Over Ask

Matt Lionetti and The Broke Agent make a big announcement, review the podcast’s history and what it’s led to, talk about their favorite episodes and the ones they were most nervous about, and reveal their plans for the future of the Over Ask Podcast. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Join us in August at the TF Success Summit!! Use promo code PRBAMSS for $100 OFF!! http://www.tomferry.com/ssb Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:06 Intro 00:49 Big announcement 01:58 How Over Ask started 08:15 Pivoting with the format 12:16 The challenges of podcasting over Zoom 14:26 Why we recommend podcasting 16:58 What the Over Ask podcast has led to 27:32 Having fun on Threads 34:33 Matt’s top 3 episodes 35:42 The Broke Agent’s top 3 episodes 37:48 The episode Matt was most nervous about 38:25 The episode The Broke Agent was most nervous about 39:52 Why podcasting is (so much) better with a co-host 41:50 Why we like bulk recording #thebrokeagent #realestatepodcast #realestatenews

Ryan McMillian joins Matt Lionetti and The Broke Agent to talk about why new agents should join a team, getting into luxury real estate, how he sold a $17 million home, and leveraging the big sale for Ryan's real estate business. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Ryan McMillian: https://www.instagram.com/ryan_the_mac/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 0:00-5:30 Intro 05:40 The $17 million sale 08:50 How to become a luxury real estate agent 11:51 Practices to learn the market better 18:50 How Ryan leveraged his $17 million sale 20:44 Working with a client at a high price point 26:07 What to get clients for a closing gift in million-dollar deals 31:42 Ryan’s Brokerage 36:40 What Ryan gets out of attending real estate conferences 38:23 Ryan’s new podcast #luxuryrealestate #luxuryagent #realestateagents

Vayna Jerabek joins Matt Lionetti and The Broke Agent to talk about how she started in real estate at 18 and transitioned to wholesaling and how she educates Gen Z on all things real estate. You’ll also get to see some cold calling role play with Vayna, Matt, and The Broke Agent. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Vayna Jerabek: https://www.instagram.com/vay.namae/ TikTok: https://www.tiktok.com/@vay.namae YouTube: https://www.youtube.com/@VaynaJerabek Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:51 Intro 02:16 What does your day look like as a real estate wholesaler? 03:07 When you started at 18, did you get push-back from potential clients? 04:43 What changed between six months in and 12 months? 06:01 What motivated you to switch to wholesaling? 07:22 What did you think of Tom Ferry conferences at the age of 15? 09:38 When did you start diving into (social media) content? 13:16 Vayna’s content strategy and her target demographic 18:44 Dealing with hate comments on TikTok 24:47 How are you coming up with your titles and thumbnails? 26:09 How did you build your team?” 28:17 Cold calling role-play (#1: Vayna & Matt & #2: Matt & The Broke Agent) 34:11 The way you reach Gen Z, is there a specific filming style that you use? 37:06 “How are you attracting emails, and what are you sending out to your list?” 37:59 How does an 18-year-old get started in real estate? #genz #realestatewholesaletips #realestatewholesaling

Doug Edrington joins Matt Lionetti and The Broke Agent to talk about how to recruit agents, the breakdown of his mentorship program, the scripts and role-playing processes he does with his team, the biggest mistake agents make, and why new agents are soft. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Doug Edrington: https://www.instagram.com/dougedrington/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:32 Intro 00:32 Meet Doug Edrington 04:49 When you’re looking to hire, what are you looking for in an agent? 10:30 What was it like to be a real estate agent in 2004? 14:50 How important is mentorship, and what does your mentorship program look like? 17:37 Why do you want a teamerage rather than solo agents? 20:03 Doug’s recruiting process 33:49 “I hope the training is harder than real life.” 34:13 “Leadership is a learned skill.” 40:28 What is it like starting in real estate as an 18-year-old? 45:07 What’s the #1 problem you see with younger agents on your teams right now? 53:55 Do you think agents these days are too caught up on social media? 56:37 Why should agents go to real estate conferences? #realestatementor #realestateadvice #realestatescripts

Marie Lee, aka @MoveMeToTennessee, joins Matt Lionetti and The Broke Agent to talk about how to create the perfect agent Instagram profile, what to have in your Instagram highlights, why broadcast channels are a must, and the easiest Reel an agent can make. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI Use the code “BROKE” at checkout for $15 off of your first charge: https://nowbam.com/coffee-contracts/ BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Marie Lee: https://www.instagram.com/movemetotennessee/ Coffee & Contract: https://www.instagram.com/coffeecontracts/ C&C website: https://coffeecontracts.com/join/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:39 Intro 00:39 Marie Lee & the inspiration behind the name, @MoveMeToTennessee 03:49 From teaching to real estate, marketing, & social media 06:14 Did your first sales come from social media? And what did your first post look like? 07:53 From TikTok dance to high-level real estate marketing 10:09 What goes into the Nashville Hot Takes newsletter? 12:47 Describe the process of creating your freebie content 15:22 Making changes based on IG analytics 18:51 What is the perfect profile for real estate agents? What are you looking for? 21:46 Should agents use the “MoveMeTo____” formula for lesser-known markets? 28:58 What should agents have in their Instagram highlights on their profile? 31:00 The easiest place for agents to start 33:52 Why broadcast channels are huge for engagement and community building 40:46 How Marie uses her “guide channel” 46:20 What are you doing for Coffee & Contracts? #instagramprofile #instagramstrategy #instagramhighlights

Aspen real estate agent Heather Sinclair joins Matt Lionetti and The Broke Agent to talk about switching from hospitality to real estate, working with ultra-luxury clientele, and how to become the sheriff in your market. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Heather Sinclair: https://www.instagram.com/aspenheather1/ https://www.theagencyre.com/agent/heather-sinclair Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:57 Intro 00:57 Meet Heather Sinclair 03:13 How she transitioned from hospitality to real estate 05:11 How she became the agent everyone in Aspen knows 06:46 How she reaches potential clients outside Aspen 13:23 Is the Aspen market seasonal—or is it great throughout the year? 16:15 How hard was it to establish yourself as one of the top agents in the market? 17:26 You were doing all this while raising twins? 18:19 Do you have to know skiing to be a successful Aspen realtor? 22:00 What’s your lowest listing right now? 26:30 How important are agent-to-agent referrals to your business? 29:33 Do you ever get nervous or dress differently around celebrities? 31:52 Horseback riding with celebrities 35:31 Do celebrities ever use fake names—and, if so, how does that work? #luxuryrealestate #realestatesales #realestate

The viral sensation of real estate: Cody Squires and Spencer Keables from the North Valley Property Group sit down with Matt Lionetti and The Broke Agent to discuss how they come up with content, the keys to trendjacking, and why they don't only focus on making videos about real estate. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ North Valley Property Group: https://www.instagram.com/northvalleygrp/https://www.tiktok.com/@northvalleygrp?lang=en Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:39 Intro 01:29 How they branched out in content creation 02:33 Where they started 05:00 How they went viral - 55 million views 07:29 Capitalizing on viral momentum to enhance real estate business 12:48 Getting Brand Deals 19:30 The Creative Process 36:35 Weird Fan Interactions and Family Life 38:00 What’s next for the North Valley Property Group? 39:49 Making Money from Social Media #NorthPropertyValleyGroup #TheBrokeAgent #MattLionetti

55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Steven Diaz: https://www.instagram.com/stevendiaz_realtor/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:38 Intro 01:21 “Were you trying to make it as a rapper before you got your RE license?” 04:01 Costs and the ROI of producing his rap videos 05:22 Steven’s first real estate rap—and the first one that really popped off 08:02 Cross-posting to TikTok and YouTube and the reception on those platforms 09:15 How long he plans to keep making real estate raps—and what he wants long-term 10:55 Performing at concerts and real estate conferences 12:26 “You’re creating original audios that people are using.” 13:41 How he figures out what to create next 14:30 Collab invitations 15:22 Agent-to-agent referrals and how his real estate raps have changed his business 18:12 How he maximizes the life of each video 31:06 Any negative feedback from other agents in Fresno? 34:27 “You’ve found a way to make real estate rap not cringe.” # # #

Lana Rodriguez joins Matt Lionetti and The Broke Agent for an Over Ask Podcast you don’t want to miss. Lana shares how she dominates the competition in her market with a referral based business model and how she throws 6-8 amazing client events every year. Plus, a tactic every agent can implement (no budget required)—how she uses Facebook groups to grow her business and keep up with her VIP clients. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Become a better agent: https://bamx.uscreen.io/pages/subscribe Use discount code OVERASK for 10% off your annual subscription! Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Lana Rodriguez: https://www.instagram.com/thelanarodriguez/?hl=en Lana's Facebook: https://www.facebook.com/MyLocalRealtor Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:50 Intro 00:51 How Lana has served over 1500 families since 2015 03:10 Identify your superpower 06:20 Connect with the alpha of every group you are part of 09:12 Know where your client avatar is on social media 11:44 Finding Facebook groups to infiltrate and committing to your role 13:42 How Lana stays omnipresent and in front of her clients 16:53 Hosting events for 500-700 clients 20:55 Lana’s pie story 28:53 What she’s doing on Instagram and TikTok to get leads (Lana’s superpower) 32:56 Focusing on agent-to-agent content 34:00 Lana’s TikTok story 39:55 Joining Real Brokerage 47:05 What’s with all the tours & events? 50:43 How she builds connections at networking events

Sean McPeak joins Matt Lionetti and The Broke Agent to discuss what it’s like working with Ryan Serhant, why he throws theme parties at his listings, how to get leads on LinkedIn, and the strategy he uses to get influencers—including a dog—to make his listing videos go viral. 55,000+ agents choose BoomTown over any other competitor to make success easy. The best CRM in the game. Learn more about BoomTown and get equipped with all the tools you need. Try BoomTown now: https://bit.ly/BoomTownROI BAMx – Your Real Estate Marketplace: https://bamx.uscreen.io/pages/subscribe Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka Subscribe to BAM Newsletter: https://mailchi.mp/nowbam/the-best-newsletter-in-real-estate Matt Lionetti: https://www.instagram.com/matt.lionetti/ The Broke Agent: https://www.instagram.com/thebrokeagent/ Sean McPeak: https://www.instagram.com/sean_mcpeak/ Listen and Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast/over-ask/id1547905792 Timestamps: 00:00–00:39 Intro 01:36 From IT/tech support to real estate (via Craigslist) 04:05 “Were you with Ryan right away—or how did that all happen?” 08:33 “Did you already have your team when you joined Serhant?” 10:24 “How do you go after new development listings?” 11:26 “What did you do to get the first one?” 12:20 “How do you specialize in struggling properties? What do you do differently?” 13:54 Sean’s process for working with influencers to promote his listings 16:43 “What did the dog post on its Stories or feed.” 19:33 “I wonder if this influencer route would work for agents not in NY or L.A….” 26:43 The power of trendjacking events and open houses with creative themes 40:38 Sean’s posting strategy for LinkedIn and the clients he’s attracting with it? 47:39 “Is there anything you can’t do at Serhant?” # # #