81 | Get Local Media Exposure to Boost Your Business with PR Expert Mickie Kennedy

This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout.In this episode, we talk about:Knowing yourself to build a business that’s meaningful and sustainable to youLetting go of other people’s definitions of successWhat marketing is working for Melissa right now in her practiceHow she rebuilt her practice after separating from her partnerMelissa’s podcasting tips after launching 5 podcastsThinking about content creation as a library of your knowledge, a resource for your current and potential patientsAnd moreI hope you enjoy this episode with Melissa!Show Notes:Melissa’s website: drmelissalongo.comRock Star Doctor Life WebsiteMelissa’s podcastsMelissa’s Instagram @drmelissalongoMelissa’s FacebookFree Email PDA Course (1 NCCAOM PDA Credit)Sign up for a free demo of Jane App / Code for one-month grace period applied to your new account: ACUSCHOOL1MO💙 Today’s episode is sponsored by Jane, a clinic management software and EMR.Your evenings and weekends should be spent with loved ones, not chasing down your patients and clients for payment. That’s why Jane has designed a secure payment solution that helps reduce the amount of time you spend manually following up with patients.Patients can save their credit card details and insurance policy information securely through your intake form, which can then be conveniently processed after your time together.And, if they’ve got an outstanding balance, you can send a payment request email or SMS that allows your patients to pay off their balance online from the comfort of their homes.To see how Jane can help you reclaim your after-work hours, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok. I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators. In this episode, we talk about:What kind of content Amrit has focused on to grow her followingHow committing to her brand and her message has helped her get media exposureWhy creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at itWhat marketing efforts bring the most patients to Amrit’s practiceHow marketing for acupuncture is different from other industriesHow to manage the inconsistency of entrepreneurshipAnd moreI hope you enjoy this episode with Amrit!And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies. This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.Show Notes: Follow Amrit on Instagram @6babebeauty and on TikTok @babefaceskincareFollow Amrit's clinic on Instagram @soni_wellnessAmrit's website: 6babebeauty.comSign up for the Free Marketing Q&A for Wellness Practitioners with Tori and Marla of TOMA Skin Therapies. Thursday, August 29th at 12pm Eastern.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too. In this episode, Mickie and I talk about:How to build a pitch to get your idea, and your business, in the mediaHow to find contact info for journalists and producers of local TV shows so you can send them a pitchWhat kinds of pitch topics get the best results How often to submit pitchesWhy local media is an easy win for local businessesAnd much moreYou're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom. Register here for free. Of course, if you can’t make it live, a replay will be available afterwards. Show Notes:Ereleases.comMickie's Free PR ClassConnect with Mickie on LinkedInFree Marketing Q&A for Wellness Practitioners with me and TOMA founders Marla and Tori on Aug. 29th at noon💙 This episode is sponsored by Jane. You might already be familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant clinic management software and EMR.Chasing down patients or clients for important information isn’t anyone’s idea of a good time, especially when there are forms to be filled, payments to be processed, and consents to be collected.That’s why Jane has designed user-friendly online intake forms, so you can gather all the information you need ahead of the appointment — whether that’s health history, insurance details, or a credit card on file.Jane will even send a friendly reminder 24 hours before a patient’s appointment if they haven’t completed their intake form yet — saving you from having to manually follow up.To see Jane in action, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices. Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.In this episode we talk about:How it’s normal for business to be slower in the summer, across all industriesTaking time off to have mental space for strategic business planning and goal settingQuickly launching a summer marketing campaignThe key to getting established patients to stay on their treatment planWhy growing yourself is an important part of growing your businessSHOW NOTES:Jessica's Website: buildyourcashmedicalpractice.comJessica's Group Coaching ProgramBook a Free 1:1 Call with Jessica (15 Minute Consult)Save $30 this week on Women’s Health Email Templates for Acupuncturists with code EMAIL30🌟 This episode is sponsored by the brand new Women’s Health Email Templates for Acupuncturists.Save $30 this week with code EMAIL30.I’m excited to share these with you. There are 24 done-for-you emails on topics like acupuncture for menstrual health, PMS, fertility, postpartum, hot flashes, and more.They're easy to use: Simply copy the text, paste into your email provider (for example, MailChimp) edit to match your clinic, and hit send. If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists. That's the goal of these emails – educating and then converting people into patients. I put a sample email on the landing page so you can see my writing style, how I reference research, the way I talk about acupuncture, etc., so you can decide if these are a good fit for you and your patients. The discount expires on Monday, August 5th. Click here to check them out. The discount code is already applied on the checkout page. Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode. Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of thoughts for you. SHOW NOTES:Learn More About Jane - Free DemoUse code ACUSCHOOL1MO to get a one-month grace period applied to your new accountFREE PDA CLASS: Pelvic Care for Acupuncturists Introductory Course, taught by Krystal Couture, DPT, L.Ac., hosted by Michelle Grasek💙 Naturally, this episode is sponsored by Jane! The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours. And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful clinic with his wife in New York City to relocate his family and their clinic to the island of Cyprus in 2021. We talk about:What sparked their decision to leave everything behind and move across the worldHow they’re building their new practice from the ground up with no contacts or family in the countryWhat marketing has been working really well to bring in new patientsWhat’s different building a practicing in Cyprus, which has socialized medicineDimitri’s specialty and his online class on orthopedic acupuncture, the Oak Point MethodPrioritizing family and health over traditional measures of successI hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.SHOW NOTES:Boules Acupuncture Clinic websiteDimitri's Instagram @boulesacuclinicThe Oak Point Method Practice Building Course (Use discount code PODCAST to save $50) The Business of Practice Conference Early Bird TicketsFree Email Marketing PDA Class (1 NCCAOM PDA Credit)This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.I know Australia is quite a big trip for those of us in the US but I hope you’ll consider joining us. I’m honored to be the international keynote speaker, and I’m joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more. It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success.The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can.Plus I’ll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It’s the first time I’m teaching this coursework in person and it’s going to be a small group, so you’ll get plenty of time to ask questions and get feedback. I am really looking forward to it.Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event. Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.In this episode, we discuss: The ideal website layout to get the attention of potential patientsHow knowing your target market is essential for an effective websiteWhat is a branding hierarchy?One thing that’s a waste of space on your websiteWhat is a positioning statement and where does it belong on your website? When writing less text is more beneficial on your siteHow branding is both visual and visceralAnd much moreHope you enjoy this episode with Callie!SHOW NOTES:June Mango Design WebsiteJune Mango Instagram This episode is sponsored by Jane, a clinic management software and EMR.The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping newer acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building a practice, and more. In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice. This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more. I think you’ll enjoy this conversation with Kenton!Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!This special sale ends on May 27th at midnight Pacific Time.>> Click here to learn more and use code PUMPKIN to save $200!SHOW NOTES:KentonSefcik.comTCM Graduate TV Membership@TCMGraduateTV YouTube ChannelKenton’s new podcast: The First Years of AcupunctureJoin Kenton’s email listSave $200 on Acupuncture Marketing School with code NEWPATIENTS (Code expires May 27th at midnight.)💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software. The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. That’s why Jane offers unlimited phone, email, and live chat support with every subscription.I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.In this episode, Darcy and I talk about: Why SEO is just like an Oreo cookieWhy target market matters SO MUCH for great SEOHow to choose keywords for your websiteAn easy tip for quickly improving location keyword density on your websiteLots of specific tips for optimizing your Google Business ProfileUnique ideas for repurposing content and using Chat GPT to make marketing simpler and fasterHow SEO is about appeasing Google and learning to play its gameAnd much moreHope you enjoy this episode. It’s jam-packed with useful tips you can put into your practice right away!SHOW NOTES:Darcy's Free SEO Training: SEO Quickstart Guide for AcupuncturistsPropel Marketing & Design WebsitePropel Your Practice Podcast Scholarship Competition Information for Acupuncture Marketing School (Accepting applications May 13th - May 16th.)This episode is sponsored by AcuHub. AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your  EHR software, onboard new patients, and answer questions specific to your practice.AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.Save time and money with your own dedicated Acuhub receptionist.Visit Acu-hub.com to learn more.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today’s interview.We also talk about:The evolution of graphic design and how it's easier than ever to create professional-looking contentThe idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communitiesThe necessity and cost-effectiveness of email marketingThe importance of asking for help with your marketing when you need itAn interesting take on why so many chiropractors seem successful in businessThe benefits of coaching and accountability in building or scaling a practiceAnd much moreHope you enjoy this episode with Jeffrey!SHOW NOTES:Acu Downloads (Free 14-Day Trial)Acupuncture Media Works on FacebookFree NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8thThis episode is sponsored by Jane, an all-in-one practice management software.The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you. That’s why Jane offers unlimited phone, email, and live chat support with every subscription.Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.