
S4-E1: From Anthropology to UX Research. A Conversation with Mujtaba Hameed
🎙️ Podcast Guest: Mujtaba Hameed
In Today's episode, I am delighted to have a conversation with Mujtaba, an anthropologist and innovation consultant with over 10 years of experience working across culture, technology, and strategy. He is a Project Director at Stripe Partners, where he has led strategic research for companies including Apple, Meta, Google, and Spotify.
A strong advocate for ethnography, Mujtaba has conducted in-person fieldwork worldwide, from Tokyo to Los Angeles. He is particularly interested in using AI to deepen human insight, rather than simply speeding up research.
🧠 Topics discussed
- The value of in-person research and field work
- Using AI in research without the hype
- The changing culture of tech and its impact on UX researchers
- The future of research in an AI era
🔗 Links
- Mujtaba’s newsletter
- Frames — Stripe Partners’ newsletter
- Advancing Research conference
- EPIC — the global ethnography community
👉 Register here: UX360 Virtual 4th-5th February 2026
15% discount code: UXRC15
📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership
Launching in November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI. 📘 Get the book on Amazon: here
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