#256: My Framework For Experience Design: Have Your MOM Make A WAFFLE (w/ Special Guest Interviewer, Meredith Grundei)
Back in March, I hosted the first ever LIVE event for my community, Curiosity Island.We hired my friend and Curiosity Island “Castaway” Bob Regnerus to produce the video footage for our event:Click right here to watch the videoWhy am I sharing this with you?* Incoming humble brag *If you listen to that video, there was definitely a theme in what the Castaways shared:“You feel like you're entering a Brandon world when you come into his space. It is warm, inviting, challenging, curious and so exciting in the best way.”“I've never met anybody like Brandon who takes creating experiences so seriously.”“This Curiosity island that he's created is so much more than a business or a brand or a mastermind… This is really an experience”.The theme that I notice is World Building / Experience Design.After designing several live events, hundreds of virtual experiences, and speaking on many stages, I’ve never actually sat down to ask myself:“What am I actually doing?”Meaning:How would I actually teach someone about my approach to World Building?When another Castaway, Meredith Grundei, asked me to come on her LinkedIn live show to talk about it… it was a perfect excuse for me to actually teach my approach.So after several hours of GPT biking and playing around, I arrived at this:To design transformational experiences, have your MOM make a WAFFLE 👇MOM is an acronym that stands for the 3 phases of an experience…While WAFFLE is an acronym for the 6 keys to make an experience stick.Whether you run events, lead a community or team, create content, or just want to inject more magic into your daily life… this one’s for you.Show Notes Generated With The Help of AI!00:00 - Introduction to Beyond Curious and today's guest, Meredith GrundeiBrandon introduces the episode as a unique hybrid format: a collaborative conversation with friend and Curiosity Island castaway, Meredith Grundei. The focus is on designing transformational experiences, anchored by Brandon's custom "Have Your MOM Make a WAFFLE" framework.00:57 - The MOM and WAFFLE Framework: A Sneak PeekBrandon sets the stage for the framework he created to help people design memorable and magical experiences. The acronym “MOM” (Momentum, Open Loops, Memory) and “WAFFLE” (World, Anchors, Fusion, Flaws, Language, Emotion) serve as the episode’s central theme.03:24 - Meredith Welcomes Brandon & Introduces the Speaker's LoungeMeredith welcomes Brandon to the Speaker’s Lounge, her monthly conversation series. She invites him to share the origin story of Curiosity Island, the imaginative community he leads.04:29 - The Birth of Curiosity Island: A Domain Bought in a FlashBrandon recounts a pivotal Zoom call with his friend Vlad where the phrase “Curiosity Island” was coined—and how he immediately bought the domain. He explains how the name gave conceptual structure to his vision of a place filled with wonder and transformation.06:16 - What is Curiosity Island? A Transformational, Imaginative CommunityBrandon describes Curiosity Island as a place of infinite possibility—“mirrors, not mentors”—where castaways help each other uncover their gifts. Meredith adds how impactful it’s been for her, especially through the “Breeze Offer” concept.08:45 - Why Presentations Need to Become ExperiencesBoth Brandon and Meredith discuss how modern audiences are no longer captivated by static presentations. With content overload, the key...