Sales Success with Celina Eklund

In this episode, Bri Logue chats with Samantha Guajardo, founder of Elite Business Events, about her journey as a new entrepreneur. Samantha, a single mom of three, shares her transition from health insurance to event planning, focusing on business-oriented networking events that help companies grow. She discusses her Elite Ambassador Program, where she networks on behalf of businesses, providing a personal touch in connecting with potential clients and partners. Samantha also offers practical networking tips and insights into the complexities and rewards of managing successful business events.Show NotesGuest Introduction: Samantha Guajardo, founder of Elite Business EventsCareer Journey: Transition from insurance to launching a business event companyNetworking and Events: Importance of networking for business growth and Samantha's Elite Ambassador ProgramEvent Insights: Benefits of hosting business-focused events, including brand exposure and relationship-buildingNetworking Tips: Advice on making genuine connections, including going with a friend or finding the "go-to" person at eventsChallenges: Behind-the-scenes complexities of event planning and managing logisticsConnect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

With over three decades of hands-on business ownership experience, Anna Ludwinowski added strategic business coach to her resume last year.She specializes in guiding small businesses, start-ups, retail entrepreneurs, and ex-corporate professionals through the exciting journey of launching and scaling their ventures.Anna has successfully owned and operated four different businesses, with one that's been successful for an impressive 29 years! She understands the challenges and opportunities that entrepreneurship brings.In addition to 1-on-1 coaching, she also offers a vibrant membership community, The CONNECTION, where business owners can connect with peers, lean share experiences, and gain invaluable insights. Connect with Anna:LinkedIn - https://www.linkedin.com/in/anna-ludwinowski-6951bab1/Website - https://asmallbusinesslife.podia.com/Connect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

Today I am chatting with Alina Wright, Alina is the Owner and CEO of Talent Tactics, a leading firm specializing in recruitment services, resume writing, and creating company policies and procedures for small businesses. With a passion for empowering organizations through strategic talent acquisition and development, Alina brings a wealth of experience and a personalized approach to every client. In addition to her role at Talent Tactics, Alina proudly serves in the Army Reserves. She is also a devoted mom to two wonderful children and a beloved fur child, sharing her life with a husband who is also dedicated to military service. As a way to give back to the community, Alina conducts free business workshops in San Antonio and the surrounding areas.Connect with Alina:LinkedIn: www.linkedin.com/in/alina-ceo-talenttactics/Facebook: https://www.facebook.com/AlinaWright.TalentTacticsWebsite: https://www.talenttacticshub.com/Email: [email protected] with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

In this episode of Women Empower Wednesdays, Bri Logue interviews Danni Hernandez, a real estate educator and CEO of Apex Investors. Danni shares her journey into real estate, driven by a passion for problem-solving and creativity. She emphasizes the importance of leveraging natural instincts and building a supportive network. Danni discusses her personal and professional experiences, including overcoming a major surgery and navigating a male-dominated industry. She also highlights the dynamics of working closely with her partner, Ryan, and the integration of their work and personal lives.Show Notes:Guest: Danni Hernandez - Real Estate Educator and CEO of Apex InvestorsTopics Covered:Introduction to Danni Hernandez:Real estate educator and CEO of Apex InvestorsPassion for real estate and problem-solvingJourney into Real Estate:Background in construction and freelancingTransition to real estate investing around 2019Overcoming challenges, including a major spine surgery in 2020Real Estate Insights:Importance of running accurate numbers and having multiple exit strategiesLeveraging maternal and nurturing instincts in a male-dominated industryLearning through experiences and avoiding common mistakesWorking with a Partner:Dynamic with partner Ryan, both in business and personal lifeBalancing roles and supporting each other's strengthsIntegrating work and personal life seamlesslyAdvice for New Entrepreneurs:Finding mentors and building a supportive networkImportance of creativity and problem-solving in real estateTips for women entering the industryKey Takeaways:The value of leveraging personal strengths and instincts in businessThe significance of accurate financial planning and multiple exit strategies in real estateBuilding a supportive and understanding partnership in both business and personal lifeConnect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

In this episode of Women Empower Wednesdays, host Bri Logue interviews Michelle Hill, the owner of the junk removal business All Junked Up. Michelle shares her journey from driving 18-wheelers in Dallas Fort Worth to starting her own business. She discusses the challenges and rewards of her work, her experiences as a woman in a male-dominated field, and her passion for helping customers declutter and reduce stress.Michelle also delves into her personal battle with hoarding and how it influenced her business. She offers practical advice on managing possessions, such as taking photos of sentimental items instead of keeping them and finding creative ways to repurpose belongings. Michelle emphasizes the importance of starting the decluttering process early to avoid burdening future generations with unwanted items.Throughout the conversation, Michelle's optimistic and resilient spirit shines as she talks about overcoming personal hardships and maintaining a positive attitude. She shares anecdotes of customers doubting her capabilities due to her gender and size, and how she proves them wrong with her strength and determination.Summary: - Michelle Hill discusses her transition from an 18-wheeler driver to a junk removal business owner.- Insights into the challenges and rewards of running a junk removal business.- Michelle's personal experience with hoarding and how it led to her entrepreneurial journey.- Practical tips for decluttering and managing sentimental items.- Overcoming gender biases in a male-dominated industry.- Maintaining a positive attitude despite personal and professional challenges.Quotes:- "I love helping people and being able to take all that stress away from them."- "If I can't do it, I'll hire my competition to do it and pay you another $100 on top."- "I refuse to let people push my buttons and be in control of my emotions."Tune in next Wednesday for another inspiring interview with a badass female entrepreneur.This episode is a testament to the power of resilience, the importance of helping others, and the strength of women in any industry.Connect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

In this episode of Women Empower Wednesdays, host Bri Logue interviews Melissa Franklin, an entrepreneur with ventures in SI educational leadership and coaching. Melissa shares her journey of transitioning from an educator to founding Structure Innovations with her daughter. She discusses the challenges of entrepreneurship, especially in overcoming mental barriers and adapting to new roles.Summary: Melissa talks about the shift from her role as an educator to launching her own businesses focused on leadership and coaching. She emphasizes the importance of mindset shifts for entrepreneurs and shares personal anecdotes about the struggles and triumphs of starting new ventures. Melissa also touches on her methods for staying productive and balanced, including managing mental health and maintaining personal well-being.Show Notes:Introduction to Melissa Franklin: Overview of Melissa’s entrepreneurial ventures and her background in education.Challenges of Transitioning Roles: Melissa discusses her shift from a structured educational role to the dynamic nature of entrepreneurship.Overcoming Mental Barriers: Insights into how Melissa dealt with analysis paralysis and the fear of not being accepted or liked on social media.Importance of Coaching: The role of mentorship and coaching in Melissa's journey and how it has shaped her approach to business and personal development.Strategies for Work-Life Balance: Melissa shares her techniques for managing workload and mental health, emphasizing the need for personal time and self-care.Engagement with Audience: Discuss the impact of social media engagement and how personal connections have supported her business growth.Advice for Aspiring Entrepreneurs: Melissa provides tips for new entrepreneurs, stressing the importance of perseverance and adaptability.Melissa’s story is a compelling look at the personal and professional growth that comes from transitioning into entrepreneurship, highlighting the continuous learning and adaptation required to succeed.Connect with Melissa:LinkedIn: https://www.linkedin.com/in/melissa-franklin-m-a-edu-psyc-660838237/Instagram: https://www.instagram.com/coachmafranklin?igsh=Z2QyMGY5Yjg4MWVr&utm_source=qrFacebook: https://www.facebook.com/ma.franklin14?mibextid=LQQJ4dPodcast: https://www.structureinnovations.com/structuringchaoticmindsConnect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

In this enlightening episode of "Women Empower Wednesdays," host Bri Logue chats with Cassi DeHaas of Titanium Realty, a trailblazer in the real estate industry. Cassi shares her extensive journey from starting as a general contractor with her business partner RJ to becoming a nationwide virtual wholesaler and real estate educator. The discussion delves deep into the challenges and triumphs of real estate investing, including the complexities of wholesaling, fix-and-flips, and managing hundreds of rentals across the United States. Cassi highlights the significance of continuous learning and adapting in the evolving real estate landscape and stresses the importance of genuine education over superficial training.Key Points Discussed:Background and Evolution: Cassi started in real estate as a contractor and gradually learned the ropes of investing and wholesaling, which led to the creation of Titanium Realty and Titanium Investments.Educational Platform: Recognizing the lack of substantive educational resources in real estate, Cassi and RJ developed a platform to teach what they wish they had known, emphasizing the need for real, applicable knowledge in virtual wholesaling.Challenges in Real Estate: The conversation covers the ups and downs of real estate investments, the pitfalls of rapid expansion, and the resilience required to overcome setbacks.Empowerment through Education: Cassi is passionate about empowering others, particularly through her educational programs, which aim to provide the tools necessary for success in real estate wholesaling.Female Representation in Real Estate: Cassi discusses the gender dynamics in the industry, advocating for more female representation and acknowledging the unique challenges and strengths women bring to real estate.Show Notes:[Introduction] Bri introduces Cassi Dahaas and sets the stage for discussing real estate and entrepreneurship.[From Contractor to Wholesaler] Cassi recounts her transition from working as a contractor to becoming a full-time real estate investor and the steep learning curve involved.[Building an Education Platform] Developing an educational platform to teach effective real estate investing strategies, addressing the gaps in existing educational resources.[Realities of Real Estate Investing] Insights into the challenges of managing numerous properties and the importance of strategic planning and risk management.[Empowering Women in Real Estate] Cassi speaks on the need for more female entrepreneurs in the real estate sector and her efforts to support and educate aspiring women investors.[The Importance of Real Education in Real Estate] Discussion on the critical need for substantial, real-world applicable education in the real estate industry, beyond the basics taught in licensing courses.Connect with Cassi:https://www.instagram.com/cassidehaas/https://thekingcloser.com/Connect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

In this episode of Women Empower Wednesdays, host Bri Logue engages in a deep and inspiring conversation with Chelsea Diaz, co-founder of The Rainmaker Family. Ranked 148 on the Inc 5000 list of fastest-growing privately held companies in America, Chelsea is dedicated to empowering entrepreneurial moms to achieve financial freedom while balancing family life.Summary: Chelsea shares her journey from working in the wedding industry to becoming a successful entrepreneur alongside her husband, Steven. They transitioned to running an Amazon FBA business, which provided the financial leverage and time freedom they desired. Chelsea reflects on a pivotal moment at a wedding where they realized their side hustle was outperforming their primary job, marking the beginning of their full commitment to their new business. She discusses the importance of structuring life and business to be present and engaged in both roles, particularly as a mother.Show Notes:Introduction to Chelsea Diaz: Background on Chelsea’s entrepreneurial journey and the inception of The Rainmaker Family.Shift from Service-Based Business to Amazon FBA: Chelsea details the transition from the demanding wedding industry to a more flexible and profitable Amazon FBA business.Empowering Entrepreneurial Moms: Discussion on how Chelsea aims to help moms achieve a balance between nurturing their families and pursuing entrepreneurial success.Key Moments of Transformation: Chelsea recalls the wedding day realization that their side business could support their family more effectively than traditional work.Balancing Motherhood and Business: Insights into how Chelsea manages her roles as a businesswoman and mother, ensuring she is present in both areas of her life.Strategies for Effective Time Management: Chelsea shares practical tips for entrepreneurs on managing time and responsibilities efficiently to minimize stress and maximize productivity.Future Aspirations and Ongoing Projects: Overview of Chelsea’s current projects and her vision for expanding the impact of The Rainmaker Family.Chelsea Diaz’s story is a compelling example of how strategic changes in business models and personal life management can lead to significant improvements in both professional success and family happiness. Her approach provides valuable lessons for entrepreneurs, especially mothers, on achieving a fulfilling and balanced life.Connect with Chelsea:https://www.instagram.com/chels_diaz/https://www.instagram.com/therainmakerfamily/Connect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

In this inspiring episode of Women Empower Wednesdays, host Bree Logue speaks with Jen Sugermeyer, the founder and CEO of ATA Cosmetics. Jen shares her transformative journey from a career in IT leadership to revolutionizing the beauty industry with her innovative jade applicator, which combines skincare and makeup application into one eco-friendly tool.Summary:Jen Sugermeyer discusses her entrepreneurial shift and the challenges of introducing a novel product like the jade applicator, which aims to replace conventional makeup sponges, brushes, and even gua sha tools. She highlights the importance of education and hands-on demonstrations in marketing her unique product. Jen also delves into her personal growth, including her journey to sobriety and how it inspired her to help others enhance their lives.Show Notes:Jen Sugermeyer's Background: An introduction to Jen's transition from IT to the beauty industry, driven by her passion for impactful innovation.Innovation in Beauty Tools: Discussion on the creation and unique aspects of the jade applicator, emphasizing the challenges of educating consumers about a new way to apply skincare and makeup.Marketing Strategies: Insights into how ATA Cosmetics is tackling marketing challenges, including partnerships with advertising firms and active participation in trade shows.Personal Development: Jen talks about her sobriety and the profound personal development journey that helped shape her business philosophy.Entrepreneurial Challenges: Jen shares the obstacles she has faced in launching and scaling ATA Cosmetics, particularly around product education and customer engagement.Future Aspirations: A look into the future developments for ATA Cosmetics, including new product lines like eye gels and serums designed to complement the jade applicator.Jen's story is not just about creating a new product but also about how personal transformation can lead to professional innovation, aiming to make a tangible difference in people's lives through her entrepreneurial ventures.Connect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]

In this episode of Women Empower Wednesdays, host Bri Logue talks with Misty Santos, a marketing professional and fractional Chief Marketing Officer (CMO) who specializes in transforming businesses through effective sales and marketing strategies. Misty’s extensive background allows her to aid women-led businesses in expanding their reach and strengthening their financial stability.Summary:Misty Santos shares her journey from owning a fitness business to becoming a fractional CMO, focusing on empowering women business leaders through enhanced sales and marketing strategies. She discusses the significance of having a good biography, evolving as an entrepreneur, and her approach to providing temporary or long-term marketing leadership in businesses. Additionally, Misty touches on the importance of email marketing and offers valuable insights into the use of storytelling in marketing.Show Notes:Introduction to Misty Santos: Overview of Misty's career and her role as a fractional CMO.Entrepreneurial Journey: Misty discusses her transition from fitness to marketing and the motivations behind her career shift.Fractional CMO Explained: Explanation of what a fractional CMO does and how this role benefits businesses.Importance of Sales and Marketing: Insights into the essential nature of mastering sales and marketing for business success.Email Marketing Emphasis: Discussion on the effectiveness of email marketing and tips for building and engaging an email list.Storytelling in Marketing: Misty emphasizes the power of storytelling as a marketing tool.Advice for Entrepreneurs: Strategies for entrepreneurs on maintaining resilience and financial stability through effective marketing practices.Misty Santos exemplifies how strategic marketing and sales operations can significantly impact business growth, especially for female entrepreneurs looking to strengthen their positions in their respective industries.Connect with Misty:https://www.linkedin.com/in/mistysantos/Connect with Bri:Website: www.brilogue.comIG: @bri.logueFB: @bri.logueWant to be on the podcast?Send me an email at: [email protected]