Recovery Reach: Behavioral Health Marketing and Business Insights

This webinar breaks down how addiction treatment centers can convert more digital leads into admissions by fixing what happens after the click. Derek Hyman, Founder and CEO of Scalable Growth and Clint Mally, VP of Content at Recovery.com share Recovery.com data showing that 78 percent of families who could not connect with a center called a competitor within 10 minutes, and explain the three gaps that cause most lost admissions: unanswered calls, slow follow up, and insurance friction.You will learn two practical levers to close those gaps: real time insurance verification on your website and scheduled callbacks that fit busy families. The session also covers lead intent and quality, the metrics to track beyond website traffic including live answer rate and time to callback, plus content and local SEO tactics to improve visibility in search, Maps, and AI results.Built for treatment center owners, marketers, and admissions teams who want higher quality leads and a stronger census from digital marketing, healthcare marketing, and behavioral health search.Learn more about Derek and Scalable Growth: https://scalablegrowth.co/Become an advertiser with Recovery.com: https://recoveryreach.com/expand-your-reach/Chapters:0:00 Digital Marketings Real Role in Admissions1:03 The Small Window When Families Reach Out3:03 What Happens When Calls Go Unanswered6:15 Visibility Gets the Call Availability Gets the Admission7:18 The Three Gaps After the Click10:00 Why Speed to Lead Matters12:48 Lever 1 Real Time Insurance Verification16:51 Lever 2 Scheduled Callbacks That Fit Real Life22:51 The Metrics That Actually Matter25:33 Lead Intent and Quality Over Quantity29:00 Five Things to Do This Month30:00 Q and A Are Websites Still Relevant35:12 Q and A Local Content That Ranks41:00 Q and A Tagging Pages by Intent43:00 Closing and Next Steps#AddictionTreatment #BehavioralHealth #Recovery

Ruth Limkin, founder of The Banyans Healthcare and Group Executive with South Pacific Health, joins Cliff McDonald on Recovery Reach to explain what private addiction treatment looks like for executives and public figures.You will learn why privacy changes who seeks help, how one leader recovery can affect an entire organization and family, what makes one to one care different from group based programs, how addiction stigma in Australia compares to the US, and what behavioral health leaders should prioritize to build trust through clinical outcomes and transparency.In this conversation.Advertise on recovery.com: https://providers.recovery.com/expand-your-reach/ Learn more about Ruth and The Banyans: https://thebanyans.com.au/team/ruth-limkin/Ruth shares the story behind The Banyans 10 year residential model, how South Pacific Health built a pathway of care across private pay and private health insurance options, what COVID border closures meant for residential care, what she finds overrated and underrated in treatment today, and why blending medical care with complementary care matters for long term recovery.This video is for anyone exploring rehab options, for families supporting a loved one, and for leaders who want to understand addiction treatment, mental health stigma, and recovery that fits high responsibility roles. Timestamps:00:00 Introduction to Ruth Limkin and reducing barriers to care00:38 The multiplier effect when a leader recovers02:00 Overview of The Banyans Healthcare and South Pacific Health02:47 Inside The Banyans 10 years of private one to one care03:40 South Pacific Private and Byron Private explained06:54 What premium private pay care covers07:48 How centralized admissions and warm transfers work10:26 Why The Banyans was created and who it serves15:09 Privacy, discretion, shame and stigma15:57 Why addiction stigma lags behind mental health in Australia21:27 Is Australia 15 years behind the US on mental health22:56 Leading through COVID border closures and uncertainty28:51 Why Ruth does this work33:50 Her personal wellness plan and the power of relationships38:09 What is overrated and underrated in behavioral health38:57 Why clinical care beats fancy window dressing41:33 Advice that turned out wrong and what it taught her44:00 How leaders can build trust and transparency for the futureTop Questions AnsweredHow does private one to one rehab reduce barriers for executives and public figures?What is the multiplier effect of leader recovery on organizations and families?What is The Banyans Healthcare model and how does South Pacific Health fit together?How do admissions and referrals work across private pay and insurance based programs?How does addiction stigma in Australia compare to mental health stigma and the US?What did COVID reveal about running residential treatment?What is overrated and underrated in behavioral health right now?How can leaders build trust through outcomes data and transparency?#behavioralhealthsupport  #addictionrecovery  #mentalhealth

What separates treatment centers that grow from ones that burn through agencies? Branding, trust and ethical lead generation.In this Recovery.com podcast, Cliff McDonald talks with Zach Gross and Jake Gorman, co-founders of MGMT Digital, a digital marketing agency focused solely on behavioral healthcare. They break down why good branding must come before lead generation, how to build trust with skeptical operators, what realistic SEO timelines and acquisition costs look like, and the underrated power of alumni programs, clean CRM data and diversified lead sources. They also share their personal recovery stories and why every number in marketing represents a person in crisis.You will learn the difference between branding and marketing, how manager-led teams improve accountability, why niching down helped MGMT grow, and what behavioral health leaders should prioritize now around AI search, data integrity and admissions.Advertise on Recovery.com: https://providers.recovery.com/expand-your-reach/Learn more about MGMT: https://mgmtdigital.com/Timestamps:00:00 Zachs road to recovery and early work in search marketing00:48 Meet Zach and Jake from MGMT Digital01:24 What is MGMT Digital and who they serve02:51 The manager-built company model04:12 Why staying niche in behavioral health wins06:00 Acting as a full marketing function for providers07:12 Consulting beyond marketing for startups10:09 Why operators distrust agencies11:00 How MGMT builds trust through education and transparency12:48 Sound strategy and over-communication14:09 Setting honest expectations for SEO and cost per admission18:39 Branding vs marketing and why branding comes first25:30 Zach and Jakes personal connection to recovery33:12 Core values: work ethic, communication and transparency35:56 Every number is a person39:21 Saying no to bad-fit clients40:30 Underrated: alumni programs. Overrated: fear around AI search42:06 Bad advice they ignored about niching and team structure45:33 What leaders should do next: CRM data and diversification48:06 Closing takeawaysAdvertise on Recovery.com: https://providers.recovery.com/expand-your-reach/#AddictionRecovery #MentalHealth #BehavioralHealth Top Questions AnsweredWhat does an ethical behavioral health marketing agency actually do?What is the difference between branding and marketing for treatment centers?How long should SEO take and what is a realistic cost per admission?Why do treatment centers burn through agencies and how do you rebuild trust?What is the most underrated growth lever for rehabs right now?How should leaders prepare for AI search, CRM tracking and lead diversification?

In this conversation, Cliff McDonald, Chief Growth Officer at Recovery.com, sits down with Derek Hyman, Founder of Scalable Growth, to talk about what it really takes to grow behavioral healthcare programs with integrity.Derek shares lessons from leading digital marketing for a large treatment provider, why only 6 percent of website traffic drove most admissions revenue, and why he started Scalable Growth to be a true growth partner instead of a traditional agency.They cover why marketing in this space is different, why agency turnover is so high, the problem with overpriced websites, why AI is overrated for differentiation, and why full patient experience is the most underrated growth lever in treatment.If you lead a treatment program, work in admissions or marketing, or care about ethical growth in behavioral health, this conversation is for you.Learn more about advertising with Recovery.com: https://providers.recovery.com/expand-your-reach/Scalable Growth is a digital marketing partner focused exclusively on behavioral healthcare, helping independent and regional programs build sustainable growth through strategy, transparency, and long term partnership.Learn more: https://scalablegrowth.co/Chapters:00:00 - The 6 percent rule that drove most revenue02:15 - Why behavioral healthcare marketing is different02:54 - What is Scalable Growth06:12 - Why Derek started his own company07:48 - Agency vs growth partner10:36 - Who Scalable Growth serves best14:18 - Why agency turnover is so high17:21 - Transparency and honest advice19:51 - The problem with overpriced websites24:51 - The isolation and learning curve of entrepreneurship27:00 - Mentors, network, and perspective29:36 - Organic growth without a business plan35:18 - Only partnering with clinically sound programs37:51 - Getting to know Derek beyond work41:33 - What is overrated: AI44:42 - What is underrated: patient experienceMain Questions AnsweredWhat is Scalable Growth and who does it help?What is the 6 percent rule in treatment marketing?Why is marketing for addiction and mental health different from other industries?Why do treatment centers switch agencies so often?What separates a true growth partner from a traditional agency?Are expensive website rebuilds worth it for ROI?What was hardest about leaving in-house leadership to start a company?What is overrated in behavioral healthcare marketing right now?What is underrated and where should leaders focus next?#behavioralhealthcare  #addictiontreatment  #mentalhealth

Go inside Recovery Centers of America with Senior Director of Growth Intelligence Nick Portanova.Advertise on Recovery.com: https://providers.recovery.com/expand-your-reach/Learn more about RCA: https://recoverycentersofamerica.com/In this Recovery Reach interview, Cliff from Recovery.com explores how RCA grew to 12 inpatient facilities and 1200 beds across the Eastern Seaboard and Midwest, offering detox, residential treatment, outpatient care and primary mental health care. Nick shares why access is their core differentiator, with 24/7 admissions, under 10 second answer times and under 3 percent missed calls.You will also hear Nick's personal addiction recovery story, from growing up with parents in recovery to a dozen treatment stays by age 21 to 10 years building a career at RCA, plus how data, Salesforce, Google Ads and AI shape growth, why connection beats willpower, and why stigma around behavioral health is finally shifting.Timestamps:00:00 - How RCA answers crisis calls in under 10 seconds00:45 - Welcome to Recovery Reach with Nick Portanova01:18 - What is Recovery Centers of America: 12 facilities and 1200 beds03:33 - Detox, residential and full continuum of care explained04:03 - New primary mental health programs in Pennsylvania and Indianapolis04:30 - What makes RCA different: access to addiction treatment06:54 - 24/7 admissions and mission center08:57 - Nick's role: Senior Director of Growth Intelligence11:06 - Data, analytics and finding patterns in behavioral health12:42 - Tools for growth: Salesforce, Google Ads, Claude and Qlik14:51 - The opposite of addiction is connection17:36 - Growing up with parents in recovery and testing genetics18:30 - A dozen treatment centers by age 2120:36 - Second chances, 12 step program and To Employers21:18 - Why he does this work: watching the glow come back23:18 - Golf as a healthy outlet in addiction recovery24:42 - What is overrated and underrated in behavioral health27:00 - How stigma reduction and non alcoholic options show progress29:24 - Worst advice: follow your gut vs follow the dataTop Questions AnsweredWhat is Recovery Centers of America and where are they located?How many beds and facilities does RCA operate and what levels of care do they offer?How quickly can someone get into addiction treatment through 24/7 admissions?What does detox, residential treatment and outpatient care include?What is primary mental health inpatient care and who is it for?What tools and data drive growth in behavioral health marketing?Why is connection more important than willpower in addiction recovery?How does family history and support impact recovery outcomes?#addictiontreatment  #addictionrecovery  #behavioralhealth

In this episode of Recovery Reach, host Clint Malley talks with Adrienne Wilkerson, founder and CEO of Beacon Media and Marketing, about what really drives growth for addiction treatment and mental health brands right now.Advertise your treatment center on recovery.com: https://providers.recovery.com/expand-your-reach/Learn more about Beacon Media and Marketing: https://beaconmm.comAdrienne breaks down why reviews are so hard to get in behavioral health, how to respond to negative reviews without losing trust, why most websites fail to convert, and why empathy plus authority is the formula that wins. She also shares her take on AI as a therapist, how her team uses AI as a co-pilot without losing the human connection, and what leaders should do next.You will hear how Beacon started in Alaska, why they niched into mental and behavioral health in 2019, how they survived losing a third of clients during COVID, and the messaging shift that builds trust fast with families searching for care.00:00 Losing a third of clients during COVID00:51 Meet Adrienne Wilkerson of Beacon Media01:03 From graphic design to digital02:57 Launching Beacon in 201205:12 Why they niched into mental health in 201908:21 Why reviews are the hardest part09:03 Marketing to loved ones, not the patient10:36 Why bad reviews add credibility12:21 How to ask for reviews the right way14:30 What Beacon does today16:09 Websites that build trust fast17:18 You have a trust problem, not a branding problem22:15 The COVID pivot that saved the agency24:24 Clients, AI content, and the return to human25:51 Empathy plus authority equals trust27:00 Growing up with a therapist dad29:27 Personal connection to PTSD and recovery35:30 Overrated: AI as a therapist42:51 Underrated: vulnerability and hard conversations45:45 The worst advice: think too small48:45 How leaders should use AI next52:36 AI as co-pilot, not the pilot53:51 Where to find Adrienne#RecoveryReach #mentalhealth  #addictiontreatment

What actually makes an addiction treatment center effective? In this episode, Cliff McDonald sits down with Matt Amato, Chief Strategy Officer at All In Solutions, to break down the side of recovery most people never see — how treatment providers grow, why family involvement is the most underrated piece of recovery, and what leaders should stop over-valuing.Matt shares the story of scaling All In Solutions from a small South Florida program in 2012 to a 240-bed, multi-state provider — plus the hard lessons from acquiring existing facilities, building culture, and his own path from front-line staff to chief strategy officer.Learn more about advertising on Recovery.com: https://providers.recovery.com/expand-your-reach/Learn more about All In Solutions: https://www.allinsolutions.com/0:00 — The Hardest Season: Taking Over Existing Facilities1:14 — Who Is All In Solutions?2:38 — Matt's Role as Chief Strategy Officer3:34 — How They Decide Where to Expand6:00 — 240 Beds & the Continuum of Care9:00 — Why "All In" Isn't Just a Name11:42 — Matt's Journey From BHT to Chief Strategy Officer14:30 — What Makes Them Different: Intimacy & Family15:50 — Family Involvement: The Underrated Key to Recovery20:23 — Building Culture That Lasts22:02 — The Real Cost of Acquisitions30:47 — Matt's Personal Recovery Story39:00 — Underrated vs. Overrated in Behavioral Healthcare42:20 — The "Fill the Beds" Advice That Was Wrong43:17 — What Leaders Should Focus On Next: Compliance & AI44:59 — Conclusion#AddictionRecovery #FamilyTherapy #recoveryjourney

How do treatment centers actually find patients — and why does leaning on ads alone set them up to fail? In this episode, Clint Mally, VP of Content at Recovery.com, sits down with Gary Garth, founder of elev8, a marketing agency that works exclusively with addiction and mental health treatment providers.Gary shares his unlikely path from Google channel sales into behavioral health, what drove him there personally, and why he calls much of the industry "SEO snake oil." He breaks down his "360-degree" approach to patient acquisition — demand generation, lead management, and admissions enablement — and makes the case that building a real brand and an alumni program matters more than the next paid click.Advertise with Recovery.com: https://providers.recovery.com/expand-your-reach/Learn more about elev8: https://elev8.io/⏱ Timestamps0:00 — Gary's Story & Why He Started elev81:21 — What elev8 Does: 360-Degree Patient Acquisition2:47 — From Google to Behavioral Health3:30 — The "SEO Snake Oil" Problem4:42 — The Hardest Season: Learning to Fire Clients6:06 — Why This Work "Means Everything"7:27 — Overrated vs. Underrated in Treatment Marketing8:03 — Referral Partnerships & Alumni Programs9:54 — The Marketing Advice That Was Wrong10:00 — The Future: AI Visibility & Building a Brand10:51 — Where to Find Gary & elev8#AddictionRecovery #RehabMarketing #recoveryjourney

Camille Hildebrand, Founder & CEO of Avery Lane for Women, didn't set out to build a treatment center — she started as a 19-year-old office manager, sober herself at 17. Ten years later, she's grown Avery Lane into a trauma-informed program known for a culture other founders in the space actively study.In this episode, Camille shares the playbook behind that growth:• How she scaled Avery Lane without losing the personal touch• Why she treats staff retention as a clinical outcome, not just an HR metric• Her approach to accessible, in-network care without compromising quality• Leading through COVID-era staffing crises• Brain spotting and other modalities she built the program around• Her advice to founders: reconnect to your "why" before you scale furtherFor fellow founders and leaders in behavioral health — this is a real look at what building and scaling a treatment center actually takes.0:00 — "Just Go For It": Early Advice From Doubters0:57 — Introducing Avery Lane for Women2:24 — Camille's Story: Sober at 177:03 — Finding Mentors in the Industry8:03 — Growing Up an Entrepreneur, Learning on the Fly11:00 — Making Treatment Accessible & In-Network13:33 — What Makes Avery Lane Different: Culture & Innovative Therapy17:39 — Culture, Low Turnover & Mentoring Women Into Leadership20:03 — Surviving COVID and Growing Pains23:21 — Why Leaders Need Support Too26:54 — Her Awakening in Wilderness Treatment33:03 — What's Underrated in Behavioral Health: Human Connection35:24 — Proving the Doubters Wrong38:21 — Advice for Behavioral Health Leaders: Reconnect to Your Why#TreatmentCenterCEO #BehavioralHealthLeadership #TraumaInformedCare

How did a boutique Florida treatment center grow into a 21-location, multi-state behavioral health provider? In this episode, we sit down with Guardian's Chief Strategy Officer DJ Prince to break down the real strategy behind scaling rehab center marketing — from digital-first admissions to building a business development team from scratch.We cover:• Why Guardian moved from small boutique facilities to larger, centralized 70-150 bed campuses• How shrinking reimbursement rates and inflation are forcing treatment centers to rethink margins• Why lifetime value (LTV) matters more than cost per lead in addiction treatment marketing• How AI is disrupting digital marketing channels — and reshaping business development• The future of behavioral health: predictive AI interventions, BI systems, and clinician support toolsWhether you're in treatment center marketing, healthcare operations, or just curious how addiction recovery businesses scale responsibly — this conversation is packed with real, tactical insight.Interested in becoming an advertiser on Recovery.com: https://providers.recovery.com/expand-your-reach/Check out Guardian Recovery: https://www.guardianrecovery.com/0:00 — Intro: The Rebrand Story Behind the Tattoo0:53 — What Guardian Does & How It Grew to 21 Locations5:08 — Scaling Quality Care Through Reimbursement Rate Cuts14:18 — Why Guardian Kept the Plymouth House Name Alive16:06 — From Admissions to Chief Strategy Officer: A Personal Journey26:06 — Overrated vs. Underrated in Treatment Center Marketing35:06 — AI, Business Development, and the Future of Behavioral Health#RehabMarketing #AddictionTreatment #BehavioralHealth