#453 - Dr. Monica Vermani gets REAL about Stop Existing and Start LIVING

StubGroup is a Premier Google Partner, ranked by Google in the top 1% of all Google Partners worldwide for performance and customer care. I invest my time and energy into equipping our team to provide best-in-class service to our clients. https://stubgroup.com/ We managing marketing for a wide variety of companies, from publicly-traded companies to small local businesses. We're able to see what's working across a variety of verticals (ecommerce, lead gen, B2B, B2C, local services, etc.) and customize our strategy to each client and their unique strengths. Team Building: I'm always on the lookout for stellar talent that will complement our team and strengthen our ability to serve our clients. Speaking: I've taught digital advertising classes to more than 100,000 students, and make frequent appearances on podcasts in the marketing and business space. Writing: I'm a published author and write about marketing for sites including Call Tracking Metrics, DataFeedWatch, Shopper Approved, Swydo, etc. I live and breathe PPC, and I could talk with you for hours about campaign types, bidding strategies, keyword structure, and so on, but what really excites me is figuring out how to use those technical abilities strategically for each client's unique scenario. That's especially true as Google, Facebook, Microsoft, Amazon, and the rest of the PPC channels automate more and more of the work that specialists, agencies, and in-house teams have traditionally done manually. Smart advertisers who understand when to trust automation and the best way to use automation to accomplish their unique goals are the advertisers who are going to win.

If artistic painters can decide prices for their work, why shouldn't filmmakers and video content creators?  https://vidafair.com/  VidaFair is a new pay-per-rental video monetization platform based on fair pricing and transactions between creators and consumers. VidaFair allows video creators to set their own fee for 24-hour video stream rentals of their content. Video viewers pay the content creator fee and a small fee to VidaFair, without being asked to subscribe to anything, ever. Creators and viewers get the safety and security of the PayPal payment processing.  We do believe content creators should set their own prices Just like painters, photographers, interior decorators and a whole host of other creative professionals who set prices for their work, we believe film and video producers should have the freedom to dream, create and then charge what they see fit. Content creators know best the costs, time spent and market demand for their work. We do respect and compensate creators VidaFair represents a significant paradigm shift from other platforms, where content creators can only ever receive a tiny fraction of the proceeds for their work, or are charged platform fees based on a percentage of rental price. We've been content creators ourselves. We do respect and protect video consumers Your viewing habits are no one else's business but yours. We accept no corporate sponsorships, no data sharing arrangements and no advertising. Our revenue model is simple and clear -- reasonable fees to host and stream video which are a function of file size, not the creators' prices. Nothing else under the radar, over the radar or otherwise. Sometimes a service that's marketed as "free," isn't as free as people think.  We don't own anyone’s content Some very well known video streaming platforms bury tricky copyright transfer language in long, complex "Terms of Service" agreements. At VidaFair, by contrast, all content remains the property of the content creators. We will never assert ownership of any film or video, ever.  We don't waste your time Do you really want to watch advertisements? Or have them interrupt your film or video? We don't. Nor do we think your time is "free." Other platforms surprise viewers with advertisements they neither want, nor expect. On VidaFair, we don't sell your time to outside groups or companies through ads. We don't run other businesses We don't run search engines, email services or marketing campaigns. We don't send ads to creators or viewers, or sell information to anyone about viewers' preferences. And it goes beyond just a matter of personal privacy. In a broader way, we believe more content platforms will always be healthier than fewer, because a social media landscape of very few extremely powerful behemoths poses societal risks.  We don't offer, nor allow subscriptions We believe subscriptions can sometimes be a slick way customers get charged for services they don't use. At VidaFair, every streaming video rental is specifically authorized. Since there are no subscriptions on VidaFair, there’s never such a thing as “forgetting to unsubscribe.” No VidaFair transaction ever automatically repeats. You decide every purchase on the VidaFair platform. That's how we want to be treated when we use an internet site.   Content Monetization Without Subscriptions: Content Creators and Content Viewers Living in Fairness   The VidaFair Revolution

--Sublime Knowledge Mindset Coaching Personalized Coach-Podcaster-Author-Speaker CREATE-REWIRE-ACCOMPLISH Unlock your Mind and Transform your Life through Personal Growth and Development. https://sublimeknowledge.com/

Business coach & mentor | I help solopreneurs to grow their business faster and with less stress linkedin.com/in/stawicki-michal

With over 11 years of experience as the CEO and Founder of AgencyAgile, Inc., I help agencies, digital shops, consultancies, and other project-driven organizations achieve higher productivity, quality, and happiness. I leverage my background in finance, entrepreneurship, industrial engineering, and computer science, as well as my certifications in Scrum and Coaching, to deliver customized solutions that address the most endemic problems in the agency world. I am also the author of "Unmanaged: The proven way to unleash productivity and happiness in today’s most complex and over-managed organizations", a book that synthesizes 50+ years of behavioral and cognitive research insights with AgencyAgile's work with over 200 clients. My mission is to enable teams and projects to speed effectively to success, while creating a more positive and collaborative workplace culture. I am a two-time Inc-500 award winner, a former RAND Corporation senior analyst, and a former post-graduate teacher at USC and RAND.

Buyer Personalization Drives Revenue Generate more qualified leads that close and upsell faster from each buyer or customer interaction.  https://winalytics.com/ According to Gartner, Forrester, and McKinsey, 75% of B2B buyers expect deep personalization, and companies that get this right grow 2x faster than their peers. Easy to say, harder to do. Buyer personalization means not product pitching but telling a personalized story about value in each buyer interaction. Top sales teams understand this is only possible with shared sales playbooks to capture and share best practices for personalized messaging. Top marketing teams tell the same story about value across their website, content, campaigns and sales conversations. Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a go-to-market- and revenue acceleration consultancy. He is also author of The Revenue Acceleration Playbook. Winalytics helps clients reach their top growth potential by shifting from product-driven conversations to authentic conversations that anchor on buyer-defined value. Before starting Winalytics, Brent spent more than a decade as a revenue leader in enterprise to early stage companies, including Kaplan, Eduventures, Plus Delta Partners and CollegiateLink. He began his career as a Ph.D. social scientist and spent 10 years conducting qualitative research interviews at Stanford University and the RAND Corporation.

Instafloss automatically flosses all your teeth in under 10 seconds. It is comfortable, fast, and effective. www.instafloss.com Instafloss uses multiple water jets to give an effective and comfortable floss in only ten seconds. A small tank holds water which is pumped to the mouthpiece (at your desired pressure). The mouthpiece aims pulsing water jets at 90° to the gumline (the most effective cleaning angle, as per Eakle WS, et al.) on both sides, front and back, of your top and bottom teeth. As you sweep the handle from one side of your mouth to the other, the jets automatically floss 360° around every tooth.

Experienced Licensed Clinical Psychologist with a demonstrated history of working in the health wellness and specializes working with mood, anxiety and trauma populations. Skilled in corporate wellness, family/couples counselling, negotiation, Psychological Assessments, Crisis Intervention, Self-esteem building, cognitive behavioural therapy and mindfulness meditation practices. Strong healthcare services, professional graduated from Certified Coaches Federation, UofT and worked in correctional facilities, as well as at reputable hospitals including Lakeridge mental health, CAMH and UHN. Learn more drmonicavermani.com

Ryan Hanley is the CEO and founder of Finding Peak, an insurance growth coaching and consulting firm built off his 18 years of industry experience. Learn more at https://ryanhanley.com Ryan was previously the founder and CEO of Rogue Risk, a first-of-its-kind digital commercial insurance agency. He’s also held executive leadership positions at Bold Penguin, TrustedChoice.com, and SIAA. In addition, Ryan is a sought-after keynote speaker on leadership, growth, and insurtech, bestselling author of Content Warfare, and producer of the industry's top podcast, the Finding Peak Podcast. Ryan loves to study innovation and growth and frequently makes angel investments in early-stage insurance startups. Personal interests: reading, writing, boxing, skiing, deadlifts, and sharing stories with good friends.

I occupy a wide spectrum of expertise - creating "from scratch" brands based in applied customer insights to growth hacking and supercharged customer relationship marketing programs that create loyalty beyond reason; from going deep and wide in growth and acquisition marketing, brand strategy, customer cross selling to building loyalty programs / CRM, and events, experiential, comms and PR; and from assembling, coaching and leading high performance teams to coaching c-suites and executives on creating business strategies that are as impactful as they are "felt in the bones" to easing anxiety and improving communications for a CEO. You might ask yourself, “what’s the Venn diagram between business strategy, stellar marketing and executive coaching?” It all starts with a core governing belief: When we understand the core practice of empathy for another person – for the customer, for others and for ourselves, it all becomes a cake walk from there; ) I love understanding people. What makes them feel, or act, or think. That comes alive as much in customer journey mapping, customer personas and segmentation as it does in a deeply grounded coaching session. But it is not enough just to understand the customer, or the client. It is how that understanding comes to life in application. And how it is then transformed into action. I have applied years of on-the-job operations to now help leaders and organizations surface their best strategic thinking, deepen customer understanding and self-awareness, build better brands, create breakthrough stories and live from an emotionally intelligent and wide space.