134. Hayley King (AKA FLOX) on creating collections, building a team, and 20 years as an artist

How many times have you put "write brand values," "update logo," or "redesign website" on your to-do list only to keep moving it to another day, another week, another month, and on and on until it's at the bottom of the list, or deleted altogether?This happens to the best of us. As creatives, we all have so many things on our minds and our to-do lists that it's easy to keep pushing something that doesn't feel as “urgent”. But branding is urgent and important, and if you're reading this, I reckon you know that already!Today, I'm going to share some practical tips on how to finally make progress on your branding, stop relegating it to the bottom of your to-do list, and transform your creative business.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 32. How to design a brand that makes you (and your audience) feel good🎧 64. The ultimate guide to creating a consistent brand experience💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback & get a free workshop!🫙 Add to the podcast tip jar to support the show

Have you ever heard people tell you that you need your brand to be personal, and that your audience wants to know and connect with the person behind the brand?Sounds great in theory, right? But how do you know how personal to be? Should you be sharing what you had for breakfast even if it has nothing to do with your work? Or documenting every random thought that pops into your head? Where’s the line between relatable and TMI?Here’s the thing - yes, people connect with people, that's true. But the "right" amount of personal in your brand is whatever feels authentic to you. If you don't want to share much, forcing it won't work. You need to set those boundaries that make your content feel good to create AND connect with your audience.In this episode, we're exploring how personal your brand really needs to be. You'll learn how to align your sharing style with your brand values, figure out your “why” before hitting that post button, and craft a social media approach that works for YOU, not what others are doing.–––––––––––If you'd like help, feedback, advice, or to hear how other creatives are approaching this so you can feel confident in your content, join us in the Brand Your Passion Collective. We're talking about things like this all the time in there on our calls and in the community (in fact, that's where this topic came from!). So head to brandyourpassion.co and start building an unforgettable brand alongside your fellow creatives today!–––––––––––WANT MORE?🎧 106. How to create a cohesive brand personality as a multi-passionate creative🎧 88. 15 powerful branding habits for creatives💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 <a...

Want the inside scoop on what it takes to thrive as an artist and creative business owner for 20 years?In today’s episode, I have the AH-mazing Hayley King (AKA FLOX) on the show where she shares her amazing journey from street art beginnings to building a thriving creative business with hand painted commissions, large scale murals, and producing seasonal luxury bag and personal stationery collections.Hayley opens up about building a business that stands the test of time, growing her team, setting up her studio, and the practical steps that took her from independent artist to a recognised brand name over two decades. As well as Hayley’s approach to creating product collections, what marketing tactics actually worked for her, and how she handled rebranding after 20 years.Whether you're just starting out or looking to level up your creative business, this episode is a MUST listen!Connect with Hayley King (AKA FLOX) :Instagram: @floxnzWebsite: flox.co.nz–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing🎧 100. How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney and Penelope Wickman💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 <a...

Today, I've got a treat for you - I'm answering the exact questions you've been asking about building your creative brand.No fluff, just practical answers to your burning branding questions. In this episode, I'm tackling everything from what you genuinely need to launch your business (it's less than you think) to how to market consistently without playing chicken with burnout. These are real questions from real creative business owners, and I'm sharing straight-forward, actionable solutions.These aren't hypothetical scenarios - they're the exact challenges my Brand Your Passion Collective community faces every day. From accessibility tools to managing multiple audiences, I'm covering the stuff that actually matters when you're building a brand.You'll learn the four non-negotiable elements for launching your business, my go-to accessibility tools, and how to market your work without burning out. I'm also diving into how to appeal to gift buyers and why understanding your audience's personality can transform your brand.Want more direct advice like this or to submit your own questions for future podcast episodes? Join us in the Brand Your Passion Collective at brandyourpassion.com/community 🧡MENTIONS🌐 Stark Plugin - Free tool for comprehensive accessibility checks🎨 Adobe Colour - Specifically for colour contrast verification⚙️ Canva's Built-in Tools - Quick accessibility assessments–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 114. How to prioritise your mental health when marketing your creative business🎧 124. 10 actionable steps to quickly take your brand from hot mess to hell yes!💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your...

In this episode, we're revisiting a fan-favourite (episode 108) with the wonderfully unique Meg Lewis, who's rewriting the rules of what it means to build a creative career.Meg proves you don't have to choose just one path. As a designer, comedian, performer, and educator (yes, even a clown! 🤡), they've built an incredible brand by being fearlessly themselves. Their magnetic personality has attracted major clients like Adobe, Pinterest, and Slack – all because they refused to fit into just one box.Get ready to revisit an honest chat about why "niching down" might be holding you back, and how embracing your full creative self is actually your biggest strength. If you've ever felt pressured to pick just one creative path, this is your reminder to think bigger about what's possible when you embrace all of who you are!CONNECT WITH MEGConnect on Instagram @yourbuddymegCheck out Meg’s website–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 49. Henry Thong on curating your content, expanding your niche🎧 127. Brand Your Passion Live: Makers on Marketing with Emma Smith &amp; Pepper Raccoon💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the...

Right now there are countless traumatic things happening around the world, multiple social media platforms are changing AGAIN, and our own lives have ups and downs every single day. We’re all just trying to keep up and keep going.Whether it’s things in your own life, your creative business, or the world, it can be easy to get overwhelmed by everything that’s going on. I know I’ve felt that, especially lately.You might be thinking…Where does your art fit in?Is there any point with everything going on?How do you keep going when things are so overwhelming?In today’s episode, I want to talk to you about how we as creatives can find purpose and keep going in the midst of the chaos. So, here are three things you need to know.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects🎧 32. How to design a brand that makes you (and your audience) feel good💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the show

If the thought of planning your content for Q1 makes you want to hide under your desk and take a nap, this episode is for you.Today, we’re throwing out all those complicated content strategies that make you want to curl up in a ball, and instead, we’re creating a simple, sustainable plan that actually works for artists.No more overthinking, no more content overwhelm, no more feeling like you’re on a hamster wheel of constant posting. I’ll show you how to create content that feels natural, connects with your audience, and doesn’t eat up all your creative energy.Plus, we’ll talk about how to adapt your content across platforms without losing your mind, build buffers to prevent burnout, and I share my absolute favourite tools and templates that make the whole process SO much smoother.PS. Want to refine your strategy with fellow creatives? Join us in the Brand Your Passion Collective where we tackle these challenges together and share wins and solutions.–––––––––––MENTIONSEmail marketing platform - kit.comSocial media scheduler - Metricool.comProject Management - Notion.com–––––––––––WANT MORE?🎧 22. 8 Tips for growing your brand on IG without losing your mind🎧 69. How to decide which new SM platforms to jump on and which to ignore💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the show

Ever found yourself responding to client messages at midnight? Or saying yes to a project that your gut is screaming no to? Or maybe you're feeling stretched thin trying to show up on every single platform? Here's what nobody tells you about building a creative brand - the stronger your boundaries, the stronger your business.In today's episode, I'm breaking down exactly how to set brand boundaries that protect your creative energy without pushing away opportunities. You'll learn how to decide what's actually necessary, communicate your limits clearly, and yes - even say no without burning bridges.I'll walk you through the four key types of brand boundaries every creative needs and share practical strategies for implementing them in your creative business. From managing social media demands to handling client expectations, you'll learn how to protect your time and energy while maintaining strong relationships.If you're ready to start 2025 with more energy and less overwhelm, this episode is for you!Want to put these boundaries into practice? Grab my free Brand Boundaries Toolkit at bit.ly/brandboundaries.Want your burning questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡–––––––––––MENTIONS🧡 ScreenZen - Screen Time Control🖤 Article - Using Email Templates to Say “No” with Grace by Michael Hyatt–––––––––––WANT MORE?🎧 114. How to prioritise your mental health when marketing your creative business🎧 99. The six step system for planning your entire year as a creative business💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your...

Feeling a bit uncomfortable with all those year-in-review posts showing up everywhere, filled with impressive numbers and massive launches? I totally get it. As artists and makers, our growth looks different – the real magic often happens in moments that don't fit neatly into a spreadsheet.In today's episode, I'm sharing a different approach to year-end reflection that will actually feel good and capture the true evolution of your creative business. We'll explore how to celebrate progress that matters, uncover insights that will shape your future, and make this reflection process feel fun and exciting.We're focusing on three key areas: your creative growth, brand development, and community building. I'll walk you through specific questions for each area that will help you reflect in a way that feels authentic to who you are as a creative.If you're ready to review your year in a way that celebrates all kinds of progress – not just the numbers – then this episode is gonna help you do just that.To help you go-deeper, I've got something special for you: a free Notion workbook to guide you through this reflection process. Just head to bit.ly/creativeyearinreview to grab yours and make this process actually feel good!–––––––––––WANT MORE?🎧 107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself🎧 76. 29 for 29: Lessons I've learnt from running a creative business💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the show

Oh my goodness, we did something totally different and SO exciting! For the very first time ever, Brand Your Passion went LIVE and in-person, and it was absolutely incredible!I had the absolute pleasure of sitting down with two incredible artists - the amazing Pepper Raccoon and Emma Smith (you might know her as @steerIllustrations) for our very first live podcast recording. The atmosphere was electric - a room full of creative energy, real conversations, and that buzzing excitement that only happens when creative souls come together!Have you been wondering how other artists are actually marketing their work? Like, how do they really feel about Instagram and TikTok? What strategies are working for them right now?Well, in this extra special episode, we're diving into their real, honest thoughts about different marketing platforms, the actual strategies they use to get their work out there, and their favourite ways to connect with their audience.This episode is your behind-the-scenes peek into what really works. Plus, you'll get to feel like you were right there with us!Wanna join the Brand Your Passion Collective and become part of this amazing creative community? We’d love to have you! Head to 👉🏼 makerandmoxie.com/community.–––––––––––Where to connect with Emma Smith:Instagram: @steerillustrationsWebsite: steerillustrations.comWhere you can find Pepper Raccoon:Instagram: @pepperraccoonWebsite: pepperraccoon.com–––––––––––WANT MORE?💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to...