Payback Time podcast

S5E18 - How To Build and Sell A 7 Figure E-commerce Brand With Scott Cartwright

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In this episode of the Payback Time podcast, host Sean Tepper sits down with e-commerce entrepreneur Scott Cartwright, the Strategic Brand Builder at The Skincare Sherpa. Together, they deep dive into a skincare company he built and sold for 7-figures. They specifically discuss how he found product-market fit, how he marketed his product, how he leveraged Amazon, and his exit multiple.

In the ever-evolving world of e-commerce, building a successful brand is a challenging yet rewarding endeavor. Scott Cartwright's story offers invaluable lessons for aspiring entrepreneurs looking to navigate the complexities of product development, marketing, and scaling.

Key Timecodes

  • (00:36) - Show intro and background history
  • (04:28) - Deeper into his background history
  • (08:14) - A practical advice about his e-commerce experience
  • (09:39) - Understanding his production process
  • (12:03) - Deeper into his business strategies
  • (16:35) - Commercial break (Leadfeeder)
  • (17:12) - How to achieve product market fit
  • (22:10) - The importance of listening to the customers
  • (25:33) - A bit about his numbers
  • (32:24) - Embrace a cause or a story to get a focused business
  • (28:32) - Commercial break (TYKR)
  • (29:10) - Understanding his marketing and sales tactics
  • (33:04) - What is his Amazon's growth strategy
  • (37:48) - A key takeaway from the guest
  • (43:49) - Guest contacts

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