Tech Deciphered podcast

54 – Can you handle the Truth: The Future of News

03/05/2024
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The truth, the whole truth and nothing but the truth. Can you handle the truth? What is the future of news? Are we at a Spotify moment? Do we even care about the truth?Navigation:Intro (01:34)Mainstream vs Niche News (02:09)Are we Close to the Spotify/Netflix moment? (29:30)State or Government Ownership and Influence of Media (46:06)Polarization & The Truth (58:36)Year of Election (1:05:10)Conclusion (1:09:21) Our co-hosts:Bertrand Schmitt, Entrepreneur in Residence at Red River West, co-founder of App Annie / Data.ai, business angel, advisor to startups and VC funds, @bschmittNuno Goncalves Pedro, Investor, Managing Partner, Founder at Chamaeleon, @ngpedroOur show: Tech DECIPHERED brings you the Entrepreneur and Investor views on Big Tech, VC and Start-up news, opinion pieces and research. We decipher their meaning, and add inside knowledge and context. Being nerds, we also discuss the latest gadgets and pop culture news Subscribe To Our Podcast NunoIn today's episode of Tech Deciphered, we will be discussing the truth. Can you handle the truth and the whole truth? More specifically, we're going to talk about the future of news, where we are today. Obviously, a lot of discussion around fake news, polarization of news.NunoWe will go into a conversation on whether we are close to the Spotify moment of the news space, and whether how we're caring for the truth is still actually true. Do we still care for truth or do we just care about our own opinions and to reinforce them over time?BertrandThat's a big question. I think to start about this topic, we probably want to start from this big debate that has gone pretty big over the past 10 years, but maybe even more the past five years. It's maybe the mainstream versus niche news and all the dramatic changes that have happened in a way, thanks to internet.NunoThere's the mainstream versus niche, there's the mainstream versus speciality. Maybe let's start with mainstream. What is mainstream news? Is it just news or do we get news through mechanisms that sometimes are not news anymore?BertrandIs it still mainstream?NunoClearly, there has been a decrease in viewership of the newscasts, the news programs that we used to watch in our own countries, in the US. Now people can watch whatever they want whenever they want it. In some ways, there's still maybe some flagship national news shows that people listen to. Obviously, there's dedicated news channels like CNN, Fox News, of course, as well.NunoIs it really where we consume our mainstream news? My view is obviously with the decreasing of viewership across the top channels, one would say maybe less so, but clearly still there is mainstream news. Fox News represents a specific side of the spectrum, but it is mainstream. CNN is as well. What's your view, Bertrand?BertrandI was asking this question only jokingly because I don't know many people who still watch some of these mainstream news channels. My impression is that actually, first, the metrics are pretty clear. It's a significant decline in viewership. You talk about TV, but the price is the same. A few managed to, I would say, stay somewhat relevant. Take a New York Times, take a Wall Street Journal, but even that definition of relevant is a very small viewership.BertrandThe numbers are extremely small in terms of who is paying for a subscription to these services. We are talking about millions at best, so that's very small. One thing I noticed, I think that is pretty clear across the board is that, most of what we call mainstream media is more and more watched by the older generations, meaning people who have very long habits of watching their news that way from a TV channel. And two, who have not gone to the internet for their news because they were stuck in their old ways in some ways.BertrandObviously not everyone is like this, but my understanding is that they are all facing growing, older and older generations. Of course, there's a question, what does it mean in term of advertising? Because if you're not able to target 30, 40-year-old mom, that's a problem. That's really, for me, a big question. It's not only becoming less and less relevant and mainstream because of the smaller and smaller viewership, but it's also a different kind of viewership.BertrandThere's, of course, a question of, is this viewership going to stick or actually just going to die? Sorry to be very abrupt, but if your target audience is mostly 70 plus and everyone younger doesn't want or care or consume their news that way, that's a huge trouble for these companies. Obviously, they know that.NunoOn the TV side, I think a couple of things. One, local news, in particular, if you look at the US, still has a bit of a role. If you want to know what's happening, if there's a storm coming, I think weather is a great example of why you check the news. In principle, it should have some directionality. Obviously, national news is a different ball game.NunoI feel there's many ways of consuming news today. In some ways, actually, news channels, the classic mainstream news programs, are competing with things, for example, like social media. A lot of people consume news, shockingly enough. We'll talk about Twitter later, but a lot of people even consume news on TikTok. The latest thing that came out on TikTok, and people will share things, for example, on Instagram, on stories, et cetera.NunoIt's just these tidbits that have very little context. I think TV is It's a bit under attacked with low attention span. To your point, maybe, certain older generations, they have more the appetite to trust certain newscasters in what they say, the George Stephanopoulos at ABC, whoever else at Fox, et cetera. There's this notion of maybe there's a couple of generations that trust the newscaster for presenting news in a way that they think represents either some neutrality or whatever.NunoIf we step back on journalism, journalism was always supposed to be a counterpower. It was the fourth power, the counterpower. It was about keeping the powers in check, the judicial power, the legislative power, et cetera, in check. I think that's changed. It's changed because of the internet. It's changed because of rapid access to information. Radio, for example, in some ways has been totally under attack. Podcasts have taken over on that side.NunoPress has been under attack as well. Who are the publications that are still thriving? The publications that relatively thrive are the big guys, New York Times, Financial Times, The Wall Street Journal, The Economists, where there's either a quality expectation in reading them, or there is a notion of the number of journalists that they can throw at specific articles.NunoA little bit the opinion pieces and the investigative journalism piece of the puzzle is what I think still makes press work, because you have the time to put stuff together, the time to really go under the hood and generate newsworthy things out of it. In some ways, the clickbait thing has changed the world. It's like, can you get my attention or not? If you can't, I'm going to just tune out and go somewhere else, and I'll consume my news in some other way.BertrandTwo good points. One, local versus national. The other one about the clickbait. Local versus national, that's true. I register to my local newspaper to get the local news because I want to know what's happening. Unfortunately, I find it biased, so I'm not always super happy reading that. The other piece that is clear is, I don't care whatever they publish on national news.BertrandFor national news, I have my Wall Street Journal subscription, I have my Bloomberg subscription, and that's what I will use for national or world news, actually. In the past, if we go back a long time ago, when you have to print newspaper and journals and stuff, there was some logic to combine national and local news because it's not efficient to have different newspapers for everything.BertrandI think now it's quite clear that you won't get the best quality, get national-wise, global-wise from your local newspaper. In a way, why bother? That has definitely been my approach. Clickbait, that's a great point.BertrandI also remember reading stories, not just stories, but data analysis about how the news in term of, not just what's in the title, but once in the body of the news, how it has gone downhill in the past 50 years. The language has become worse and worse in terms of making it scary at every level, from car crash to the Earth is dying, the world is burning.BertrandThere was this famous comparison I think it was on German TV where they were showing a weather forecast basically on TV, it looked like everything was burning in Germany. If you take the same news report, weather forecast report five years back with similar temperature, there was certainly not this impression that was shared by making the graphics looks very dangerous.BertrandThere is definitely a change. My take is that, consumers are noticing. People are not as dumb as some of the people in the news seem to think. People might think by themselves, notice a change, notice when it doesn't correlate with the reality they live. We might talk more about this, about the brainwashing that some news organization have been trying to do.BertrandI think it's also part of why mainstream media has been dying because that propaganda part is becoming more and more visible. It probably went overdrive and as a result has become more visible. I think that's totally part of why people are looking for more, there niche source of information, or new internet platform to get access to consumer journalism.NunoIt's a tale that is important. We define our own canons. We define what are the things that we trust and the journalists that we trust and the things that we don't trust. I'm similar to you. I consume my per local news. Actually, I think it's probably the only subscription I have....

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