In Conversation - Drew Dorenfest Top Five Tips For Small Business Owners To Get Found Online

“Business owners love to start things, but they can’t stand finishing things, and so the team ends up having all of these unfinished projects.” The Top 5 Tips for Building a Business That Scales Without You 1. Do a Bottleneck Audit2. Stop Delegating Tasks - Start Delegating Outcomes 3. Build One Operating Rhythm This Week 4. Define What Only You Can Do5. Hire for Trust First TIME STAMP SUMMARY 01:15 The audit helps business owners shift from an operator mindset to an owner mindset.08:10 Delegating outcomes leads to more effective and efficient team execution.12:20 Creating a culture of accountability, ensuring everyone is responsible for their outcomes.13:16 Business owners should focus on activities that only they can do and those that light them up.16:05 Trust is crucial for effective delegation and operational support.Where to find Derek?Website                               https://thecoosolution.com/ LinkedIn                              https://fr.linkedin.com/in/derekfredrickson  Derek Fredrickson Bio Derek Fredrickson is the CEO and founder of The COO Solution, a fractional COO firm that works hands-on with 7- and 8-figure founders and CEOs to build the operational foundation their businesses need to scale. With over 16 years as a Chief Operating Officer and second-in-command, including years running operations for his wife Fabienne Fredrickson's coaching business as she scaled it to multiple seven figures, Derek has spent his career at the intersection of operational leadership, team building, and founder development. He relocated his family to Paris over a decade ago and built The COO Solution from the ground up, and now leads a team of fractional COOs embedded inside growing businesses across industries. He also hosts The COO Solution Podcast, where he shares practical insights on scaling, leadership, and what it actually takes to build a business that runs without the founder at the center of everything.

“It’s not about cleverness, its about clarity.” Drew Dorenfest Top Five Tips For Small Business Owners To Get Found Online1.  Get more reviews. 2. Optimize your website3. Write content that cites sources4. Focus on your best social network5. Email your email list regularly TIME STAMP SUMMARY 02:00 Managing Negative Reviews and Optimizing Websites  06:06 SEO Practices and AI Content Creation 10:05  Focusing on the Best Social Networks 12:52  Email Marketing and Staying Top of Mind 15:20  Repurposing Content Across Social Networks  Where to find Drew? Website                         www.clientmagnetcrm.comLinkedIn                        https://www.linkedin.com/in/drew-dorenfest-64688213  Drew Dorenfest BioDrew Dorenfest is a marketing expert who has worked with global brands such as Netflix, Apple, Warner Bros, The NFL and many more as video editor. Now with client Magnet CRM he’s using his expertise to help fellow small business owners grow their brands through more clients, more 5-star reviews and more sales.

“Real accountability is not something you impose on people. It’s a culture that they choose.” The Top 5 Tips for Closing the Gap Between Leadership Intent and Impact 1. Telling people the what without owning the how. 2. Accountability is chosen, not imposed.3. The intent-impact gap. 4. Reflection only has value if it changes behaviour. 5. Self-awareness as the core leadership tool.  TIME STAMP SUMMARY01:32 Overcoming Fear of Setting Expectations 05:59 Balancing accountability and trust10:03 Generational differences in feedback16:25  Developing self-awareness  Where to find Steve?Website                 https://coachstation.com.au/our-team/ LinkedIn                https://au.linkedin.com/in/steveriddlecoachstation1  Steve Riddle Bio Steve Riddle is the founder of CoachStation, a Brisbane-based leadership coaching and advisory practice operating across Australia since 2010. He has spent 16 years coaching leaders, working with more than 600 leaders across 90-plus organisations on leadership capability, accountability and decision quality. Steve is the author of Falling Into Leadership and creator of the Effective LEADER framework. He is a QUT Leadership Institute Fellow and a regular podcast guest and contributor. His clients range from emerging leaders to senior executives and business owners, with engagements spanning one-to-one coaching, leadership workshops and embedded organisational partnerships.

“In that moment of silence, you just remain silent and eventually the person in front of you will say something more and add more and add more. And often it’s more and more personal…” David Deighton Top Five Tips For Active Listening1.  Active listening, all senses included2. How are all performance artists while listening3. Abstract listening example4. Conceptual listening example5. Listening with strangers TIME STAMP SUMMARY01:36  Using all senses to be truly present in a conversation.05:10  Silence demonstrates respect 11:20   Disrupting social norms to have deeper conversations 20:10  Acting with intent ties back to active listening Where to find David?Website                          https://www.triptychdialogue.com/ YouTube                         https://www.youtube.com/@triptych-dialogue  David Deighton Bio I am told that my work is unusual and urgent. I'll explain, first my background: I am an artist, educator, father, world traveller and entrepreneur working on transformational experiences using abstract art. My background as an art dealer and creator of a successful art business allowed me to invest back into community and country. I use art to do this. I am about engaging strangers in the spirit on connection, and I do this in innovative ways. I'm focused on the taboo subject of politics, but that word can be exchanged for a multitude of taboo subjects. I do NOT talk politics rather it's about tools to heal community, bridge divides, transform and explore artistic expression. For the last 6 years I have been actively engaging with strangers in public spaces, asking them to talk to their political opponents, listen to them and find commonalities. So far all has gone well without confrontation. How do I do this? I set up art installations in free speech areas where I share communication techniques with the public to use in engaging with strangers. Thousands of visitors have discovered my work in unlikely venues such as National Parks or even a mountain top. I'm happy to share what I have discovered and also share stories from my encounters, my multiple travels around the World or offer insights into humanity. All these experiments have been profoundly transformative. Listeners will discover meaningful ways to change our course away from division and hatred to a healthier exchange that benefits them and those around them. 

 "You can't be the most expensive and be the most crap at what you do.” Andrew Griffiths Top Five Tips For Why You Should Proudly Be The Most Expensive1.   When you play in the cheap end of town, you are just another transaction2.  If you’re going to be the most expensive you have to be the best, and there is no downside to this3.  The right customers are looking for the best, not the cheapest4.  Being the most expensive differentiates you in so many ways5.  Businesses that charge the most build financial resilience TIME STAMP SUMMARY 01:40  Competing solely on price is a lack of creativity and leads to a lack of emotional connection with customers.04:10  Being the most expensive requires delivering exceptional value in every aspect of the transaction.09:20 Rewriting the stories and mindsets that prevent business owners from charging appropriately.15:25   Attracting the right customers who value quality and are willing to pay more leads to long-term business success.20:10  Financial resilience leads to a more sustainable and less stressful business environment. Where to find Andrew?Website                       https://www.andrewgriffiths.com.auWebsite LinkedIn                       https://au.linkedin.com/in/griffithsandrew  Andrew Griffiths Long BioAndrew Griffiths stands as Australia’s #1 small business author and global authority on future-proofing businesses. With 40 years of entrepreneurial wisdom, 14 bestsellingbooks published in 65 countries, and over 1,000 presentations delivered across 25 countries, Andrew brings a rare combination of street-smart experience and profound business insight to every stage. What sets Andrew apart isn’t just his impressive credentials – it’s his ability to see the human element in an increasinglydigital world. Renowned as one of the greatest storytellers in the speaking profession, Andrew weaves masterful narratives drawn from his vast bank of personal experiencesand business observations, delivering powerful lessons that resonate long after the presentation ends. As an entrepreneurial futurist, he champions the power of human intelligence in business, helping organisations and leaders navigate change while staying authentically connected to their customers. His gift for storytelling  transforms complex business concepts into memorable, actionable insights that inspire real change. Drawing from his extraordinary journey from orphan to international business authority, Andrew delivers more than just insights, he shares battle-tested wisdomthat has helped both Fortune 500 companies and small business owners thrive. His presentations blend powerful storytelling with practical strategies, delivered with anauthenticity that can only come from someone who has lived the entrepreneurial journey in all its ups and downs. Organisations around the world including the EuropeanUnion, CBS, Hewlett Packard and Hertz have trusted Andrew to deliver not just inspiration, but actionable wisdom that creates lasting impact. His unique ability to hold a mirror up to audiences, showing them both challenges and opportunities comes wrapped in his signature style of unapologetic honesty and quick wit.Andrew specialises in helping audiences:• Look at their business from a global trend perspective• Embrace human intelligence as a competitive advantage • Use storytelling in a strategic way to connect and influence • Build deeper customer connections in a digital age• Navigate price increases and value positioning• Transform their definition of success• Create bulletproof brands that stand the test of time• Feel inspired by global stories of innovation in businessWhen Andrew takes the stage, he doesn’t just leave a warm impression, he catalyses real change. His mission is to help people of substance build businesses of substance,ensuring they remain relevant and resilient in an ever-evolving marketplace.

“My circle decides my ceiling.”Tracy Hollands Top Five Tips For Business Builders1. Stop confusing activity with leverage2. Turn your influence into something tangible3. Build with your community, not just for them4. Simple scales. Complex breaks5. Choose rooms that expand your future TIME STAMP SUMMARY01:23   Doing more with less05:40  Building a brand, no matter what10:20   Include your community in changes13:50   Focus on simplicity 17:10    Who is in your surroundings Where to find Tracy? Website                https://www.innerfifth.com/LinkedIn               https://www.linkedin.com/in/tracyholland Tracy Holland Bio I’m a founder, investor, and operator who has spent more than two decades building brands and businesses with women who lead. I co-founded HATCHBEAUTY and helped scale it to over $750M in cumulative wholesale revenue, launching and growing brands like Naturewell, Nuance by Salma Hayek, BLISS Color, FOUND Active, and Orlando Pita Haircare.Today, I lead the InnerFifth ecosystem, Potential to Powerhouse, Inner Fifth Accelerator, and Goodwill Brands, which is designed to take creators and entrepreneurs from inspiration to product to scale. I believe a woman’s greatest asset isn’t capital, it’s conviction, and the community that amplifies it.My mission is to build rooms where powerhouse women rise together, with clarity, strategy, and support. I’m an EY Entrepreneur of the Year, a Fashion & Beauty Award recipient, and a member of The Committee of 200.

“People don’t do what you expect, they do what you inspect” Dre Baldwin Top Five Tips for Eliminating Execution Drift in Growing Organizations1.  Define Behavior, Not Just Outcomes2. Build a measurable execution scorecard    3. Remove Ambiguity from Roles and Standards4. Systematize “The Same Things, The Same Way, Every Time”5. Enforce accountability through structure not emotionTIME STAMP SUMMARY04:03   Importance of team leaders communicating that activities are being tracked to ensure compliance.08:58  Consistent enforcement of standards is crucial for maintaining order and respect.17:58   Systems can be simple but effective, and they are essential for managing growth.20:10   Accountability should be based on consistent processes, not personal relationships or moods. Where to find Dre?Website                        https://www.dreallday.com/LinkedIn                       https://www.linkedin.com/in/dreallday Dre Baldwin Bio Dre Baldwin is the creator of Work on your game, the operating system for high performance entrepreneurs.After a 9-year pro basketball career, Dre has delivered 4 TEDx Talks, authored 43 books, and built a body of work consumed over 100 million times. His framework installs discipline, structure and presence into experts and service pros ready to scale from six to seven figures with clarity, confidence and control. 

“Success really should be improving your life, not just consuming it.”  Nancy Youssef Top Five Tips For Moving From Fear to Purpose and Building a Life you Actually Want 1. Commit before you feel ready2. Money is emotional before it’s mathematical. 3. Let go of control to become a better leader4. Purpose isn’t something you find- Its something you keep choosing5. Build a business that gives you freedom, not just success. TIME STAMP SUMMARY01:37  Readiness is achieved through action and experience. 06:40 Knowing your numbers and understanding trigger points.14:50  Purpose can change based on life circumstances and challenges.20:10  Make changes to achieve the freedom they desire, even if it means taking risks. Where to find Nancy?Website                       https://www.nancyyoussef.com.au/LinkedIn                      https://www.linkedin.com/in/nyoussef/ Nancy Youssef Bio Nancy Youssef is an award-winning business mentor, Certified Speaking Professional and author of Fear Money Purpose and Success Beyond Fear.She founded Classic Finance in 2003 and Classic Mentoring and Coaching in 2012, originally to give back to startups in the finance industry. That work has since evolved into mentoring more than 300 entrepreneurs and SME owners across many industries in Australia and beyond. She sold Classic Finance in 2019 and has been fully dedicated to mentoring and speaking ever since.Nancy is a Director on the PSA Board and a graduate of the Australian Institute of Company Directors. A lifelong student of leadership, she has invested in her entrepreneurial journey through Richard Branson's Necker Island and pursued development through UCLA Anderson School of Management, Bond University and the Mind Academy where she holds certifications in NLP, Life Coaching, Hypnotherapy and Sustainable Dynamics.Nancy has also raised hundreds of thousands of dollars supporting charitable initiatives across Africa, the Middle East and beyond. For her, purpose-led business and giving back have always been the same pursuit.She is known for her grounded, candid style and one question guides everything she does: does this give you more freedom or less?

“Your gut feeling about a person is a powerful early-warning system, but it only becomes truly useful when you check it against what you see and hear beyond the words.” Eytan Segev Top Five Tips For Reading People Instantly and Making Better Decisions In Business and Life1.  Read Structure, Not Behaviour 2. The face is a map of decision-making 3. Trust Signals are visible in seconds 4. Stress always leaves a clue5. Adapt your communication to win TIME STAMP SUMMARY06:48  The significance of facial structure15:50  Listening and observing body language to understand communication better.22:00  Understanding stress in others to communicate more effectively and help them.23:00  Adjusting your approach to match the other person's communication style. Where to find Eytan?Website                           https://il.linkedin.com/in/eytansegevLinkedIn                          https://body-language.academy/ Eytan Segev Bio For over 19 years, Eytan Segev - The Profiler has unlocked the hidden codes of human behavior. Through face reading, body language, and micro-expressions, he equips audiences to connect deeper, communicate clearer, and influence with impact.Born in South Africa, Eytan moved to Israel at 3. At 13 he lost his mother, returned to South Africa a year later, and came back to Israel at 19. These shifts forged his mission: mastering the art of reading people.Today, at 59, he lives in Israel, happily married and father of three daughters. For 12 years, he and his wife have also been a foster family to a child from Eritrea, now 13-experiences that give his work rare authenticity.Eytan has trained corporations, government agencies, universities, security forces, and thousands of professionals worldwide. He is the creator of the Profiler Practitioner program, a unique training system taught online and in person, and has delivered hundreds of workshops on personology, face reading, body language, lie detection, and micro-emotions.He is also the founder of a startup that applies face-reading and body-language technology, merging human insight with AI and behavioral analytics.A board member of the Virtual Speakers Association International (VSAI), Eytan is recognized as Israel's leading authority in face reading and body language.His bestselling book, The Complete Guide to Face Reading, Body Language & Micro-Expressions, is a cornerstone for professionals seeking stronger communication.As Tony Robbins said: "The way we communicate with others and with ourselves ultimately determines the quality of our lives." That belief drives Eytan's mission.Audiences learn to:o  Decode trust and intention through body language.o  Recognize hidden emotions and micro-expressions.o  Use face reading to understand personality and motivation.o  Build stronger connections in leadership, sales, education, and relationships.Whether on stage, in universities, or in consultation, Eytan delivers charisma, depth, and transformation. Like a Mentalist, he reads people instantly. Participants leave inspired and equipped with tools that change how they see others-and themselves. Participants leave inspired-and equipped with tools that immediately change how they see others and themselves. If you want a speaker who electrifies audiences and transforms the way they connect, Eytan Segev - The Profiler - is the one, bringing knowledge, passion, and unforgettable impact wherever he speaks.

“We’re in a world surrounded by so much data and AI we can get lost in the noise of it all, and I’ve found that throughout my year as a performer, the amount of times people say to me, you know, your content is great, but your energy, your essence, your presence is what really makes us attracted to connecting with you…” Sarah Rowan Top Five Tips For Staying Human, Creative and Connected In 2026 1. Choose presence over performance2. Create spaces where people feel safe, seen and connected3. Prioritize quiet...stillness is becoming a superpower4. Grow your tech skills... and your human skills... side by side5. Get your hands in the dirt TIME STAMP SUMMARY01:39 Human connection and presence are essential, 06:05 Creating a safe space for people to be creative, free from judgment and ridicule.12:48 Learning bit by bit to avoid burnout and stay present.18: 50 Finding small ways to connect with nature, even in urban environments, to improve their overall well-being. Where to find Sarah?Website                             https://artistsarahrowan.com/about/LinkedIn                            https://www.linkedin.com/in/artistsarahrowan/ Sarah Rowan Bio Sarah Rowan (who now goes by Rowan) is an artist and thought leader who empowers individuals and organizations to ignite a better future through creativity. As one of Australia’s top Speed Painters, she has lived and breathed the dynamic process of transformation for over 20 years, turning blank walls and cavasses into thought-provoking pieces of art, with limited time and often in front of a live audience. Merging her artistic talent with her passion for public speaking, Rowan has reimagined the role of the artist, pushing the boundaries of a studio-based pursuit into a trail-blazing performance genre that challenges the limitations of time and space.After graduating from Converse College in 2003 with a BFA in Studio Art, Rowan started an art business in Greenville, South Carolina, USA before moving to Sydney to expand her horizons. It was here that she used the process of creative futurism to overcome depression, challenge chronic illness and create a new future for herself and her family. No longer shackled by societal norms, she has stepped into the full power of her truth personally and professionally.Rowan’s strong emotional storytelling, along with her ability to paint fast and think fast has captivated hundreds of clients like Nestlé, ANZ, AMP, Ernst & Young, Woolworths, Sydney Airport, and Priceline. She has inspired audiences to embrace their own creativity which she believes is a “birthright to all” and to date has painted at over 600 events raising over $400,000 for charity.Other clients include: SAP, Netball World Cup, Salvation Army, Terry White Chemmart, YPO, City of Sydney, Commonwealth Bank, American Express, Doterra, Department of Defence, Mirvac, Australian College of Nursing, Liberty Finance, University of Sydney, NAB, ANZ, Dexus, Fastway Couriers, AUSCAM, Bombay Sapphire, International Canadian School Ho Chi Min City, etc.