273: You’ve Gotta Do the Reps to Build a Business

Instead of saying “What do I need to do?” try saying “Who do I need to be?”Melissa is thrilled to welcome Julie Cober, a former Fortune 100 Chief Resources Officer and now the founder of the Legacy Leadership Academy to this week’s episode.  Julie talks about how she shifted from her unfulfilling corporate job to becoming a successful entrepreneur.  This change helped her make a bigger impact without burning out, and now she’s passionate about helping other women do the sameWhat you believe about yourself and your business can make or break your success.  Listen in!Topics discussed in this episode:leadershipbusiness, career and mindsetleadership coachmindset coachingtell your storyimpact driven leadershipbelieve in yourselfbeliefstart with selfleadership from withinconsistencygenerating leadsnurturing leadsmaking offersexcellent customer serviceLinkedIn™BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.Mentioned in this episode:https://burnouttoallout.co/me-2025/

What if your brain fog and fatigue aren’t symptoms of aging but signals that your body isn’t getting the support it needs?In this brief but powerful episode, Melissa chats with Tisha Castillo, a metabolic health nutritionist, about balancing business and motherhood holistically. Tisha’s health struggles and her kids' special needs inspired her to help others feel healthier and make changes that stick.Get inspired to break free from the mindset of “I’m just getting older” to live a happier and healthier life.Topics discussed in this episode:metabolic health coachgetting healthyfatigue & burnoutholistic healthhealthy bodieslifestyle changesbusiness and motherhoodfueling your bodyaging wellLinkedIn™BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.Mentioned in this episode:https://burnouttoallout.co/me-2025/

What’s your boldest business goal for 2025?Today, Melissa’s dishing out her proven tips for planning your most successful year yet. She advises finding a cozy retreat spot to spend 3 days evaluating your numbers, tweaking your offers, and setting exciting new revenue goals. She’ll walk you through building a sales strategy that actually works and how to schedule your calendar like a pro. It’s time to hit pause, step back from the daily grind and focus on the things that will truly move your business forward.If you listen to just one episode of the Burnout to All Out podcast this year, make it this one!Topics discussed in this episode:business planstrategic planningbudgetingconversion strategiesown your calendargrow your revenuerefresh your offersbuild, grow, scalebusiness metricscustomer journeymarket researchLinkedIn™ BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.Mentioned in this episode:https://burnouttoallout.co/me-2025/

Creating a thriving business is about taking calculated risks, pushing past fear, and trusting the process.In this episode, Melissa sits down with her mentors, Sam Harper, and Preston Smiles, for an unforgettable panel discussion from the Burnout To All Out Live event. Sam and Preston open up about hitting rock bottom, sharing the real work it takes to move through tough times and past trauma —reminding us there’s strength in facing the darkness.Here’s your inspiration if you’re ready to break through limits and create real change in your business and life! Topics discussed in this episode:Identity shiftspiritual mentorsrock bottom momentshypno breathworklimiting beliefsabundancefear is your friendnervous system regulationtrust your instinctscalculated riskLinkedIn™BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.Mentioned in this episode:https://burnouttoallout.co/me-2025/

Running a successful business is not about having the perfect plan.  It’s about stepping up each and every day - even when things get messy. Today’s heartwarming guest is Darla Bonk, a powerhouse speaker and business consultant focused on “spreading light and dealing hope.” She shares her personal journey to building two successful businesses and inspires you to believe that, even through tough times, you can create a life you truly love. For anyone stuck in analysis paralysis or feeling the weight of perfectionism, Darla’s got the pep talk you need.  Listen in! Topics discussed in this episode:analysis paralysistaking actionbusiness consultingbuilding resilienceentrepreneursbusiness ownersbelief & hope7-figure businesssuccess journeyovercoming tough timesLinkedIn™ BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.

Remember that every road has its twists and turns.Pulled straight from the Burnout to All Out Live event, this keynote speech from Melissa dives into embracing the journey, no matter what season of business you're in. She’ll guide you through the peaks and valleys, sharing survival tips to help you stay resilient and thrive, even when things get tough.Embracing the messiness of life is at the heart of true acceptance. Don’t miss this inspiring episode!Topics discussed in this episode:embrace the journeyseasons of businessresiliencybusiness survival tipslessons in failuregratituderesistanceentrepreneur lifebusiness journeyhypergrowth & accelerationmarket disruptorgrowth mindsetembrace challengesreframe failureLinkedIn™ BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.

Your freebie won’t generate leads on its own – you’ve got to actively work it to see results. In this quick coaching sesh, Melissa talks about why staying laser-focused and sticking to your game plan is the key to turbocharging your business growth.    She’s all about committing to one platform, crafting valuable content, and building meaningful connections, plus she’s got the scoop on boosting your freebie with daily engagement. You’ll see why there’s real power in showing up and making an impact.  Don’t miss it! Topics discussed in this episode: growing your networktop of funneldaily contentworkshopsgrow your email listcreating valueorganic leadsreferralsreferral networkinglead generatornetworkingLinkedIn™ BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out

Six women. Six unique paths to business success.In today’s conversation, Melissa chats with Darla, Louise, Denae, Kathy, Lauren, and Sarah about their unique entrepreneurial journeys. From bumps in the road, struggles with processes, and forced pivots to breakthroughs in breathwork, resilience, and discovering their true selves, these five share the invaluable lessons that shaped their stories. Things will never go as smoothly as you want. Listen in and discover the magic of never giving up!Topics discussed in this episode:business success scaling & growingonline businessescoaching & consultingbuilding resiliencepivotsmastermindscollaborationdo the workbreathworknew offerstaking actionLinkedIn™BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.

To be the best, it just makes sense to learn from those who’ve already made it to the top.Get ready for a special treat! Today, we're sharing a sneak peek from our Burnout To All Out Live event. Melissa hosts an inspiring conversation on mentorship and business investment with the renowned Cayla Craft, Chris, and Lori Harder. They dive into who’s inspired them, their game-changing “aha” moments, how they motivate clients and a lively Q&A.Listen in to get the one-of-a-kind advice that you won’t find anywhere else!Topics discussed in this episode:wealth generationmulti-generational wealthabundance, meaning & connectionbusiness leadersbusiness mentorsmentorshiplistening to understandbusiness coacheswinning in businessinvestment opportunitiesintuitive investmentstaking riskstransformative coachingbusiness successLinkedIn™ BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.co Connect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285 What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.

If you want your business to really takeoff, you need a well-rounded approach.Today’s hotseat is all about freebies, LinkedIn limitations and podcast pitching. Melissa's got you covered with actionable tips on making your freebies hit home with your audience, using premium services for more connections, and launching a private podcast.Looking for new ways to market your business?  Check this one out!Topics discussed in this episode:freebiesopt-insmaking connectionsgrow your audiencenetwork growthniche industriesgrow your businessprivate podcastbuild authorityLinkedIn™ BUSINESS RESOURCES:▶ Save your spot for my FREE Lead Gen Masterclass: https://burnouttoallout.co/masterclass/ ▶ FREE Daily Lead Gen Checklist: http://www.burnouttoallout.co/linkedin-checklist▶ For more resources and information on Melissa’s current offerings: www.burnouttoallout.coConnect with Melissa:〉LinkedIn™: https://www.linkedin.com/in/melissa-henault/〉Instagram: https://www.instagram.com/melissa_henault/〉Get text updates by texting ALL OUT to +1 704-318-2285What listeners have to say:“Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.”If you’re vibing with the Burnout to All Out Podcast, we’d love to hear from you! Your feedback helps us support you in establishing a profitable personal brand on LinkedIn while you build the business and life you dreamed of.Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Be sure to let us know what part of this episode resonated with you the most! And if you haven’t done so already, give the podcast a follow so you'll be notified when a new episode comes out.