Paywall Strategy: How 2 Paywalls Tripled Trial Starts

2026-09-15

App Marketing by App Masters

Dela

0:00

9:39

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What happens when you show users 2 paywalls instead of 1?

In this video, I break down a real-world paywall test that helped triple trial starts, from roughly 3% to 7.7%, without a major increase in downloads.

You’ll see how the strategy works, why different users respond to different offers, and how adding a second paywall can give both ready-to-pay users and trial-driven users a path to subscribe.

I’ll also break down the pricing strategy, social proof, weekly vs. yearly plans, and the number of paywall views you should aim for before diminishing returns set in.

You’ll learn:

✅ Why 2 paywalls can outperform 1

✅ How the first and second paywalls were structured

✅ Why social proof matters on your paywall

✅ How paywall views can impact revenue

✅ The 8 paywall views benchmark for diminishing returns

✅ How to think about paywall strategy and user psychology

If you're working on app monetization, subscriptions, onboarding, or paywall optimization, this test is worth understanding.

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