We The  Sales Engineers: A Resource for Sales Engineers, by Sales Engineers podcast

#304 Captivate Your Audience with a Few Simple Tricks

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In this engaging conversation, Jason Zeikowitz discusses his experience as a Salesforce Technical Trainer. From handling an array of situations from training salespeople to construction workers who are initially resistant to using new technology, Jason shares the importance of combining questioning and communication to engineer buy-in.

 

show notes: https://wethesalesengineers.com/show304

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