AdExchanger podcast

Unpacking ‘Performance TV’

2024-03-05
0:00
53:10
Spola tillbaka 15 sekunder
Spola framåt 15 sekunder

Advertisers expect direct proof of performance from their streaming ad buys. But even though most people don’t shop via their TV screens (yet), new ad formats can still help brands boost consideration, says MediaLink Managing Director Mark Wagman.

Fler avsnitt från "AdExchanger"