Avoiding Middlemen: Directly Monetizing Your Podcast

In this episode, I respond to a question from Cheddar Bunny on Reddit, who's just released two podcast episodes and isn't happy with the sound quality. They're recording everything on an iPhone and editing with Ferrite, but their voice track sounds way too muffled. The music sounds fine, but they're asking about Bluetooth microphones and how to improve things on a zero budget.I get where they're coming from, trying to be frugal and do everything on a phone. I've been there myself—I've filed for bankruptcy in my twenties and know what it's like to count every penny. That said, recording a podcast using only a phone is tough. The screen is small, editing is hard, and everything takes more time. Honestly, every podcaster I know who's tried going phone-only has ended up quitting because it just puts too many hurdles in the way.Sure, you can try improving your quality by exporting and cleaning up your audio with tools like Adobe Enhancement, but that's still extra steps and time. I really believe you'll save yourself a lot of frustration by moving to a computer. Even if you don't want to spend much, you can pick up something like the Samson Q2U microphone for under $100, and use free software like Audacity (which you might even be able to use at a library).If you do stick with your phone, here's a tip: speak directly into the phone as you would on a call (with the mic close to your mouth), instead of using speakerphone from a distance. I've done this myself in a pinch and it worked, but it was nowhere near ideal—took a lot of cleanup and definitely wasn't pristine audio.So while it's technically possible to podcast on a zero budget and just your phone, the end result often falls short of what you'd get with a small investment in some basic gear and a computer. In the long run, you'll thank yourself for making the process easier.If you want more help, head over to schoolofpodcasting.com—I offer coaching, tutorials, and an amazing community. I've been helping podcasters for 20 years, and I'm always here to help!MentionedSamson Q2UAudacity SoftwarePodtrak P4This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

In this episode, Dave Jackson addresses a common question from a Reddit post: "Which are the best podcast websites to post our work and get paid for it?" He dives deep into the realities and mindset of podcasting with a special focus on family projects. Dave emphasizes the importance of enjoying the podcasting journey itself, rather than fixating solely on making money.Key Topics Discussed:Initial Motivations for Podcasting:Dave reacts to people interested in podcasting primarily to get paid, sharing that he personally didn’t make money from his podcast for the first three years.The Real Value of Podcasting:Drawing parallels to family game night, Dave highlights the long-term sentimental value of recording family podcasts, describing such memories as “much more valuable than...the .005 cents you will make from someone like Red Circle.”The Journey vs. the Destination:Using a story about driving to his brother’s house to admire the changing fall leaves, Dave likens podcasting to enjoying the journey instead of fixating just on the end goal.Practical Podcasting Advice:Dave discusses hosting platforms like Red Circle, Buzzsprout, and Captivate as options for those needing free basic websites, while noting that making money through podcasting typically requires more investment and planning.Skills and Benefits Beyond Monetization:Dave lists numerous benefits to podcasting—improved public speaking, increased confidence, networking, and even unexpected professional opportunities—emphasizing that these skills often precede financial gain.Monetization Mindset:He advises potential podcasters to enter the field with realistic expectations about monetization, noting that it can take years to build an audience substantial enough to generate revenue and that focusing solely on money often leads to podcasters quitting early.Memorable Quotes:“You don’t monetize a podcast, you monetize an audience.”“There are all sorts of other benefits besides money when you start a podcast.”Support & Resources:Interested in starting or improving your podcast? Visit School of Podcasting. Use coupon code “listenr” for a discount on subscriptions.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

I spent some time the other night updating some show notes that AI generated. There were at least seven words that not only would I never use, some of them I didn't even know what they were. I know many people will blame the prompt. Learning to prompt takes time, and updating content that isn't even close to sounding like you also takes time. So with this in mind I ask, "Is AI really saving us time?"It surely does when it generates images for me as I am very much a "stick figure theater" kind of artist. But I've been typing since I was in middle school, and I have a brain. So I don't need artificial intelligence, I have actual intelligence. So the text you are reading right now came from my brian, and is now going to you. Stevie Ray Vaughn called this "Soul to Soul." For me, having ai right a few paragraphs for show notes makes no sense when I can do it better, and in the same amount of time (I'm at 19:31 for recording, editing, creating an image and now writing show notes)So let AI do the things you can't, and consider doing the things you can so you don't have to worry about it sounding like you. It will, because YOU did it. Join the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing, to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.This podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Ever had that moment when your best buddy decides they want to jump on the podcast train with you? Yeah, it's all fun and games until you realize they might just be the anchor dragging you down. In this episode, we look at how to keep that precious friendship intact while navigating the choppy waters of collaboration. I share some painfully relatable stories about working with friends, like that time they left a stable job for a shiny new opportunity that turned out to be a total flop. The conversation gets real as we explore the fine line between friendship and business. We dish out some tough love on how to set expectations upfront—because let’s be honest, no one wants to be that person who shows up to record without their gear or forgets to silence their phone (seriously, how hard is that?). By the end of this episode, we hope to arm you with the knowledge to turn your podcasting venture with friends into a thriving success—or at least a tolerable mess. With a little clarity and some awkward but necessary conversations, you might just save your podcast and your friendship. So grab your mic and let’s get this show on the road, sans the drama!Takeaways: Having a friend help you with your podcast can be a slippery slope, so tread carefully. If you're going to work with friends, it's almost like a podcast prenup is necessary. Clear expectations are key to avoid awkwardness and potential friendship ruin. When friends become co-hosts, prepare for a potential friendship breakup or awkwardness. Sometimes, friends don't hold up their end of the deal, and it gets messy. Having a list of duties can save your podcast and your friendship from disaster. Resources:https://podcastprenup.com/School of PodcastingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Let's dig into the whirlwind of podcasting realities where we chat about how many podcasters seem to think that just slapping a website together is like waving a magic wand for traffic. The problem is - it’s not. I mean, if only it were that easy, right? Just like the classic movie 'Field of Dreams' where they thought building the field would bring the players, our podcasters think that creating a website will bring in the listeners. But no one’s showing up for the party unless you have a plan! So, in this gem of an episode, I break down the nitty-gritty of why traffic doesn’t just magically appear and what you can do to change that sad little narrative. We talk about organic search, SEO, social media engagement, and the importance of having a solid content strategy. Seriously, your site should be the hub of your podcast universe, not just a lonely outpost in the middle of nowhere. Let’s get those listeners clicking and engaging, and maybe, just maybe, you’ll be one of those success stories we all love to hear about!Takeaways: Just having a website for your podcast won’t magically bring traffic; it’s like expecting pizza to show up just because you ordered it. Podcasters often think traffic will come from their website alone, but it’s really a game of SEO and marketing, folks! To boost your website traffic, focus on organic search and engage on social media—shocking, I know! You need a strategy for your show notes; they shouldn’t read like a robot wrote them, or Google will just yawn. Creating valuable content is key; if your show notes make people feel like they’re studying for a test, you’re doing it right! Don't forget, Google loves EAT: Expertise, Authoritativeness, and Trustworthiness—because who doesn’t want to be the cool kid on the block? Links referenced in this episode:podcastconsultant.com/growthschoolofpodcasting.compodpage.comEpisode about E.E.A.TMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

You talked about the promotion. You didn't talk about the content. I'm here to tell you, it's your content. How do I know? Because I've been helping podcaters grow their show. There are two phrases that go back to back .1. I need help growing my podcast2. My content is fine. Then I listen and it takes nine minutes to get to the topic. The episode title starts with "Episode XX" which is a giant waste of space (only your ego cares what number it is). Ask your audience to share it with a friend. To get them to do that you need to make REMARKABLE content. Do you have a website where each episode is a post with keywords and SEO focused headings?Does your website make it easy to follow the show?Do you have an email list? (which studies have shown helps grow a podcast more than social media). Check out systeme for a free way to get started.Free Episode ChecklistTake your episode and hold it up against our Remarkable Content ChecklistNow before you think I'm a horrible person. I'm not saying your show is the worst show ever. But we all (myself included) are blind to our own weaknesses. You need a group of friends/listeners who will tell you what you are doing right, and what needs some tweaking. At 100 downloads per episode that means you have a hallway of classrooms (I was a teacher) filled with people who want to consume your stuff. They would be playing video games, netflix, hulu, radio, kindle, etc but they are taking time to download your show. In some cases 100 downloads might be AMAZING. Case in point if I did the "Pygmy Pony Show" and had 100 downloads I would be amazed. If I did the "Hey we're all fat" show I would expect more downloads as the potential audience is so big (rimshot)... so as with all podcast answers, "It depends"Takeaways: Growing your podcast isn't just about marketing; it starts with your content quality. If you're stuck at seven downloads a day, maybe your content's just not that riveting. Remarkable episodes need both great content and delivery, otherwise, good luck out there! Don't start your podcast with chit-chat; nobody cares about your garage work at the start! Feedback is crucial; you're blind to your own flaws in your podcasting game. Remember, no amount of marketing can save a podcast with just 'meh' content. Get the podcast growth checklist at podcastconsultant.com/growthMentioned In This Episode:School of PodcastingFix My Podcast ServiceMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to...

First up, let's talk about the wild ride of launching a podcast. It's like trying to throw a birthday party and making sure every single balloon is inflated to perfection. Spoiler alert: it’s impossible. Our main speaker, Dave, dives headfirst into the chaotic world of podcasting, where he points out that there’s never a perfect time to hit that record button. Seriously, if you're waiting for the planets to align or for your cat to give you the nod of approval, you might be waiting forever. Instead of obsessing over SEO and storytelling like it’s a PhD thesis, just grab that mic and start chatting! Trust me, your first episode will probably make you cringe later on, but that’s part of the journey. And hey, if you're gonna mess up, might as well do it while having fun, right?Takeaways: Launching a podcast is like having a baby: there's never a perfect time, so just go for it! Researching SEO and storytelling can easily turn into procrastination, so stop buffering and hit record! Your podcast is a recipe, not a statue—it's all about experimenting and adjusting as you go! If you're waiting for perfection, you might just be overthinking everything—start recording already! Listening to your own content is hard, but if you can't handle it, maybe it's not ready for the world. Remember, aiming for perfection might just land you somewhere really good instead, so embrace the journey! Start Your Podcast!Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing, to marketing and monetization. With our proven methods and expert instructors, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of PodcastingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Imagine you’ve gone through all the hassle of getting your podcast guests to sign those release forms. You’re feeling pretty smug about it, right? Fast forward a few months or even years, and suddenly your guest, who apparently has turned into a drama queen, is begging you to take the interview down. What do you do? It’s a wild ride as we dive deep into this conundrum that every podcaster dreads. Sure, you’ve got the legal high ground, but is it worth throwing your relationship with that guest under the bus?Takeaways: Even if guests signed a release form, they might still ask you to take down the interview later. Taking down an interview might save a relationship, and relationships matter in podcasting. Sometimes people change their minds, and it's easier to take the interview down than deal with drama. Being a jerk about a signed release could ruin future networking opportunities for you. The biggest benefit of interviews is the relationships, not just audience growth. It's often better to maintain good vibes than to get into a legal tug-of-war over content. Companies mentioned in this episode: School of Podcasting Katie Brinkley Jay Acunzo Mentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Heading to your first podcast event? Get ready for a whirlwind of excitement and awkward encounters! First things first, business cards are your best friends. But not just any cards—make sure it’s got your website on it, preferably not a link tree that screams 'I don’t have my life together.' A QR code on your card is like having a secret weapon—people love scanning stuff, and it’s a great way to direct them to your show without you having to say a word. Dress comfortably, too! Trust me, you’ll be on your feet and walk A LOT. And while you’re at it, throw in some breath mints and chapstick because, guess what? You’ll be chatting up a storm, and no one wants to be the person with chapped lips or dragon breath. Pro tip: hydrate like you’re preparing for a marathon and pack some granola bars; you might just forget to eat amidst all the networking madness. Finally, don’t be shy! Approach people, strike up conversations, and remember—everyone’s probably as nervous as you are. Just fake it till you make it, and before you know it, you’ll be the life of the podcasting party!Takeaways: First things first, don’t forget your business cards or a QR code to impress people. Comfortable shoes are a must because you’ll be on your feet all day long. Drink water and pack snacks; you don’t want to starve while networking, trust me. Follow up with people after the event; don’t let those connections fade away. Dress in layers because conference rooms can go from sauna to freezer in seconds. Fake your way through the small talk; just ask others what brings them to the event. MentionedSwitchy - Link tracker/QR Code maker / link in bio CreatorSchool of PodcastingMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy

Podcast Movement is just around the corner, and if you’re anything like me, you’re probably freaking out a little. I mean, who doesn’t love the thrill of trying to network while simultaneously figuring out how to use your recording gear? This episode is a deep dive into the chaos of recording on the go. I’ve had my fair share of gear fails, and trust me, they’re the stuff of legend. From microphones that promise the world but leave you questioning your sanity to recorders so tiny you need a microscope to see the screen, I’ve experienced it all. And spoiler alert: it’s not glamorous.I’m also sharing my latest find, the Hollyland Lark M2S combo. This little piece of magic fits in your pocket and makes recording on the fly a breeze. It’s perfect for those unexpected moments when you bump into someone you want to interview. And let’s be real, we all know how important it is to keep things short and sweet at events. Long interviews? Nah, thanks. People are there to network, not to sit through a podcast marathon. I’ll give you the ins and outs of how to snag quick audio bits that won’t annoy your new friends at the conference.Finally, I’ll stress the importance of practicing like it’s your job. I’ve been that person fumbling with buttons and praying the mic is on. Not a good look, right? So, as we gear up for Podcast Movement, let’s make sure we’re ready to roll when the moment strikes. You’ll leave this episode armed with the knowledge to make the most of every recording opportunity that comes your way. Let’s do this!Takeaways: Practice, practice, practice! You never know when you'll need to record something awesome. If you're heading to events, keep your interviews short, they're all about networking, not long chats. Investing in portable gear like the Hollyland Lark M2S can save you from recording disasters. Don't be that person fumbling with equipment! Be ready to hit record at a moment's notice. Avoid giant echo chambers when recording on the road; find a cozy spot instead. Remember, everyone at conferences wants to mingle, so respect their time and keep it chill. Mentioned In This EpisodeHollyland Lark M2s Wireless Lavalier SetSchool of PodcastingPodcast MovementMentioned in this episode:Unlock Exclusive Insights: Subscribe to 'Podcasting Observations' Newsletter!Get insights into the world of podcasting like never before with "Podcasting Observations," your go-to source for trends, tips, and transformative insights tailored just for podcasters. Each issue of our newsletter offers a glimpse into what's shaping the podcast landscape, with actionable advice to boost your podcasting journey. You also get a glimpse "behind the scenes" and bonus content from the School of Podcasting. Go to www.podcastingobservations.comPodcasting ObservationsThis podcast uses the following third-party services for analysis: OP3 - https://op3.dev/privacy