Maximizing Value: The World of High-Rise Modular Design

Welcome back to Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Join me for this episode as I sit down with Jeff Spiritos, Principal and Organization Manager of Spiritos Properties. We explore the world of mass timber construction, which promises a game-changing shift in the building industry. Growing up in a family of builders, Jeff's journey into the realm of mass timber began at a conference where his daughter Erica introduced him to this sustainable practice. Listen in as we discuss how forests, if sustainably managed, could help mitigate climate change while supporting urban expansion, with Jeff sharing insights from his rich career that spans from managing high-rise projects in Manhattan to now focusing on mass timber. His passion for using natural materials, his respect for forest health, and dedication to reducing carbon footprints while creating efficient and faster building processes is truly admirable. We also discuss the benefits of potential urban transformations through mass timber, and throughout the conversation, Jeff illustrates the urgency of adopting this technology, outlining the global push toward sustainable building solutions. We touch on the challenges and the future that mass timber holds for our cities, particularly concerning affordable and environmentally friendly housing solutions. It's a visionary look at not just the future of architecture but the planet itself. Please tune in for more insights into this revolutionary approach in construction. This episode sets the stage for where the industry might be heading in the next five, ten, and twenty years! Time stamps: [02:17] - Jeff’s background led him from Queens to civil engineering at Duke, influenced by family and the recession. [05:26] - Hear how an MBA propelled Jeff into construction at CM Associates, shaping his career in NYC buildings. [08:56] - Mass timber sparked a career shift in 2012, inspired by Jeff's daughter Erica's advocacy for nature. [11:24] - Jeff discusses how mass timber offers revolutionary opportunities for using healthy, engineered materials in construction. [13:38] - Learn how engineered wood, like CLT and DLT, revolutionized construction for efficiency, sustainability, and strength. [16:34] - Using the whole tree, even smaller parts, is so important for sustainable timber production. [17:57] - Jeff argues that forests' sustainability reduces carbon emissions through harvesting methods supporting timber construction. [20:20] - Mass timber building is an international trend spurred by population growth and environmental concerns. [22:27] - Production is predominantly in Europe, with North America following, but major growth is anticipated as demand rises. [25:37] - Mass timber, Jeff argues, helps solve the housing crisis by offering fast, precise, and sustainable building solutions. 26:58] - Jeff asserts that shifting to mass timber significantly reduces embodied carbon in buildings and is versatile for various structures. [29:14] - Embracing mass timber is vital for meeting Paris Agreement targets and ensuring a livable future. [32:02] - Wood constructions are ideal for low-rise buildings and demand collaborative efforts for broader adoption. Links / Resources:Guy Geier Instagram | Twitter Jeff SpiritosLinkedIn Spiritos [email protected]

Welcome back to Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Join me for this episode of the show as I have an insightful conversation with Mary Barbrack, a seasoned real estate agent who is deeply involved in the vibrant New York City market! Listen as Mary shares her fascinating journey into real estate after a successful career in product marketing! Mary shares some great insights into the latest market trends, from how the balance between buyers and sellers is shifting to the impact of seasonal patterns on transactions. We discuss how buyer preferences are evolving, with more people being open to different neighborhoods and focusing on things like space, layout, and unique features instead of just sticking to one specific area. Mary also talks about the renewed interest in spots like Brooklyn Heights and the Lower East Side, plus the ongoing demand for high-end properties in Manhattan. We also talk about how COVID-19 has changed things like the return of public open houses and how buyer attitudes are shifting as interest rates fluctuate. With security and privacy becoming bigger priorities, Mary shows us how new developments are stepping up to meet these changing needs. Please tune in for an engaging conversation filled with expert advice and behind-the-scenes knowledge! Time stamps:[01:32] - Mary shares how she pursued a real estate career after working in beauty and marketing for over 12 years. [04:07] - Mary initially enjoyed working with buyers more to learn the market, but it's now balanced. [06:47] - The NYC real estate market has returned to a seasonal rhythm post-pandemic. [08:12] - Buyers are moving to the Upper East Side for schools, but downtown still remains popular. [09:48] - Neighborhoods like the Upper West Side have evolved, becoming more desirable over time. [11:26]  - Mary discusses how Brooklyn Heights and West Village are desirable for their charm, while other neighborhoods offer value. [14:30] - NYC real estate surged post-pandemic but slowed due to stock market decline and rising interest rates. [17:47] - Open houses are back to public post-pandemic, after previously requiring appointments and forms. [20:02] - Mary discusses how security and privacy are prioritized in new developments, with buyers preferring move-in ready homes. [23:38] - Brooklyn developments may finish buildings in phases, while Manhattan typically finishes before sales. [26:42] - Mary explains how walkability makes NYC a healthy and attractive place, especially for retirees and second-home buyers. [29:20] - Environmental considerations in real estate are becoming more important for future buyers. Links / Resources:Guy Geier Instagram | Twitter Mary [email protected]

Why, in a nation facing a housing crisis, have we made it so difficult to build in the very cities where people want to live? Welcome back to Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Join me for the thirtieth episode of the show as I have an engaging discussion with Dan Kaplan, my business partner at FXCollaborative. Dan brings a truly unique perspective to every project, from individual buildings to large-scale urban planning, and I hope that you will join us for this episode as we tackle one of the most pressing issues facing our cities: the housing crisis. Dan shares how his early influences, from his mother’s interior design career to his experience at Cornell, shaped his architectural philosophy, and we discuss the roots of the housing crisis and the economic, political, and regulatory factors that have brought us to this point. We also explore actionable strategies to address the problem, including rezoning efforts like the Bronx Metro North project and the City of Yes initiative. Throughout the episode, we touch on urbanism, transit-oriented development, sustainability, and how these elements are all interconnected in creating neighborhoods full of life. Dan also shares some exciting insights into office-to-residential conversions - a hot topic in New York’s evolving urban landscape! Whether you are an architect, city planner, or just curious about city building, this episode offers valuable perspectives on how we can shape the future of our cities! Time stamps: [01:50] - Dan reveals how his early exposure to design and architecture led him to Cornell and shaped his career. [04:34] - Dan’s work with Siris Coombs Architects and FXCollaborative focused on creative urban development. [06:41] - Collaboration with clients and colleagues on significant projects across various sectors is important to Dan. [09:02] - Dan’s practice integrates city building with broader urban and cultural considerations, creating vibrant neighborhoods. [10:54] - The housing crisis, according to Dan, is a result of complex regulations and growing demand and needs long-term solutions. [14:27] - Dan adds that widespread development is crucial for addressing the housing crisis. [17:27] - The Bronx Metro North rezoning is a success story, bringing new stations and affordable housing to underserved communities. [19:10] - Dan points out how denser development in Brooklyn promotes lower carbon lifestyles and how expanding transit networks is important for sustainability. [20:39] - New York City’s affordable housing includes city-subsidized options and inclusionary models, helping to promote diversity and integration. [23:10] - Dan believes that converting office spaces to housing could address shortages but that economic and regulatory challenges exist. [25:42] - Dan points out how lower Manhattan is now vibrant with a mix of residential, civic, and tourist activities. [26:51] - The East River’s waterfront will transform into a linear space rivaling Manhattan's, with new developments. [29:20] - Dan expresses that it's a pleasure to see industry progress!   Links / Resources: Guy Geier Instagram | Twitter Dan KaplanLinkedIn Siris Coombs Architects Architecture 5 10 20 - “Driving Creativity and Innovation Through Engineering and Technology” The Ezra Klein Show

New York is about more than highways and traffic. The city is filled with resilience, community, sustainability, and more elements that support a healthy built environment. How will architecture impact the future of New York’s communities Welcome back to Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Join me for this episode as I sit down with the incredible Julie Brown to help me dive into the world of networking, an often overlooked but incredibly important part of professional success. Julie is a networking coach, business development strategist, and accomplished speaker, and she has made it her mission to help people understand networking. She shares her insights into how to make networking a natural and enjoyable part of our daily lives and not just something for formal events. Julie breaks down how networking has evolved across generations, focusing especially on the unique challenges and opportunities faced by younger professionals today. We discuss the importance of starting early, for just like investing in a 401K, building a network is about consistent, incremental growth over time. Julie also emphasizes that networking isn’t just about attending events but is also about integrating relationship-building into everyday interactions, whether within your office or through helpful resources such as LinkedIn. For those who find networking intimidating, Julie even offers practical advice on how to navigate rooms full of strangers, change your perspective, and approach conversations with curiosity rather than anxiety. Julie and I also touch on the role of mentorship and how seasoned professionals can pass on their valuable connections to the next generation! Whether you’re a seasoned professional or just starting out, Julie offers actionable tips and thoughtful insights on how to build and maintain a professional network, so don’t miss this conversation with her! Time stamps:[02:09] - Julie realized the power of relationships after starting an architecture firm during the 2008 recession. [5:26] - A diverse network is crucial for success in any economy. [7:23] - Julie shares how she embraced her potential, transitioning from business developer to speaker, author, and podcaster. [9:58] - Julie highlights the importance of integrating networking into daily life, not just at events. [11:31] - Julie reveals that she is writing a new book targeted toward Generation Z. [13:22] - Building an effective network requires a slow, steady approach for genuine relationships. [15:05] - Hear from Julie how to open a conversation in a room where you don't know anyone. [16:23] - Julie highlights generational differences in networking, urging younger professionals to use online tools. [18:22] - Julie argues that engaging with others' content on LinkedIn is crucial for success; it’s a communal platform. [21:00] - Julie advises sharing the history and importance of relationships when handing them off to others. [22:33] - Retaining talent involves fostering a culture of relationship-building and social connections within companies. [25:09] - It's important to network with professional peers for future opportunities. [27:42] Julie reiterates that she is writing a book proposal for a book about Gen Z's networking challenges. [30:50] - Julie advocates for building relationships with intention and not just working together because you’re nearby. Links / Resources:Guy Geier Instagram | Twitter Julie BrownLinkedIn | Instagram | Facebook | YouTube Surround Podcasts

New York is about more than highways and traffic. The city is filled with resilience, community, sustainability, and more elements that support a healthy built environment. How will architecture impact the future of New York’s communities Welcome to the third season of Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Join me today as I have a conversation with my friend Tom Scarangello, Thornton Tomasetti's managing principal and senior advisor and an industry thought leader in innovation and technology. With over four decades at the forefront of innovation in structural engineering, Tom brings a wealth of experience and a visionary perspective on the industry's evolution. We dive deep into Tom's journey with Thornton Tomasetti, from its humble beginnings to becoming a global leader in proactive innovation, with Tom reflecting on pivotal moments such as the firm's response to the 2008 economic downturn and the strategic merger with Wide Langer in 2015. This discussion provides a behind-the-scenes look at how Thornton Tomasetti leveraged intellectual property and embraced technology to redefine industry standards! Tom also shares his thoughts on the shift from reactive to proactive innovation, the impact of building information modeling, and the exciting developments in AI. We explore how AI is accelerating design processes and reshaping the future of structural engineering, and Tom highlights the importance of maintaining a balance between technological advancements and foundational engineering principles, ensuring that innovation enhances rather than overshadows core expertise. This episode is truly a fascinating exploration of how technology is transforming the built environment and what lies ahead for the industry. Listen to hear Tom’s insights on navigating these changes and the role of curiosity and open-source data in driving progress! Time stamps: [01:40] - After 40 years, Tom has seen his firm evolve from small to global leaders in innovation. [04:54] - Tom drove diversity and innovation, investing in untapped IP and creating initiatives. [06:39] - Tom's industry lagged in innovation, relying on outdated methods, despite advances like AutoCAD. [09:01] - Transitioning to smart models and BIM has accelerated Tom's industry’s innovation and digitization. [11:07] - Hear how Tom improved project delivery by experimenting with XSteel and embracing new technology. [13:45] - Tom explains how entering data directly into Tekla improved efficiency and control over some aspects of connections. [15:39] - Tom's company developed Construe to enable effective use of data across different modeling platforms. [16:58] - Experience helps engineers make quick, informed decisions, enhancing value and creativity in design! [19:06] - Tom argues that AI can enhance efficiency in design, focusing on creative solutions rather than physics problems. [21:36] - Human oversight is still crucial; AI can't replace responsibility for ensuring safety and compliance! [24:38] - Tom points out how early versions of ChatGPT impressed him, with its capabilities having rapidly advanced in less than two years. [26:37] - Tom discusses the book Co Intelligence by Ethan Malik. [29:40] - It's important to embrace new tools; resisting change could ultimately limit career longevity and impact. [31:04] - AI tools generate multiple design solutions quickly, allowing focus on choosing the best one. [33:03] - Learn how urban redevelopment reconnects communities and should be advocated despite lingering challenges. [35:42] - Urban redevelopment projects reconnect communities, and Tom expresses eagerness to volunteer for such initiatives in the Bronx. [38:43] - Architects, engineers, and contractors are collaborating more effectively, driven by technology to address challenges. [41:42] - Tom feels that having conversations like this podcast helps improve the industry and shows that others share the goal of solving problems collaboratively. [42:15] - Tom's enthusiasm for technology and AI in the AEC industry highlights the need for curiosity and creativity to address challenges. Links / Resources:Guy Geier Instagram | Twitter Thornton Tomasetti LinkedIn Ethan Mollick - Co-Intelligence: Living and Working with AI

New York is about more than highways and traffic. The city is filled with resilience, community, sustainability, and more elements that support a healthy built environment. How will architecture impact the future of New York’s communities? Welcome to the third season of Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. My guests for this podcast are pioneers and visionaries shaping the future of the built environment across various disciplines. Join me in exploring their remarkable journeys, discovering how they reach their current heights, and envisioning what lies ahead in the next 5, 10, and 20 years. Today we are joined by Carlo Scissura, the President & CEO of the New York Building Congress, which is a membership organization committed to the growth and success of the building and construction industry in New York City. Under Carlo’s leadership, the Congress has been a strong partner and advocate for the industry, its members, and the city’s development. Listen as we discuss Carlo’s time as President and what he expects to see in the Future from New York City and the New York Building Congress. Carlo talks about spreading the strength of the industry from a collaborative approach. He shares thoughtful experiences related to the communication that takes place between organizations, communities, and elected officials. Carlo’s work of leading an influential member organization and advocating for New York’s building and construction industry demonstrates the importance of diverse perspectives and strong relationships. His vision for the future of New York’s built environment is inspiring, and under the leadership of the New York Building Congress, New York City will continue to develop as a global leading city. Time stamps: [01:08] - Carlo Scissura talks about his early career shifts and his career relations in Brooklyn. [04:42] - A truly unique organization of expert views in the industry. [06:06] - What would Carlo list as the major contributors to the success of the Congress? [09:07] - “Let our members build.” [10:56] - What are the three aspects of transportation projects at the MTA? [13:14] - Carlo talks about how the team works with politicians, such as the Mayor. [15:38] - Having a global view of architecture to better serve local neighborhoods. [17:05] - What are Carlo’s observations of opportunities in New York City? PART 1 [20:07] - What are Carlo’s observations of opportunities in New York City? PART 2 [22:13] - Thank you Carlo for reminding us about the importance of diverse perspectives and strong relationships in the building and construction industry. Links / Resources: Guy Geier Instagram | Twitter Carlo Scissura LinkedIn

Seemingly small moments can alter the trajectory of our life. When given an opportunity, we are able to discover more depth to our potential. How can we provide space to unearth the endless potential of aspiring architects from all walks of life? Welcome to the third season of Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. Guests from a wide range of backgrounds and experiences related to the built environment will come to share their thought leadership. Our conversations will start with understanding how they arrived at what they’re doing now. More importantly, we will focus on discussing their vision for the future, looking out 5, 10, and 20 years. Today we are joined by Pascale Sablan, President of the National Organization of Minority Architects (NOMA) and a powerhouse advocate for diversity, equity, and inclusion in the architectural field. Pascale works tirelessly to bring visibility and voice to the issues concerning women and BIPOC designers to a multitude of NOMA programs. Listen as we discuss the progress the profession has made, current challenges, and hopes for the future of the industry. Pascale shares how the industry is collectively advocating for minorities in the architecture industry to offer more exposure and more access to the profession. Alongside this, the idea is to use and create architecture that heals, realizing the influence that architecture can have on communities. Pascale’s dedication to supporting, recognizing, and breaking barriers for women and BIPOC designers inspires us all to work towards a more inclusive future for our industry. Pascale continues to advocate through programming, particularly in regard to the AIA Large Firm Roundtable 2030 Diversity Challenge, which aims to double the number of licensed African American architects. Pascale reminds us that marginalized groups cannot be the only ones working towards progress. We must all work together to achieve diversity, equity, inclusion, and other crucial goals. Time stamps: [01:12] - Pascale Sablan recalls being commissioned to do a mural while in junior high and how it inspired an architecture career. [03:13] - What is NOMA’s Project Pipeline program? [06:09] - Pascale talks about continuing advocacy for women and BIPOC architects. [09:01] - How did Pascale choose her higher education path? PART 1 [11:51] - How did Pascale choose her higher education path? PART 2 [14:00] - Pascale talks about launching international NOMA chapters. [17:04] - How can more BIPOC architects enter the space? [20:18] - Pascale shares how the industry is collectively advocating for minorities in the architecture industry. [22:53] - What’s next for Pascale? [25:55] - Where does Pascale find inspiration these days? [29:44] - How does Pascale find time for everything? [32:17] - Thank you Pascale for reminding us we must all work together to achieve diversity, equity, inclusion, and other crucial goals. Links / Resources: Guy Geier Instagram | Twitter Pascale Sablan LinkedIn

Architects are involved in the structures and systems that hold the public’s daily routines together. From office space to transportation, the built environment influences the day people have. What really goes into managing these systems? Welcome to the third season of Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. Guests from a wide range of backgrounds and experiences related to the built environment will come to share their thought leadership. Our conversations will start with understanding how they arrived at what they’re doing now. More importantly, we will focus on discussing their vision for the future, looking out 5, 10, and 20 years. Today we are joined by Russell Kriegel, Chief Architect at the Port Authority of New York and New Jersey, who specializes in transportation and infrastructure, universal, sustainable and resilient design and design management. Russ tells us what being a public architect means to him, and how his work has responded to some of the region's most challenging moments, including 9/11 and Superstorm Sandy. Listen as we discuss the management of innovation and future proofing for spaces essential to the public. Russ shares his insights into the Port Authority's ongoing projects, how the organization is working towards its mission to keep the region moving, and how this mission can be adapted to meet future needs. Each project has a special purpose for supporting society. Russ is dedicated to creating transportation and infrastructure that prioritizes the user experience, accessibility, sustainability and resilience. It is inspiring to hear how the Port Authority has ingrained these values in its work, and how it will continue to do so in the face of future challenges. So many of us hold personal relationships with the Port Authority’s projects, and we will continue to learn firsthand how good design can impact the public experience. Time stamps:[01:17] - Russell Kriegel explains why he started working for the Port Authority. [04:15] - Russell talks about forward thinking policies within the Port Authority. [07:10] - Which innovations does Russell like lately? [09:55] - Russell talks about the relationship between art and architecture. [12:53] - How is the Port Authority mindful of diverse mobility and accessibility? [14:38] - Russell recalls the resilience that was needed during disaster recovery. PART 1 [16:08] - Russell recalls the resilience that was needed during disaster recovery. PART 2 [17:50] - How has the Port Authority highlighted the built environment for NY/NJ commuters? [19:21] - What are the opportunities for future proofing? PART 1 [22:05] - What are the opportunities for future proofing? PART 2 [24:29] - Thank you Russell for reminding us how good design impacts the public’s experience. Links / Resources:Guy Geier Instagram | Twitter Russell Kriegel LinkedIn

Architecture is more than buildings; it’s the environment and community. Thinking about design holistically, we can take the pressing issues of the world and work together across our experiences to leverage what each person can contribute to positive solutions. What solutions will the future hold? Welcome to the third season of Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. Guests from a wide range of backgrounds and experiences related to the built environment will come to share their thought leadership. Our conversations will start with understanding how they arrived at what they’re doing now. More importantly, we will focus on discussing their vision for the future, looking out 5, 10, and 20 years. Today we are joined by Malo Hutson, Dean and Edward E. Elson. Professor at the University of Virginia School of Architecture. Dean Hutson has expertise spanning community development, climate resilience, environmental justice, and urban health, as well as extensive experience teaching and conducting research at several premier architectural institutions across the United States. He brings a unique perspective to the intersection of architecture and societal challenges. Listen as we discuss Malo’s pioneering work and the transformative impact of a multi-dimensional architectural education on the professionals of tomorrow. His visionary leadership at the University of Virginia School of Architecture reflects the pivotal role of public institutions in shaping architects, planners, landscape architects, and historians to navigate the unique complexities and challenges of our ever evolving world. Dean Malo’s view towards preparing the future of architecture invites us to reflect on the power of a multi dimensional perspective and architectural education, from research opportunities with positive real world impact to talent acquisition initiatives that bridge the equity gaps, and bring different viewpoints into the classrooms and studios. Let's continue embracing the diverse and interconnected nature of our built environment and architectural education.   Time stamps: [01:33] - Malo Hutson talks about moving often during his childhood and how that influenced the way he sees the built environment. [04:04] - Malo explains why health equity became such an important part of his work. [06:54] - Thinking about design holistically. [10:17] - “When you bring all of those things together, that’s when it’s really impactful.” [12:32] - Malo talks about recent progress with supporting research and preparedness. PART 1 [15:27] - Malo talks about recent progress with supporting research and preparedness. PART 2 [18:26] - How are educational institutions engaging communities? [21:07] - How does Malo describe an effective approach to DEI? [23:34] - Malo talks about the University of Virginia supporting students and families through financial and well-being programs. PART 1 [26:31] - Malo talks about the University of Virginia supporting students and families through financial and well-being programs. PART 2 [29:15] - What role will AI take in educational institutions and careers in the built environment? [32:12] - What does Malo see for the future of architecture? [35:15] - Will drawing continue to be important to architecture? [37:25] - Thank you Malo for reminding us of the significance of a holistic multidisciplinary approach in architectural education.   Links / Resources: Guy Geier Instagram | Twitter   Malo Hutson LinkedIn

Construction can embrace the transformative power of modular design. With the industry expanding, projects can include building multifamily units apartments, student housing, and affordable housing. What could these projects take on next? Welcome to the third season of Architecture 5 10 20! I’m your host, Guy Geier, Managing Partner of FXCollaborative Architects in New York. Guests from a wide range of backgrounds and experiences related to the built environment will come to share their thought leadership. Our conversations will start with understanding how they arrived at what they’re doing now. More importantly, we will focus on discussing their vision for the future, looking out 5, 10, and 20 years. Today we are joined by Roger Krulak, the Founder and President of FullStack Modular. FullStack Modular provides fully integrated design, manufacture, and construction solutions for mid and high rise modular buildings in dense urban areas. In our conversation, we will explore Roger’s wealth of knowledge and the intricate world of high rise multifamily modular design and construction. Listen as we discuss modularity changes to the approach of construction. Roger is a leader in the modular construction industry with over 25 years of experience in the development and construction side of the real estate business. Roger started to build high rise modular multifamily buildings to decrease the volatility of construction pricing, to make it cost effective, and to find a way to build affordable housing. Roger’s journey to increase the adoption of full stack modules design, manufacture, and construction solution is very compelling. He reminds us of the importance of sticking to the defined parameters of full stack modulars process systems and dimensions to maximize the project's value proposition and reap the various benefits of modularity. His insights into the future of sustainability cost savings and modular construction methods excite us about what lies ahead.   Time stamps: [01:23] - Roger Krulak says he grew up in the world of construction development thanks to his grandfather. [04:09] - Where is Roger’s team based? [05:57] - Roger explains the general process of implementing a modular project. PART 1 [08:05] - Roger explains the general process of implementing a modular project. PART 2 [11:05] - Testing what’s going into a unit. [13:21] - Roger talks about sustainability in modular projects. [16:10] - How do these processes impact project timelines and costs? [18:48] - Roger talks about the growing uses of modular projects. PART 1 [21:08] - Roger talks about the growing uses of modular projects. PART 2 [23:20] - What’s next for the modular construction industry? [26:01] - Embracing new opportunities and new solutions. [27:41] - Roger talks about expanding the modular industry and tools. [29:27] - Roger talks about modular projects and affordable housing. [31:56] - Thank you Roger for reminding us of the importance of sticking to defined parameters that maximize a project's value proposition.   Links / Resources: Guy Geier Instagram | Twitter   Roger Krulak LinkedIn