How To Start: The First 5 Steps To A $1M E-Commerce Brand

Tara Bosch started Smart Sweets at the age of 21 and grew the company to over 9 figures/year in sales in just four years. At 25, she sold a majority stake in the company for $360M. This year, she came to Cap Con 7 (The Capitalism Conference) to share with our audience exactly how she did it.    She followed the playbook that I outline in my book 12 Months To $1M and scaled far beyond the million dollar mark to multi 9 figures.   In this fireside, we talk through the biggest steps to scaling to a 9 figure valuation.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Playbook   Connect with me on Instagram at:   https://Instagram.com/RyanDanielMoran   Timestamps:   (0:00) - Introduction   (0:59) - The First Step To 9 Figures: Belief   (5:40) - The First 500 Fans   (9:50) - Raising Money To Get To 9 Figures   (17:00) - Building The Vision In Your Head   (20:40) - Getting Mentorship   (25:00 )- What's Next?   (28:00) - Advice For 7 Figure Entrepreneurs   (31:00) - How We Can Help You

I often get the question “I know the 12 Months To $1 Million playbook, but where do I start?”    Sometimes the hardest part of a new  journey is taking the first steps, but in this case taking a few simple actions to start building a 7-figure business does not have to be complicated.   So today, I wanted to make a podcast about the first 5 steps of the process. I’m confident that if you do this, you’ll have the foundation for a million dollar brand.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million   Connect with me on Instagram at:   https://Instagram.com/RyanDanielMoran   Timestamps:   (0:00) - The First 5 Steps To $1M   (1:00) - Step 1: Pick Your Person   (3:50) - Step 2: Find Your Products   (5:55) - Step 3: Do Your Research   (9:15) - Step 4: Build Your List   (14:53) - Step 5: Create Content To Grow Your List   (19:53) - Bringing It All Together  

Logan Chierotti was in the audience at Cap Con in 2018 looking for his next “thing”. That’s where he came up with the idea for Physician’s Choice. In 2024, they will do over $200M with just a few products.    This year at Cap Con, I sat down with Logan to unpack his journey and what decisions he made to grow the company so quickly.   In this chat we talked about hiring the right people, what it means to double down properly, and how personal growth goes along with professional growth.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million   Connect with me on Instagram at:   https://Instagram.com/RyanDanielMoran

In this keynote from Cap Con 7, I explain The Owners Model 2.0 and how we're scaling E-Commerce brands by focusing on enterprise value rather than cashflow.   This flips the model on its head, and whether you're at the million dollar mark or just beginning, the earlier you can think this way the more successful your brand will be.   If you want help scaling your ecommerce brand, head to https://capitalism.com/incubator and fill out an application today.   If you'd like to be part of the Capitalist Pigs and get first access to all the deal flow in our community, head to https://capitalism.com/pig to sign up.   Connect with me on Instagram at https://instagram.com/ryandanielmoran

You really only need 500 to 1,000 people to have a really profitable business.   If you can spend the next 2 or 3 months building up an audience of really responsive people you can absolutely have a million dollar business over the next 12 months.   This podcast is NOT about how to become an influencer and devote your life to creating endless content. In this episode I share the playbook on taking a small audience like this and scaling to 7 figures.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at: http://www.Capitalism.com/Million   Connect with me on Instagram at: https://Instagram.com/RyanDanielMoran  

The biggest news this week in E-commerce is that Thrasio, the biggest aggregator in online brands, is filing for bankruptcy after losing $3.4 billion.   What does this mean for you? Well it could mean that 2024 is the best time ever to build an E-commerce brand!   In this podcast I explain what real brand building looks like and what the largest Amazon aggregators who are losing billions have been doing wrong so you can avoid the same mistakes.   We're seeing better results than ever before inside The One Percent. Launches are selling out, and students are hitting record months over and over.    When you can build a loyal audience of customers who care about your brand, scaling up becomes easy.   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million   Connect with me on Instagram at:   https://Instagram.com/RyanDanielMoran  

This is one of the most valuable podcasts we've ever shared on the show. Even if you're not at the million dollar mark, this episode will help you see the road ahead and make it "normal" for you to think about hitting $100M.  I asked Branden Coluccio to speak at our last Capitalist Pigs event about normalizing the step-by-step framework to get to $100M because he's been there before. He has experience both as a founder and in the private equity space buying and selling brands. This talk was invaluable to me, and I hope you enjoy hearing it as much as I did at the event. If you'd like to join our community and hear from others like Branden, head to https://Capitalism.com/PIG To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at: http://www.Capitalism.com/Million

Tara Bosch founded SmartSweets at the age of 21, and sold it 4 years later for $360M. She had a very strong vision and scaled quickly, reaching $125M in sales in just her fourth year in business. What a story, right?   Tara is keynoting The Capitalism Conference this year, so I wanted to sit down with her to break down how she turned SmartSweets into a household name. This is one of the best case studies I’ve ever seen in how to build a huge brand by building a raving fanbase.   Want to join us at The Capitalism Conference at Austin, TX on April 2024?  Get on the waitlist today at:   https://Capitalism.com/CapCon   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million     Timestamps:   (0:00) - Introduction   (2:00) - Building And Growing SmartSweets   (3:50) - Life After Tara’s Exit   (6:30) - Getting Past The First Year   (9:28) - How To Build A Radical Fan Base   (16:00) - Establishing Your Massive Vision   (19:00) - Raising Capital   (22:00) - Finding Mentors And Advisors   (25:00) - Funding Inventory With Debt Capital   (28:00) - Hiring The Right People For Scale   (32:00) - Scaling SmartSweets   (38:00) - Authenticity Wins   (40:00) - Visualizing Success

Today I am sitting down with an entrepreneur who turned his life around after serving 3.5 years in a California state prison. Julian vulnerably shares his hard-hitting story - from being a heroin addict facing 15 to life, to reading transformative books in jail, to building multiple 7-figure businesses behind influencers after his release.   Focusing on influential figures like Wes Watson and Michael Francese who had powerful stories but small audiences, Julian specialized in monetizing and scaling influencer brands to 7 and 8 figures. He reveals the 80/20 strategy he used to skyrocket Wes from 5,000 to 500,000 followers and beyond.   Julian also opens up about the challenging environment in county jail and state prison, the mindset shifts that allowed him to grow even in adversity, and why he believes books and a worthy goal are so crucial to personal transformation. His message is one of hope, redemption, and the power of the human spirit to overcome any odds.   Whether you're an entrepreneur, creator, or anyone on a journey of personal growth, Julian's story and insights will inspire you to reflect deeply and give you practical strategies to build the life and business of your dreams, no matter your starting point. This is an episode you won't want to miss.   Want to join us at The Capitalism Conference at Austin, TX on April 2024?  Get on the waitlist today at:   https://Capitalism.com/CapCon   To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million

Alex King worked for Ryan part-time after college for $2,000/mo editing videos and today he runs a multi-6 figure business that produces content for some of the world's leading entrepreneurs.   In this podcast the man who is usually behind the camera is in front of the camera to discuss working with Capitalism.com and building his own business.   This episode is a practical guide to go from starting off as an employee to transitioning into creating your own success. Alex shares everything he has learned working so closely with Ryan and creating content that grows audiences.   Want to join us at The Capitalism Conference at Austin, TX on April 2024?  Get on the waitlist today at:   https://Capitalism.com/CapCon To learn more about creating your own path to $1 million sign up for our FREE 30 day mini series at:   http://www.Capitalism.com/Million