Pursuing Purpose: Infusing Meaning into Modern Marketing

Delta Air Lines’ CMO Alicia Tillman is leading the powerful brand to reach new altitudes. As the airline industry evolves, Delta is positioning itself not just as a transportation provider but as an experiential brand that connects with customers throughout their lives – whether that’s on the ground or at 35,000 feet. FOLLOW US! Find us on LinkedIn & Instagram

As AI continues to reshape the marketing landscape, top CMOs have discovered that success lies not in resistance, but in renaissance. At a recent Marketers That Matter® Forum held at Atlassian's San Francisco headquarters, four noted marketing leaders shared their strategies for harnessing AI's potential while preserving the human elements that drive marketing success.Our expert panel included:·       Zeynep Ozdemir, CMO, Atlassian·       Laura Jones, CMO, Instacart·       Dana Marineau, CMO, Rakuten·       Connie Wang, SVP of Marketing, HeadspaceFOLLOW US! Find us on LinkedIn & Instagram

As AI shapes and shifts the business landscape with head-spinning speed, marketing leaders find themselves at the intersection of opportunity and uncertainty. The AI movement continues to surge forward, but the technology’s true potential extends far beyond routine content generation – and few marketers understand this better than Kelly Waldher and Ryan Gavin, two industry veterans who’ve had front-row seats to AI’s evolution.FOLLOW US! Find us on LinkedIn & Instagram

Attention is the new currency. As consumers are inundated with an endless sea of content of all types, the challenge today for brands isn't just to be seen — it's to achieve relevance and truly matter. This was the crux of a recent Marketers That Matter® Forum at Rokt headquarters in New York City, where industry leaders gathered to discuss how to break through to consumers who are increasingly dealing with digital fatigue.Our expert panel includes:Doug Rozen, CMO, RoktEmma Medina, SVP of Marketing, Cincoro TequilaMia Libby, SVP of Enterprise, Wall Street Journal Barron's GroupThomas Ranese, Former Chief Marketing Officer at Uber & ChobaniRenee Paradise, Strategic Digital Adviser, Veronica BeardFOLLOW US! Find us on LinkedIn & Instagram

In a hyperconnected world saturated with marketing messages, the quest for genuine brand connections has become increasingly important. Amanda Brinkman, CEO of Sunshine Studios, and Krystal Hauserman, a CMO and strategic advisor, recently sat down with Marketers That Matter® to discuss how brands can create more authentic and purposeful experiences for consumers.FOLLOW US! Find us on LinkedIn & Instagram

Learning how marketing leaders take advantage of change and chaotic times (like an election year) can be highly impactful for developing brands. In this intimate event, participants will hear how seasoned marketing executives prepare, adapt, react to expand brand presence and improve customer experiences – and what AI use cases are helping them drive new efficiencies and effectiveness.Speakers: Beth McGuire, Strategy & Innovation at Optum Dawn Hepper, Vice President, Channel Marketing at CambriaErica Jensen, SVP, Innovation, Strategy & Marketing at NMDP Gino Giovannelli, University of St. Thomas Opus College of BusinessMolly Kinsella, Sr. Vice President, Media and Creative at Best BuyFOLLOW US! Find us on LinkedIn & Instagram

In this episode of Visionaries, hear from Lynn Teo, CMO at Northwestern Mutual, and Adam Berlew, CMO at Equinix, plus Visionaries host Lisa Hufford, as they discuss how to successfully orchestrate marketing org transitions and change—including the adoption of new marketing technology.Whether you are at the beginning or middle stages of the transformation, a director-level marketing leader, or a CMO who wants to do this right—come talk with Visionary leaders who understand the common challenges and strategies for facilitating a smooth transition.ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US!Find us on LinkedIn & InstagramFOLLOW US! Find us on LinkedIn & Instagram

In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To continue providing the best customer-centered marketing, adapting to technological advancements while maintaining an empathetic relationship will provide the next-level service customers seek. In The Episode:Learn about Lisa and Molly's career journeys and key ‘pivot points.’ Understand how building an effective customer experience in marketing is directly connected to the patient journey Predictions on how healthcare marketing will change specifically on the Web.Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc. Hear how healthcare marketing differs from other executive marketing roles they have had Their best career advice for marketers of all levels FOLLOW US! Find us on LinkedIn & Instagram

In this episode on Visionaries, we invite two marketing executives leading GenAI-led software companies, Ada Agrait, SVP and Global Head of Corporate Marketing at SAP, and Doug Rozen, CMO at Rokt, to answer how GenAI is changing the way we work. Together, they discuss:How they are using AI every day to increase productivity How their marketing teams are experimenting with AI How customers are utilizing AI in innovative ways  Job creation vs. Job elimination Their best career adviceHow B2B marketing practices have changedLearnings from moving from B2C to B2B marketingWhich function they believe will not be touched by AI, and which will be obsoleteWhat college degrees are going to be most important in the future FOLLOW US! Find us on LinkedIn & Instagram

In this special episode of Visionaries, Kathy Hollenhorst, Strategic Advisor of Marketers That Matter, sat with the San Francisco Marketing Community at the MTM Forum hosted at Box's Headquarters with special guests:  Chris Koehler, the CMO at Box; Chrissy Anderson, the VP of Strategic Planning & Operations at Intercom; Nii Mantse Addy, the CMO at Philo; Santi Pochat, the VP of Brand at LinkedIn; and Terry Seitz, the VP of North America Marketing at Visa.As our industry is becoming more complex, fast-paced, and digital-everything—and with no sight of things slowing down—we need a whole new way of leading. In this episode, we cover the essential muscles and mindsets modern marketers need to flex. The main three muscles discussed in this forum were:Adaptability: Understanding AI’s Impact on Your BusinessClarity: Insight-based Marketing that Breaks Through Today’s ‘Noise’Courage: Taking the Lead of Your Career Empathy & Emotional Intelligence: Seeing from others' lensFOLLOW US! Find us on LinkedIn & Instagram