Data-Driven Marketing for Your Dental Specialty Practice with B2B Marketing Expert Stacy Hill

Producing content for marketing and keeping up with potential leads can be challenging for many dental practices. If your human staff is struggling to get it done, why not make it happen with the help of AI?  Today, I’m sharing how AI for dental marketing can help give you the competitive edge you need!  My guest is Wendy Richmond, CEO of Results Matter Dental Marketing. Wendy brings well over a decade of experience as a marketing director for multimillion-dollar dental practices, where she has revolutionized marketing strategies through the use of artificial intelligence. Her expertise has transformed practices from earning $1 million a year to an astonishing $1 million a month. Today, Wendy shared the practical applications of AI in dental marketing, explaining how it can optimize marketing efforts and speed up lead communication to close big cases, especially in full arch dentistry. She also shares insights on leveraging AI, not just for automation but as a tool to enhance personal engagement with potential patients. We also explore how AI can support content creation and discuss how these technologies are becoming indispensable in modern dental practice marketing strategies. Wendy gives real-world examples of how AI tools have improved efficiency in targeting and attracting new patients. If you’re ready to take your dental practice to the next level with AI, don’t miss this episode! Tune in. — Key Takeaways: Intro (00:00) Meet Wendy Richmond (01:31) Using AI to Enhance Dental Marketing Content Creation (09:04) Getting the Most Out of AI Chat Bots (12:41) AI & Lead Magnets for Full Arch Dental Marketing (17:38) Why Every Dentist Should Leverage AI & Wendy’s Marketing Takeaways (22:27) Lightning Round Q&A With Wendy (28:09) — Additional Resources: Learn more about Results Matter Dental Marketing AI here: https://ai.resultsmatterdentalmarketing.com/ Connect with Wendy on LinkedIn: https://www.linkedin.com/in/wendy-susan-richmond-7609932/ — Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/ Use code RAVING to save $100 on registration. — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Did you know that women suffer from burnout at higher rates than men do? This is also true for women in leadership positions, including dentistry.  Today’s episode sheds light on the pressing issue of burnout, particularly among female dentists. My guest is Andrea Smith, an advocate for well-being and empowerment, particularly in the healthcare field. After a decade in the corporate world, she became exhausted from juggling the roles of employee, mother, wife, and friend. Andrea decided to create her own business, offering sales training to the Med Tech industry, but the burnout remained. Ultimately, this motivated Andrea to create the Thrive by Design Group, which supports and empowers women to embrace their true selves and break free from the situations causing their burnout.  She brings important insights for addressing this pervasive challenge, strengthened by her own personal journey. We talk about the root causes of burnout, emphasizing the compounded pressures women face, such as the high stakes of managing a dental practice and family life.  Andrea also offers practical advice and strategies for women to navigate these challenges, advocating for a balance that fosters well-being and success. Through “The Awaken Your SuperHERo” course she designed, women can learn how to create a sustainable and balanced life. If you’re interested in the course, listen till the end for an exclusive discount for Andrea’s course.  For anyone feeling identified with the signs of burnout, this episode is a must. Tune in to learn more about this important issue. — Key Takeaways: Introduction (00:00) Andrea Smith’s Career Journey (03:16) What’s Causing Burnout for Women in Dentistry? (07:55) Signs & Symptoms of Burnout (11:20) Steps To Overcome Burnout (17:34) The Awaken Your Superhero Course (19:02) Lightning Round Q&A With Andrea (22:18) — Additional Resources: Interested in Andrea’s “Awaken Your Superhero” course? Email Andrea at [email protected] for more information.  Or check it out here: https://thethrivebydesigngroup.com/our-services/ Use the code SUPERHERO to claim a 10% discount. Connect with Andrea Smith: Instagram: https://www.instagram.com/awakenyoursuperhero/ LinkedIn: https://www.linkedin.com/in/andreassmith/ — Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/ Use code RAVING to save $100 on registration. — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Did you learn customer service at dental school? Most dental professionals barely scratch the surface of business-related subjects in their education.  But to have a thriving dental practice, you need to deliver an unparalleled patient experience. And for that, learning the art of customer service is a must. To explain how to achieve this is today’s guest, Daniela Skeen. She’s the founder of Dentaedge, CFO of National Direct Signs, and an influential speaker, coach, and consultant to dental professionals, empowering them to take charge of their careers.  Since 2009, Daniela has been committed to elevating dental practices through effective communication and processes, empathy, accountability measures, personalized care, and an unwavering focus on customer service. In this episode, we discuss the power of top-notch customer service through Daniela’s business perspective. She offers practical tips for elevating patient satisfaction and how she helps dental professionals set their practice apart, encouraging patient loyalty and positive referrals. Additionally, Daniela shares how branding, decor, and signage can make an impact on first impressions. We also talk about professionalism faux pas and how team interactions can contribute to a memorable patient experience Ready to transform your dental practice into a place patients rave about? Tune in now. — Key Takeaways: Introduction (00:00) Meet Daniela Skeen (00:51) The Power of Exceptional Customer Service for a Successful Practice (04:18) Communication & Listening is Key (15:19) A Few Out-of-The-Box Ideas to Gain & Retain Patients (21:48) Simple Communication vs. Clinical Terminology (28:22) Lightning Round Q&A With Daniela (30:19) — Additional Resources: Learn about the upcoming Supercharge Your Dental Practice 2-day event in September:  https://superchargeyourdentalpractice.com/ Use code RAVING to save $100 on registration. Connect with Daniela Skeen: Instagram: https://www.instagram.com/daniela_skeen/ Facebook: https://www.facebook.com/profile.php?id=1303487086 — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

They said success would make us happy. They were wrong. Let's find out what truly matters. Healthcare professionals are often caught in the pursuit of success at the expense of their well-being, often leading to burnout or disenchantment with their jobs. Today’s episode redefines what true success and happiness look like with the guest Tarryn MacCarthy, an orthodontist and transformational mindset and happiness coach for healthcare professionals. We start by exploring Tarryn's journey to finding happiness and professional success on her own terms. She shares what drove her to coach others on the importance of nervous system regulation and finding happiness within. We discuss why happiness, not success, should be everyone’s starting point. Tarryn makes the point that ultimate success is impossible without taking personal responsibility for our own happiness first, debunking the myth that success naturally leads to happiness. We also touch on the vital role of nervous system regulation in not just personal well-being but as a crucial component of professional success and leadership. From practical advice on managing stress to redefining success on your own terms, this episode is packed with priceless insights for any healthcare professional. Tune in and join us as we challenge the status quo of success.  — Key Takeaways: Introduction (00:00) Meet Dr. Tarryn Maccarthy & the Business of Happiness (01:47) Dr. Tarryn’s Take On Success & Nervous System Regulation (09:04) Nervous System Regulation as a Key Component of Business Growth (19:07) Who Is Responsible for Your Happiness? (26:06) Suggestions for Nervous System Regulation (28:25) Lightning Round Q&A With Tarryn (33:32) — Additional Resources: How happy are you? Take the free quiz here: www.thebizofhappiness.com Connect with The Business of Happiness:  Instagram: https://www.instagram.com/thebizofhappiness/ Facebook: https://www.facebook.com/thebusinessofhappiness Connect with Tarryn MacCarthy: LinkedIn: https://www.linkedin.com/in/dr-tarryn-maccarthy-2b401b123/ — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Infection control is sometimes an afterthought in dental practices. When overlooked, it comes with hidden costs and many dangers for patients and practitioners. Today’s episode features Michelle Strange, a trailblazing nomadic dental hygienist, educator, and advocate for advanced dental hygiene practices. With over two decades in the field, Michelle brings her unique insights on infection prevention, arguing that effective infection control is more than a regulatory checkbox; it's a cornerstone of patient safety and an excellent way to distinguish your practice. We also explore how embracing rigorous standards can lead to significant cost savings, improved patient trust, and ultimately, a healthier bottom line. But that's not all! Michelle also shares about guided biofilm therapy and the importance of standard operating procedures as your practice's backbone. She also showcases how dental hygienists can revolutionize and expand their role with minimally invasive techniques.  Be sure to listen till the end for an exclusive discount on her Infection Control Coordinator Guidebook.  Tune in now! — Key Takeaways: Introduction (00:00) Michelle's Background & Transition to a Roaming Hygienist (02:14) Economic Benefits of Infection Control (11:21) Importance of Patient Engagement  (20:58) Empowering Hygienists Beyond Traditional Roles (26:42) Lightning Round Q&A with Michelle (31:20) The Infection Control Coordinator Guidebook (33:24) — Additional Resources: Find the Infection Control Coordinator Guidebook here: https://www.levelupip.com/category/infection-control-coordinator-guidebook Use the code “Raving” for $25 off.  Learn more about Level Up Infection Prevention: Instagram: https://www.instagram.com/level_up_infection_prevention/ Facebook: https://www.facebook.com/levelupip/ LinkedIn: https://www.linkedin.com/company/level-up-infection-prevention TikTok: https://www.tiktok.com/@levelupip Connect with Michelle Strange on social media:  LinkedIn: www.linkedin.com/in/michelle-strange-rdh Facebook: https://www.facebook.com/MichelleStrangeRDH/ Instagram: https://www.instagram.com/theroamingdentalhygienist/ YouTube: https://www.youtube.com/@TheRoamingDentalHygienist TikTok: https://www.tiktok.com/@roamingdentalhygienist — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

If you’re a PPO practice, you might be feeling the squeeze from decreasing insurance reimbursements. Many hygiene-heavy family practices are in the same boat, struggling with the impact of insurance on their bottom line. Today’s episode features Dr. Andrew Turchin, a master of cosmetic and reconstructive dentistry, who shares his journey from a bustling New York City practice to the slopes of Aspen, Colorado. Andrew shares the perks of being an insurance-independent practice, emphasizing the importance of a diverse skill set, solid communication skills, effective marketing, and a clear differentiation in the marketplace. We also discuss strategies for enhancing patient care, improving practice profitability, and maintaining a competitive edge — all while staying true to one's passions and lifestyle goals. Additionally, we touch on the significance of high-quality dental photography, the value of continuing education, and the power of creating raving patients through exceptional service and care. Tune in for one-of-a-kind insights and actionable advice from one of the industry’s top cosmetic dentistry coaches.  — Key Takeaways: Introduction (00:00) Andrew’s Move from New York to Aspen (02:49) Insurance Independence & Andrew’s Business Model (05:17) Marketing & Dental Photography (15:57) Skills To Focus Less On Insurance & More On High-End Dentistry (20:48) The ROI of Continuing Education & Andrew’s Courses (25:55) Quick Q&A (34:17) — Additional Resources: Visit Cosmetic Confidence Coaching here: https://www.cosmeticcoaching.com/ Visit Dr. Andrew’s website: https://andrewturchin.com/ Connect with Dr. Andrew Turchin on social media:  Instagram: https://www.instagram.com/andrewturchin.dmd/ Facebook: https://www.facebook.com/andrewturchindmd — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

Have you ever felt like your dental visit was more about the procedure than you? Well, the issue is that doctors are only trained to perform procedures and not on customer service.  To shed more light on this issue is today’s guest, Dr. Michael Sonick, a respected periodontist whose mission is to treat people, not just patients, which is the title of his industry-changing book. Due to his reputation for excellent customer care, his fee-for-service practice is routinely booked 2-3 months in advance.  Michael’s clinical excellence, hospitality, and genuine interaction with patients have set a new standard in healthcare, highlighting the importance of building trust and shared decision-making. Michael goes further into how comprehensive patient care should be the cornerstone of dental and medical practices. Beyond just performing technical procedures, he discusses the art of patient communication, which has been key to his practice's success. With over 90% of his patients accepting comprehensive treatment, his approach has proven effective in fostering an environment where patients feel both valued and understood. The episode also covers practical aspects like office design and team-building, which are crucial for creating a patient-centered atmosphere. These insights are not just for dental professionals but anyone interested in how empathy and care can transform the healthcare experience. Tune in to learn how you can adopt these practices to improve patient care and satisfaction in your own field. — Key Takeaways: Introduction (00:00) Dr. Sonick’s Background and Inspiration for the Book (01:38) The Impact of Customer Service in Healthcare (04:24) Building a First-Class Office Environment (06:44) The Role of Team and Culture in Patient Care (19:52) Creating Wow Experiences for Patients (28:13) Learn More from Dr. Michael Sonick (35:19) — Connect with Dr. Michael Sonick on social media:  Instagram: https://www.instagram.com/drmsonick/ Facebook: https://www.facebook.com/drmsonick/ LinkedIn: https://www.linkedin.com/in/mikesonick/ YouTube: https://www.youtube.com/+@michaelsonick Website: https://www.michaelsonick.com/ — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Imagine learning the latest in dental implants and clear aligners, not in a cramped conference room, but with the pink sands of Bermuda a few steps away.  Learn all about supercharging your dental practice with big cases at our upcoming conference in Bermuda! On today’s podcast episode, I brought on my co-organizers, Allison Lacoursiere and Matthew Petchel to talk about this exciting event. First and foremost, we explain why we chose Bermuda as the location, touching on what will separate this event from all the other dental events out there.  Allison, Matthew, and I also go over all the details for the event, detailing how it will stand out over all the other events in the industry. We also share all the details such as the event format and schedule, our renowned speakers, the type of content we will be presenting, and who will get the most out of this three-day experience. We’re bringing together top-tier dental professionals ready to change their mindset on what's possible in 2024. Plus, our internationally known guest speakers will deliver actionable content and proven strategies for growth to elevate your implant or aligner practice to the next level. Plus, we’ll have a special guest sharing about generative AI, with a specialized focus on its applications in dentistry! Don't miss out on this opportunity to learn from top dental speakers in the beautiful setting of Bermuda. Grab your ticket now for early bird pricing. Tune in for more details! — Key Takeaways: Introduction (00:00) Event Location: Bermuda (02:08) Event Format and Additional Details (05:11) Speakers and Content Highlights (07:24) Special Guest on Generative AI (12:19) Changing The Landscape of Dental Events (17:13) Who Should Attend (22:43) Dates, Location, & Early Bird Pricing (26:05) — Additional Resources: Use code “RavingPatients” to save $200 on your early-bird ticket. Event Website: https://superchargemorebigcases.mykajabi.com/bermuda Connect with Allison Lacoursiere: LinkedIn: https://www.linkedin.com/in/allison-lacoursiere-32789680/ Instagram: https://www.instagram.com/clearlyig/ Facebook: https://www.facebook.com/allison.lacoursiere / https://www.facebook.com/yourclearalignercoach Connect with Matthew Petchel: LinkedIn: https://www.linkedin.com/in/matthewpetchel/ Instagram: https://www.instagram.com/zeephyrp/ Facebook: https://www.facebook.com/matthewpetchel — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!

What if AI in dentistry could make the management of dental implant procedures much easier? Today, I’m sharing a solution with you.  This episode features Dr. Dexter Mattox, the brain behind IMvision Dental, a cloud-based implant tracking platform that's setting new standards in dental technology. Dexter, an oral surgeon with a passion for tech, has leveraged his expertise to tackle one of the dental industry's biggest challenges: streamlining the complex workflow of dental implants. He’s here to share how IMvision is designed to automate and optimize processes so that the practice can focus on patient care. Dexter also explains how IMvision acts as a practical tool for improving communication within dental teams, with labs, and most importantly, with referring doctors.  We also explore the future of AI in dentistry and the importance of effective implementation of technology in dental practices. Dexter’s valuable insights on the intersection of machine learning, automation, and dental implant coordination are sure to be of use to other dental implant professionals. Tune in if you’re ready to streamline your dental implant practice’s operations.  — Key Takeaways: Introduction (00:00) Dexter's Path To Creating IMvision Dental (01:37) What IMvision Dental Does (05:00) Implementing Technology Effectively in Dental Practices (07:27) The Evolving Role of AI in Dentistry (12:23) Automated Implant Coordination With AI (16:53) Dexter's Educational Content (23:03) Quick Q&A With Dexter (24:57) — Additional Resources: Visit IMvision Dental here: https://imvisiondental.com/ Connect with IMvision Dental on social media:  Instagram: https://www.instagram.com/imvisiondental/ Twitter: https://twitter.com/imvisiondental LinkedIn: https://www.linkedin.com/company/imvisiondental/ YouTube: https://www.youtube.com/@imvisiondental — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!  

Are you maximizing the potential of clear aligners in your dental practice? This highly sought-after service is quickly becoming a must-have for dentists looking to stay at the forefront of innovation and patient satisfaction. For today’s episode, I’ve invited clear aligner advisor and 2024 Dentist Influencer of the Year, Dr. Avi Patel, to share everything you need to know to get started with clear aligners in your practice. As a leading educator and advocate for clear aligners, Dr. Patel shares his transition from a practicing dentist to a clear aligner consultant, rapidly becoming a social media sensation thanks to his educational and relatable industry content.  In our conversation, we unpack the transformative role of clear aligners in modern dental practices, with a special look at Smile Direct Club and the controversial yet important role dentists have played in its rise and fall. Dr. Avi presses on the necessity for dental professionals to adapt to new technologies and market dynamics, highlighting how social media can be a powerful tool for education and brand-building within the dental community. His emphasis on the benefits of clear aligners, not just for practice growth but also for enhancing patient satisfaction, is a call to action for dentists to stay informed and proactive in a fast-changing industry. Don't let your practice fall behind. Tune in to hear Dr. Avi’s expert insights and how you can leverage clear aligners for your dental practice. — Key Takeaways: Introduction (00:00) Dr. Avi’s Career Transformation & Journey Into Clear Aligners (04:14) Insights on the Aligner Boom in Dentistry (11:03) Social Media’s Impact on Dr. Avi’s Career Growth (21:53) Quick Q&A (31:32) Where To Learn More About Clear Aligners With Dr. Avi (35:24) — Additional Resources: Find the Online Clear Aligner Course For General Dentists here: https://www.clearaligneradvisor.co/launchpad For the FREE masterclass, visit: https://www.clearaligneradvisor.co/ Connect with Dr. Avi Patel: Instagram: https://www.instagram.com/doctor.avi/ Facebook: https://www.facebook.com/avi.patel.77 LinkedIn: https://www.linkedin.com/in/avi-patel-043732142/ YouTube: https://www.youtube.com/@doctoravi — Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com This podcast is sponsored by Dental Intelligence. Learn more at: https://www.dentalintel.com/ This podcast is sponsored by The Doc Sites, the leading provider of websites and online marketing for dentists. Find out more at: https://www.docsites.com/ Raving Patients Podcast is your go-to place for the latest and best dental marketing strategies that will help you skyrocket your practice. Follow us for more!