Doing It Anyway: Confidence, Marketing & Growth with Veronica Boutelle [Episode 275]

In this thoughtful and business-boosting conversation, Ryan Cartlidge is joined by returning guest Veronica Boutelle — founder of Dogbiz, author of How to Run a Dog Business, and a long-time leader in helping positive reinforcement dog trainers build sustainable, values-aligned businesses. With a rare blend of experience as a professional dog trainer, business owner, and former classroom teacher, teacher educator, and curriculum developer, Veronica brings a grounded, practical lens to the "softer skills" that can make or break a trainer's confidence, visibility, and long-term success. Together, Ryan and Veronica unpack two of the most common struggles trainers face behind the scenes: imposter syndrome and isolation. Veronica explores how these experiences often show up as fear — fear of not knowing enough, fear of being judged by peers, fear of rejection from potential clients, and fear of "getting it wrong" and causing harm. They also discuss how the lack of shared professional standards in the dog training industry can intensify doubt, and why community and belonging matter so deeply for staying resilient and moving forward. Throughout the episode, Veronica reframes confidence not as the absence of fear, but as the willingness to take action anyway — building systems, developing skills, and learning through experience. From risk-taking as experimentation, to treating business decisions like training data, this conversation is packed with perspective shifts that will help you stop waiting for "ready" and start moving toward the business (and impact) you truly want. Throughout this episode, we discuss: ✅ Why imposter syndrome and isolation are so common in the positive reinforcement dog training world ✅ How fear fuels inaction — and why confidence is often simply "doing anyway" ✅ The role of belonging, validation, and status in how we show up publicly as professionals ✅ Why risk is unavoidable in business (and how to reframe it as experimentation) ✅ How community support changes everything — for both wins and setbacks Whether you're a new trainer trying to find your footing or an experienced professional wrestling with visibility, pricing, or self-doubt, this episode is a powerful reminder that confidence isn't something you wait for — it's something you build through action, reflection, and connection. Links Veronica's Thrive program: http://dogbizsuccess.com/thrive/    

In this episode of the Animal Training Academy Podcast, host Ryan Cartlidge is joined by returning guest Michael Shikashio for a wide-ranging conversation about professionalism, community, and the future of the dog training industry. Michael Shikashio is the founder of AggressiveDog.com, a leading expert in working with aggression cases, a five-time past President of the IAABC, the 2020 APTT Member of the Year, and host of The Bitey End of the Dog podcast. Drawing on decades of experience supporting trainers across more than 20 countries, Michael brings a global, grounded perspective to the challenges and opportunities facing the profession today. Together, Ryan and Michael explore the vision behind the Canis Conference - a bold new event designed to bring trainers, behavior consultants, veterinarians, shelter professionals, scientists, and dog sports enthusiasts together under one roof. Michael shares how Canis was born from a desire to dismantle silos, reduce divisiveness, and create a space where learning, collaboration, and respectful dialogue can flourish across differing backgrounds and methodologies. The conversation moves well beyond conference planning, diving into the emotional and professional toll of online conflict, social media algorithms, and the rise of polarized "team" identities within the dog training world. Michael speaks candidly about criticism, controversy, and resilience, offering powerful insights for both emerging and established professionals navigating public discourse, online platforms, and ethical responsibility. Throughout the episode, the emphasis remains on compassion, professionalism, and the importance of face-to-face connection in restoring trust - both within the industry and with the public we serve. In this episode, we discuss: The vision and structure of the Canis Conference and its festival-style, multi-disciplinary approach Why safety, inclusion, and professionalism matter more than ever in the dog training industry The impact of social media algorithms on conflict, identity, and professional behavior Navigating criticism, controversy, and online hostility with integrity and resilience Moving beyond divisive labels to find shared values and common ground The power of in-person connection to rebuild trust, empathy, and collaboration Whether you are a new trainer finding your voice, a seasoned professional reflecting on your role in the wider community, or someone longing for a more respectful and united industry, this episode offers clarity, courage, and a hopeful vision for where we go next - together. Links Canis Conference: canisconference.com Michael Shikashio: AggressiveDog.com

In this insightful and future-focused episode of the Animal Training Academy Podcast, Ryan Cartlidge is joined by two pioneers in applied behavior analysis and professional animal education: Dr. Susan Friedman and Rick Hester, as they introduce and explore their newest collaborative project, Zoo School. Dr. Susan Friedman brings decades of experience as a psychology professor, behavior analyst, and internationally respected educator whose work has profoundly shaped humane, evidence-based animal training across species. Rick Hester joins the conversation as a seasoned zoo professional, educator, and mentor whose career spans animal care, staff development, and leadership within zoological institutions. Together, Susan and Rick share how their complementary backgrounds converged to create Zoo School - a learning platform designed to elevate animal care through science, ethics, and effective teaching. Throughout the conversation, Susan and Rick reflect on the gaps they've observed in traditional animal-care education, particularly the need for deeper fluency in learning theory, behavior analysis, and instructional design. They discuss how Zoo School was built to support zoo and aquarium professionals not just in what to do, but in how to think - developing critical skills in observation, decision-making, and compassionate problem solving. Ryan, Susan, and Rick dive into the philosophy underpinning Zoo School, including the importance of clarity, kindness, and accountability in professional practice. They explore how well-designed education can improve animal welfare, empower caregivers, and foster healthier organizational cultures. Central to the discussion is the idea that behavior doesn't exist in isolation - it is shaped by environments, systems, and the contingencies we design for both animals and humans. Listeners will also hear candid reflections on mentorship, lifelong learning, and the responsibility educators carry when shaping the next generation of professionals. Susan and Rick share what excites them most about Zoo School's future, how it differs from conventional training programs, and why now is the right time for this kind of learning space to exist. This episode is a thoughtful invitation to rethink professional development in animal care - and a compelling reminder that when education is grounded in science, empathy, and intentional design, it has the power to create meaningful, lasting change for animals and the people who care for them. Links https://bwzs.org/ 

In this reflective and values-driven episode of the Animal Training Academy Podcast, ATA team members Ryan Cartlidge, Shelly Wood, and Belinda Young come together for a thoughtful discussion on gratitude - one of Animal Training Academy's core values - and the meaningful role it plays in learning, community, and wellbeing. Drawing from personal experience and professional practice, Ryan, Shelly, and Belinda explore how intentional gratitude shapes ATA's culture and supports safer, more compassionate spaces for human learners. From early-morning thought loops and professional challenges to gratitude journals, team rituals, and community moderation, the conversation reframes gratitude not as "toxic positivity," but as a genuine, practiced skill that can be learned, strengthened, and modeled. Throughout the episode, the discussion explores: Why gratitude was intentionally chosen as a core value of Animal Training Academy Gratitude as a learnable skill that builds resilience, self-compassion, and emotional flexibility Parallels between effective animal training and supporting human learners How gratitude supports bravery, vulnerability, and risk-taking in learning environments The ripple effects of modeling gratitude within ATA and beyond Why psychologically safe communities are essential for growth, feedback, and lifelong learning This episode is a heartfelt exploration of what it means to practice gratitude with authenticity. It highlights how values-led reinforcement can transform not only how we train animals, but how we support people, nurture community, and show up for one another - reminding us that when courage, curiosity, and kindness are intentionally reinforced, the ripples travel far beyond the moment.

In the second part of our conversation with Ryan Talbot, Behavioral Enrichment and Training Manager at Wolf Park, we continue exploring how behavior science, engineering, and thoughtful creativity come together in Ryan's work with wolves and wolf dogs. Ryan shares how small, systematic changes can create meaningful shifts in cooperative care, and how approaching husbandry through a constructional, stepwise lens helps both animals and humans experience more clarity and choice. Ryan and host Ryan Cartlidge dig into the practical realities of teaching complex behaviors to apex species. They discuss shaping, splitting, and transferring control, as well as how long-term plans can be built from simple, repeatable loops. Ryan also reflects on what he has learned from working with individual animals over many years, including how emotional safety guides the pace of training and how social dynamics influence husbandry outcomes. Throughout the episode, Ryan highlights the importance of curiosity, experimentation, and community. From building prototype tools to inviting colleagues into problem-solving conversations, he shares how collaborative thinking makes training more effective and more humane. His insights offer a thoughtful reminder that progress is not about perfection, but about paying attention to what an animal communicates and adjusting with care. Throughout this episode, we explore: ✅ How a constructional approach supports clarity and confidence in cooperative care ✅ The role of shaping and splitting in teaching complex husbandry behaviors ✅ How wolf and wolf dog social dynamics influence training plans and outcomes ✅ Why emotional safety determines the appropriate pace of progression ✅ The value of experimentation, prototyping, and creative problem solving ✅ Long-term behavior planning and building repeatable learning loops ✅ How collaboration within a training team leads to better welfare and better results This concluding conversation with Ryan offers practical insights, reflective moments, and a look into how science, creativity, and compassion shape meaningful work with apex species. Links https://wolfpark.org/ https://www.facebook.com/wolfparkindiana https://www.instagram.com/wolfparkindiana/ Links to  papers referred to during conversation: https://link.springer.com/article/10.1007/s40617-023-00890-1 https://link.springer.com/article/10.1007/s40617-023-00850-9  

In this first part of our conversation with Ryan Talbot, Behavioral Enrichment and Training Manager at Wolf Park, we dive into the winding and thoughtful path that brought him from computer engineering into the world of applied behavior analysis and cooperative care. Ryan shares how a formative visit to Wolf Park opened his eyes to the power of relationships built through understanding another being's umwelt, setting him on a path of lifelong learning in behavior science. Across the episode, Ryan reflects on how engineering thinking and behavior analysis intersect in his work. He discusses debugging software versus analyzing behavior, the parallels between instrumentation and communication, and how these concepts helped shape his approach to training wolves with clarity and compassion. Ryan also describes the early cooperative care efforts at Wolf Park, from reducing reliance on human wolf bonds to developing voluntary, transferable husbandry behaviors with the help of colleagues and mentors. Together, Ryan and host Ryan Cartlidge explore themes of motivation, imposter syndrome, community, and what it means to contribute to a field from an unconventional starting point. From building wooden target blocks to prototyping touchscreen devices for wolves, Ryan shares how creativity, curiosity, and open source values influence both his training and his desire to help others learn and grow alongside their animals. Throughout this episode, we explore: ✅ The moment at Wolf Park that sparked Ryan's interest in behavior and umwelt ✅ How engineering concepts like debugging and instrumentation map onto behavior analysis ✅ The evolution of cooperative care training with wolves and wolf dogs at Wolf Park ✅ Why Ryan sees behavior as a physical science governed by predictable laws ✅ The influence of mentors and colleagues throughout his learning journey ✅ Thoughts on imposter syndrome, industry identity, and finding one's place in the training community ✅ Open source values, tinkering, and creative tools that support clearer communication with learners This conversation offers a fascinating look at how diverse backgrounds enrich our field, and how curiosity and compassion can shape meaningful work with animals. Links https://wolfpark.org/ https://www.facebook.com/wolfparkindiana https://www.instagram.com/wolfparkindiana/ Links papers referred to during conversation: https://link.springer.com/article/10.1007/s40617-023-00890-1 https://link.springer.com/article/10.1007/s40617-023-00850-9  

In this candid and practical conclusion to their two-part conversation, Ryan Cartlidge and Sara Brueske shift from the training field to the front office to discuss the business of animal training. Sara shares an "in the trenches" look at her journey into facility ownership and the evolution of her business, Happy Dog Lodge. The conversation centers on a service model often debated within the positive reinforcement community: Board and Train. Sara offers a transparent look at the ethics, logistics, and communication strategies required to offer this service in a way that prioritises client education, successful skill transfer, and the wellbeing of the dog. Beyond the specific service, Ryan and Sara discuss the broader challenges of entrepreneurship, from the weight of managing a team to the art of marketing to both clients and professional peers. Sara's insights provide a valuable roadmap for any trainer navigating the complexities of making their passion a sustainable profession. Throughout this episode, we explore: ✅ The shift from solo sport trainer to facility owner and team leader ✅ A deep dive into the Board and Train model from a positive reinforcement perspective ✅ Strategies for ensuring successful training transfer from trainer to client ✅ The vital difference between marketing to your clients and marketing to your peers ✅ The real-world challenges and ethical considerations of running a training business ✅ How to build a service that meets market demand while upholding your training philosophy Part two is a must-listen for any training professional, offering an honest look at the sometimes uncomfortable but crucial business side of what we do and how to do it with integrity and foresight. Links Happy Dog Lodge - Boarding, Training, Grooming in Cambridge, MN www.happydoglodge.com Fenzi Dog Sports Academy www.fenzidogsportsacademy.com Facebook page: www.facebook.com/brueskesara 

In the first part of this energising two-part conversation, Ryan Cartlidge sits down with Sara Brueske, professional trainer, sport competitor, and owner of On the Run Canine Center. Known for her joyful approach to training and her skill across an impressive range of dog sports, Sara offers a refreshing and practical look at what motivates dogs to engage, play, and grow with us as partners. Drawing from her decades of experience, Sara shares why play sits at the heart of her training philosophy and how intrinsic motivation can shape confident, resilient, and enthusiastic learners. She explores the art of keeping sessions light and fun, how to build engagement with dogs who are shy or easily overwhelmed, and why honouring the individual dog is central to sustainable sport training and family-dog work. Ryan and Sara also unpack how games can support reactive and sensitive dogs, how choice contributes to emotional safety, and why optimism is a skill that can be developed through thoughtful reinforcement strategies. Beyond the mechanics of training, Sara offers generous insight into communication, relationship building, and supporting guardians to feel successful and empowered. Throughout this episode, we explore: ✅ How play and intrinsic motivation strengthen engagement and partnership ✅ Strategies for helping shy, hesitant, or easily discouraged dogs build confidence ✅ Why variety, flexible criteria, and well-timed reinforcement keep dogs in an optimistic learning state ✅ The role of games and choice-based activities in supporting reactive or sensitive dogs ✅ How to balance performance goals with emotional wellbeing in dogs and handlers ✅ Sara's approach to guiding guardians through clear communication and achievable success Whether you are a dog sport enthusiast, a family-dog trainer, or someone looking to bring more joy into your daily training sessions, this conversation with Sara offers practical tools and thoughtful reminders that learning works best when everyone is having fun. Links Happy Dog Lodge - Boarding, Training, Grooming in Cambridge, MN www.happydoglodge.com  Fenzi Dog Sports Academy www.fenzidogsportsacademy.com  Facebook page: www.facebook.com/brueskesara 

In this reflective and wisdom-filled conversation, Ryan Cartlidge welcomes back Lori Stevens, canine fitness, movement, and behavior specialist, creator of the Balance Harness, and long-time leader in the world of positive reinforcement training. As Lori marks her retirement from the professional speaking circuit, she takes us through the lessons that have defined her teaching philosophy and the perspectives that continue to guide her today. Drawing from decades of experience, Lori shares how her background in dance and movement shaped her keen eye for posture, balance, and subtle physical cues, and how these factors profoundly influence both behavior and wellbeing. Together, Ryan and Lori explore what it really means to be concise and precise as teachers, not just with our animal learners, but with the human ones too. From refining observation skills to simplifying feedback and setting learners up for success, Lori's insights reveal the quiet power of doing less to achieve more. Throughout this episode, we discuss: ✅ Why movement, posture, and physical comfort are critical variables in behavior and learning ✅ The art of teaching with clarity, and the difference between being concise and being precise ✅ How giving "one to three things" to focus on can transform learning outcomes ✅ The importance of slowing down, observing deeply, and trusting the process ✅ Lori's reflections on mentorship, gratitude, and the evolving landscape of positive reinforcement training Whether you are a new trainer just finding your feet or a seasoned professional reflecting on your journey, this conversation is an inspiring reminder that every small, thoughtful step forward can be life-changing for both our learners and ourselves.

In this insightful conclusion to our two-part conversation, Ellen Yoakum—Certified Separation Anxiety Pro Behavior Consultant, KPA CTP, and Behavior Consultant with Pet Harmony—returns to explore how we can thoughtfully apply the learning principles we use with our animal learners to ourselves and the humans we work with. Building on the foundations of Part One, Ellen and Ryan dive into the complexities of generalization—how humans, much like our non-human learners, can struggle to transfer skills across contexts. From communication and empathy to client coaching and professional growth, Ellen offers compassionate strategies for building fluency, resilience, and sustainability in both behavior change and life. Together, they explore: ✅ Translating behavioral principles from dogs to humans—and ourselves ✅ Creating safe learning spaces for clients, colleagues, and trainers alike ✅ How understanding "pain points" can reshape client plans and improve outcomes ✅ Teaching for generalization without overwhelming learners ✅ Rethinking perfection and building skills for recovery when "life gets lifey" Ellen's reflections on generalization, empathy, and sustainable growth remind us that training isn't just about the animals—it's about the entire learning ecosystem. Her insights leave us inspired to meet our learners where they are, celebrate progress over perfection, and approach every interaction—human or non-human—with curiosity and care. Links Enrichment for the Real World Petharmonytraining.com Pet Harmony on Instagram and Facebook Pet Harmony Pro on Instagram and TikTok