134. Hayley King (AKA FLOX) on creating collections, building a team, and 20 years as an artist

Want the inside scoop on what it takes to thrive as an artist and creative business owner for 20 years?In today’s episode, I have the AH-mazing Hayley King (AKA FLOX) on the show where she shares her amazing journey from street art beginnings to building a thriving creative business with hand painted commissions, large scale murals, and producing seasonal luxury bag and personal stationery collections.Hayley opens up about building a business that stands the test of time, growing her team, setting up her studio, and the practical steps that took her from independent artist to a recognised brand name over two decades. As well as Hayley’s approach to creating product collections, what marketing tactics actually worked for her, and how she handled rebranding after 20 years.Whether you're just starting out or looking to level up your creative business, this episode is a MUST listen!Connect with Hayley King (AKA FLOX) :Instagram: @floxnzWebsite: flox.co.nz–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 119. Ellie Compton on entering art competitions, elevating your brand experience, and positioning your work through pricing🎧 100. How to grow your creative business in 2024 with Mia Saine, Renata Paton, Whitney Manney and Penelope Wickman💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 <a...

Today, I've got a treat for you - I'm answering the exact questions you've been asking about building your creative brand.No fluff, just practical answers to your burning branding questions. In this episode, I'm tackling everything from what you genuinely need to launch your business (it's less than you think) to how to market consistently without playing chicken with burnout. These are real questions from real creative business owners, and I'm sharing straight-forward, actionable solutions.These aren't hypothetical scenarios - they're the exact challenges my Brand Your Passion Collective community faces every day. From accessibility tools to managing multiple audiences, I'm covering the stuff that actually matters when you're building a brand.You'll learn the four non-negotiable elements for launching your business, my go-to accessibility tools, and how to market your work without burning out. I'm also diving into how to appeal to gift buyers and why understanding your audience's personality can transform your brand.Want more direct advice like this or to submit your own questions for future podcast episodes? Join us in the Brand Your Passion Collective at brandyourpassion.com/community 🧡MENTIONS🌐 Stark Plugin - Free tool for comprehensive accessibility checks🎨 Adobe Colour - Specifically for colour contrast verification⚙️ Canva's Built-in Tools - Quick accessibility assessments–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 114. How to prioritise your mental health when marketing your creative business🎧 124. 10 actionable steps to quickly take your brand from hot mess to hell yes!💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your...

In this episode, we're revisiting a fan-favourite (episode 108) with the wonderfully unique Meg Lewis, who's rewriting the rules of what it means to build a creative career.Meg proves you don't have to choose just one path. As a designer, comedian, performer, and educator (yes, even a clown! 🤡), they've built an incredible brand by being fearlessly themselves. Their magnetic personality has attracted major clients like Adobe, Pinterest, and Slack – all because they refused to fit into just one box.Get ready to revisit an honest chat about why "niching down" might be holding you back, and how embracing your full creative self is actually your biggest strength. If you've ever felt pressured to pick just one creative path, this is your reminder to think bigger about what's possible when you embrace all of who you are!CONNECT WITH MEGConnect on Instagram @yourbuddymegCheck out Meg’s website–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 49. Henry Thong on curating your content, expanding your niche🎧 127. Brand Your Passion Live: Makers on Marketing with Emma Smith &amp; Pepper Raccoon💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the...

Right now there are countless traumatic things happening around the world, multiple social media platforms are changing AGAIN, and our own lives have ups and downs every single day. We’re all just trying to keep up and keep going.Whether it’s things in your own life, your creative business, or the world, it can be easy to get overwhelmed by everything that’s going on. I know I’ve felt that, especially lately.You might be thinking…Where does your art fit in?Is there any point with everything going on?How do you keep going when things are so overwhelming?In today’s episode, I want to talk to you about how we as creatives can find purpose and keep going in the midst of the chaos. So, here are three things you need to know.–––––––––––WANT MORE?Want your questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡🎧 108. Meg Lewis on being uniquely you, embracing your personality, and attracting your dream projects🎧 32. How to design a brand that makes you (and your audience) feel good💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the show

If the thought of planning your content for Q1 makes you want to hide under your desk and take a nap, this episode is for you.Today, we’re throwing out all those complicated content strategies that make you want to curl up in a ball, and instead, we’re creating a simple, sustainable plan that actually works for artists.No more overthinking, no more content overwhelm, no more feeling like you’re on a hamster wheel of constant posting. I’ll show you how to create content that feels natural, connects with your audience, and doesn’t eat up all your creative energy.Plus, we’ll talk about how to adapt your content across platforms without losing your mind, build buffers to prevent burnout, and I share my absolute favourite tools and templates that make the whole process SO much smoother.PS. Want to refine your strategy with fellow creatives? Join us in the Brand Your Passion Collective where we tackle these challenges together and share wins and solutions.–––––––––––MENTIONSEmail marketing platform - kit.comSocial media scheduler - Metricool.comProject Management - Notion.com–––––––––––WANT MORE?🎧 22. 8 Tips for growing your brand on IG without losing your mind🎧 69. How to decide which new SM platforms to jump on and which to ignore💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the show

Ever found yourself responding to client messages at midnight? Or saying yes to a project that your gut is screaming no to? Or maybe you're feeling stretched thin trying to show up on every single platform? Here's what nobody tells you about building a creative brand - the stronger your boundaries, the stronger your business.In today's episode, I'm breaking down exactly how to set brand boundaries that protect your creative energy without pushing away opportunities. You'll learn how to decide what's actually necessary, communicate your limits clearly, and yes - even say no without burning bridges.I'll walk you through the four key types of brand boundaries every creative needs and share practical strategies for implementing them in your creative business. From managing social media demands to handling client expectations, you'll learn how to protect your time and energy while maintaining strong relationships.If you're ready to start 2025 with more energy and less overwhelm, this episode is for you!Want to put these boundaries into practice? Grab my free Brand Boundaries Toolkit at bit.ly/brandboundaries.Want your burning questions answered on the podcast, or be part of an awesome community of creatives supporting each other? Join us in the Brand Your Passion Collective at www.makerandmoxie.com/community. We’d love to have you 🧡–––––––––––MENTIONS🧡 ScreenZen - Screen Time Control🖤 Article - Using Email Templates to Say “No” with Grace by Michael Hyatt–––––––––––WANT MORE?🎧 114. How to prioritise your mental health when marketing your creative business🎧 99. The six step system for planning your entire year as a creative business💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your...

Feeling a bit uncomfortable with all those year-in-review posts showing up everywhere, filled with impressive numbers and massive launches? I totally get it. As artists and makers, our growth looks different – the real magic often happens in moments that don't fit neatly into a spreadsheet.In today's episode, I'm sharing a different approach to year-end reflection that will actually feel good and capture the true evolution of your creative business. We'll explore how to celebrate progress that matters, uncover insights that will shape your future, and make this reflection process feel fun and exciting.We're focusing on three key areas: your creative growth, brand development, and community building. I'll walk you through specific questions for each area that will help you reflect in a way that feels authentic to who you are as a creative.If you're ready to review your year in a way that celebrates all kinds of progress – not just the numbers – then this episode is gonna help you do just that.To help you go-deeper, I've got something special for you: a free Notion workbook to guide you through this reflection process. Just head to bit.ly/creativeyearinreview to grab yours and make this process actually feel good!–––––––––––WANT MORE?🎧 107. Daisy Braid on creating consistent content, evolving your brand, and being confident in yourself🎧 76. 29 for 29: Lessons I've learnt from running a creative business💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to the podcast tip jar to support the show

Oh my goodness, we did something totally different and SO exciting! For the very first time ever, Brand Your Passion went LIVE and in-person, and it was absolutely incredible!I had the absolute pleasure of sitting down with two incredible artists - the amazing Pepper Raccoon and Emma Smith (you might know her as @steerIllustrations) for our very first live podcast recording. The atmosphere was electric - a room full of creative energy, real conversations, and that buzzing excitement that only happens when creative souls come together!Have you been wondering how other artists are actually marketing their work? Like, how do they really feel about Instagram and TikTok? What strategies are working for them right now?Well, in this extra special episode, we're diving into their real, honest thoughts about different marketing platforms, the actual strategies they use to get their work out there, and their favourite ways to connect with their audience.This episode is your behind-the-scenes peek into what really works. Plus, you'll get to feel like you were right there with us!Wanna join the Brand Your Passion Collective and become part of this amazing creative community? We’d love to have you! Head to 👉🏼 makerandmoxie.com/community.–––––––––––Where to connect with Emma Smith:Instagram: @steerillustrationsWebsite: steerillustrations.comWhere you can find Pepper Raccoon:Instagram: @pepperraccoonWebsite: pepperraccoon.com–––––––––––WANT MORE?💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 Add to...

Ready to transform your brand from 'meh' to absolutely magnetic? In this episode, I'm spilling all the details about my Brand Magic Blueprint - the exact framework I use to help artists and makers turn their passion into a brand people can't help but fall in love with!I'm breaking down the 8 magical modules that'll take you from scattered to strategic in just 90 days, from discovering your brand's true purpose to crafting a personality that stands out, we're covering everything you need to build a brand that feels authentically, wonderfully YOU.Think crystal-clear brand strategy, head-turning visuals, and a marketing plan that actually works (and feels good!). Whether you're joining the Brand Your Passion Collective or flying solo, these steps are your roadmap to creating that creatively fulfilling, community-building, financially stable art business you've been dreaming of.Want in on the Brand Your Passion Collective? The doors are now open at bit.ly/BYPC! If you are listening on the day this comes out, you've got 48 hours to grab founding member pricing of just $90 a year or $9/month before it goes up.Let’s take your brand from ‘ehh’ to adored together!–––––––––––I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE!–––––––––––WANT MORE?🎧 104. The power of personality: Why you are your brand’s best asset🎧 86. 8 ways to create compelling content that speaks directly to your ideal audience💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 Leave a review on Apple Podcasts🎧 Leave a rating on Spotify🧡 Provide feedback &amp; get a free workshop!🫙 <a href="https://makerandmoxie.ck.page/products/support?utm_source=brand+your+passion&amp;utm_medium=podcast&amp;utm_campaign=ep-126" rel="noopener...

As an artist, maker and creative, do you wish you had a supportive community of fellow creatives by your side? You know those days when you're sitting alone in your studio, staring at your work, and wondering if anyone else in the whole wide world gets it?Those moments when you're second-guessing your prices, overthinking your latest design, or feeling totally stuck on how to grow your creative business?Over the past few months, I’ve been having heart-to-heart convos with creatives just like you. While I expected to hear about branding challenges (and believe me, I did!), what struck me the most was something deeper.People were craving community and connection.Real, genuine, support-each-other-through-thick-and-thin kind of connection.So I did a thing, specifically for creatives just like YOU. And with that, let me introduce you to the Brand Your Passion Collective! A membership where we turn creative passions into thriving businesses, together.It’s a membership for artists and makers who want to craft a creatively fulfilling, community-building, financially stable art business, with your fellow creatives by your side each step of the way.And in today’s episode, I’m giving you the complete rundown of what the membership is all about, EVERYTHING that’s included, and how you can join now as a founding member.Become a founding member and hop on the waitlist now at bit.ly/BYPC. We kick off on November 18th for waitlist members or the 20th for everyone else. I can't wait to welcome you into this amazing community of creatives!–––––––––––I’d be eternally grateful if you voted for Brand Your Passion in the New Zealand Podcast Awards 2024! Nominations close on the 28th of November 🎙️ Drop your nomination and comment HERE!–––––––––––WANT MORE?🎧 122. The power of partnering up: Your guide to collaborating with other artists🎧 93. Why you need to stop dreaming and start doing!💻 Read the blog post📰 Join the Moxie Musing newsletter–––––––––––CONNECT📷 Connect on Instagram @makerandmoxie🤳🏼 Find me on TikTok🎨 Find me on Threads🌐 Check out my website🎙️ Sponsor Brand Your Passion–––––––––––DROP SOME LOVE🎧 <a...