
#97 Taylor James - The Shocking Truth About Podcast Guest Fees - Why I Walked Away - Podcaster, Entrepreneur, Producer
If you're a podcaster feeling the pressure to land bigger guests, a content creator questioning whether growth is worth the grind, or someone wondering why your passion project stopped feeling fun - this conversation will help you reconnect with why you started in the first place.
Taylor James is the creator of the hit podcast The Waffle Shop and Managing Director of Twenty Two Productions. After building his show for five years and interviewing increasingly high-profile guests, Taylor made the surprising decision to step away from hosting entirely. Now on the production side, he helps other creators build sustainable shows without burning out - and he's rediscovered the joy that made him fall in love with podcasting.
In this episode, you'll learn:
Why chasing bigger guests can actually damage your show's authenticity - and the hidden costs no one talks about
The real reason Taylor walked away from a successful podcast after five years of consistent growth
How to recognize when external pressure is overriding your creative instincts - including the guest expectations trap
Practical ways to balance quality and quantity without sacrificing your mental health or your message
The surprising benefits of live shows for building genuine audience connection
How to navigate the competitive podcasting landscape while staying true to your original purpose
What changes when you shift from host to producer - and how it reignited Taylor's passion for the medium
This conversation includes honest reflections on paid guest appearances, the pressure of personal branding, and real talk about what sustainable content creation actually looks like.
#podcasters #podcasting
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If you liked this episode, we may enjoy our first recording from June 2024:
https://www.youtube.com/watch?v=vrOI9KPa9E8
Fully Timestamped Chapter List
00:00:00 Taylor James: Cold/Soft Opens vs Trailers & Intro Approach
00:05:24 Authenticity, Over-Professionalising & The Comparison Trap
00:11:29 Growth Landscape, Consistency & Quality vs Quantity
00:17:54 Solo Episodes, Burnout & Rediscovering Purpose
00:29:57 Future Plans: From The Waffle to Half a World Away
00:40:34 Storytelling, Big Guests, Status & Promo Etiquette
00:59:10 Live Shows, Music Angle & Wrap-Up
***LINKS***
Taylor’s Instagram
https://bit.ly/3X5PTxL
https://twentytwo.productions/
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