The Good Ideas Club

How do you test a bloodstain remover when you're still at school? You keep pig's blood in the teachers' fridge.Jozef Domonkoš, Dominika and Matej are three of the student founders of Aima, from a grammar school in Košice, Slovakia. The idea came up on a train ride as a joke. Their classmates said it wouldn't work. Three months of testing in the school lab later, every day after class, they had a formula that removes bloodstains from clothing in about 30 seconds.In this episode they share:• How they went from 10–15 candidate substances to one working product• Why they named the brand before they had a prototype ("Aima" is Greek for blood)• Building a brand on soft colours that signal safety, not stress• Bottling and labelling a few hundred units in school after lessons, then moving into their own lab space• Placing third among Europe's student companies and taking part in Samsung Solve for TomorrowTwo years in: over €17,000 in turnover, a 90% gross margin and sales in six countries, while they head off to university in different countries.Their message to the next generation: don't be afraid to dream, and take more risks.What's stopping you from testing your idea?#TheGoodIdeasClub #Innovation #StudentEntrepreneurs #YoungFounders #Startups #ProductDevelopment #Entrepreneurship #JuniorAchievement #SolveForTomorrow #Slovakia #Branding #grassrootsinnovation The Good Ideas Club Podcastwww.inso.ggwww.aimasf.skMusic: "GOOFY" by Beast Inside Beats, Bargholz.Chapters:00:00 Intro01:10 Meet the Aima team02:48 An idea born on a train04:57 Three months in the school lab08:40 Pig's blood in the teachers' fridge10:13 The name, the brand and the colours13:52 Bottling, labelling and their own lab15:57 Sales channels and markets17:43 Growing the business through university20:38 Junior Achievement and Samsung Solve for Tomorrow22:52 The most fun and the hardest moments26:29 Customer stories27:41 How it works30:26 The one-minute pitch34:06 Buyout and investor interest37:03 Advice to their younger selves

How do you have a difficult conversation at work without it becoming personal? You put a LEGO model between you.Leonid Kushnir explains depersonalisation in LEGO® SERIOUS PLAY®: when tension rises, the struggle goes onto the model, not the person."I'm not attacking you directly. I'm confronting a small dog, or whatever the model is."A simple tool for psychological safety, real alignment and honest strategy conversations.#LEGOSeriousPlay #PsychologicalSafety #ChangeManagement #Facilitation #TheGoodIdeasClubThe Good Ideas Club Podcastwww.inso.ggMusic: "GOOFY" by Beast Inside Beats, Bargholz.

Gijs van Wulfen asked 790 innovators around the world.The answer wasn't feasibility, or a missing business model.52% said: no management buy-in."The enemy of innovation is inside your organization."If you want new ideas to survive, start with the people who can say yes.#Innovation #Leadership #ChangeManagement #Intrapreneurship #TheGoodIdeasClub #FORTHThe Good Ideas Club Podcastwww.inso.ggwww.gijsvanwulfen.comwww.forth-innovation.comMusic: “GOOFY” by Beast Inside Beats, Bargholz.

What makes a great CEO - and does the answer change depending on the stage of the business?In this episode of The Good Ideas Club, Dan Wood and Alex Bezuidenhout explore the evolving nature of leadership with Cristina Muntean, former business journalist, CEO communications adviser and founder of VORNICA.Cristina explains why CEOs are judged by three different audiences: shareholders who expect results, employees who need humanity and empathy, and external stakeholders who look for vision and influence. The leaders who succeed are not necessarily the ones who try to please everyone. Instead, they develop what Cristina calls an “iron spine” — a clear sense of purpose, values and identity that allows them to adapt without losing themselves.The conversation also explores:• Why different stages of a business require different types of CEO.• The dangers of hiring an “accidental CEO”.• How transformation differs from ordinary organisational change.• Why many companies suffer from a lack of imagination.• How AI is forcing businesses to rethink where future value will come from.• Why succession planning is really a form of business resilience.• How boards can better support CEOs and prevent burnout.• Whether co-CEO models could become more common.• Why leaders should build visibility for trust, not celebrity.• How companies can create practical CEO-readiness programmes for future leaders.A wide-ranging conversation about leadership, organisational resilience and the uncomfortable question every CEO should be asking:What will our business need from its leaders three, five or ten years from now?#TheGoodIdeasClub #TGIC #Podcast #INSO #CEO #leadership #successionplanning #business #entrepreneur The Good Ideas Club Podcastwww.inso.ggMusic: “GOOFY” by Beast Inside Beats, Bargholz.

In this episode of The Good Ideas Club, Dan and Alex boldly reveal the results of their StrengthScope analysis to identify not only their individual strengths, but to see how complimentary they are as founders of INSO.....This episode was led by expert strengths-based coach Michelle Winn, founder of Peak Positive and strategic partner of INSO.Enjoy! #podcast #founder #profile #strengths #coaching #reveal

In this electric episode of The Good Ideas Club we’re joined by Jennifer Stretton — mountain leader, multiple nonprofit founder, and the driving force behind the newly formed World Climate Relay.From conquering the French Alps to global climate action, Jen shares how she went from working in marketing to building initiatives focused on what really matters: effective, high-impact change.This conversation goes beyond mountains, charity, and climate. It’s about cutting through the noise, challenging assumptions, and asking a better question: what actually works?Honestly, this was one of our favourite episodes to record and one packed with insight, energy, and real purpose.Listen now and sign up to The World Climate Relay now and be part of the FIRST edition starting 5 - 12 June 2026.https://www.worldclimaterelay.org/

In this episode of The Good Ideas Club we speak to serial innovator and tech leader Areiel Wolonow, where we unpack an important question...𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗹𝗼𝗼𝗸 𝗹𝗶𝗸𝗲 𝘄𝗵𝗲𝗻 𝗯𝗹𝗼𝗰𝗸𝗰𝗵𝗮𝗶𝗻, 𝗔𝗜 𝗮𝗻𝗱 𝗾𝘂𝗮𝗻𝘁𝘂𝗺 𝗳𝗶𝗻𝗮𝗹𝗹𝘆 𝗰𝗼𝗹𝗹𝗶𝗱𝗲, 𝗮𝗻𝗱 𝘄𝗵𝗮𝘁 𝘄𝗶𝗹𝗹 𝗶𝘁 𝗺𝗲𝗮𝗻 𝘁𝗼 𝗵𝘂𝗺𝗮𝗻 𝘄𝗶𝘁𝗵𝗶𝗻 𝗶𝘁?Join us on this dynamic and exciting conversation that most experts can't or won't even touch.The Good Ideas Club Podcastwww.inso.gg#podcast #TGIC #AI #blockchain #quantum #conversation #inso Music: “GOOFY” by Beast Inside Beats, Bargholz.

Ladies and Gentlemen, boys and girls, take your seats please as Marc Cohen joins The Good Ideas Club! VC wizard, AI pioneer, stand-up comic unleashing raw truths on founders, exits, and innovation chaos. Ex-trader turned Unbundled VC, Marc dives deep on spotting outliers, Runna’s explosive rise, and why AI’s no bubble.Key Sparks • Cambridge math to poker AI crushing academia – early reinforcement learning wins. • Stand-up as founder bootcamp: improv freezes, crowd work adrenaline, Guernsey gigs. • Runna bet: “Obvious” MVP PDFs to Strava exit – founder energy that hooked a skeptic. • Founder DNA: Drive over degrees; Europe-to-US ambition filter. • AI verdict: APIs enable massive plays; valuations justified for platforms like OpenAI.Dan Wood & Alex Bezuidenhout probe VC myths, comedy grit, big tech threats in this truly diverse episode.The Good Ideas Club by INSO. Your Innovation Partner.www.inso.gg #comedy #standup #podcast #innovation #VC #venturecapital #finance #startup #founderSubscribe now on Spotify | Apple Podcasts | YouTube.Music: “GOOFY” by Beast Inside Beats, Bargholz.

This is the first mini series episode of the The Good Ideas Club podcast where hosts Alex and Dan have less than 30 minutes with an expert to drill into a hot topic!This episode is all about The Vibecoder's Dilemma and a future where building tech is no longer a bottleneck, but knowing what to build becomes even more important.How would an all human team compete with an all AI team if they were solving for the same problem!?An epic conversation in such a short space of time!Enjoy.#INSO #Innovation #AI #podcast #fast #vibecoding #dilemma #vibe Music: “GOOFY” by Beast Inside Beats, Bargholz.

In S2E3 of The Good Ideas Club, Tim Leake of Let's Lightbulb unpacks his “five facets of FAST” framework - 𝘁𝗵𝗶𝗻𝗸 𝗳𝗮𝘀𝘁, 𝗰𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗲 𝗳𝗮𝘀𝘁, 𝘄𝗼𝗿𝗸 𝗳𝗮𝘀𝘁, 𝗹𝗲𝗮𝗿𝗻 𝗳𝗮𝘀𝘁, 𝗮𝗻𝗱 𝗮𝗹𝗶𝗴𝗻 𝗳𝗮𝘀𝘁 - and explains how teams can make speed their unfair advantage without descending into chaos. We explore the paradox at the heart of modern work: sometimes you have to slow down to map the route, so you can move much faster in the right direction.