The Zac Perna Podcast

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=dwCQnSlLNVMWork with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=dwCQnSlLNVMWork with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=dwCQnSlLNVM AI can make your content or it can completely flatten it, and most fitness coaches are using it for the exact thing it is worst at. In this video I break down why every AI written script sounds the same, the test I run on a script before I film it, and the only two jobs I actually hand over. I also build a short form reel from scratch using my own framework, then ask ChatGPT to script the same reel live so you can see the difference side by side. Chapters:0:00 What AI does to your content0:30 Why AI scripts sound off2:38 Use your brain more than ever3:10 The right way to brainstorm with AI3:58 The read it out loud test4:29 Learn marketing, not AI5:42 How I use AI for workflow instead6:34 Two videos, a week of content7:23 Where content ideas actually come from8:23 The short form script framework8:57 Visual hooks and props10:10 The Pepsi example, start to finish10:49 How to end a reel12:10 Pattern interrupts every 2 seconds12:27 I asked ChatGPT to script it live13:52 Why that script fails14:23 What to do instead14:47 Free review on your content Watch on YouTube: https://www.youtube.com/watch?v=dwCQnSlLNVMConnect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=wrT-FpWIUd8Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=wrT-FpWIUd8Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=wrT-FpWIUd8 Jake is 28, an accountant on $85k a year, trains six days a week, has 900 Instagram followers and two online clients. Both are his mates, both pay him $50 a week, and he wants to quit his job. He isn't real. He's every coach we speak to, rolled into one. In this video I rebuild his entire business on camera using the coach flywheel: marketing, sales and delivery. His profile picture, his bio, the posts he should pin, the content he's wasting his time on, the offer that's pricing him into 25 clients instead of 12, the DMs he's blowing, and the one hour a night that actually runs the whole thing. If you're an online fitness coach doing under $5k a month, this is the walkthrough. CHAPTERS0:00 who this video is for0:40 meet Jake1:11 the coach flywheel: marketing, sales, delivery1:34 his Instagram profile, pulled apart2:38 what the profile should look like instead3:50 what makes a lead magnet worth opting in for4:45 the posts to pin, and why6:21 why you don't need to post workout videos7:25 his offer, and why nobody cares about your deliverables9:06 how to write the offer instead10:13 pricing it properly10:32 25 clients, or 12, for the same money11:03 his DMs, before and after11:52 your first five clients are already in your phone12:21 collecting results from day one13:48 his week, rebuilt14:11 what I'd tell him to do this week Watch on YouTube: https://www.youtube.com/watch?v=wrT-FpWIUd8Connect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=WCRdCeaFISYWork with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=WCRdCeaFISYWork with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=WCRdCeaFISY How I built a 7 figure online personal training business from scratch, and the full 10 year story behind it. I started posting fitness content at 17 with no plan, no confidence and a fake account I made so nobody I knew would see it. My first ever product was a fully customised diet and training program for $100. I had no idea what to charge, no idea how to set up a business, and I was doing all of it manually in spreadsheets with a PayPal link. This video is the whole journey. What I charged, what I got wrong, the money I lost to an agency, the pivot I should have made years earlier, and the skills that actually moved the needle once I finally learned them properly. If you are starting an online fitness coaching business, or you are already coaching and trying to scale past $10k a month, this is everything I would skip or shortcut if I had to do it again. What I cover:- Pricing your coaching when you have no idea what to charge- Why handing a part of your business to someone else rarely works- Low ticket vs high ticket, and when to switch- Content, paid ads, marketing promotions, sales and delivery- The back end: funnels, hiring, systems and automation- Getting out of your own way when goal setting makes you freeze Chapters:0:00 From a kid who loved fitness to six figure months1:19 Posting for the first time at 17 (and the fake account)2:54 My first ever sponsorship3:26 Starting YouTube when I was terrified of being on camera5:50 Launching coaching because people kept asking6:21 My first ever product and what I charged for it7:57 The walk where my dad explained capped income9:03 The agency mistake that cost me thousands11:09 Quitting my job to go all in12:13 Why business is terrifying if you are not wired for risk15:22 Scaling low ticket to 13,000 customers17:28 The skill gaps that were quietly costing me18:30 The mentorships that unlocked everything19:50 Lesson one: back yourself23:14 Skill one: content24:17 Skill two: paid ads24:49 Skill three: marketing promotions26:08 Skill four: sales27:10 Skill five: delivery and the customer journey27:57 Skill six: back end systems and funnels28:55 Where to start from wherever you are right now Watch on YouTube: https://www.youtube.com/watch?v=WCRdCeaFISYConnect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=1Rm3K0vP7o8Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=1Rm3K0vP7o8Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=1Rm3K0vP7o8 Hustle culture is quietly doing more damage to new online coaches than almost any other advice out there. Not because hard work is optional, it isn't, but because of what it implies: that the work has to be miserable, that you should be locked in a dark room hating your life, and that if you're enjoying it you must not be doing enough. After ten years of building businesses, scaling my coaching business past $380k a month, and taking coaches from zero to $50k a month, I think that's backwards. The same task done in a good headspace comes out ten times better than the same task done scared. I know that because I've done both. A few months ago I moved from Melbourne up to Queensland purely to reset my environment, and I made an extra $100k off the back of ideas and campaigns I genuinely don't think I would have had otherwise. So in this one I go through where hard work is non negotiable (DM outreach, posting content, being uncomfortable), where misery adds nothing, the 30 minutes I protect every morning, why cutting the gym and your social life to work more backfires, and the people you need out of your life before any of this gets easier. If you've been grinding flat out and wondering why it still feels like nothing is moving, this will probably explain why. 0:00 Why hustle culture is doing damage2:22 Hard work vs being miserable4:26 The daily balance that keeps it sustainable7:11 Your environment and who you keep around9:40 What I'd tell my little brother #onlinecoaching #fitnesscoaching #hustleculture Watch on YouTube: https://www.youtube.com/watch?v=1Rm3K0vP7o8Connect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me (New Coaches) : https://apply.theonlinecoachingblueprint.com/youtube Work With Me (Over $10k/month) https://apply.theonlinecoachingblueprint.com/youtube-scaler/ Watch on YouTube: https://www.youtube.com/watch?v=AByPJMjZObgConnect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=MqSCQnQuOs4Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=MqSCQnQuOs4Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=MqSCQnQuOs4 Picking a fitness coaching niche? These are the 5 worst niches I see new online fitness coaches choose, after watching 600+ coaches go through it. I break down why "everyone", "busy professionals", muscle building, bodybuilders and budget audiences hold most coaches back, then show you the pain vs ability to pay map I use to check if a niche can actually pay you. Plus what to do if you don't have a niche yet. The recommended niches (and a limited-time niche guide) are in the free kit above. 0:00 Intro1:23 Niche 1: everyone2:20 Niche 2: busy professionals4:13 Niche 3: people who want to build muscle4:52 The pain vs ability to pay map7:01 Free kit + niche guide7:51 Niche 4: advanced lifters and bodybuilders9:15 Niche 5: budget audiences10:05 They have to resonate with you11:18 No niche yet? Start broad, then test Watch on YouTube: https://www.youtube.com/watch?v=MqSCQnQuOs4Connect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=LttUwmRd7Q4Work with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=LttUwmRd7Q4Work with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=LttUwmRd7Q4 How to scale a coaching business past $10k a month, starting with finding the one bottleneck that's actually holding you back. If you're a fitness coach doing $10k a month and you can't work out why you're not at $20k or $30k yet, this is the same simple audit I ran with one of my clients. Every coaching business comes down to three parts: delivery, sales and marketing. Your business is only as strong as the weakest one. I go through the numbers to check in each part (retention, LTV, close rate, where your last 10 clients came from), why "I just need more leads" is usually the wrong answer, and the maths on how fixing a few sales numbers can triple your income from the same leads. Chapters00:00 Who this is for00:59 The 3 parts of a coaching business01:44 Delivery: retention, LTV, referrals, results03:52 Sales: your last 10 clients and your close rate04:45 Marketing: where your clients come from, outbound and inbound DMs08:04 Content problem or niche problem?10:11 Running ads11:20 Marketing campaigns every 4 to 8 weeks12:27 The leads maths13:45 Going from coach to operator Watch on YouTube: https://www.youtube.com/watch?v=LttUwmRd7Q4Connect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com?v=Rq-Mjri8jqcWork with me (over $10k/month): https://apply.theonlinecoachingblueprint.com/youtube-scaler?v=Rq-Mjri8jqcWork with me (under $10k/month): https://apply.theonlinecoachingblueprint.com/youtube?v=Rq-Mjri8jqc The exact Meta ads I'd run as an online fitness coach right now, and why most coaches are running the same ad five times without realising it. I've helped 600+ online fitness coaches and scaled my own business past $300k a month, and this is the breakdown I wish someone gave me: when you should (and shouldn't) run ads at all, why a boosted post often finds the wrong people, the 6 types of lead ads and which one I switched off, and the angles to test so 5 ads become 15 to 25. This one's best if you're already spending money on ads. Watch on YouTube: https://www.youtube.com/watch?v=Rq-Mjri8jqcConnect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Watch on YouTube: https://www.youtube.com/watch?v=hDr_GX-NXskConnect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360 

🚨 Download the FREE coaching toolkit that gives you your offer, pricing, DM, and sales frameworks: https://kit.theonlinecoachingblueprint.com Work With Me: https://apply.theonlinecoachingblueprint.com/youtube Why a high ticket coaching program is often easier to sell than a cheap one. I break down the profit math behind your offers. Many trainers assume that lowering prices makes selling easier. The reality is that your cost per acquisition is the single biggest factor in your profitability. If you are struggling to scale your online coaching business, you might be focusing on the wrong side of the equation. I use a whiteboard to illustrate exactly how the numbers shift when you move from a $7 offer to a $7,000 service. When you understand how cost per acquisition dictates your margins, you can build a coaching program that actually sustains growth rather than just keeping you busy. This is the difference between a hobby and a scalable model. Subscribe for weekly business breakdowns, and let me know in the comments if you prefer high ticket or low ticket pricing. 0:00 Why High Ticket Coaching Wins1:13 The Math Behind Your Offer3:49 Finding Your Ideal Buyer5:34 The Reality of Paid Advertising9:13 How Price Influences Results Watch on YouTube: https://www.youtube.com/watch?v=9rdiwvFJEscConnect with Zac Perna:Instagram: https://www.instagram.com/zacperna/Facebook: https://www.facebook.com/zacpernafitness/ TikTok: https://www.tiktok.com/@zacpernaWebsite: https://www.zacperna.com/ YouTube: https://www.youtube.com/@ZacPernaShow/videos Podlink: https://pod.link/1798655360 Spotify: https://open.spotify.com/show/5aK7QA0FenAndOQV0TfQwY  Apple iTunes: https://podcasts.apple.com/au/podcast/the-zac-perna-podcast/id1798655360