#PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

#PPCChat Roundup - The Latest News & Views from Paid Media Experts

TheMarketingAnu

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and ways to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com.

181 Episódios

  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP181] #PPCChat 231121 - If Platforms Had Honest Tag Lines

    21:06

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 If Google Ads had an honest tag line, what would it be? Q2 If Facebook Ads had an honest tagline, what would it be? Q3 If Microsoft Ads had an honest tagline, what would it be? Q4 If LinkedIn Ads had an honest tagline, what would it be? Q5 If Twitter Ads had an honest tagline, what would it be? Q6 If TikTok Ads had an honest tagline, what would it be? Q7 If Snapchat Ads had an honest tagline, what would it be? Q8  If Pinterest Ads had an honest tagline, what would it be? Q9 Any platforms I missed that you want to do a tagline for today? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP180] #PPCChat 161121 - What still works today in PPC?

    35:05

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you finding that things that used to work well or really well in your PPC account are just not the same lately?   (We will be getting into specifics in subsequent questions) Q2 What used to work great in paid search that lately just is not working well or at all?  How are you coping with these changes? Q3 Is there something new in paid search that has been working really well for you lately? Q4 What used to work great in paid social that lately just is not working well or at all?  How are you coping with these changes? Q5 Is there something new in paid social that has been working really well for you lately? Q6 What is your biggest frustration or challenge right now in PPC performance? Maybe we can help each other! Q7 Is there something that used to work well for you in paid search or paid social that you hope will one day work as well again?   Do you think it will/could happen? #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

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  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP179] #PPCChat 091121 - TikTok Ads

    25:29

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your general perception of advertising on TikTok?  Q2 Are you currently advertising on TikTok for any clients? If so, in what industries?  Q3 If you are not advertising on TikTok currently, do you plan to in 2022? If not, why not?  Q4 Are clients and/or stakeholders asking about advertising on TikTok? If so, what are they asking about? Do you feel equipped to answer their questions?  Q5 What are your biggest questions about TikTok advertising?  Q6 What are some of the ways you’re finding success on TikTok? What kind of content has worked best for you?  Q7 Have you found any great TikTok advertising resources?  #PPCChat Roundup is sponsored by Opteo - A complete toolkit for Google Ads managers. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!  Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP178] #PPCChat 021121 - The Future of PPC

    34:24

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1: Did you see and/or read about Facebook’s big “we are now Meta and the metaverse is where it will be at” announcements last week? Thoughts/reactions?  Q2: What do you think the future of paid search ads will look like?  Q3: What do you think the future of paid social ads will look like?  Q4: Is there an ad type that you think will become a big deal in the future that is not very well known or used right now?  Q5: What are you most concerned about for the future of PPC?  Q6: What are you most excited about for the future of PPC?  Q7: Bold prediction time! Share your most bold or wild future of PPC prediction.  #PPCChat Roundup is sponsored by Opteo. For a 60 day, free trial of their Google Ads automation tool go to www.opteo.com/ppcchat Thank you for listening!  Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP177] #PPCChat 261021 - How to Say No in PPC

    38:27

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1: Do you ever say no to clients and/or stakeholders? If not, why not? Q2: Are there certain requests that you will always say no to (or want to say no to)? Q3: How do you generally position your “No” answers to clients and/or stakeholders? Q4: Have you ever turned down a project? Why did you say no? How did you say no? Q5: Has your criteria for when you say no to something changed in the last year? If so, how? Q6: What kind of pushback have you gotten from clients or stakeholders when you’ve said no to something? How did you handle it? Q7: What is the most outrageous request you’ve gotten for PPC? How did you handle it? Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP176] #PPCChat 191021 - Unpopular Takes on PPC

    29:06

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your most controversial or unpopular take on paid search? Q2 What is your most controversial or unpopular take on paid social? Q3 What is your most controversial or unpopular take on any aspect of PPC (automation, attribution, reporting, privacy, etc.)? Q4 What is a popular take on some aspect of PPC that you wish would never be spoken of again? Why? Q5 What is your secret PPC conspiracy theory? Q6 Do you have a controversial or unpopular or unusual take on a topic outside of PPC that you’d like to share? Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP175] #PPCChat 121021 - PPC High & Lows

    37:49

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is one of the biggest wins or successes you’ve had in your PPC career? What did you learn from it? Q2 What is something that ended up being successful that you were not sure would work? What did you learn from it? Q3 Do you have a favourite “go to” on any particular platform if you need to show success or moving in a positive direction? Basically a strategy or tactic that almost never fails you? Q4 What is one of the biggest mistakes or “fails” you’ve had in your PPC career? What did you learn from it? Q5 What is something that ended up being unsuccessful that you thought for sure would work? What did you learn from it? Q6 Is there a strategy or tactic that you’ve had enough bad experiences with that you essentially never do or recommend it? Q7 Is there a strategy or tactic that you really want to try but are nervous about? What makes you nervous about it? What would make you try it? Ps. Apologies for some background noise on this episode - my brother doesn't understand the concept of podcast recording "studio". He just had to do some yoga and clear up the kitchen and finish up laundry. :) PPs. Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP174] #PPCChat 051021 - Diversification in PPC

    33:23

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What percentage of your advertising is currently done on Facebook and/or Instagram? Q2 Were you impacted by the Facebook and Instagram blackout yesterday? If so, how were you impacted? Q3 Did any clients/stakeholders have a reaction to this that was shared with you? Was your reaction to the platforms going down the same or different from your clients/stakeholders? Q4 Are you thinking more about diversification in your PPC advertising platforms? If so, how long have you been thinking about/wanting to diversify more? What is the primary motivation? Q5 Are clients/stakeholders asking for alternative strategies that move away from Facebook and/or Instagram or other platforms? If so, has their concern increased, decreased or stayed the same in the last few months? Q6 What platforms have you been using or testing for use instead of Facebook and/or Instagram? How have those campaigns performed for you? Q7 What is your biggest concern and/or challenge when it comes to diversification in your PPC planning and strategy? Thank you for listening! Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    #PPCChat Roundup - The Latest News & Views from Paid Media Experts Trailer

    2:44

    Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media strategy & tactics issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. New release every Wednesday! Please help grow the podcast - if you're on Apple Podcast leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message
  • #PPCChat Roundup - The Latest News & Views from Paid Media Experts podcast

    [EP173] #PPCChat 280921 - Google Updates - Keyword Matching & DDA

    28:22

    #ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are your thoughts/reactions to this announcement? Q2 Is this going to change the way you set up and/or manage your Google Ads accounts? If so, how? If not, why not? Q3 Do you have questions about how this will work that you would like to have Google Ads provide more information or explanation about? Q4 What are your thoughts about all accounts being automatically migrated into data-driven attribution (DDA) - with opt-out as an option? Q5 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this? Q6 Google Ads is also removing the prior data thresholds for using DDA (current documentation lists 30,000 interactions and 30 conversions in 30 days as the minimum). What are your thoughts on this? Q7 What questions do you have for Google Ads about this change? Please continue to help grow this podcast - subscribe, share with your network and for Apple Podcast users - please leave a review here. --- Send in a voice message: https://anchor.fm/ppcchat-roundup/message

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