Charlie Emery got the call from his parents to join the family business in 2001, alongside his brother Mark. Twenty-odd years later, it's SOILCO, a national organics recycling platform, and Charlie is the CEO.
In this episode, Charlie walks through what it took to build on what his parents started: buying into the business with real money, setting up an outside advisory board, and walking away from two investor processes that were not right, one where a corporate buyer halved its offer after due diligence and one where the deal just did not feel right, before landing on the growth-capital partner who actually fit: an infrastructure investor comfortable funding a business that needs years of investment before it pays off.
Simon Bedard and Charlie also get into what it took to buy into a family business with real money rather than be handed it, why an outside advisory board matters more than people think, and Charlie's own advice for owners: be honest with your own strategic plan, or nobody else will believe in it either.
Connect with Charlie Emery
Website: https://soilco.com.au/
LinkedIn: https://www.linkedin.com/in/charlie-emery-09b56422/
Connect with Simon Bedard
LinkedIn: https://www.linkedin.com/in/srhbedard
Website: https://exitadvisory.com.au/
Website: https://buygrowsell.com/
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