The Agency Blueprint

Let''s break down how to optimize your Google Business Profile (GBP) to dominate local search—starting with the one thing most law firms get wrong: category selection.Get introduced to Clipper, a browser plugin that shows you exactly which categories your top competitors are using. Plus, get my full SOP for GBP optimization—complete with tools, templates, and step-by-step instructions tailored for competitive niches like personal injury law.If you’re serious about local rankings and better LSA results, this is your next move. Get access to 100s of video trainings and templates for agencies for $199: https://theblueprint.training

From top car salesman to gym owner to running a $36M legal marketing agency, Angelo Perrone has done it all—without chasing clients, endless meetings, or managing client expectations. Just a smarter way to run a lead generation agency.In this episode, we break down how he built a results-guaranteed model for personal injury attorneys, cracked the code on Facebook and YouTube ads, and mastered the art of trust-building in the legal space.If you want to know what it takes to generate high-quality leads for attorneys (and actually deliver results), this is the video to watch.KEY NOTES:00:00 - Introduction to Angelo Perrone00:10 - Transition to Marketing Agency10:01 - Market Perception of Legal Services13:03 - Targeting on Meta14:01 - Creative Strategy Insights15:00 - The Role of Data in Advertising19:04 - Lead Qualification Process26:40 - Agency Model Pricing31:52 - Influencer Marketing Plans33:35 - Copywriting Methods42:39 - AI's Role in Marketing45:08 - Business Advice Offer47:43 - Ad Spend Minimums

Step up your video game without breaking the bank. This video is all about nailing that pro video vibe for client meetings, podcasts, and social media hits. We’re talking formats and edits that keep viewers hooked: solo talking heads, co-hosted dynamite, and deep-dive industry interviews. KEY NOTES:00:00 - Microphone and Lighting01:51 - Video Quality Considerations02:35 - Filming Platforms03:22 - Video Formats09:22 - Content Editing Tips

Dive into the world of video marketing with an expert who’s spent over a decade mastering the craft. In this video, Ryan shows how your business can ramp up lead generation with powerful video content. From the importance of practice to structured content creation, learn how to streamline your process using Notion boards to organize ideas and track progress.We'll cover AI prompts all while sticking to a proven content formula: Hook, Agitation, Solution, and Call to Action. Plus, discover the psychological tricks that make your videos not just seen but felt, enhancing viewer engagement through strategic collaboration.KEY NOTES:00:00 - Scripting Insights00:47 - Using Notion and ChatGPT for Organization02:57 - Teleprompter Apps03:37 - Collaboration for Content Creation11:24 - Presenting the Blended Search Solution

We’re talking top-down content frameworks, batching video production, and versatile formats that work across platforms. Ryan will show you how to edit smarter, repurpose for SEO, and distribute content across YouTube, social media, and podcasts to maximize reach.KEY NOTES:00:00 - Content Ideation Process00:43 - Lead Generation Focus02:51 - Understanding Client Pain Points06:09 - Using AI Tools for Learning06:52 - Content Editing Process07:36 - Transforming Videos into Blog Posts09:03 - Content Distribution Across Platforms11:29 - Utilizing Meta Ads for Promotion

In todays video, we’re cutting through the noise to tackle the real key to successful marketing—understanding what keeps your clients up at night. It's not about showcasing service details; it’s about addressing the problems that matter. Ryan is diving into the concept of “sell the whole, not the shovel,” and showing you how to create content that resonates with client pain points at a deep level. From solving their real problems to designing high-impact content like case studies and tailored templates, He walks you through every step. If your messaging isn’t making your audience feel like you’ve just read their mind, this video is your blueprint for change. Let’s fix that.Want more qualified leads in 2025? Get the 90-day Blueprint delivered in 4 acquisition focused sprints: https://go.theblueprint.training/acquisitionbootcamporganic-1KEY NOTES:00:00 - Content Ideation and Getting Uncomfortable00:46 - Understanding Pain Points07:59 - Mapping Subproblems10:17 - The Role of Case Studies10:57 - High-Level Interesting Roundups

Join us for a conversation where Ryan is diving into why top-funnel content is the real game-changer for pulling people into your orbit.We talk video—especially VSLs and a Problem-Agitation-Solution layout that zeroes in on what your audience actually cares about. It’s not just about one platform; He's breaking down how to spread your message across Owned, Earned, and Paid channels, because marketing is interconnected whether you like it or not.He's  laying out how to stack authority with consistent, valuable content, plus throwing in insights on SEO, link building, and how to piece it all together for a unified strategy.If you’re done guessing and ready to dominate, this is the episode you can’t miss.KEY NOTES:00:00 - Understanding Content Types02:44 - The Marketing Ecosystem04:02 - Promotion Techniques06:24 - Email Marketing Insights07:05 - SEO and Content Strategy08:30 - Paid Advertising Strategies09:11 - Content Distribution Approach

Part 2 is where we rip open Google Local Services Ads (LSAs) with Francisco—covering everything from business verification to linking your LSAs to Google Business Profiles without losing your mind.We tackle bugs, bidding strategies, and why outsourcing this stuff might save you a ton of hassle. Think HVAC, plumbing, legal...the rules are the same: get verified, optimize smart, and let LSAs do the heavy lifting.Ready to level up your local visibility? Watch now, then brace yourself for Part 3. If you want more sessions like this, join The Blueprint and get direct access to our private trainings and expert insights - https://theblueprint.training/KEY NOTES:00:00 - Introduction to Local Services Ads00:48 - Setting Up Agency Manager Account05:31 - Understanding Google Screening06:00 - Changes in LSA Account Verification08:02 - Image Usage in Ads09:16 - Bidding Strategy Recommendations

In today's video, we’re going deep on Local Service Ads (LSAs) and why they should be on every SEO agency’s radar. You'll learn how to set them up, manage them, and seamlessly weave them into your client offerings. Meanwhile, Francisco - our PPC expert shares real-world insights on account management, lead quality, and common support headaches.We cover how LSAs dominate top search results, the pay-per-lead model that cuts wasted spend, and the simplified management that can supercharge your clients’ visibility. But we don’t shy away from the challenges either—understanding them is key to making LSAs a powerhouse in your agency’s toolkit.If you want a clear roadmap for leveraging LSAs in your agency, this episode is your guide. Get the full training: https://blueprint.spiffy.co/checkout/bpt-programKEY NOTES:00:00 - Introduction to Local Service Ads01:00 - Setup and Management Insights01:52 - Understanding LSAs and Their Functionality02:42 - Targeting and Categories03:38 - Comparison with Traditional Ads04:34 - Challenges with Account Performance05:11 - Benefits of Using LSAs06:21 - Lead Quality Concerns07:05 - Pay-Per-Lead Model Advantages07:55 - Simplifying Client Proposals09:38 - Building Trust with Clients11:22 - Challenges of Lead Quality12:20 - Support Issues with LSAs13:10 - Long-Term Performance Concerns14:04 - Profitability and Client Relationships

Local SEO is the lifeline for businesses serving local markets—law firms, contractors, you name it.In this video, We're breaking down how local SEO has evolved and why the local maps pack is your ticket to consistent, high-value leads. Forget traditional SEO—it’s expensive and broad. Local SEO not only connects you with nearby customers but delivers way better ROI.We’ll get into why this strategy is so competitive, the importance of verification, and how to capitalize on the goldmine of leads waiting in local searches.If you’re ready to dominate your market, this is the episode to watch. Let’s get your business front and center where it matters most.Get our Local SEO Bootcamp: https://go.theblueprint.training/localseobootcampbtc-1KEY NOTES:00:00 - Introduction to Local SEO00:48 - User Preferences for Local Maps Pack01:37 - Analyzing Search Results02:23 - Consumer Behavior Insights03:55 - The Value of Maps Pack Real Estate04:42 - Verification Challenges for Local SEO06:20 - Client Value and Pricing Strategy07:03 - Defining Local SEO