Evolving with Your Audience, with Robeks’ VP of Marketing Mitch Baker

Mason Wiederhorn, the Chief Brand Officer of multi-concept operator FAT Brands, joins QSR editors Danny Klein and Ben Coley to discuss a first of its kind co-branded site for Great American Cookies/Marble Slab Creamery and the launch of a “3D Cookie Cake Builder,” among a host of other tech-forward, customer-centric evolutions. 

Dr. Emily Williams Knight, the CEO of Texas Restaurant Association, joins QSR editorial Danny Klein and WiRL associate editor Satyne Doner for a special crossover episode between QSR Uncut and our sister podcast, Women in Restaurant Leadership. We discuss everything from climbing the ladder to the industry’s most-pressing issues and regulatory challenges to this February’s upcoming WiRL Summit, and much more. If you're interested in learning more about WiRL or attending our February event, visit here: https://www.womenleadrestaurants.com/

Healey Mendicino, the president of Port of Subs, began as a franchisee and opened the chain’s 100th restaurant. Now, she’s serving as president and plotting a path to 500 units in five years with a commitment to quality, differentiation, and leading as a best-in-class franchisor. 

VP of Marketing Steven Clarke Joins QSR editorial director Danny Klein to discuss the 35th anniversary of Golden Krust, a brand that remains to this day a family-run operation that started from a single location in the Bronx, New York, before expanding nationwide. After immigrating to New York from Jamaica in the 1980s, Lowell F. Hawthorne and his 10 siblings founded Golden Krust in 1989. Clarke is carrying on that legacy, looking ahead to growth, and balancing modernizing the brand while also paying tribute to what’s made it such an icon since day one.

Brix Holdings CEO Sherif Mityas, the leader of a group that includes Red Mango, Smoothie Factory + Kitchen, Souper Salad, Orange Leaf, Humble Donut Co., Pizza Jukebox, Friendly’s, and, most recently, Clean Juice, joins QSR editorial director Danny Klein to dive into the workings and inspiration anchoring the portfolio, as well as the state of franchising, investing, consumer preference, and much more through a wide-ranging discussion around restaurant growth and the keys to staying ahead.

Brooklyn Dumpling Shop’s Jeff Galletly—the brand’s first CEO in its history—joins QSR editorial director Danny Klein to take a look inside the hybrid-automat and how it’s redefining dining with cutting-edge self-service technology. We also get into the future of the space and where the consumer is taking restaurants, and how his background (most recently as VP and General Manager of Tim Hortons USA) is influencing his leadership style and plans for the fast-growing brand.

Linked Eats president and Virtual Dining Concepts cofounder Robbie Earl joins QSR editors Danny Klein and Ben Coley for a deep dive into a category and topic that continues to evolve. All the rage when dining rooms shut down, how have virtual brands innovated to remain a viable revenue option? How are operators viewing the potential? What kind of technology has entered the fray to open more avenues of business and help restaurants handle the rush of digital orders? We get into all of that and a whole lot more.

Competing in the QSR coffee game is always a wild journey. Bad Ass Coffee of Hawaii CEO Scott Snyder joins QSR magazine editorial director Danny Klein to discuss how the 1989-founded brand is standing out in the segment and why it’s poised for expansion. We also get into broader beverage trends, design, the state of the consumer, and way more.

WOWorks’ CEO Kelly Roddy joins QSR editorial director to discuss the inspiration, development, and evolution of one of the category’s fastest-growing multi-brand groups, which now includes Saladworks, Garbanzo Mediterranean Fresh, Frutta Bowls, The Simple Greek, Barberitos, and Z!Eats (formerly Zoup!). As the former president of Schlotzsky’s, he repositioned the brand from a sandwich deli chain to a high-quality eatery, doubling its average unit sales, and, in 2019, took over Saladworks, navigating it through the challenges of COVID-19. We discuss everything from that journey in leadership to ghost kitchens to America’s food system to how you scale a health-halo brand in today’s market.

Bruno Cardinali, global head of marketing at açaí brand OAKBERRY, joins QSR editorial director Danny Klein to discuss the fast casual’s rise, which closed out 2023 with 35 stores in North America and is on track to double that by the end of 2024, and again by the end of 2025. Cardinali was also previously the marketing chief at Popeyes and shares some stories about the so-called “Chicken Sandwich Wars.”