INTERVIEW | Make Money with Grit, Resilience, and Going All In with Alberto Crane

In this candid, behind-the-scenes episode, Travis is joined in-studio by his producer for a laid-back but insightful conversation about entrepreneurship, risk-taking, and the defining moments that shape a business mindset. Sparked by a clip from Kevin O’Leary, the discussion dives into whether entrepreneurs are born or made—and Travis shares the real-life experiences that pushed him away from traditional employment and toward building his own path. On this episode we talk about: The debate: are entrepreneurs born or shaped by life experiences? Travis’ early exposure to sales and making six figures in his early 20s Why corporate structure and “arbitrary rules” pushed him away from traditional jobs The power of commission-based income and betting on yourself Key “aha moments” that built confidence and a risk-taking mindset Top 3 Takeaways Entrepreneurship is often shaped by pivotal life moments—not just personality traits. Gaining early wins (like sales or business success) builds the confidence to take bigger risks later. If you value freedom, control, and upside potential, traditional employment may feel limiting—and that’s okay. Notable Quotes "I cannot stand arbitrary authority—especially when it doesn’t make sense." "There’s so much more value in being the person who gets the deal than the one doing the labor." "If I’ve figured it out before, I can figure it out again—that’s what gives you confidence to take risks." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Alberto Crane is a legendary MMA fighter, Brazilian Jiu-Jitsu black belt, entrepreneur, and coach who has built a global martial arts community through his Legacy gyms. From starting jiu-jitsu at 18 to competing in the UFC and later being diagnosed with multiple sclerosis, Alberto’s journey is a powerful testament to resilience, discipline, and living life fully “all in.” Now an author and podcast host, he continues to inspire others through his story, his teaching, and his commitment to personal growth and wellness. On this episode we talk about: Alberto’s unconventional path into MMA and Brazilian Jiu-Jitsu The early days of UFC and how the sport became mainstream Building and scaling a successful jiu-jitsu gym business The importance of systems, sales, and marketing for entrepreneurs Overcoming a multiple sclerosis diagnosis and redefining success Top 3 Takeaways Success is built on resilience—staying in the game long enough and refusing to quit is often the biggest differentiator. Passion alone isn’t enough in business; mastering systems, sales, and marketing is essential for sustainable growth. Your mindset and lifestyle choices can dramatically impact your health, performance, and overall quality of life. Notable Quotes "If you wait long enough and don’t give up, that’s success." "One of the biggest regrets in life is not living the life you truly wanted." "I went all in—not just on fighting, but on my health, my mindset, and my life." Connect with Alberto Crane: Show: https://www.youtube.com/@AlbertoCraneShow Instagram: https://www.instagram.com/albertocrane Other: https://albertocrane.com | https://legacybjj.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, Travis breaks down the real blueprint for starting a podcast—without overcomplicating the process or wasting money on things that don’t matter. Drawing from his own experience building a successful show, he shares practical, no-fluff advice on how to get started, what to prioritize, and how to avoid the common pitfalls that stop most people before they ever hit publish. On this episode we talk about: Why technical setup is NOT the reason you’re stuck (and how simple it actually is) The tools and shortcuts that make podcast production easier than ever Why strategy matters more than gear—and how to define your “why” How to create your ideal listener avatar and use it to guide every decision The importance of batching episodes and launching with momentum Top 3 Takeaways Don’t let tech stop you—starting a podcast today is easier and cheaper than ever. Clarity of purpose and audience (your avatar) will determine your success far more than equipment. Batch record at least 10–12 episodes before launching to stay consistent and beat 90% of podcasters who quit early. Notable Quotes "Don’t get bogged down in the technical aspects—that’s what stops most people from ever starting." "The strategy behind your show matters far more than the gear you’re using." "If you record 12 episodes before you launch, you’re already in the top 10% of podcasts." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Travis sits down with producer Eric for a candid, thought-provoking conversation on productivity, time management, and filtering advice in a world full of strong opinions. Drawing inspiration from voices like Alex Hormozi, Gary Vaynerchuk, and Mark Manson, they break down what actually works when it comes to building wealth and managing your time effectively. This episode blends philosophy with practical strategy, highlighting how to think critically, avoid “guru traps,” and structure your day for maximum output without burnout. On this episode we talk about: Why you shouldn’t blindly follow any “expert” and how to think critically about advice The importance of taking ownership of your time outside a traditional 9–5 The 4-4-4 framework: splitting your day into promotion, delivery, and building How minimizing distractions—not adding more tasks—creates true focus Why “building time” (thinking, networking, planning) is the most overlooked growth lever Top 3 Takeaways Your 9–5 isn’t the problem—how you use your mornings and evenings determines your progress. Focus is achieved through subtraction. Eliminating distractions is more powerful than adding productivity hacks. Long-term success comes from balancing immediate output (promotion & delivery) with future-oriented work (building relationships and strategy). Notable Quotes "Your nine-to-five job is not killing your dreams—you're wasting the hours outside of it." "Focus is achieved not through addition, but subtraction." "Most people take eight hours to do what could be done in two." Connect with Travis: Instagram: https://instagram.com/travischappell Website: https://travischappell.com Deals: https://travischappell.com/deals  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Scott Hutcheson is a behavioral science expert, leadership strategist, and professor at Purdue University who has spent nearly four decades helping individuals and organizations unlock their full potential. Working with Fortune 100 companies, federal agencies, and leaders across 147 countries, Scott specializes in the intersection of human behavior, value creation, and organizational transformation. His frameworks blend science, psychology, and real-world application to help leaders communicate more effectively, build trust, and ultimately create more value—and income. On this episode we talk about: Why creating value—not chasing money—is the key to higher income The role of human behavior and biology in sales and leadership Scott’s framework of warmth, competence, and gravitas Common mistakes technical professionals make when communicating How to use behavioral signals to build trust and close more deals Top 3 Takeaways The fastest way to make more money is to focus on creating real value—money is simply the byproduct. Mastering human behavior and communication is more valuable than any technical skill in the long run. Leading with warmth, then demonstrating competence, and finally establishing gravitas is a powerful formula for influence and trust. Notable Quotes "If you create value well, someone’s going to pay you for it." "You can’t make rational decisions when cortisol is high." "Start with warmth, move to competence, and then create shared value with gravitas." Connect with Scott Hutcheson: LinkedIn: https://www.linkedin.com/in/scotthutcheson/ Instagram: https://www.instagram.com/bookscotttospeak/ Other: https://scotthutcheson.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this solo episode, Travis breaks down why starting a podcast is still one of the most underrated opportunities available today. Despite the noise online claiming the industry is “too saturated,” Travis shares real data, personal experience, and practical insights to explain why there’s never been a better time to start. From building relationships with high-level guests like Shaquille O'Neal and James Clear to developing valuable skills that compound over time, this episode is a masterclass in leveraging podcasting for growth, income, and influence. On this episode we talk about: Why podcasting is not as saturated as you think (and the real stats behind it) How a podcast becomes your ultimate learning and accountability tool The role of podcasting in improving communication and persuasion skills How hosting a show opens doors to high-level relationships and opportunities Why credibility, content, and SEO benefits make podcasting a long-term asset Top 3 Takeaways Podcasting isn’t about audience growth at first—it’s about skill-building, relationships, and long-term leverage. Consistency alone (publishing weekly for 1–2 years) puts you ahead of the vast majority of podcasters. A podcast gives you access—access to people, knowledge, and opportunities you wouldn’t otherwise have. Notable Quotes "No, it’s not too saturated. Most people just aren’t willing to get better." "The audience is the cherry on top—it’s not the whole point." "A podcast gives you a reason to reach out to anyone you want and actually build a relationship." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis and Eric team up for a fun, fast-moving conversation centered on a few Scott Galloway clips and the money lessons hidden inside them. Together, they break down Scott’s advice on investing, saving, spending, and building real wealth in a way that feels practical, relatable, and easy to apply. On this episode we talk about: Why young people think they can beat the market, and why that usually backfires. The power of index funds, ETFs, and boring long-term investing. The difference between high income and real wealth. Forced savings strategies like homeownership and automatic investing. How lifestyle creep and easy access to money can wreck your financial progress. Top 3 Takeaways Don’t try to outsmart the market when simple, consistent investing usually works better. Making a lot of money does not automatically make you wealthy if you also spend a lot of money. Building systems that make money harder to access can help you save more and spend less. Notable Quotes “Wealth isn't about how much you make, it's about how much you save.” “You want to implement the same type of thing for you.” “If you do these base level things, you will not be permanently poor.”Connect with Travis Chappell: LinkedIn: ⁠https://www.linkedin.com/in/travischappell⁠ Instagram: ⁠https://www.instagram.com/travischappell⁠ Other: ⁠https://travischappell.com⁠  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Danny Bobrow is a communication expert, sales strategist, and the creator of the Art of First Impressions and Persuasion Blueprint programs. As the president of AIM Dental Marketing, he has helped grow dental practices since 1989, long before digital marketing became mainstream. With a background in sales, multiple MBAs, and decades of experience studying human behavior, Danny specializes in helping businesses build trust, connect authentically, and increase conversions through ethical persuasion. His unique blend of psychology, communication science, and real-world application makes him a powerful voice on how to truly influence and serve others in business. On this episode we talk about: How Danny built his first business as a teenager and what it taught him about money The evolution from traditional marketing to digital—and what most businesses still get wrong Why first impressions (especially on the phone) can make or break your revenue The psychology of persuasion and why emotion drives decision-making The “3 C’s” framework: Caring, Connection, and Collaboration in sales Top 3 Takeaways People make decisions emotionally and justify them with logic—so connection matters more than information. Mastering communication (verbal, vocal, and visual) is one of the highest-leverage skills for increasing income. Ethical persuasion isn’t manipulation—it’s clearly communicating value and helping people make the best decision for themselves. Notable Quotes "People make decisions based on emotion and then justify it with logic." "Never bring facts to a feelings fight." "Just because you have the ability to persuade doesn’t mean you should—integrity comes first." Connect with Danny Bobrow: Website: https://dannybobrow.com LinkedIn: https://www.linkedin.com/in/dannybobrow Instagram: https://www.instagram.com/danielabobrow/ Other: Take the Persuasion Scorecard on his website to assess your communication strengths  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

Travis flies solo in this episode to break down his personal blueprint for getting dramatically better at sales in a short amount of time. Drawing from years of experience in door-to-door sales, closing, and outside sales, he shares a practical, no-fluff approach to mastering the fundamentals, building confidence, and converting more conversations into customers. On this episode we talk about: Why finding the top performer and copying their process is the fastest way to improve. How volume, repetition, and script practice build real sales skill. Why tonality, body language, and delivery matter as much as the words you say. The power of asking for the sale and then sitting in silence. How empathy, discovery, and good questions make closing easier. Top 3 Takeaways Don’t reinvent the wheel—study the best performer, copy their approach, and practice it at scale. The best salespeople create trust by asking better questions and truly understanding the prospect’s situation. Silence is a tool, and over-talking after the close can hurt more deals than it helps. Notable Quotes “Find the top performer, do your best impression.” “Outperform everyone else's volume.” “Ask for the sale and be silent.” Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell/ Other: https://www.travischappell.com/ Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency. Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Travis Chappell is joined by producer Eric for a candid, entertaining conversation about what it actually takes to build wealth. Using insights from Ben Shapiro as a jumping-off point, the discussion dives into the importance of skill acquisition, niche markets, and aligning passion with profitability. Along the way, Travis shares real-world examples of entrepreneurs who turned highly specific interests into multimillion-dollar businesses—proving that opportunity exists everywhere if you know where to look. On this episode we talk about: Why finishing school, avoiding early financial burdens, and getting a job are foundational steps The “nexus” of wealth: combining skill, passion, and market demand How hyper-niche markets can lead to massive opportunities Real examples of turning unique interests (sneakers, trading cards, podcast studios) into thriving businesses Why skill acquisition—not just passion—is the true driver of income Top 3 Takeaways You don’t get paid for your time—you get paid for the value your skills bring to the market. The biggest opportunities often exist in highly specific, overlooked niches. True financial success comes from aligning what you’re good at, what you enjoy, and what people will pay for. Notable Quotes "You do not get paid for your time—you get paid for the value that you bring to the market." "Wealth lies at the nexus of what you're good at, what you're passionate about, and what people will pay for." "You're not going to run out of customers if you get really good at something specific." Connect with Travis Chappell: LinkedIn: https://www.linkedin.com/in/travischappell Instagram: https://www.instagram.com/travischappell Other: https://travischappell.com  Travis Makes Money is made possible by High Level – the All-In-One Sales & Marketing Platform built for agencies, by an agency.  Capture leads, nurture them, and close more deals—all from one powerful platform.  Get an extended free trial at gohighlevel.com/travis Learn more about your ad choices. Visit megaphone.fm/adchoices