughout the 80s and 90s. After decades defending the community and working with attorneys of every caliber, Tito developed a rare insight: he knows exactly which lawyers truly fight for their clients—and which ones don't. That hard-earned wisdom became the foundation of TitoParaTi (Co-founder Tito Pah-rah-Tee), a revolutionary brand built to protect families from predatory legal marketing. Rooted in the Hispanic community but now embraced by Californians of all backgrounds, TitoParaTi is California's only 100% free legal advocacy service connecting accident victims with the select few attorneys who actually win in court. In an industry dominated by flashy ads and quick settlements, Tito's mission is built on truth, dignity, and real justice. Featured on Despierta América and trusted by over 1,200 families, Tito helps ethical law firms rise above the noise—not through gimmicks, but through values-driven connection. You can connect with Tito here: Website: https://titoparati.com/ Instagram: https://www.instagram.com/titoparatiofficial/ Facebook: https://www.facebook.com/TitoParaTiOfficial TikTok: https://www.tiktok.com/@titoparatiofficial_

In this episode of Chasing the Insights, I talk to Rob Lee.  Rob talks to us about Conscious Business. Rob Lee is the CEO and co-founder of Swift Passport and Visa Services, a trailblazing company that simplifies international travel documentation for corporate travelers and global adventurers alike. Swift has evolved into a trusted name in travel logistics, fusing tech innovation with exceptional service. Rob is also a dedicated yoga teacher and spiritual seeker. He's currently completing his 300-hour yoga teacher training while building "SwiftPass," a vision-driven SaaS tech platform designed to make global mobility smarter and more human-centered. Rob's work. and life, explores what happens when business is rooted in purpose and systems serve people. Whether it's running a business, guiding a yoga class, or just asking bigger questions, he's always looking at what the moment has to offer, and where it wants to take him next. You can connect with Rob here: Website: https://www.swiftpassportservices.com/ LinkedIn: https://www.linkedin.com/in/eelbor/ Facebook: https://www.facebook.com/SwiftPassport Instagram: https://www.instagram.com/swiftpassportservices

In this episode of Chasing the Insights, I talk to Dr. Melissa Robinson-Winemiller.  Melissa talks to us about empathy in leadership. Dr. Melissa Robinson-Winemiller isn't just talking about leadership, she's redefining what leadership looks like. Known for transforming how leaders think, connect, and create culture, she brings empathy and emotional intelligence to the front of the conversation, where they belong. With over 20 years of leadership experience across industries, she helps organizations build emotionally intelligent cultures that don't just feel good. They perform. These so-called "soft" skills? They're the ones driving the hard results: productivity, innovation, and profit. After her rising career in the music industry was cut short by cold, disconnected leadership, Melissa set out to change the game. She made it her mission to redefine what real leadership looks like, starting with the one element most people skip over: empathy. Today, she's an author, TEDx speaker, EQ coach, and trusted voice in the leadership space, known for blending lived experience, academic depth, and a sharp, data-driven approach that gets results. Dr. Melissa's work blends deep, personal experience, academic research, and a practical, skills-based approach. Whether speaking to large audiences or working one-on-one as a coach, she gives leaders the tools to create empathic workplace cultures that are results-oriented, data-driven, and skills based. A dynamic public speaker and veteran coach, Dr. Melissa is also the author of her recently released book The Empathic Leader. It's a must-read for anyone ready to step up and lead in the way the future demands: human-first, emotionally intelligent, and unapologetically effective. You can connect with Melissa here: Website: https://eqviaempathy.com/ LinkedIn: https://www.linkedin.com/in/dr-melissa-a-robinson-winemiller-author-speaker-trainer/ Instagram: https://www.instagram.com/empathyqueen.eq/ YouTube: https://www.youtube.com/@TheEmpathicLeader Amazon book link for any country: https://geni.us/TheEmpathicLeader