Army, Hip Hop and Entrepreneurship

In 2020, Army Special Forces veteran and entrepreneur Ruben Ayala realized that a lot of top military-themed retail brands had become politically polarizing. So, he—along with three fellow vets—decided to create Triple Nikel Clothing, a military and hip-hop-inspired line that embraces community and diversity. Four years later, the company is thriving. Ruben joins hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey to discuss how his mother was his original entrepreneurial inspiration, how the all-black WWII Airborne 555th Parachute Infantry Battalion became the company’s shining light, and how four vets who knew absolutely nothing about creating clothing have thrived.   Guest: Ruben Ayala, CEO, Triple Nickel   Has a member of the Army changed your life? Now is your chance to thank them publicly with a shoutout via our Hooah Hotline and have it possibly appear on an upcoming episode of AUSA’s Army Matters podcast!   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

As a child, MG (Ret.) Antonio Taguba knew his father had been involved in the Bataan Death March – but it wasn’t until the older man’s dying days that General Taguba learned the full extent of it. That conversation inspired him to play a leading role in shining a spotlight on this dark moment of WWII, eventually leading to veterans of the battle and Death March receiving the prestigious Congressional Gold Medal. Hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey sit down with General Taguba to discuss his own Army origin story, the historical events of April 1942, and why he still travels across the country to deliver the Gold Medals to survivors and veterans every year.   Guest: MG (Ret.) Antonio Taguba, U.S. Army   Special thanks to Director, T.S. Botkin, and to Producers, Amanda Upson and Benito Bautista, for permission to use audio clips from their documentary, A Long March. For more information check out, https://www.lfffilm.com/.   Audio Clips Credits: Upson, Amanda, and Benito Bautista. A Long March. United States: Good Docs, 2022.   Has a member of the Army changed your life? Now is your chance to thank them publicly with a shoutout via our Hooah Hotline and have it possibly appear on an upcoming episode of AUSA’s Army Matters podcast!   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

In 2015, five Army spouses at Fort Bliss decided to organize a dress swap that would provide women with gowns they could wear to functions that were often cost prohibitive, like military balls. That swap turned into a huge event, and now the organization, Operation Deploy Your Dress, has a home in thirteen Army bases in the United States and Germany and has “deployed” over 25,000 dresses, saving people over $2M in costs. Hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey sit down with ODYD’s CEO and co-founder, Yvonne Coombes, to discuss the organization, how it helps to brings Army families and communities together… and how aliens in Roswell, New Mexico, played a role in her life.   Guest: Yvonne Coombes, CEO and Co-Founder, Operation Deploy Your Dress   Special thanks to Genevieve Kruger, Volunteer Store Manager, Operation Deploy Your Dress, who is featured in the introduction to this episode.   Has a member of the Army changed your life? Now is your chance to thank them publicly with a shoutout via our Hooah Hotline and have it possibly appear on an upcoming episode of AUSA’s Army Matters podcast!   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

MG (Ret.) Gregg Martin had a distinguished career, serving in various deployments and eventually heading the National Defense University. But, over the course of that career, he slowly started to develop manic tendencies, which became more and more pronounced, eventually leading to his forced resignation, staying at a VA psychiatric ward, and receiving a diagnosis of bipolar disorder. Hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey sit down with MG (Ret.) Martin to discuss his book Bipolar General: My Forever War Against Mental Illness, the highs and lows of his career (and illness), and how family and routine led him to a new life of recovery and joy.   Guest: MG (Ret.) Gregg Martin, U.S. Army & Author of “Bipolar General: My Forever War with Mental Illness”   Many thanks to our Presenting Advertiser: General Dynamics Land Systems   Has a member of the Army changed your life? Now is your chance to thank them publicly with a shoutout via our Hooah Hotline and have it possibly appear on an upcoming episode of AUSA’s Army Matters podcast!   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

After a career undertaking secretive operations in the Special Forces, in August of 2023, SMA Michael Weimer was sworn into his new position and took his turn in the spotlight as Sergeant Major of the Army. What, in the first six months of his term, has been his most difficult assignment? Hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey sit down with SMA Weimer to discuss his childhood as an Army brat, talk through some of his leadership theories, and learn how Genghis Khan influenced one of his favorite training exercises.   Guest: SMA Michael Weimer, Sergeant Major of the Army   Many thanks to our Presenting Advertiser: General Dynamics Land Systems   Has a member of the Army changed your life? Now is your chance to thank them publicly with a shoutout via our Hooah Hotline and have it possibly appear on an upcoming episode of AUSA’s Army Matters podcast!   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

LTG Telita Crosland decided at the age of five she was going to be a doctor, and her later studies at West Point became her first official step into the field. Her thirty-year Army career has involved a great number of highlights and appointments, and she now heads the Defense Health Agency (DHA), overseeing the healthcare for almost 10 million citizens in and out of the military outside. Hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey sit down with LTG Crosland to discuss how DHA takes a leadership role in healthcare in the country, to share stories of mentorship… and to review a medically themed poem she wrote as a very young child.   Guest: LTG Telita Crosland, USA, Director, Defense Health Agency   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

Comic book writer Chuck Dixon has produced more issues of comic books than any other living author today, most notably telling the stories of superheroes Batman, Robin, The Punisher and John Rambo. But his work on AUSA’s Medal of Honor comic series has allowed him to bring actual historical heroes to life to incredible effect. Hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey sit down with Dixon to discuss the upcoming comic Medal of Honor: Ruben Rivers, the story of the WWII hero featured, how a comic book is actually created, and to agree that a visit from the taxman can be the best form of artistic inspiration.   Guest: Chuck Dixon, Fictioneer & Comic Book Writer   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

COL (Ret.) Greg Gadson originally attended West Point to play football, but quickly realized he wanted to be a Soldier for Life, and he was commissioned upon his graduation in 1989. His 25-year military career saw him serve in every major conflict of the past few decades, bringing him to many places, including Kuwait, Bosnia-Herzegovina, Afghanistan and Iraq. In May 2007, he faced his biggest challenge when he barely survived an IED attack and lost both of his legs; after that severe injury, he undertook a painful recovery that allowed him to continue to serve and to inspire countless people around him. Hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey sit down with COL Gadson to discuss lessons learned from his Army days, how his tales of teamwork led to two Superbowl rings, and how he’s recently discovered a new career as an actor.    Guest: COL (Ret.) Gregory Gadson, Actor & Co-Author of “Finding Waypoints: A Warrior’s Journey Toward Peace and Purpose”   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

While stationed in Germany in 1980, Dr. Rory Cooper was hit by a bus and paralyzed from the waist down. Responding to his condition, he decided he would devote his life to helping veterans and disabled individuals worldwide through the invention of new wheelchair technologies. Host SMA (Ret.) Dan Dailey and guest co-host LaSherryn Duncan sit down with Dr. Cooper to discuss the impact of his Army experience, the numerous inventions he and his teams have overseen, his receipt of the National Medal of Technology and Innovation award – and what it’s like to be one of only a handful of inventors to have ever been immortalized with a collectible trading card AND appear on a Cheerios box…   Guest: Dr. Rory Cooper, Founding Director and VA Senior Career Scientist, Human Engineering Research Laboratories, University of Pittsburgh   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.

Matthew Weiss had a successful business career but wanted more, so he gave it all up to join the Marines. Curious as to why so few of his Gen Z cohorts were doing the same, he did some research for a better understanding and developed it into a book titled, We Don’t Want You, Uncle Sam. Hosts LTG (Ret.) Leslie C. Smith and SMA (Ret.) Dan Dailey sit down with 2LT Weiss alongside 1LT Charlie Curtis to discuss the traits of Gen Z, how the Army can do a better job of appealing to them, and how veterans may have the biggest role to play.   Guests:   2LT Matthew Weiss, Author of We Don’t Want You, Uncle Sam: Examining the Military Recruiting Crisis with Generation Z 1LT Charlie Curtis, U.S. Army Recruiting Command   AUSA’s Army Matters podcast can also be heard on Wreaths Across America Radio on Monday at 8 pm Eastern  You can find Wreaths Across America Radio on the iHeart Radio app, the Audacy app, and the TuneIn app. Search the word Wreath.    Donate: If you are interested in supporting AUSA’s educational programs, such as this podcast, please visit www.ausa.org/donate. Feedback: How are we doing? Email us at [email protected]. Disclaimer: AUSA’s Army Matters podcast primary purpose is to entertain. The podcast does not constitute advice or services. While guests are invited to listen, listeners please note that you are not being provided professional advice from the podcast or the guests. The views and opinions of our guests do not necessarily reflect the views of AUSA.