App Marketing by App Masters podcast

Product Led Growth with OkCupid's Head of Product Marketing

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Learn product led growth with Jane Reynolds, the Head of Product Marketing at OkCupid - the exclusively inclusive dating app that matches daters on what truly matters to them.

You will discover...

- How to leverage new features to drive growth

- How to prioritize your product roadmap

- How she continuously improves the app's matching algorithm via OkCupid's infamous matching questions

During her six-year tenure at the company, Jane has championed OkCupid's mission to provide the best experience for ALL of its users, no matter who or what they're looking for.

She not only continuously improves the app's matching algorithm via OkCupid's infamous matching questions and collaborates in localizing the app experience for markets around the world, but also leads efforts to rollout one-of-a-kind product features that speak to users' current needs.

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