The Ecommerce Roadmap

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert. Listen in and:  Learn how to optimize your website for mobile users to capture the majority of online traffic Discover how to effectively use pop-ups to grow your email list without disrupting the user experience Understand how to design product pages that build trust and inspire customers to buy Find out how customer reviews can serve as powerful social proof to boost conversions Tune in for actionable insights to make your store conversion-ready and drive sustainable growth! -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

I want you to see what can happen when you let go of perfection and stop doing “all the things” - and instead focus on doing one thing well.  In this episode I talk to Mia Craig, founder of Top Paddock, who  shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia’s strategy centers on consistency, frequent engagement, and data-driven insights. Listen in and learn: 📈 How you can grow your list with monthly giveaways. 🧪 How to use A/B testing to refine email content. 📧The magic of  sending regular emails to stay top of mind. 🔄 How sticking with proven tactics and automation can free up time. Join us for Mia’s tips on building a scalable, high-growth business without the stress.   RELATED LINKS Be the first to know when Reliable Revenue is available: https://thesocialsalesgirls.com/reliable-revenue/ Check out Mia’s website: https://toppaddock.co/ The Perfect Giveaway To Generate Leads: https://thesocialsalesgirls.com/have-you-tried-this-to-generate-leads/ 2x Your leads from the traffic you have: https://thesocialsalesgirls.com/2x-your-leads-from-the-traffic-you-have-episode-139/ The Secret To Building a 6 Figure & Jewelry Brand: https://thesocialsalesgirls.com/the-secret-to-building-a-6-figure-jewerly-brand-episode-237/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In today’s episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media. Here’s what we cover in this session: Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch. Build Predictable Results: The power of repeatable tactics that establish benchmarks, so you can start predicting outcomes with confidence. Free Up Your Time: Discover how reusing assets each launch can make the process smoother and save you precious time. If you’re an artist or creative entrepreneur aiming to streamline your launch process and avoid burnout, this episode is packed with actionable tips to help you build a scalable, stress-free system.   RELATED LINKS: See Laurie Anne’s website here: https://www.laurieanneart.com/ Or find her on Instagram: https://www.instagram.com/laurieanneart From 0 To Multiple 6 Figures: The Story Of A Creative Success: https://thesocialsalesgirls.com/from-0-to-multiple-6-figures-the-story-of-a-creative-success-episode-224/ Morgan’s Strategy To Sell Out Her New Collections: https://thesocialsalesgirls.com/morgans-strategy-to-sell-out-her-new-collections-episode-221/ A Genius Marketing Strategy From A Generous Member: https://thesocialsalesgirls.com/a-genius-marketing-strategy-from-a-generous-member-episode-238/ Nicholas’s Strategy To Fund His Launch With Preorders Will Make You Watch Twice: https://thesocialsalesgirls.com/nicholass-strategy-to-fund-his-launch-with-pre-orders-will-make-you-watch-twice/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable. Here’s what you’ll learn in this episode: ⚒️  A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity and urgency to drive high conversions. 🔑 Consistency is Key: Discover how Linda’s commitment to consistency and repetition has made her marketing efforts memorable and highly effective. 🕜 Time vs. Money: Linda talks about the important lesson every entrepreneur faces—whether to invest time or money—and how she’s balanced both to build her business without relying on ads. ❤️ The Power of Community: By sharing her $5 Friday strategy with other Inner Circle members, Linda helped another business owner find success. Tune in to hear how Linda has created a marketing system that delivers results week after week!   RELATED LINKS: Find Crop-A-Latte HERE: https://cropalatte.com/ Or on social media: https://www.facebook.com/CropALatte www.instagram.com/cropalattetogo Episode 62: Massive Growth Organically? Yes You Can: https://thesocialsalesgirls.com/massive-growth-organically-yes-you-can-episode-62/ Episode 145: How To Get Reliable Sales Every Day: https://thesocialsalesgirls.com/how-to-get-reliable-sales-every-day-episode-145/ Episode 146: Double Sales Without Spending More: https://thesocialsalesgirls.com/double-sales-without-spending-more-episode-146/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

One of the questions most ecommerce store owners ask is: “How long  will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?” I want you to come and meet Lisa Stice, founder of Cherokee Copper. She’s a member of my mastermind accelerator, and she’s sharing how she invested her last paycheck in their jewelry business, and what she did to turn this little business into a multi 6 figure store . You’ll hear what she did, and just how long it took. -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they’re worth. In fact, women receive only a small percentage of the revenue generated by business exits every year. Carrie’s mission is to close this gap by empowering women with the knowledge and tools needed to build and sell businesses that create true wealth. She’s here to share her insights and show you what’s possible, even if you’ve thought your business isn’t valuable enough to sell. Listen in and learn: 🤑 Why it’s possible to sell your business—even if you currently believe it’s not worth anything.  3️⃣ 3 things that will make your business easier to sell 💪 What you can do NOW to prepare for a profitable exit Tune in to learn how you can start planning today, build a valuable asset, and position yourself for a successful sale of your business!   RELATED LINKS: Carrie’s website:https://www.carriekerpen.com/ Take the quiz:https://thewhispergroup.outgrow.us/thewhispergroup-3 Built to Sell book by John Warrillow: https://builttosell.com/the-books/ Episode 201: Make your business run without you. Here’s how: https://thesocialsalesgirls.com/201-make-your-business-run-without-you-heres-how/ Episode 189: Make your business more valuable. You might not know these 5 money makers: https://thesocialsalesgirls.com/189-make-your-business-more-valuable-you-might-not-know-these-5-money-makers/ Episode 214: The Real Source of Stress For 6 And 7-Figure Store Owners: https://thesocialsalesgirls.com/214-the-real-source-of-stress-for-6-and-7-figure-store-owners/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

If there’s one area of our business that can make us feel like we don’t have control. It’s got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are  going to share the strategy that we teach in the Inner Circle - we’ll eliminate the jargon, simplify the process and show you how we get a good result. You’ll  learn: 📊 What is a Controlled Test 💡 Why it’s important to use one 📈 The metrics we measure in Meta 🔎 The metrics we measure in GA4 -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 important things that you need to understand about conversion. You probably already know them - and you’ve forgotten, or maybe you don’t know - either way - come listen,onboard this advice, and it will change everything for you. Grab a pen, because you’ll want to remember these  game changers.   RELATED LINKS: Grab Your Free Conversion School Calculator: https://learn.thesocialsalesgirls.com/conversion-school-calculator/ The Powerful Work That Will Get You To Your Goals; https://thesocialsalesgirls.com/the-powerful-work-that-will-get-you-to-your-goals-episode-159/ The Thing Everyone Forgets About Conversion: https://thesocialsalesgirls.com/the-thing-everyone-forgets-about-conversion-episode-212/ How To Create Profit Goals: https://thesocialsalesgirls.com/how-to-create-profit-goals-episode-209/ The Formula For Sales Every Day: https://thesocialsalesgirls.com/the-formula-for-sales-everyday-episode-231/ Proof Of Concept Event At Sock Doggo: https://thesocialsalesgirls.com/proof-of-concept-event-sock-doggo/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed to change and grow. Listen to this episode, and you’ll be able to identify the ways that you are keeping yourself stuck. I’ll share the solution with you, so you can apply it to yourself. When you do, you'll be in a completely different place next year.    RELATED LINKS: The Fear That Will Keep You Stuck: https://thesocialsalesgirls.com/the-fear-that-will-keep-you-stuck-episode-100/ Stop Avoiding This And Get Control Of You Sales: https://thesocialsalesgirls.com/stop-avoiding-this-and-get-control-of-your-sales-episode-229/ Ditch Your Decision Fatigue: https://thesocialsalesgirls.com/ditch-your-decision-fatigue-im-giving-you-my-framework-its-brilliant-episode-186/ 6 Steps You Should Take To Get Results Faster: https://thesocialsalesgirls.com/6-steps-you-should-take-to-get-the-results-you-want-faster-episode-184/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers? Come listen as I talk to our Conversion specialist Kate Tilbury about the 4 things you can do now to be confident that you have high-converting Product Pages. It’s a great way to grow your conversion rate, and it won’t cost you a dime. Listen in and learn: 🖼️ The key to picture-perfect product images 📛 The smartest way to name your products ✌️How to leverage your second image to demonstrate features 🧠How to think like a customer (in your bullet points)   RELATED LINKS: Join The Inner Circle: https://classroom.thesocialsalesgirls.com/inner-circle-membership Kate’s startup Ecommerce brand (Rowdy Kind - now sold): https://www.rowdykind.com/ -------------------- Stop wondering if you’re “doing it right” and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you’ll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/   “Insightful, actionable and engaging! I learn so much every single time I listen. I can’t believe this information is free - If you feel like this too, I’d love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select “Write a review”. Let us know what you find most helpful about the podcast!   Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now