The Marketing Millennials

Want to know how personality matters for your brand? Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of content marketing and how you can leverage it for your brand. They also dive into the Alex Earl-Benefit partnership and the impact of creator-first brands, as well as a conference season sneak-peak.  00:01:03 - F1 Race Week / The Power of Content Marketing 00:06:10 - Alex Earl and Benefit Partnership 00:09:54 - Conference Season Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this week’s ep, Daniel’s taking an in-depth look into the social media universe with Ish Verduzco, the whiz behind a16z crypto's online prowess.  Wondering how to carve out your space in the vast social media realm? Ish gets real on building a social presence from A-Z by setting goals, finding your brand's voice, and understanding your audience in 4K clarity, divulging his real-life playbook on the secrets to a slam-dunk brand style guide. Plus, what are the do's and don'ts of hopping onto a new social platform? And what’s the secret sauce to crafting that one viral post that's gonna blow up and get everyone talking? Tune in to find out why the algorithm is your audience and the ultimate marketing hill Ish would die on.    Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Are you guilty of committing one of the seven deadly sins of marketing? In this episode, Daniel addresses the common mistakes that marketers make and how to avoid them. From not knowing your audience to ignoring your brand, these sins can hinder your marketing efforts. Tune in to learn how to be more authentic, patient, and customer-focused in your marketing strategies. Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Looking to add some humor to your marketing campaigns? In this episode, Daniel sits down with Gen Z creator, Aidan Brannigan, to discuss the power of humor in advertising and why it's often underutilized. They also dive into Snoop Dogg's recent move to join LinkedIn and the potential for out-of-home advertising to go viral on social media. 00:01:40 - Snoop Dogg Joins LinkedIn 00:07:02 - Out of Home Ad Spend Forecast to Increase 7% 00:10:46 - Only 20% of Business Leaders Use Humor in Their Campaigns 00:15:10 - Episode 4: Gen Z Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Join Daniel as he chats with Savannah Jordan, founder of Alpha Creative Agency, about the magic of organic marketing.  Savannah unpacks what it means to reach an audience and how to connect with them in a way that will place your product front and center in their minds.  She clears up the misconceptions surrounding selling in the digital age and explains why simply pushing content out there doesn't cut it.  Then, stay tuned as Savannah unravels the differences in organic advertising on platforms like TikTok and Instagram, explaining exactly why an organic foundation is vital before splurging on those tempting paid ads.    0:00 Intro/Background 1:43 What Makes Great Organic Marketing 5:08 Defining Selling 16:18 Why You Should Invest in Organic Advertising 20:47 Creating an Organic Strategy 24:24 Formats That Work Well For TikTok 28:26 A Hill to Die On   Follow Savannah:  TikTok: https://www.tiktok.com/@itssavannahjordan?lang=en Instagram: https://www.instagram.com/savannahjordan   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

Ever wondered where the best marketing ideas originate from? Join Daniel as he chats with Shelley Pratt, the driving force behind Infiniti Media's communications, about the essence of leadership, from the power of inquiry to the necessity of having a strong point of view.  Discover why your best ideas might pop up during a run, how data shapes 90% of decisions in marketing, and the delicate dance of intuition and risk in the industry.   Shelley also unveils her golden rules for emerging leaders and the non-negotiables of branding. So whether you're in marketing or just curious, this episode is packed with gems.   0:00 Intro/Background 2:02 Shelley’s Work Routine 5:36 Generating Ideas 9:06 Being in a Leadership Position 11:45 Data vs. Intuition 15:50 Leadership Skills 18:09 Standing Out From the Competition 24:31 A Hill to Die On 28:06 Words of Advice   Follow Shelley:  LinkedIn: https://www.linkedin.com/in/shelley-pratt-4922494/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

How does TV advertising differ from digital ads?  In this week’s episode, Daniel chats with Angela Voss, CEO of Marketing Architects, about the intricacies of TV advertising. Angela reveals her best strategies for balancing short-term results with long-term brand building in the television world and explains why short-term thinking and cognitive bias impede marketers from doing their best work. Plus, why should marketers think outside the narrow mindset that television advertising is just a short-term marketing play?  Angela explains how television advertising isn’t just a tactic for a quick audience grab—it’s a viable, long-term strategy when used correctly. Find out how she suggests utilizing television advertising and why the greatest risk in marketing is avoiding risk altogether.    0:00 Intro/Background 4:57 Market and Out-of-Market Consumers 8:53 Understanding Target Audience 16:40 Short-Termism 20:43 Metric Methodologies 22:43 Testing Out TV Ads 29:32 A Hill to Die On 34:38 Why You Should Test Other Channels   Follow Angela:  Website: https://www.marketingarchitects.com LinkedIn: https://www.linkedin.com/in/angelamvoss/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

What does it mean to be a creative director? Carly Lieberman, Creative Director at Sharma Brands, drops by the studio to chat about her experience merging copy, content, and design together to form cohesive ad campaigns.  She imparts some of the wisdom she’s learned about making great ads, including the importance of knowing your audience, distinguishing the nuances between paid and unpaid audiences, and listening to what the data tells you.  Carly also shares her insights on writing great copy and aligning landing pages to specific ad campaigns, sharing some of her favorite ads she’s led campaigns for during the course of her storied career.    0:00 Intro/Background 3:09 What Does it Mean to Be a Creative Director 5:05 Making Great Ads 10:08 Thinking About Copy 14:07 Aligning Ads to Landing Pages 19:00 Ads Carly’s Most Proud Of 21:26 Creating a Brief 26:29 A Hill to Die On   Follow Carly: LinkedIn: https://www.linkedin.com/in/carlylieberman/   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In this solo pod, Daniel reveals his top 7 tips for creating content that absolutely slaps.  Hear his best advice for generating lasting social media content that’s sure to grow your audience, including advice Daniel’s applied to cultivate his own following.  And tune in to discover why he believes you shouldn’t just be focused on creating content, but on engaging directly with your audience.  Want to grow your following? Then you won’t want to miss this episode!   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com

In today’s pod, Daniel sits down with the dynamic Alexa Ritacco, CMO of the chic clothing line, Jenni Kayne. With a rock-solid focus on acquisition, retention, and e-commerce, Alexa shares how she cleverly marries the brand and performance world to create content that captures customers and conversions.  Alexa dishes on her journey with Jenni Kayne from its scrappy marketing beginnings to revamping the company into a multi-million dollar business. She emphasizes how lifestyle imagery and product placement play crucial roles in their content strategy, giving customers a glimpse into how Jenni Kayne fits seamlessly into their everyday lives. Eager to maintain cohesion across channels? Alexa's got you covered! She's also divulging the secret sauce to balancing immersive in-store experiences with e-commerce's digital nature and sheds some light on how to pick the right influencers and determine which third-party attribution systems might not be the best fit.   0:00 Intro/Background 2:53 Creating Content That Converts 6:19 Concepting 12:00 Changing Content with Scale 15:35 What Makes Great Content 19:24 Maintaining Cohesion 22:30 Working with Influencers 25:48 A Hill to Die On 28:45 Follow Us   Check Out Jenni Kayne:  https://www.jennikayne.com   Follow Alexa:  LinkedIn: https://www.linkedin.com/in/alexaritacco Instagram: https://www.instagram.com/alexaritacco   Follow Daniel: Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing   Sign up for The Marketing Millennials newsletter:  www.workweek.com/brand/the-marketing-millennials   Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com