The ITAM Forum Podcast

This episode AJ Witt, Geoff Worsley (bedigtial) and Leigh Martin (Flexera) explores how AI is transforming SaaS pricing and consumption, shifting from simple per-user models to complex, usage-based metrics. It examines what this means for SaaS management, how ITAM teams can optimise AI-driven costs such as tokens, and how organisations can assess value from their spend. The discussion also highlights the emerging governance and compliance challenges in managing AI-infused SaaS. "We're in a stage where you're paying for consumption on anything. It's no different, we just got to accept that that's the way it's going to be for going forward, but humans adapt. We'll have to adapt. If you don't, the only companies that are going to work out is ones that can work out how to make use of the data that's in front of them faster and more actually than the other person" - Geoff Worsley, bedigital

This episode explores the challenge of achieving trustworthy data in SaaS management and asks whether standardised reporting could simplify visibility across the SaaS estate. Focusing on the FinOps Foundation’s FOCUS initiative, the discussion outlines what it is, the problems it aims to solve, current levels of vendor support, and what’s needed for it to succeed in driving consistent, transparent usage and consumption reporting. "The best way to learn is by doing you can you can read all you want but things really start to click once you get into a data set." - Rob Martin, FinOps Foundation

We explores why ITAM, FinOps, and SaaS management must converge as organisations navigate rapid changes in software consumption - especially with the rise of AI and usage-based pricing. Featuring insights from Flexera’s Gary McAllister, the discussion highlights the challenges of SaaS sprawl, unclear ownership, and unpredictable costs, while outlining practical steps for gaining visibility, improving governance, and shifting from cost control to value-driven management. "Treat FinOps, SaaS and ITAM as more of a kind of single kind of working group, but also ensure that you've got the best visibility you have across your entire estate into what's being used and where things go." - Gary McAllister, Flexera

In this episode, we sit down with Mike Fuller to explore his Opening Keynote and Workshop at Wisdom Unplugged APAC 2026. Drawing on the latest State of the Server research, Mike discusses how shifts in technology pricing and consumption are reshaping decision-making across cloud, SaaS, data centres, and AI - and why closer collaboration between ITAM, FinOps, and finance is key to driving smarter, more accountable outcomes. "I think of FinOps really around a real-time decisions framework." - Mike Fuller, FinOps Foundation.