David Protein Bars: How the Internet Got It Wrong
A lawsuit said David protein bars had nearly double the calories on the label. I read all 46 pages, the FDA file and the safety studies. Here's what the lawsuit missed, what EPG actually is, and how much is too much.Want my help? Book a call: https://calendly.com/obhealth/consulationWHAT I FOUND- The lab's fat test counts EPG like regular fat, at 9 calories a gram. Your body gets about 0.7, by the maker's figure.- Using their own numbers, that one fix brings Blueberry Pie to about 179 calories by my math, inside the FDA's 20% window.- In the 8-week trial, 10 g of EPG a day was reasonably well tolerated. 25 and 40 g brought more gut complaints.- My rule of thumb: use bars to supplement your diet, whole foods first.CHAPTERS0:00 Intro2:14 The Impossible Bar4:15 Fat Bars?8:20 The Fat Your Body Can't Use10:49 Is It Safe?14:08 My VerdictSTUDIES IN THIS EPISODEDavidson MH, Bechtel DH. EPG and fat-soluble vitamins, 8 weeks, 139 people. Regul Toxicol Pharmacol, 2014. https://doi.org/10.1016/j.yrtph.2014.11.009Bechtel DH. Tolerance of rising doses of EPG, 16 men. Regul Toxicol Pharmacol, 2015. https://doi.org/10.1016/j.yrtph.2015.07.030The EPG safety series, Regul Toxicol Pharmacol, 2014 (all animal or lab work): overview https://doi.org/10.1016/j.yrtph.2014.11.010 · genotoxicity https://doi.org/10.1016/j.yrtph.2014.11.013 · 90-day rat https://doi.org/10.1016/j.yrtph.2014.11.017 · 90-day micropig https://doi.org/10.1016/j.yrtph.2014.11.012 · rabbit developmental https://doi.org/10.1016/j.yrtph.2014.11.014 · one-generation reproduction https://doi.org/10.1016/j.yrtph.2014.11.018OTHER SOURCESThe lawsuit, Lopez v. Linus Technologies (S.D.N.Y. 1:26-cv-00635): https://www.courtlistener.com/docket/72184070/lopez-v-linus-technologies-inc/FDA 20% rule for calorie labels, 21 CFR 101.9(g)(5): https://www.law.cornell.edu/cfr/text/21/101.9FDA GRAS notice 583 (EPGs), response letter Dec 22, 2015: https://www.fda.gov/food/gras-notice-inventory/agency-response-letter-gras-notice-no-grn-000583The ARCO patent, US 4,861,613: https://patents.google.com/patent/US4861613A/enAllulose at 0.4 calories a gram: https://www.idfa.org/news/fda-allows-new-sweetener-to-be-excluded-from-sugar-declarationWHO on aspartame, Jul 14, 2023: https://www.who.int/news/item/14-07-2023-aspartame-hazard-and-risk-assessment-results-releasedValuation and $250M round: https://agfundernews.com/one-of-the-fastest-growing-cpg-brands-in-america-david-protein-owner-hits-2-25bn-valuation-on-250m-series-bRXBAR sold to Kellogg: https://www.entrepreneur.com/article/308136Food numbers: USDA FoodData CentralNEWS, ARCHIVE FOOTAGE AND CLIPS (commentary, credited on screen)Associated Press, CBS Texas, CNBC (Squawk Box), Forbes, Fox Business, Good Morning America, Insider, NBC News, Reuters, The BMJ, U.S. Food and Drug Administration, AP Archive, Bloomberg Television, Rapid Response (Peter Rahal interview), the 20VC podcast, P&G's 1997 Olean VHS, 1998 Olean and Lay's WOW! ads, CSPI olestra TV ad, NAIT lab footage, a Costco aisle video. TikTok: @fi.fi792, @gailthegirl, @nck.ryn, @gma, @newsfishnow, @clairethenutritionist, @cbsmornings, @doctor.nessim, @healthwithhunter, @exposrapp, @charliecaruso8Photos: Pexels (alleksana, Felicity Tai, Mikhail Nilov, Leeloo The First, Polina Tankilevitch, Vinícius Caricatte); product photos from davidprotein.com and costco.com. Pexels video: Omar Zahid, khanhhoangminh, pickarick, Kindel Media. Music and sound effects: Mixkit.For education only, not medical advice.