How to Beat The Competition

This is the last episode of the podcast. For now at least.. I hope you've enjoyed it as much as I have loved creating it for you.. Thanks for coming on the journey with me so far - One thing that many of you have asked me is how can we get more connected? More opportunity interaction with other like-minded leaders in business who want to create more impact and get more support. Well the good news is that you can carry on that journey in our new on-line community called business with purpose. So go now to bit.ly/BWPCommunity In this community we'll continue helping business leaders like you who want to have more impact, & build your business as an asset without having to lose more of your precious time - An asset that you can either scale and hold, or sell when the time is right for you - A great company where you and your people get to grow into what makes you great so you get to do more of what you love. For founder members I’m running an offer that means that for a limited time this community is free for you to join. And there's also a free gift for you - which is a step by step guide to building your business as an asset so you can get what you want to thank you for taking the leap and for being a pioneer in shaping something amazing. For this last episode of the podcast (let's call it season ending.. never say never!)  David is joined by Matt Leta who is CEO of Future Works and a pioneer in helping 150+ companies revolutionise their approach to digital innovation. This includes companies like Apple and Google and his "1-Hour Transformation" method has helped create this innovation without massive R&D budgets Matt's new book The LEAP Guide sets out 4 steps in a crystal clear framework to accelerate innovation in your business in the Age of AI. This is a cyclical approach to innovation that can be implemented immediately, with minimal resources and at scale. This is a fascinating conversation about the human transformation that is underway, the latent potential that can be unleashed in the digital age and the obligation on business leaders to take action on bringing people and technology together and to just get started. The truth is, you don't need pots of money to innovate or implement digital strategies in your business. You just need to focus on your purpose and harness the power of technology to help you make it happen faster. And Matt is a purpose driven pioneer who can show you how. This is a fitting final episode with a strong message that business leaders need to hear. Once you've listened to this, if you want to transform you and your business into an asset - a business with purpose, become the leader you want to be while getting the life you want .. then go to bit.ly/BWPCommunity hit the join button and David will see you there. EPISODE RESOURCES https://leap.guide https://insights.future.works https://future.works https://news.future.works https://www.linkedin.com/in/matleta https://chatgpt.com/g/g-T38EPOinI-hustle-gpt Book - https://www.amazon.co.uk/LEAP-Guide-Steps-Accelerate-Innovation-ebook/dp/B0DDY62RN4 ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs and multinational corporations on strategies for service excellence, leadership and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-bwp Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Derrick Mains, the CEO of Process Fixer. Derrick is an award-winning content creator and business optimization expert. He explains why the way Western companies treat and manage their employees is behind the fact that 70% of Inc 5000 listed businesses fail within 5 years.  He explains how to engage your employees in a different way to identify the pain points in your business and provide them with what they need to make their jobs easier. A change that replaces the drudgery of work with pride and enjoyment, while improving the bottom line and creating sustainable growth. David helps owners and leaders build their business without having to do it all themselves, so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons KEY TAKEAWAYS The modern Western way of managing people was created to get the 4 million troops returning after WWII back into work. It doesn´t work for today´s workforce. Having an incessant focus on growth leads us to growth at all costs, which studies show increases the chances of going out of business. When you focus on growth you forget to look at efficiency. Ask your employees what is slowing them down, then provide them with what they need to work more efficiently. Efficiency shouldn´t be about reducing your workforce. Make it clear to your employees that they will be given other work to do. Create efficiency, then reinvest that into growing the capabilities of your organization. The people who do the jobs need to be the ones to map out the processes and carry out the cross-department discussions to identify and eliminate pain points. KPIs should be system measurements and be analysed alongside employees. Fix problems in a way that ensures they do not occur again. 94% of all problems that management deals with are process problems. Empower your people to remove that pain. BEST MOMENTS “It means that they can take pride and joy in their work instead of the drudgery of work.” “Empower people to measure the system, never blame them.” “Those who write the plan, don’t fight the plan.” “Design it with the front-line people in mind.” “Allow the people to experiment, not management.” “I  think this country needs an enema, and I think one is coming.” EPISODE RESOURCES https://theprocessfixer.com ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs and multinational corporations on strategies for service excellence, leadership and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Christian Muntean, a master coach and leadership expert who works with owners and executive teams to build high performing companies. He explains why businesses need strong leaders, how a values-led approach automatically ensures all of a business’s leaders are pulling in the right direction and why personal development is the key to being a successful leader. This episode is also packed with simple exercises and changes you can make immediately to greatly improve your effectiveness as a leader. David helps owners and leaders build their business without having to do it all themselves, so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons KEY TAKEAWAYS 20% of management time is wasted dealing with conflict resolution. Conflicts that largely arise because of a lack of clarity around roles and responsibilities. Putting in place a framework and a systematic approach to leading ensures issues are dealt with quickly and effectively, every time. Tackle the upstream causes of your issues. Identifying what is important to the business, its values, is a big part of what aligns the leaders, so they all make decisions through the same framework. The right culture underpins everything. Proper planning and processes reduce issues and therefore the chances of conflict arising. Personal development is leadership development.  If you're not comfortable with yourself and feel you have to prove something to somebody, that will taint how you lead. BEST MOMENTS “Every problem is a leadership problem .” “The primary change that we made was just around culture.” “See the problem as a signal that the system can be improved. .” “A lack of confidence, or fears of any kind, is probably one of the biggest inhibitors of effective leadership at any level.” “Even at the highest level, the way you see yourself and your confidence has a huge impact.” “Marinate yourself in people that are more like who you want to become.” EPISODE RESOURCES Free assessment - https://www.christianmuntean.com/landing-pages/train-to-lead-self-assessment https://www.christianmuntean.com/landing-pages/how-to-accomplish-more-without-doing-more/ https://www.linkedin.com/in/christianmuntean Books - https://www.amazon.co.uk/stores/Christian-Muntean/author/B07BQCS1FN ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs and multinational corporations on strategies for service excellence, leadership and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Jeff Mask who's a high achiever in Fortune 10. He's taken a software company from $2 million to over $100 million and was able to achieve these things, whilst also focusing on his life outside of work, which he really values. Jeff explains how he kept his health, and well-being intact and continued to enjoy a successful home life while building that business. Today, Jeff, helps other CEOs to do the same, enabling them to become even more effective leaders. The sometimes surprising lessons he shares in this episode will help you to do the same. David helps owners and leaders to build their business without having to do it all themselves, so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell, without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons KEY TAKEAWAYS It is easy to destroy your mental, physical or emotional health when building a business. Putting family life on the back burner while you build your business, does not work. Your business is what you do, it is not your identity. Pivotal parts of your past are limiting you. Make peace with your past. When you as a CEO are in a strong place, you can fully support your team. Connect your personal purpose with your work. Fear renders you ineffective in many ways. Including fear of success. Before you take any action, pause and assess your motive. Investment translates to commitment and change. Don´t be afraid to charge a decent price for your service. BEST MOMENTS “I help CEOs unravel all that and get their mindset in a great place to grow their business confidently without losing their soul, their sanity or anything else .” “You can't powerfully create your future until you are powerfully at peace with your past .” “When you're doing purposeful work, it's actually energizing.” “The bigger and clearer the vision of tomorrow, the greater our ability to endure the stress, frustration and problems of today.” “People get preoccupied with being the human doing and forget to be a human being.”  “When the leader sees the true human inside and genuinely loves that person, coaching becomes more natural.” “Learn how to surf on the waves (of life) and enjoy it and find true, deep meaning and joy in life, versus just hoping the waves will stop.” EPISODE RESOURCES https://www.jeffmask.com https://www.linkedin.com/in/jeffmask ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Jeff Mask who's a high achiever in Fortune 10. He's taken a software company from $2 million to over $100 million and was able to achieve these things, whilst also focusing on his life outside of work, which he really values. Jeff explains how he kept his health, and well-being intact and continued to enjoy a successful home life while building that business. Today, Jeff, helps other CEOs to do the same, enabling them to become even more effective leaders. The sometimes surprising lessons he shares in this episode will help you to do the same. David helps owners and leaders to build their business without having to do it all themselves, so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell, without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons KEY TAKEAWAYS It is easy to destroy your mental, physical or emotional health when building a business. Putting family life on the back burner while you build your business, does not work. Your business is what you do, it is not your identity. Pivotal parts of your past are limiting you. Make peace with your past. When you as a CEO are in a strong place, you can fully support your team. Connect your personal purpose with your work. Fear renders you ineffective in many ways. Including fear of success. Before you take any action, pause and assess your motive. Investment translates to commitment and change. Don´t be afraid to charge a decent price for your service. BEST MOMENTS “I help CEOs unravel all that and get their mindset in a great place to grow their business confidently without losing their soul, their sanity or anything else .” “You can't powerfully create your future until you are powerfully at peace with your past .” “When you're doing purposeful work, it's actually energizing.” “The bigger and clearer the vision of tomorrow, the greater our ability to endure the stress, frustration and problems of today.” “People get preoccupied with being the human doing and forget to be a human being.”  “When the leader sees the true human inside and genuinely loves that person, coaching becomes more natural.” “Learn how to surf on the waves (of life) and enjoy it and find true, deep meaning and joy in life, versus just hoping the waves will stop.” EPISODE RESOURCES https://www.jeffmask.com https://www.linkedin.com/in/jeffmask ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

Today, David is joined by Doug Bennett, the author of Think Simple Win Big, which explains how to build the business of your dreams with a few simple goals. Doug explains why goal setting is so powerful and how to do it in a way anyone can use to make fast progress in all areas of their lives. In particular, he shares advice on how to set goals your team will buy into, how to use tracking to maintain forward momentum, and exactly what to do if progress temporarily stalls. David helps owners and leaders build their businesses without having to do it all themselves so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell, without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons KEY TAKEAWAYS To give your children a head start in life get them into goal setting as soon as possible. Doug explains how. When you set and review your goals, you are feeding your subconscious. Reminding it what to focus on, so you work towards them virtually on autopilot. Write your goals down as if you have achieved them e.g. I am a good timekeeper. Start with 10 and write them down daily. Start with small goals to build confidence in your abilities. Your mindset is vital. Business owners need to get buy-in from their teams to achieve their goals. Reduce resistance by understanding what your team member´s priorities and goals are e.g. planning the work week, so people get more family time. Monitor progress effectively. Anticipate what resources are needed to achieve the goal ahead of time and act to fill those gaps before progress stalls. Use automation to improve workflow and avoid the frustration and negativity that delays generate. Put family time first and keep the channels of communication open. Often, people who feel trapped are cash-poor. Doug explains how to reverse this situation and free yourself. BEST MOMENTS “You´ve got to feed your subconscious this stuff (your goals) .” “It´s definitely all about your mindset. You have a choice; you can have a positive reaction to something or a negative reaction.” “It's resilience, and you just got to keep going.” “Now I'm being more Doug, I will attract people that like the Doug.” EPISODE RESOURCES Books - https://www.amazon.co.uk/stores/Doug-Bennett/author/B08P93R5NF https://dougbennett.co.uk https://podcasts.apple.com/gb/podcast/goals-do-come-true-with-doug-bennett/id1530802197  ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Lewis Crompton, a former counsellor and fully trained trader, who is on a mission to help 1 million families live with less stress and more fun through financial education and empowerment. Lewis explains why he chose to help 1 million people and why his goal includes helping people enjoy life more by reducing the stress they feel. He explains how he uses social media to maximise his reach and, why he teaches a trading system he developed. As well as talking about the role mindset plays in being a successful trader. David helps owners and leaders to build their business without having to do it all themselves, so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell, without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons  KEY TAKEAWAYS Living under chronic stress, sucks the joy out of life and breaks down relationships, friendships and families. Improving your finances takes the pressure off of family life and enables you to make better decisions and do the right thing for yourself and others. Knowing how to budget and invest is just as important as knowing how to earn money. The trading and Forex education industry has a bad reputation, which is not entirely undeserved. Lewis explains how he cuts through this perception issue so he can still have a positive impact. Money is not everything, but it gives you freedom of choice which makes things easier. Most people can learn how to successfully trade for 30 minutes a day, enabling them to keep their jobs while they hone their skills. Mindset matters, if you believe you are blessed and good with money, that is the life experience you will have. Understanding your personality type will help you to understand your tendencies including those that can get in your way when trading. Using Lewis´s Star Trading method can legally be done in the UK without paying tax. How is explained in the episode. BEST MOMENTS “We're just chronically stressed, chronically worried. That stops us having fun, that breaks down relationships.” “Families are such an important dynamic for how society operates and works. If we can change that for more people, then we change the whole of society .” “It's not get-rich-quick, you do have to learn a skill set.” EPISODE RESOURCES https://www.youtube.com/@withlewiscrompton https://startradingnow.com/events/forex-in-five https://startradingnow.com https://startradingnow.com/podcast ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. ARTWORK CREDIT Penny Roberts - https://www.instagram.com/penpennypencils CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

For this episode, David is joined by Andy Lee, who is the founder of Parallaxes Capital, an alternative asset manager and a market leader in monetising tax-receivable agreements on behalf of investors. Andy helps companies and organisations access tax receivables as an asset class rather than as a cost.  He also explains how companies can take latent assets and use them to generate cash now. Before walking you through how to spot a gap in a market, educate customers about your unique and new service and scale your business. David helps owners and leaders to build their business without having to do it all themselves, so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell, without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons KEY TAKEAWAYS Parallaxes Capital accesses and deploys funds that others overlook as sources. If you can claim tax (VAT) back e.g. £100 but need the cash today, Parallaxes Capital will give you a percentage of your refund immediately e.g. £90, then claim the full £100 and wait to receive that money. Not many businesses or entities are aware that they can improve their cash flow using this technique. Many companies are not leveraging the way the tax system works to finance their endeavours.  There are many ways companies can take an asset that is sitting there making nothing and use it to generate cash now. Some of which are discussed during the episode. Every person you hire needs to add to your bottom line, not just cover what you pay them. Marketing is equally as important as product development. You have to do both in tandem. Don´t overpromise. People appreciate integrity.  BEST MOMENTS “We provide liquidity for assets that are otherwise unloved or stranded.” “It's a nascent asset class, and candidly, it's one of those things where it's all about education.” “You help people to access these tax receivables as an asset class, rather than as a cost.” “The price that you're willing to pay is entirely dictated by the value perceived to have been delivered to you.” “That's a latent asset that can be converted into cash.” “Many people spend too much time working on the product. They don't work enough on the marketing of their product.” “Good growth is when every incremental individual you add, not only pays for themselves, they also deliver you a return.” EPISODE RESOURCES https://www.linkedin.com/in/lee-andy https://parallaxescapital.com ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

In this episode, David, who has created and sold many businesses, shares seven things you should not do when selling your business. Often, these relatively simple errors end up costing you a lot of money and making it far harder to sell, so the consequences of making these mistakes are serious. David explains why these mistakes are so easy and common and, most importantly, how to avoid making them yourself. Including some things you need to start doing years before you eventually sell your business. David helps owners and leaders to build their business without having to do it all themselves, so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell, without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons KEY TAKEAWAYS At some stage, the majority of successful entrepreneurs end up selling a business.  Even people who have no intention of selling their business end up doing so at some point. They get sick, priorities change, or their children do not want to inherit the business. Running a business as an asset that you will one day sell, pushes you to build a far better business. To be saleable a business needs a strong team, good processes, decent infrastructure, a sound culture and great products or services. All of which will also boost profits while you own it. Your business should be able to run without you, so you can take time off when you want. This has the added benefit of making it easier to sell. Sell to the right buyer, usually you will be partnering with them for months while you hand the business over. Do full due diligence on the buyer. The last thing you need is for the deal to fall through after months of work. Don´t get distracted, keep your business performing while the deal goes through. If sales drop off the buyer will likely pull out. Have someone working alongside you on the marketing and selling process. They will provide perspective and help keep things on track. BEST MOMENTS “Having an exit plan for a business, even if you don't want to sell it right now, can help you to avoid making common business errors.” “Do not ignore the chemistry with a potential buyer. You have to be able to get along. You have to be able to come to reasoned and rational decisions together. .” “Don't get distracted by anything other than cash, profit, people and service.” “Complete on the deal emotionally.” “Remove that dependency on you.” ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]

Today, David is joined by Michael Greenberg, the CEO of 3rd Brain Automation, which digitizes and automates operations. He takes business problems and figures out which technology will solve the issue. Michael explains exactly how he and his team help business owners achieve unparalleled clarity, consistency, and confidence by leveraging automation, AI, global talent, and human-centred workflow design. David helps owners and leaders build their businesses without having to do it all themselves so that they have a business that is ready to sell when they are ready. To build your business, so it is ready to sell, without the frustration and overwhelm, Download David's Free Guide '3 reasons you will never sell your business and how to fix it FAST!  https://businessbreakthrough.live/3reasons/3-reasons KEY TAKEAWAYS For virtually every business problem there is a tech solution that can solve it or make things a lot easier. AI has the power to solve multiple problems. The fact that systems can be hard to integrate e.g. the most popular ERPs do not talk with the most popular CRMs can be overcome. You need to nail your processes before you can introduce the right tech. Use AI to help you record your current processes and create flow charts, Michael tells you how. Not everything can be automated. Train your AI to immediately route these things to a human. Human solution providers should be using tech tools to solve problems faster. Your AI chatbot must be backed up 24/7 by humans your customers can easily reach. If a customer is talking to AI, tell them. If you don´t, they will never trust you again. Much of the most important knowledge resides in the heads of employees. Use technology to capture that knowledge and make it more widely available. Companies that prioritise digital operations end up with technologies that work smoothly together. The ROI on digital automation is very fast, less than a year and is usually between 75% and 150% initially and up to around 300% a few years later. Technology frees people up to do other more important tasks e.g. develop new products. It does not have to result in job losses. BEST MOMENTS “Too many tech guys try to jam in a solution that does not quite fit.” “Make sure people are aware they are speaking with an AI .” “The outcome is consistency, clarity, capacity, confidence, and, ultimately, cash flow.” EPISODE RESOURCES https://www.3rdbrain.co Playbook - https://digital-ops.beehiiv.com/subscribe https://gentof.tech Socials @gentoftech ABOUT THE HOST David Roberts is a highly regarded CEO, mentor, and investor with 30 years of experience across multiple sectors. As an intrapreneur and entrepreneur, David has bought, grown, started and sold several businesses, working with values-driven start-ups, award-winning SMEs, and multinational corporations on strategies for service excellence, leadership, and profitable growth. David’s passion is for purpose and creating an environment where everyone can succeed, through building teams that get things done, execute on their mission with passion, deliver exceptional service and really make a difference. CONTACT METHODS LinkedIn - https://www.linkedin.com/in/david-roberts-nu-heat Facebook - https://www.facebook.com/DavidRobertsPeopleWithPurpose David’s Facebook - https://www.facebook.com/dave.roberts.5076798  Instagram - https://www.instagram.com/davidcroberts_ Email - [email protected]