#2 - How to use storytelling in business to have more impact w/Paul Smith

In episode #5 of the Brandblueprints podcast we’ll cover how to build a million dollar eComm brand in less than 2 years with Benjamin Lau and Kousha Torabi two ex-Facebookers who both have degrees from Stockholm School of Economics and together have founded eComm brands NinePine and Nothing Somehting: Some of the subjects we’ll cover will be: • How to start a compelling e-comm brand • How to be profitable from the start • The future of e-commerce

In episode #4 of the Brandblueprints podcast we’ll cover how to tell genuine, authentic stories with bestselling author Annette Simmons, who holds degrees in both marketing and psychology and has received wide critical acclaim for her book the Story Factor that has been named one The top 100 Business Books of All Time. Some of the subjects we’ll cover will be: - Storytelling from the view of evolutionary psychology - How to to reduce mistakes and accelerate learning with storytelling - The type of stories that can help with overcoming objections

In episode #3 of the Brandblueprints podcast we’ll cover how to be more persuasive through the power of story, with author and sales trainer Mike Adams, who has been a sales and marketing leader for bluechip companies such as Siemens, Nokia, Schlumberger and Motorola. Some of the subjects we’ll cover will be: - The Seven stories that all salespeople should tell - How to use storytelling to earn trust - The power of getting your client to share their stories with you

In this episode we’ll cover organizational storytelling with author, keynote speaker and consultant, Paul Smith who is one of the world’s leading experts on organizational storytelling and has worked with companies such as Google, Ford and Hewlett Packard. Some of the subjects we’ll cover will be: - How to tell stories with data - The types of stories all great leaders should tell - The one thing all marketers should have in mind

In this episode, we’ll discuss the neuro-science of story with scientist Kendall Haven who has worked, with organizations such as Nasa, the U.S department of Defense, the World Bank and Boeing, he is the author of 35 books, among those story-proof and story smart, He is also a distinguished visiting scholar to both Stanford University and John Hopkins University. Some of the subjects we’ll cover will be: - What scientist actually mean when we they story and storytelling - The most common mistakes that organizations make when communicating - The 3 bits of information that a story needs to exert influence and much more