Publish & Prosper

In this episode, Lauren is joined by Lulu’s Email Marketing Manager, Laurie Shipley, for another edition of The Email Marketing Podcast with Laurie & Lauren! This time we’re planting a flag on the most valuable real estate in any inbox: transactional emails. Tune in now to learn how to use transactional emails to convert one-time buyers into loyal subscribers and fans!Dive Deeper💡 Explore These ResourcesHelp Article | How Will My Customers Receive Their Tracking Information?Blog | Mastering Email Marketing for AuthorsBlog | How to Build an Author Email List On Your Website💡 Listen to These EpisodesEp #82 | The Email Marketing Podcast with Laurie & LaurenEp #89 | Inside the Inbox: How to Plan an Email Campaign SeriesEp #131 | Giving Your Customers a Reason to Come BackEp #139 | How Justin Moore Sold Over 10,000 Books💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

🥳 Three Cheers to Three Years of Publish & Prosper! 🥳 Last year we looked back on what we’ve learned from podcasting. This year, we’re looking out at what we’ve learned from our friends, peers, and mentors. In this episode, Matt & Lauren each share three of their favorite pieces of professional advice… or at least, the ones we’re currently living by. Dive Deeper💡 Explore These ResourcesMore from Joe Pulizzi on Creating Before ConsumingMore from Leigh Bardugo on Being As You Mean to Go On💡 Listen to These EpisodesEp #45 | AMA: Ask Matt (and Lauren) AnythingEp #95 | How Podcasting Changed Our Game (and How it Can Change Yours Too)Ep #130 | Showing Up Effectively and Authentically on YouTube💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

Your audience and your community aren't the same thing. Your audience is your fans, readers and followers, but your community is the group of people who show up to bond over shared interests and ideas.In this episode, Lauren & Chelsea go beyond the importance of community for authors and creators. We discuss the practicalities of hosting your own community, recognizing when to foster organic growth instead of trying to force engagement, and finding the value even in failed attempts at shifting from audience to community. Dive Deeper💡 Listen to These EpisodesEp #118 | How to Get Your Readers to Sell Your Book for YouEp #125 | Reality Check: 6 Publishing Trends for 2026Ep #131 | Giving Your Customers a Reason to Come Back💡 Explore These ResourcesWatch → Ep #137 | Going Live From Your Living RoomWatch → Lulu U | How to Build a Community of True Fans Read → Joe Pulizzi | Stop Trying to Build a Community Read → Lulu Blog | The 1,000 True Fan Theory: Sustainable Income for CreatorsLearn More About FictionaryLearn More About Women in Publishing💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt puts Lauren in the hot seat for a podcaster to podcaster interview! We’re exploring Lauren’s brand new podcast, and digging into the practical realities of starting a passion project while maintaining your day job.   Dive Deeper💡 Check out Alternative Park Days!💡 Listen to These EpisodesEp #53 | How to Create A Writing Habit That Actually SticksEp #126 | 13 Lessons Taylor Swift Has Taught Me About MarketingEp #133 | Building Excitement Before Your Book LaunchEp #137 | Going Live From Your Living Room💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren are joined by the incredible creator, author, entrepreneur, and friend, Justin Moore! We’re checking in on Justin’s goal to sell 10,000 copies of his book Sponsor Magnet, and diving into how the book has impacted his brand, his business, and his legacy. “It was the best thing that I've ever done professionally. Was write the book. And consciously kill off these other revenue streams because of it.”Dive Deeper💡 Explore These ResourcesLearn more about Sponsor Magnet & Sponsor GamesRead our Case Study with JustinWatch Justin’s iconic Emo Song Reel 💡 Listen to These EpisodesEp #79 | How Justin Moore Sold Over 1,000 Books in 90 DaysEp #113 | What Authors and Creators Can Learn From Each OtherEp #130 | Showing Up Effectively and Authentically on YouTubeEp #136 | Measuring Your Publishing ROI💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren tackle the biggest struggle of the season: holiday sales! Whether this is your first year selling direct or you’re just looking for new ways to tighten up your end of the year book sales and marketing efforts, we want to make sure you’re not leaving easy money on the table this year!Dive Deeper💡 High Level Holiday HelpLulu.com | Preparing for Holiday Book SalesLulu.com | Gift Ideas 💡Part 1: Know Your Campaign GoalsEp #119 | Marketing Your Book to Humans by Optimizing for RobotsEp #131 | Giving Your Customers a Reason to Come Back💡 Part 2: Get Your Products Holiday ReadyEp #83 | Calendars Are Still Cool (We Can Prove It)Blog | What the Hell Is Metadata?YouTube | DIY Holiday Gift Ideas 💡 Part 3: Get Your Storefront Holiday ReadyEp #41 | Getting Your Bookstore Ready for the HolidaysBlog | 9-Step Holiday Preparation Guide For Independent BooksellersBlog | Lulu Direct Buy Button Setup Guide💡 Part 4: Proactively Provide Customer SupportEp #92 | 5 Customer Service Tips for Ecommerce SuccessBlog | Customer Service and Your Ecommerce Business💡 Part 5: Build a Realistic Holiday Marketing PlanEp #133 | Building Excitement Before Your Book LaunchEp #136 | Measuring Your Publishing ROIBlog | Black Friday & Cyber Monday Holiday Sales PlanningWebinar | Holiday Marketing Tips for Non-Fiction Authors with Alexa Bigwarfe 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Lauren & Chelsea finally tackle the topic you’ve all been waiting for: how to actually go live on your social media channel of choice. We share our favorite tips and insights into...🎥 How different types of live content can help support your brand goals🎥 Building and growing your live studio and tech stack🎥 What you need to go live today (after you listen to the episode, obviously)And a ton of our favorite ideas for live video content! Tune in now, or watch the episode in all its video glory on YouTube.Dive Deeper💡 Listen to These EpisodesEp #66 | How Authors Can Use Long-Form Video to Build Their BrandEp #130 | Showing Up Effectively and Authentically on YouTubeEp #131 | Giving Your Customers a Reason to Come Back💡 Explore These ResourcesLulu University Playlist on YouTubeBlog | YouTube for AuthorsLondon Writers’ Salon💡 See Our Video Tech StackEcammRODE Wireless Micro & Wireless Pro Lavalier MicsShure MV7+ MicsPhone Tripod and Ring Light💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren attempt to calculate the complete, all-in investment required to publish a book. Or at least, they encourage you to do that math yourself. We break down different expenses to consider when measuring your return on investment, including: 📖 Book Production Costs🧲 Marketing & Promotional Costs⚙️ Operational CostsUnderstanding your business expenses and profits is essential! Tune in now, or watch the episode on YouTube. Dive Deeper💡 Listen to These EpisodesEp #47 | Metrics That Matter: A Guide for Authors & CreatorsEp #54 | Can Books Add Value to Your Business (Beyond Just Revenue)?Ep #129 | The Real Cost Behind Selling Books Direct💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Lauren sits down with Lulu’s VP of Software & Product Development, Nick Foster! Tune in for a conversation exploring the development of Lulu’s publishing technology, the parallels between creators and developers, and how tools like the brand new Lulu Direct Buy Button came to life. Listen wherever you get your podcasts, or watch the episode on YouTube.Dive Deeper💡 Listen to These EpisodesEp #106 | Building Your Book Business Using Lulu’s Print APIsEp #108 | Developing Publishing Technology with Lulu’s CTO Christoph KepperEp #131 | Giving Your Customers a Reason to Come BackEp #134 | Direct Sales Solutions for Creators at Every Stage💡 Explore These ResourcesLearn more about the Direct Buy ButtonTutorial | Direct Buy Button Setup 💡 Read These Blog PostsBlog | Lulu Is a Technology CompanyBlog | Simplify Selling Books with Lulu’s Order Import ToolBlog | Understanding API: Lulu Book Printing💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.

In this episode, Matt & Lauren explore four different direct sales solutions for authors, creators, and entrepreneurs at every stage of the journey! Learn how to sell direct by:📚 Fulfilling multiple orders with the Order Import Tool💡 Skipping the store setup with Lulu’s Direct Buy Button 🔌 Connecting to major ecommerce platforms with Lulu Direct plugins🛠️ Building a custom experience with Lulu’s Print APITune in wherever you get your podcasts, or watch the episode on YouTube!Dive Deeper💡 Choose the Direct Sales Strategy for YouEp #109 | Choosing Your Direct Sales StrategyBlog | Choosing the Right Direct-to-Consumer Solution for Selling Your BooksLulu U Video | How to Get Started with Direct Sales 💡 Learn About the Order Import ToolBlog | Simplify Selling Books with Lulu’s Order Import ToolTutorial Video | How to Use Lulu's Order Import ToolWebinar | Order Import Tool-torial💡 Learn About the Direct Buy ButtonBlog | Lulu Direct Buy Button Setup GuideTutorial Video | How to Set Up a Lulu Buy Button for Direct Sales💡 Learn About the Lulu Direct pluginsEp #128 | Which Ecommerce Platform is Right for Your Bookstore?Blog | Shopify vs. Wix vs. WooCommerce: Which Platform is Right for Your Book?Lulu U Video | Lulu Direct vs Print API Explained (Which Should You Use?)  💡 Learn About the Print APIEp #106 | Building Your Book Business Using Lulu’s Print APIsBlog | Scaling Your Business with Custom Books Using the Print APIYouTube Playlist | Lulu’s Print API💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom!💀 Email us at [email protected]💀 Sign up for our mailing list.