The PPC Den: Amazon PPC Advertising Mastery

In this episode, Michael teams up with Amazon PPC expert Blair Forrest to tackle one of the biggest challenges sellers are facing right now: Amazon’s new inbound placement fees. These sneaky fees are quietly chipping away at sellers’ profits, and most don’t even realize how much they’re paying. Did you know Amazon now charges you extra just to split your shipments across its warehouses? Michael and Blair break down exactly how these fees work, why they’ve become every seller’s nightmare, and, most importantly, how you can fight back. They’ll reveal the surprising tricks to slash these costs — from choosing the right number of warehouses to partnering with prep centers that can save you thousands. They even explore how some brands have completely sidestepped Amazon’s fees by thinking outside the box. If you’re tired of watching Amazon eat into your margins, this episode is packed with clear, actionable strategies that can make a real difference. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro 0:45 - Amazon's New Profit Killer: Placement Fees 1:16 - How These Fees Are Draining Seller Profits 5:57 - Pay or Split: The Costly Choice for Sellers 9:21 - Breaking Down Amazon's Fee Structure 13:15 - The AWD Loophole: Amazon’s Secret Workaround 16:40 - Hack Your Logistics Costs Now 21:11 - The Future of Amazon Agencies: Get Ready 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ Where to find Blair Forrest, AMZ Prep  Why the ‘Perfect’ Amazon PPC Account Is a Myth? https://youtu.be/BHAcBcS29W4  The Simplified Q4 Bids & Budget System for Amazon Sellers What is Amazon IPI Score? 10 Steps to Maximize Amazon FBA Inventory Limits How Do I Perfect My Amazon Inventory Management? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Blair Forrest Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this solo podcast, Michael Erickson Facchin is here to make sure you don’t just “survive” Amazon’s Q4 madness—you dominate it. Cyber Monday, Black Friday, holiday shopping chaos? Bring it on. Michael’s breaking down his no-BS strategy to pump up your bids, ramp up your budgets, and grab every sale you can. Think you can just ride the wave? Think again. Not this season! Because as Michael says, sitting back with a coffee on Black Friday might just cost you the big bucks.  Plus, it’s the one time of year Ad Badger offers their exclusive discount.  Don’t let Santa’s sleigh pass you by—gear up and get ready to conquer Q4 like a pro! Subscribe to our newsletter so you never miss our biggest annual sale—stay in the loop for our best offers all year! We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:00 - Introduction 01:13 - Michael’s no-BS bid & budget strategy 03:44 - Black Friday data deep dive – time to strategize 05:24 - Set your goals now 10:00 - Michael’s Q4 system 14:23 - Insane Q4 sales stats you can’t ignore 20:01 - The Q4 sales wave is here  31:24 - Ad Badger’s only sale of the year  🦡 Resources & Links 🦡 GET AD BADGER ➡️ Why the ‘Perfect’ Amazon PPC Account Is a Myth? How Should I Set My Starting Bid For An Amazon PPC Campaign? Bidding On Branded Keywords: What Happens When You Turn Them Off? Find Your Bid Style: Which of These 7 Amazon PPC Personalities Are You? 4 Ways To Approach Black Friday & Cyber Monday for Amazon PPC-ers 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist  Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

Ever feel overwhelmed by all those “let me audit your Amazon PPC account” offers? If you've been told a simple audit will give you a “perfect” account, it's time for a reality check. In this episode, we’re breaking down why a flawless PPC account doesn’t exist—and why the real secret to success is staying active, testing, and evolving. Joining us is Noemi Bolojan  from Scale Wave, a talented Amazon PPC marketer and friend of the show, here for her fifth episode. Together, we’ll explore how audits can actually help when they’re used as a tool for growth, not a quick fix. So if you’re looking to take your Amazon PPC to the next level, tune in as we uncover the real path to progress. We’ll see you in The PPC Den! 🦡 Highlights 0:00 - The “Perfect” Amazon PPC Account? Spoiler Alert: It’s a Myth 3:00 - Why We Can’t Stop Optimizing 4:00 - Meet Noemi Bolojan – The Amazon PPC Audit Ninja 8:06 - Custom Audits: Tailoring the “Doctor Visit” for Your PPC Health 14:18 - Breaking Down the Ad Spend – Where’s Your Money Going? 24:59 - How to Keep Your PPC Muscles Strong 29:00 - The Final Word on PPC: If You’re Not Expanding, You’re Shrinking ​​🦡 Resources & Links 🦡 GET AD BADGER ➡️ How Can An Amazon Campaign Audit Help My Business? The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic) Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What strategies can help minimize wasted spend in Amazon PPC? What Do I Do With Wasted Ad Spend? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist  Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno

In this episode, Michael sits down with Shane White  of Nobul Partners to reveal the untold secrets behind AI video ads and why top Amazon sellers are keeping them under wraps. Together, they dig into how AI is transforming video ad creation, boosting click-through rates, and why creative optimization is the next big thing in Amazon advertising. Shane shares how his team has been experimenting with AI video for nearly a year, delivering 5x higher conversion rates for their clients.  From using 3D renders to customizing video for specific keywords, this episode gives you a real inside look at how AI is making video ads faster, cheaper, and more effective. ‘We’re creating ads that finally hit the mark without the crazy price tag,’ Shane says, as they walk through practical examples and tips you can start using today. We’ll see you in The PPC Den! 🦡 Highlights 0:00 – Intro  2:15 – The Early Advantage of Sponsored Brand Video Ads 3:30 – Why Video Ads Are Getting Expensive 5:16 – How Hyper-Focused Video Content Can Boost Results 7:27 – Big Ads vs. Simple AI Solutions 10:16 – Using AI to Create, Low-Cost Video Ads 14:45 – Testing & Customizing Videos for Maximum Impact 19:29 – Quick Wins with AI Video Targeting and Conversion 25:33 – Competing with Big Brands Using AI Video Ads 39:02 – Creative Optimization & Client Reactions 🦡 Resources & Links 🦡 GET AD BADGER ➡️  Profit Reset on an Aggressive Amazon Brand: A Strategy Shift Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns How Search Term Algorithms Boost Amazon PPC? How does conversion rate influence ACOS on Amazon? How Do Technical and Creative Strategies Work Together in Amazon PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Shane White Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In This Special Episode of the PPC Den Podcast... Badger Nation, it's time to celebrate! 🎉 We’ve officially hit 300 episodes of diving deep into Amazon PPC. That’s 300 rounds of CTR tweaks, ACoS wins, and keyword battles—because if there’s one thing we know, it’s that optimization never sleeps. We’ve laughed through the Prime Day chaos, shared victories over wasted spend, and heard stories from you—our listeners—about turning campaigns (and entire businesses) around. Some of you even took the plunge, launched agencies, and trained your teams using what you learned here. That’s the kind of impact we live for. Massive shoutout to Nancy Gonzalez, the legend behind the scenes from episode one, and Pedro Moreno, our editor, making sure every episode sounds as sharp as your bid strategies. And of course, to every guest who dropped knowledge bombs along the way—you made us all smarter. This journey wouldn’t mean a thing without you—our listeners. Whether you’ve been with us from the start or just tuned in last week, you’ve made the PPC Den what it is today: the go-to spot for Amazon PPC mastery. Thank you for being part of this ride. See you next week, right here in the Den—because optimization waits for no one. 🦡 Highlights ​​ 0:00 – Did Michael Just Sing About ACoS? 0:44 – CTR & ACoS Talk 1:29 – Clicks, bids, profits – rinse and repeat 2:08 – From noobs to pros – we’ve got you covered 2:23 – Team Shoutouts 2:43 – Outrо 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Profit Reset on an Aggressive Amazon Brand: A Strategy Shift ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR  What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this episode, Mike teams up with Michael Tejeda to tackle the ultimate Amazon challenge: can you actually make more money by spending less? They broke down the wild ride of an aggressive Amazon brand that hit the brakes on top-line growth, switched gears, and managed to turn things around for a massive profit boost. Expect hard truths, strategic pivots, and just a little bit of "Amazon wizardry." Tune in for the story of the great profit reset. We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:27 - Introduction 01:42 - Client strategy shift 03:37 - Growth vs. Profit 07:50 - Product-level focus 10:32 - Amazon net proceeds tools 18:43 - Campaign bid adjustments 24:12 - Profitability jump 29:34 - Next steps: strategic scaling 31:49 - When not to reset for profit 🦡 Resources & Links 🦡 GET AD BADGER ➡️ ACOS Weather Report for September 2024: Metrics Cooling Off – ACOS, CPC, RPC, CVR 5 Important Factors That Influence Amazon Ranking (Classic) Why Should You Rethink Your Approach to PPC on Amazon? How to develop a successful client relationship? What Amazon PPC Updates Do You Need for 2024?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host:  Michael Tejeda Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

In this solo episode, Mike dives into the ACOS Weather Report for September 2024. The metrics are cooling off, with ACOS creeping up and conversion rates taking a little nosedive. It seems like September wasn’t the hottest month for Amazon PPC, but Mike breaks down why it’s not all bad news. He even points out why your revenue per click might be needing a little extra warmth this month.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 00:30 - September's PPC weather: cold, dreary, and probably wet socks 00:47 - Key metrics: ACOS, CPC, RPC, and CVR—our survival gear 01:39 - ACOS starts off nice, then takes a chilly climb to 32% 2:01- Revenue per click slips to the usual $2.94—someone grab a blanket! 2:27 - CPC stable, but conversion rate catches a cold, down to 9.6% 3:29-  Amazon's Product Opportunity Explorer confirms a conversion rate drop 3:44- Did you stay warm or catch the same chill? 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns  The Complete Amazon Advertising Evergreen Campaign Strategy Guide (Classic)  Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Clement, 9 Year Amazon PPC Veteran Interviews Michael, CEO Of Ad Badger How Search Term Algorithms Boost Amazon PPC?  📚 Unlock our FREE comprehensive Amazon Marketing Playbook Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno 

If 100% of your time is solely devoted to growing PPC sales, then you are missing most pieces of the marketing puzzle. Advertisers, this is your wake-up call.  Ryan and Mike overview 5 of the most important factors that influence Amazon ranking, speed round style. By learning about seller authority, impressions and CTR, conversion rate, existing sales on Amazon, and off site sales, you’ll finish this episode with an elevated understanding of what it takes to run circles around your competitors.  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Intro  6:00 - Improve Amazon ranking whether  A9 or A10 algorithm 7:20 - Speed round overview 9:05 - Seller Authority  12:07 - Impressions & Click Through Rate 15:35 - Conversion Rate 19:00 - Existing Sales on Amazon 20:58 - Off site sales 23:30 - PPC Sales  26:52 - Outro 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Other than CPC, what else ranks your Amazon Ads?  PPC Booster Series What should you do first when Amazon PPC sales drop? Can Amazon PPC Success Be Predicted? What Are 7 Overlooked Seller Central Tools?  How Does Tracking Keywords Help PPC? 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Get the Evergreen Campaign Creation Strategy Guide Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Ryan Hofacre Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Podcast Coordinator and Graphic Designer: Sofiia Podash

It’s easy to get overwhelmed by all of the strategies available for all of the campaign types, even more so when Amazon releases anything new. Don’t freak out. You need a strong mental model like the one Noemi Bolojan of ScaleWave.io shares in this episode.  Once you understand the different strategies– protect, conquer, rank, dominate, and discover– you’ll be able to categorize your needs by strategy easily. 🍏Get the Evergreen Campaign Creation Strategy Guide here: https://adbadger.com/amazon-evergreen-campaign-creation-strategy-guide  This episode is a rerelease of one of our most popular episodes. Please note the resources and link section for any relevant updates. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 – Don’t miss this Evergreen Campaign Creation Strategy Guide 2:18 – Intro 5:20 – Inspiration behind evergreen strategies for PPC 8:30 – Evergreen campaign creation strategy 11:17 – The  “Protect” Strategy 18:20 – The “Conquer” Method 22:21 – The “Rank” Approach 26:06 – The “Dominate” Strategy 32:18 – The “Discover” Campaigns 41:23 – Connect with us 🦡 Resources & Links 🦡 GET AD BADGER ➡️ Where to find Noemi, ScaleWave.io Wizards of Ecom Podcast  Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet Non-Converting Spend: Misunderstood or Mismanaged? A Closer Look at Your PPC Campaigns What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies 📚 Unlock our FREE comprehensive Amazon Marketing Playbook Get the Evergreen Campaign Creation Strategy Guide Subscribe to our newsletter Transform your workflow with our comprehensive Amazon Advertising checklist Review all our show notes - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Noemi Bolojan Senior Producer: Nancy Lili Gonzalez Video and Audio Editor: Pedro Moreno  Podcast Coordinator and Graphic Designer: Sofiia Podash

In this podcast, I take you inside a real Amazon PPC account where I track down every non-converting dollar, showing you how most of it isn’t truly wasted but rather the cost of exploration. I share my own experience of sifting through search term reports, finding those sneaky one-click wonders that add up fast but hold the key to your next big optimization. You’ll hear how I tackled $2,700 of non-converting spend, broke down the myths of “wasted” clicks, and turned it into actionable insights. We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 - Introduction  1:05 - What Defines Wasted Spend: Clicks with No Orders 2:10 - Steps to Download Sponsored Products, Brands, and Display Reports 4:01 - Weekly Analysis Timing 6:52 - Filtering Search Terms with Zero Sales 8:38 - Calculating Total Non-Converting Spend from Reports 12:28 - Common Misconceptions About Wasted Spend 12:54 - Practical Steps to Reduce Non-Converting Spend 14:51 - Using ACoS Power Ratio to Measure Efficiency 15:41 - Actionable Tips: Set Up Your Wasted Spend Tracker 15:55 - Homework: Track and Analyze Your Non-Converting Spend 🦡 Resources & Links 🦡 GET AD BADGER ➡️ https://www.adbadger.com/pricing-product-tour/ What strategies can help minimize wasted spend in Amazon PPC? https://youtu.be/FDwPBfb81Ec  What Do I Do With Wasted Ad Spend? https://youtu.be/C8bNxLa2Sj4  What’s the Best Way to Manage an Amazon Brand? Exploring Agency Strategies https://youtu.be/ERHy10lGGX0  Amazon PPC Mastery on Vacation: Manage Like a CEO with Our Free Weekly Sheet https://youtu.be/vE8AQB18SX0  How Can I Use Amazon’s New Dashboard To Boost My Amazon PPC Sales? https://youtu.be/BiFg73uv_vQ  📚 Unlock our FREE comprehensive Amazon Marketing Playbook: https://www.adbadger.com/amazon-ppc-checklist/ Subscribe to our newsletter: https://www.adbadger.com/newsletter/ Transform your workflow with our comprehensive Amazon Advertising checklist: https://www.adbadger.com/amazon-ppc-checklist/  Review all our show notes: https://www.adbadger.com/podcast​​​​​ - Host and Executive Producer: Michael Erickson Facchin Senior Producer: Nancy Lili Gonzalez Podcast Coordinator & Graphic Designer: Sofiia Podash Video and Audio Editor: Pedro Moreno