The Mo Show Presented by BSF

We filmed this conversation during the Family Business Council Gulf (FBCG) Summit 2025 in Muscat, Oman. But, honestly, with everything tha has been happening in the region since then, the supply chain disruptions, the geopolitical shifts, I'd argue it's even more relevant now than when we sat down. Tarek Sultan is the founder and Chairman of Agility, he built a global empire from Kuwait, nearly 70.000 employees globally and presence in more than 100 countries. And what he had to say about resilience, risk, and the future of the GCC. 0:00 Intro2:06 How He Bought a Company With No Money5:36 The Mindset That Built a Global Empire9:26 Risk, Resilience & Lessons From Singapore11:48 Why Logistics Was the Right Bet15:49 The DSV Deal & Going Public in Abu Dhabi17:56 Is the GCC Underestimated?19:13 The Crises That Reshaped Gulf Trade23:14 Saudi Mega-Projects 27:39 How AI Is Transforming Logistics & Healthcare32:26 Succession, Family & Legacy38:39 Advice for Entrepreneurs in Crisis40:28 Why the GCC Is a Geopolitical Free Zone42:17 Post-Oil Era & The Future of Gulf Youth45:48 Closing Tarek SultanLinkedIn https://www.linkedin.com/in/tarek-sultan/Website https://bit.ly/49wgucG Agility LogisticsLinkedIn https://bit.ly/42LiNVA Website https://agility.com Presented by BSFInstagram https://bit.ly/47XvqjvX https://bit.ly/4vkYICNLinkedIn https://bit.ly/4c7CsooWebsite https://bit.ly/4tBULI0 Noon For new customers: use code TMS26 to get 40% off your first three orders https://bit.ly/4mpnWM9Instagram https://bit.ly/3XRScUYWebsite https://bit.ly/44lnA1S Brew 92Instagram http://bit.ly/3VN6MeILinkedIn https://bit.ly/42kN65EWebsite https://bit.ly/4grbAjK IWC Instagram https://bit.ly/44dxbFWWebsite https://bit.ly/43K8JMk Lexus Instagram https://bit.ly/4tRXzS6X https://bit.ly/4cDZ4gIWebsite https://bit.ly/4kTlTz6 

On this episode, we sit down with Princess Noura bint Faisal Al Saud, the visionary behind Saudi Arabia’s first-ever fashion week and CEO of JAY3LLE. She shares the journey of building a fashion industry in the Kingdom from the ground up navigating risk, resistance, and ultimately proving that Saudi talent can compete on the global stage. Drawing from her years living and studying in Japan, she explains how that experience shaped her global mindset and approach to entrepreneurship. Princess Noura also reflects on her transition from the private sector to contributing to the strategy of the Saudi Fashion Commission, helping lay the foundation for a thriving creative ecosystem. The conversation explores the impact of Saudi Vision 2030, the rise of Saudi soft power, and the country’s shift from being consumers to becoming innovators. She also discusses fashion as a form of cultural storytelling, from Founding Day to Saudi Cup and what it takes to build a sustainable global brand while preserving authenticity. On a more personal level, she opens up about risk-taking, self-doubt, and the values instilled in her by her parents. Princess Noura shares her perspective on success beyond titles and achievements, offering insight into the mindset required to lead meaningful change and position Saudi Arabia as a growing force in global fashion and culture. 0:00 Intro2:47 Building an Ecosystem Before the Fashion Authority8:11 Facing Resistance and Calculated Risk-Taking14:57 The Fashion Supply Chain & Job Creation16:14 Evolution of the Abaya & Saudi Design19:03 International Reactions to Saudi's Fashion Movement21:38 Fashion as Soft Power & Saudi Storytelling24:37 Founding Day & The Saudi Cup Dress Code29:53 Preserving Authenticity in a Changing Saudi Arabia32:04 Background: Studying in Japan36:37 Building Cultural Bridge44:22 Returning Home for Vision 203047:10 Introducing JAY3LLE: A Saudi Fashion Brand49:41 Golf as Lifestyle & The Brand's Vision53:27 What It Takes for Saudi Brands to Compete Globally56:04 The Business of Fashion & The Saudi Fashion Fund1:00:03 Competing in a Demanding Saudi Market1:01:22 Arab Brands Going Global 1:03:16 Defining Personal Success1:05:59 Self-Doubt, Imposter Syndrome & Seeking Mentors1:10:00 Lessons from Parents1:12:19 No Regrets, Growth Through Mistakes1:16:26 Closing Reflections

0:00 Intro2:49 Career-Defining Injury5:00 From Player to Coach8:04 What Success Really Means10:42 Competing for the Title Challenges14:45 Player Insights: Mahrez, Toney, Ibanez Mendy17:01 Leadership Group Managing Players20:02 Starting Coaching Early23:43 Pressure, Fans Football’s Ups and Downs26:47 Tough Conversations with Players31:08 Mental Load Loneliness of Coaching32:14 Passionate Al Ahli Fans35:22 Saudi League: Expectations vs Reality38:51 Improving Saudi Football Youth Development42:21 Motivation Challenges in Football44:43 Saudi League Competitiveness Rising46:35 Favorite Career Moments49:23 Life in Jeddah Off-Pitch Routine51:27 Legacy54:28 IWC Rapid Fire Questions1:00:41 Finding Home in Saudi Arabia1:01:55 Season Goals Final Thoughts1:03:29 Closing Remarks

From UNEMPLOYMENT to AFCON, UEFA & AFC Champion!! The Rise of Edouard Mendy. Édouard Mendy’s journey is one of resilience, rising from unemployment to the very top of world football. The episode opens with the intensity and emotion of the AFCON final, capturing the immense pressure and pride that come with representing his country on the biggest stage.We then rewind to his humble beginnings, where family sacrifice, unwavering belief, and a strong mindset carried him through some of his toughest moments—especially during a period without a club. When his opportunity finally arrived, he was ready. His breakthrough at Chelsea led to Champions League glory, a powerful reminder that success happens when preparation meets opportunity.Now at Al Ahli, Mendy embraces a new challenge, energized by passionate fans and the growing competitiveness of the Saudi league. Beyond football, he is committed to giving back, opening a school and supporting education in his community. This episode is ultimately about belief, discipline, and fighting for your moment—because when it comes, you have to be ready. 0:00 Intro2:26 AFCON Final Chaos10:23 Reaction to Losing the Title12:29 Did Senegal Abandon the Pitch?17:32 Emotional Impact23:05 Celebrating with the Trophy Despite Controversy25:43 Childhood, Family Humble Beginnings29:42 Family and Sacrifice34:32 The Support Behind His Success37:20 Father’s Words Before AFCON Final41:28 From Unemployed to Champions League Winner44:25 Why He Never Looks Back48:36 Unemployment Struggles Building Mentality57:08 How Chelsea Discovered Him1:01:04 Chelsea Transfer Story Breakthrough1:14:00 Why You Must Fight for Yourself1:18:30 The Premier League1:22:10 Champions League Glory1:24:24 Luck Is Preparation Meeting Opportunity1:27:45 First Time Wearing the Al Ahli Shirt1:30:19 Al-Ahli Fans1:35:42 AFC vs UEFA Champions League1:38:42 Is the Saudi League More Competitive Than People Think?1:46:01 Opening a School Back Home1:49:01 Education, Giving Back Building a Better Future1:53:46 A Message to Fans Around the World1:59:17 What is Missing in His Life Today?2:01:17 How He Handles the Pressure2:03:49 IWC Rapid Fire Questions2:04:48 Goalkeeping Idol2:09:12 Favorite Save of His Career2:10:59 Why He Wears Number 162:12:06 Favorite Movies Why He Loves Denzel2:14:22 Chelsea or Al Ahli Fans?2:16:15 A New Rule He’d Like to See in Football2:17:48 Do We Like VAR?2:21:57 His Pre-Match Routine Never Changes2:22:14 The Best Strikers He’s Faced2:23:54 Riyad Mahrez Is a Genius2:25:15 Does He Want to Retire at Al Ahli?2:28:23 Life in Saudi2:29:54 Final Reflections Noon For new customers: use code TMS26 to get 40% off your first three orders https://bit.ly/4mpnWM9 Instagram https://bit.ly/3XRScUY Website https://bit.ly/44lnA1S 

In our first-ever virtual episode, Professor Bernard Haykel, Director of Near Eastern Studies at Princeton University, breaks down the powerful forces reshaping the Middle East today. From Saudi Arabia’s Vision 2030 transformation to the decline of ideological movements across the region, Prof. Haykel offers sharp insight into where things are headed—and why it matters.We dive into rising tensions involving Iran and the United States, the future of Gulf Cooperation Council (GCC) security, and the ongoing crisis in Palestine.Finally, we explore what could define the region’s future, from greater regional unity to why human capital may be the Gulf’s most important long-term advantage. 0:00 What’s Really Happening in the Middle East?1:27 The Biggest Shifts Reshaping the Middle East Right Now3:20 The Deep Divides Defining the Region5:10 What Sparked the Rising Tensions with Iran?7:18 How the Gulf Cooperation Council Is Being Impacted8:46 Saudi Arabia’s Balancing Act: Stability vs Transformation11:28 Inside Saudi Arabia’s Massive Economic & Social Overhaul12:51 The Surprising Rise of Women and Social Change14:02 A New Book That Explains Saudi Arabia’s Transformation17:42 Inside the Vision of Mohammed bin Salman21:09 Will a Palestinian State Ever Become Reality?23:10 Why the Gulf Must Unite on Defense Now26:13 Are United States Bases Still Protecting the Gulf?27:40 What Gives Real Hope for the Middle East’s Future?29:03 Final Thoughts, Book Release Update The Mo ShowYoutube https://bit.ly/3nDwsZvApple Podcast https://apple.co/3J9ScX4Spotify https://spoti.fi/33dzsC2Anghami https://bit.ly/3mRo1uyInstagram https://bit.ly/2KAwq5vX https://bit.ly/3KanEnJTikTok https://bit.ly/43L92poLinkedIn https://bit.ly/3NkxZoeSnapchat https://bit.ly/3NM3LKQWebsite https://bit.ly/3H2DhMMEmail [email protected]

Her Excellency is a Saudi tech-diplomat shaping the future of the global digital economy. As the founding Secretary-General of the Digital Cooperation Organization (DCO), she leads international efforts to bring governments, innovators, and institutions together to ensure technology becomes a force for inclusive and sustainable growth. In doing so, she also made history as the first Saudi woman to lead the secretariat of an international organization. On this episode, we discuss what it took to build the DCO from the ground up during the uncertainty of COVID, often with limited resources but a clear global vision. The conversation explores Saudi Arabia’s rapid digital transformation and how it has become a real-world case study for modern government services, digital payments, and improving quality of life. We unpacked the idea of “tech diplomacy”, why digital governance, standards, and cross-border cooperation are now critical as technology reshapes economies, politics, and the global flow of information. 0:00 Intro 4:43 What Is the Digital Cooperation Organization 7:49 Building DCO from Scratch9:02 DCO’s Global Momentum 11:34 Why Technology? 12:31 Empowering Women Through E-Commerce 14:16 The Origin of Women Spark 17:24 Training, Incubators, and Angel Networks for Women in Tech 19:57 Working at Microsoft 23:09 What Is a Tech Diplomat 27:59 Social Platforms Influence 29:22 Why Self-Reliance in Tech Matters 34:14 Saudi Arabia’s Digital Government Transformation 36:12 Why Connectivity Alone Is Not Enough 38:59 Saudi Digital Systems and Global Readiness Gaps 42:46 Advice to Young People in the Digital Economy 46:31 Career Advice: Focus on the Step in Front of You 50:01 Why Digital Prosperity for All Is Achievable 51:21 The Next Big Challenge: AI and a New Digital Divide 55:34 Closing Reflections

Dr. Mark Hyman and Mo get into the revolutionary shift toward functional medicine and how the modern, ultra-processed diet is driving an epidemic of chronic disease, particularly in the Middle East. Dr. Hyman breaks down the power of treating the body as an interconnected ecosystem, the urgent need for aggressive food policies, and how a simple 10-day dietary reset can reverse insulin resistance and eliminate daily symptoms. They also explore the future of AI-driven health tracking and the profound, often-overlooked impact of community and social connection on human longevity. A big thanks to the team at Zenos Health Summit for setting this episode up for us. Dr. Mark HymanFunction Health https://bit.ly/4752zJkInstagram https://bit.ly/4b1n0cFWebsite https://bit.ly/3MENYxy Saudia Website https://bit.ly/495n6fBInstagram https://bit.ly/3UgTTdAX https://bit.ly/4beIQY8 Noon Instagram https://bit.ly/3XRScUYWebsite https://bit.ly/44lnA1S Brew 92Instagram http://bit.ly/3VN6MeILinkedIn https://bit.ly/42kN65EWebsite https://bit.ly/4grbAjK IWC Instagram https://bit.ly/44dxbFWWebsite https://bit.ly/43K8JMk Lexus Instagram https://bit.ly/4tRXzS6X https://bit.ly/4cDZ4gIWebsite https://bit.ly/4kTlTz6 The Mo ShowYoutube https://bit.ly/3nDwsZvApple Podcast https://apple.co/3J9ScX4Spotify https://spoti.fi/33dzsC2Anghami https://bit.ly/3mRo1uyInstagram https://bit.ly/2KAwq5vX https://bit.ly/3KanEnJTikTok https://bit.ly/43L92poLinkedIn https://bit.ly/3NkxZoeSnapchat https://bit.ly/3NM3LKQWebsite https://bit.ly/3H2DhMMEmail [email protected] 

On this episode, Arnaud Martinez, CEO of The Helicopter Company (THC), joins Mo to unpack the company’s meteoric rise and its critical role in supporting Saudi Vision 2030.Arnaud takes us behind the scenes of the complex aerial logistics powering giga-projects like NEOM and the Red Sea, the life-saving impact of THC’s national Helicopter Emergency Medical Services (HEMS), and the high-stakes operations behind global events such as the Dakar Rally.The conversation also dives into the psychology of aviation safety, how accountability and human factors shape decision-making in the air, and THC’s long-term commitment to developing Saudi aviation talent. Arnaud also shares his personal journey—from a French pilot to an executive helping lead the Kingdom’s aerial transformation. 0:00  Intro  2:27  Filling the Market Gap in the Kingdom  4:08  From Pilot to CEO  5:28  Addressing Fear & Helicopter Safety  8:55  Moving to Saudi Arabia  13:45 Witnessing Saudi Vision 2030 in Action  15:58 Powering Major Events  18:20 Investing in Saudi Talent  21:55 Accountability & Human Factors in Aviation  35:36 Why Saudi Is a Unique Aviation Landscape  38:32 Hajj & Large-Scale Logistics  46:18 Saving Lives Through HEMS  50:49 Advice for Aviation Professionals  53:42 Personal Inspirations  58:33 Closing  

Mufti Menk is a globally respected Islamic scholar, motivational speaker, and author, widely known for his ability to connect classical Islamic teachings with the realities of modern life. With a worldwide following, his work focuses on faith, compassion, personal growth, and positive change.A big thanks to the 1 Billion Followers Summit in Dubai for giving us the opportunity to have this conversation.0:00 Intro1:53 Staying Grounded in a Hyper-Digital World4:20 The Power of an Authentic Message5:47 Faith as Energy, Not Pressure7:19 Mercy Over Judgment in a Noisy World8:44 Discovering Your True Purpose10:19 From Medicine to Medina: A Personal Journey13:10 Making Faith Approachable, Not Intimidating14:39 Breaking Free from the Comparison Trap16:39 Beating Doubt and Impostor Syndrome18:59 Where Science and Revelation Converge22:47 A Simple Daily Practice for Inner Peace24:53 Legacy: What Will You Be Remembered For?26:50 Rethinking Mortality and the Afterlife

Dr. Maliha is a global healthcare visionary, innovator, and biohacker, named among the Most Iconic Women in Business 2025. As CEO of MNH-KSA, she pioneers transformative models of healthcare delivery and leadership. A polymath humanist working at the convergence of medicine, technology, and human potential, she is actively shaping the future of health, longevity, and high-performance living on a global scale. 00:00 Biohacking Meets the Soul05:03 Why You Have to Serve Yourself First08:36 Ditching the News to Reclaim Focus11:50 Childhood Lessons That Built Empowerment17:20 From Career to Cause: Policy & Change21:26 Faith in the Face of Uncertainty29:34 Service, Criticism & Choosing Kindness34:36 Sustainability, Food Waste & Conscious Living37:47 AI, Robots & What Makes Us Human46:05 Big Pharma, Sugar & Taking Back Consumer Power54:43 The Power of Slow Mornings & Journaling1:00:45 Building Unbreakable Mental Resilience1:05:23 Loneliness, Love & Navigating Single Life1:11:50 Feminism vs. Chivalry in the Modern World1:18:53 Mortality, Meaning & Redefining Success1:31:39 Handling Toxicity with Grace & Strength1:37:55 Wearing the Hijab at Harvard1:41:10 Final Reflections