Ep. 27 TOM-O - Upcycling Workwear, from the cattle fields to Selfridges

Welcome back to the first show, of Season 4!We are delighted to bring you a conversation with Eva Engelen & Lander Desmedt from the truly circular Fashion Brand, HNST (pronounced Honest).The team at HNST are working extremely hard, trying to create a Denim based collection as sustainable and as circular as possible.Cotton is often called a thirsty crop, for which inefficient farming and irrigation techniques are to blame. A conventional pair of jeans requires on average 3 kg of raw cotton and consequentially, 7000 litres of water. HNST jeans contain 56% recycled cotton, 23% Greek cotton and 21% Tencel.As a result they only require 361 litres of water per pair, which means we are reducing water consumption with 95%, compared with industry standards.Our conversation delves into the entire production process as well as the inherent values that the company has for full corporate transparency and doing things, honestly.You can check out their full collection at https://www.letsbehonest.eu/ or follow them @letsbehonest.eu on Instagram.Voiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

"Have you ever thought about taking a Fashion Brand into the Metaverse?"Well, that’s exactly what Evan Sugerman and his co-founder Damian are trying to do with their superb Jewellery Brand, Parts of Four.Not only have they gathered a captive audience of over 305K followers on Instagram, a Paris Showroom and their product has been worn by the likes of Kim Kardashian and Beyoncé, the Indonesian based business is totally committed to become digital pioneers whilst educating and rewarding their loyal consumers, along the way.This episode is a must for anyone interested in taking their physical business into the Metaverse as we discuss the strategy, the challenges and the execution of their very own P4C currency and NFT drop.You can also locate the full REPLAY of our Exclusive Q&A Session with Evan in the BEHIND THE BRANDS Clubhttps://www.clubhouse.com/club/behind-the-brandsFor more information about Parts of Four head over to Instagram and search @Partsof4Voiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

Kelly Gunner is the creator of the TOMME accessory brand. Her incredible collection celebrates a blended vision of masculinity and femininity in its range of handcrafted basketball bags. Transforming an item typically rooted in a male-dominated sport into an individual, unisex piece of art, each TOMME bag boldly and confidently expresses a fused male / female aesthetic.Super cool, the brand mixes Kelly's love of Streetwear, Music and urban culture. The innovative bags are being snapped up by customers across the World. Even Billy Eilish is a fan of the TOMME brand and sales exploded when the American singer/songwriter was spotted with one of Kelly's bags.For more information about TOMME head over to www.tommestudio.comVoiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

Per Holknekt is a Swedish Fashion Designer, Entrepreneur, multi Award winning Business owner but most importantly one of the most genuine and unashamedly brilliant people.... I have ever had the pleasure of working with.We cover many aspects from within Per's life, including how he and fellow Designer Karin Jimfelt-Ghatan created the hugely successful womenswear brand Odd Molly and how they embraced imperfection, to create their very own sense of perfection.Over the years Per has experienced incredible successes as well as some devastating lows points. He talks about his drug and alcohol abuse, making the wrong life decisions and how at one point, he found himself without any homely possessions and forced to live rough in a Swedish forest.Although, the last couple of years have been tough for Per he's about to embark on his 42nd business Venture.Welcoming and developing his vision of creating the 4th Industrial Revolution. A business that is built from personal experience and constructed with a true sense of purpose, designed to value our planet, social welfare and to constantly challenge the sustainability of people, which seems to have been seriously overlooked for many years. I have known Per for over 18 years, I really hope you enjoy listening to some of his wonderful stories and also acknowledge as to why he's regarded as a true legend within our Industry.Voiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

Sarah was raised on a farm in the North East of the UK and always had a fascination with the emotional connection that working folk had with their day to day clothing. Although practicality is of utmost importance, workwear is often cherished and highly valued by those people that live and work in what they wear.This emotive connect formed the basis of her highly acclaimed Graduation collection from Hallam University in Sheffield.After having just a day working in London with a large UK retailer, the pandemic forced Sarah to travel back home to Whitby. It was there she created her own upcycling brand TOM-O which is dedicated to saving clothes from landfill, TOM-O works with existing fabrics and garments to explore the potential of unloved and unworn clothing.In the show we hear about how she feels that she's finally found her creative calling and even how she managed to secure some rail space in one of the Worlds finest retail stores....Selfridges, Oxford Street.Sarah's mantra is "Creating positive Fashion, patch by patch" and you can see more of her work by visiting her website www.TOM-O.comVoiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

Gregory French is the founder of the Jewellery Brand, Atlas Accessories.Originally from New York, Gregory has spent years exploring the World and during his travels he's taken elements from other cultures and a variety of traditions, to create the fundamentals of Atlas Accessories.Everyone involved within the production process is constantly aware of the importance of what they are creating and each piece is treated to a spiritual cleansing before it's dispatched. So that every new owner can impart their own sense of character and meaning into their jewellery from the moment they start wearing it.Atlas Accessories is also extremely proud to explain, that they donate 5% of their Gross income to save and permanently protect endangered habitats around the World.For more information about Gregory, his team and his beautiful products please visit www.atlasaccessories.comVoiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

Joseph Rosenfeld has been transforming his fellow geeks into 'chic' individuals and maximizing the power of their presence for decades.He has created an image consultancy and personal styling business from his New York home and thoroughly enjoys working with a host beloved clients from around the World. However, his real success can be found amongst the high-flying Business executives, who struggle with finding their own particular look within Silicon Valley. Joseph has won the prestigious title of 'Best Personal Stylist' by Silicon Valley Magazine for consecutive years and has clearly secured his position as a trusted, discreet and hugely influential person within the Personal Branding space.Our interview with Joseph features some really open conversation about how Joseph was bullied and sexually abused as a child and how he took that incredibly painful experience and channelled his own self belief along with his love for style into the happy and fulfilled life, he lives today.For more details about the Chief Style Geek, just head over to www.josephrosenfeld.com or simply follow him on any of the leading Social Media platforms.Voiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

This a fascinating delve into a business that creates, empowers and promotes that Men should be able to wear exactly what they want.Moot Lingerie is the brainchild of a car mechanic called Julian Parker and his close friend Anna Kilpatrick. Together they are positioning a lifestyle Brand enriched by superbly high levels of customer service. Moot Lingerie is already starting to enjoy the results from developing a strong sense of community and real understanding of their customers needs and requirements.Take a listen to the episode and you'll very quickly appreciate the simplicity of what they are trying to achieve and to Anna's point "Whatever you're doing is much more important than the knickers, you are wearing".For reference to a conversation within the show, Nora Batty is a fictional character in the world's longest-running sitcom, Last of the Summer Wine.Nora became a British icon and National treasure, recognised by her wrinkled stockings, piny and distinctive style of hair curlers. Incredibly, she appeared in 245 of the 295 episodes (everybody loved Nora Batty).Check out Moot Lingerie at www.mootlingerie.comVoiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

Danit Peleg is rapidly becoming a 'Powerhouse' in the Fashion Tech space, her career to date has involved viral video's, Ted Talks, producing an item for the opening ceremony of the Rio Paralympics as well as creating the World's first ever fashion collection using a home desktop 3D printing machine.It's really been a whirlwind of success for the energetic 3D designer, who is based in Tel Aviv.Forbes awarded her the recognition of Europe's Top Women in Tech and the BBC put her firmly in the list of the 100 most inspiring and influential women in the World.Here's a quick question for you, have your ever wondered what an NFT is?Well, Danit explains the whole thing and how she is selling her own collections using the Blockchain in addition to how she envisages Fashion Retail will look, in the not so distant future.Voiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.

A fascinating conversation with Daniel Stermac-Stein who has mastered traditional Leather techniques to create handmade clothing from the sewing studio which is attached to a farm in the Upper Ottawa Valley of Eastern Ontario. The Herds Throne is maintaining the skills passed through generations of clothing and leather artisans, using bark-tanned and brain-tanned locally hunted, animal skins.This really is a wonderful insight to Daniel's life and his absolute passion for his craft as well as his love for animals and the nature around him.To see more of his work and get more information, please visit www.theherdsthrone.caVoiceover by www.delaross.comBEHIND THE BRANDS was produced in association with www.beforeStores.com Hosted on Acast. See acast.com/privacy for more information.