The Big Story podcast

The Looming Question Of Cookie Consent

01/08/2024

The Big Story

0:00

44:29

What will Chrome's third-party consent look like? We offer our best guess based on existing information (which is thin). Plus, we spotlight the controversy around ID bridging. The tactic supplies IDs for cookieless inventory through a spectrum of approaches, and not all of them are buyer approved.

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The Curation Debate - E315
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