Andrés Reséndez, "Conquering the Pacific: An Unknown Mariner and the Final Great Voyage of the Age of Discovery" (Mariner Books, 2022)

In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted?  Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust: Advertising and Trademarks in Nineteenth-Century America (University of Pennsylvania Press, 2023) by Dr. Jennifer M. Black tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Dr. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Antarctica is, and has always been, very much “for sale.” Whales, seals, and ice have all been marketed as valuable commodities, but so have the stories of explorers. The modern media industry developed in parallel with land-based Antarctic exploration, and early expedition leaders needed publicity to generate support for their endeavours. Their lectures, narratives, photographs, and films were essentially advertisements for their adventures. At the same time, popular media began to use the newly encountered continent to draw attention to commercial products. These advertisements both trace the commercialization of Antarctica and reveal how commercial settings have shaped the dominant imaginaries of the place. By contextualising and analysing Antarctic advertisements from the late nineteenth century to the present, Brand Antarctica: How Global Consumer Culture Shapes Our Perceptions of the Ice Continent (University of Nebraska Press, 2023) by Dr. Hanne Elliot Fønss Nielsen identifies five key framings of the South Polar continent: a place for heroes, a place of extremity, a place of purity, a place to protect, and a place that transforms. Demonstrating how these conceptual framings of Antarctica in turn circulate through our culture, Dr. Hanne Elliot Fønss Nielsen challenges common assumptions about Antarctica’s past and present, encouraging readers to rethink their own relationship with the Far South. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

To begin the celebration of Asian Pacific American Heritage Month, this episode features a conversation with Dr. Catherine Ceniza Choy about her book Asian American Histories of the United States (Beacon Press, 2022). Choy’s study identifies pivotal years in Asian American history as the focus of her eight chapters, which includes the beginning of Asian exclusionary policy with the Page Law in 1875, the rapid changes of 1965 and 1969, which saw a growing Asian America in understanding and demographics, to 2020 and the impact of COVID-19 pandemic. In just 175 pages, Choy weaves together the layered histories of exclusion, violence, and resistance to rectify the generalizations that come from a “misunderstanding of Asian Americans and their histories” (Preface, ix).  Catherine Ceniza Choy is an award-winning Asian American historian and professor of ethnic studies at the University of California, Berkeley. She is the author of Global Families: A History of Asian International Adoption in America and Empire of Care: Nursing and Migration in Filipino American History, which won the 2003 American Journal of Nursing History and Public Policy Book Award and the 2005 Association for Asian American Studies History Book Award. An engaged public scholar, Choy has been interviewed in many media outlets, including ABC’s 20/20, The Atlantic, CNN, the Los Angeles Times, NBC News, and Vox, about the history of anti-Asian hate and violence as well as the connections between racism and misogyny. Donna Doan Anderson (she/her) is a PhD candidate in History and Asian American Studies at the University of California, Santa Barbara. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

In Xiongnu: The World’s First Nomadic Empire (Oxford UP, 2024), Bryan K. Miller weaves together archaeology and history to chart the course of the Xiongnu empire, which controlled the Eastern Eurasian steppe from ca. 200 BCE to 100 CE. Through a close analysis of both material artifacts and textual sources, Miller centers the nomadic perspective, showcasing the flexibility, resilience, and mobility of this steppe regime.  Comprehensive and wide-reaching, Xiongnu explores the rise of the empire, details how the empire controlled nodes of wealth and far-flung power bases, and charts the slow and fractured decline of the Xiongnu empire. Throughout, Miller provides fascinating readings of burial goods, vibrant tellings of oath ceremonies, and careful interpretations of Chinese letters and histories. Xiongnu firmly brings its nomad protagonists onto center stage and into sharp focus, and this book is bound to appeal to those interested in archaeology, nomadic societies, and world history.  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Emily Dickinson and Charles Darwin were born at a time when the science of studying the natural world was known as natural philosophy, a pastime for poets, priests, and schoolgirls. The world began to change in the 1830s, while Darwin was exploring the Pacific aboard the Beagle and Dickinson was a student in Amherst, Massachusetts. Poetry and science started to grow apart, and modern thinkers challenged the old orthodoxies, offering thrilling new perspectives that suddenly felt radical--and too dangerous for women. Natural Magic: Emily Dickinson, Charles Darwin, and the Dawn of Modern Science (Princeton UP, 2024) intertwines the stories of these two luminary nineteenth-century minds whose thought and writings captured the awesome possibilities of the new sciences and at the same time strove to preserve the magic of nature. Just as Darwin's work was informed by his roots in natural philosophy and his belief in the interconnectedness of all life, Dickinson's poetry was shaped by her education in botany, astronomy, and chemistry, and by her fascination with the enchanting possibilities of Darwinian science. Casting their two very different careers in an entirely fresh light, Renée Bergland brings to life a time when ideas about science were rapidly evolving, reshaped by poets, scientists, philosophers, and theologians alike. She paints a colorful portrait of a remarkable century that transformed how we see the natural world. Illuminating and insightful, Natural Magic explores how Dickinson and Darwin refused to accept the separation of art and science. Today, more than ever, we need to reclaim their shared sense of ecological wonder. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Shakespeare's Adolescents: Age, Gender and the Body in Shakespearean Performance and Early Modern Culture (Manchester UP, 2024) by Dr. Victoria Sparey examines the varied representation of adolescent characters in Shakespeare's plays. Using early modern medical knowledge and an understanding of contemporary theatrical practices, the book unpacks complexities that surrounded the cultural and theatrical representations of 'signs' associated with an individual's physical maturation. Each chapter explores the implications of different 'signs' of puberty, in verbal cues, facial adornments, vocal traits and body sizes, to illuminate how Shakespeare presents vibrant adolescent selves and stories. By analysing female and male puberty together in its discussion of adolescence, Shakespeare's adolescents provides fresh insight into the age-based symmetry of early modern adolescent identities. The book uses the adolescent's state of transformation to illuminate how the unfixed nature of adolescence was valued in early modern culture and through Shakespeare's celebrated characters and actors. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

What is a classic in historical writing? How do we explain the continued interest in certain historical texts, even when their accounts and interpretations of particular periods have been displaced or revised by newer generations of historians? How do these texts help to maintain the historiographical canon? Dr. Jaume Aurell's innovative study What Is a Classic in History?: The Making of a Historical Canon (Cambridge University Press, 2024) ranges from the heroic writings of ancient Greek historians such as Herodotus to the twentieth century microhistories of Carlo Ginzburg. The book explores how certain texts have been able to stand the test of time, gain their status as historiographical classics, and capture the imaginations of readers across generations. Investigating the processes of permanence and change in both historiography and history, Dr. Aurell further examines the creation of historical genres and canons. Taking influence from methodologies including sociology, literary criticism, theology, and postcolonial studies, What Is a Classic in History? encourages readers to re-evaluate their ideas of history and historiography alike. This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Histories of North Korea typically focus on one man — Kim Il Sung — and one narrative — his grand rise to absolute power. Andre Schmid’s new book, North Korea's Mundane Revolution: Socialist Living and the Rise of Kim Il Sung, 1953-1965 (University of California Press, 2024), tells a much more complex and richly textured story. Moving away from the focus on Kim Il Sung, Schmid looks at how the Korean population participated in party-state projects to create “New Living”: a quest for a better life, realized through socialism. Each part of North Korea’s Mundane Revolution focuses on a question that was central to a different aspect of New Living: How to self-improve? How to build more efficiently? How to make a happy family home? How to consume properly? In exploring these questions, Schmid looks at a wide range of overlooked sources, especially North Korean magazines and journals, complete with tongue-in-cheek cartoons and photographs. Wonderfully nuanced, empirically rich, and utterly compelling, this book not only sheds light on the origins of North Korea's durability, but it does so through a fascinating history of unhappy housewives and prefabricated apartments.  North Korea’s Mundane Revolution is sure to appeal to those interested in Korean history and global histories of gender, socialist revolution, and print culture, as well as anyone who has ever wondered "How do you do North Korean history?" And if you want to read more about this book before diving in, you should check out how it fares at the ‘The Page 99 Test,’ here. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Was Weimar doomed from the outset? In November 1918: The German Revolution (Oxford University Press, 2020), Robert Gerwarth argues that this is the wrong question to ask. Forget 1929 and 1933, the collapse of Imperial Germany began as a velvet revolution where optimism was as common as pessimism. A masterful synthesis told through diaries and memories, Gerwarth reminds us that contemporaries live events before we have them act out history. Robert Gerwarth is Professor of Modern History at UCD and Director of the Centre for War Studies. He is the author of The Bismarck Myth (Oxford UP, 2005) and a biography of Reinhard Heydrich (Yale UP, 2011). His third monograph, The Vanquished: Why the First World War Failed to End was published by Penguin (UK) and FSG (US) in the autumn of 2016. Ryan Stackhouse is a historian of Europe specializing in modern Germany and political policing under dictatorship. His forthcoming book Enemies of the People: Hitler’s Critics and the Gestapo explores enforcement practices toward different social groups under Nazism. He also cohosts the Third Reich History Podcast and can be reached at [email protected] or @Staxomatix. Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history

Black Freethinkers: A History of African American Secularism (Northwestern University Press, 2019) by Christopher Cameron, an Associate Professor of history at the University of North Carolina, Charlotte, is a precise and nuanced history of African American secularism from the early nineteenth century to the mid-twentieth century. This text is written with economy and clarity as defined by four concise chapters that detail the major moments in African American history including some discussion of Reconstruction, the Harlem Renaissance, and the Civil Rights-Black Power era. Traversing nearly two centuries of black thought, from the Antebellum period to the demise of the Black Power era, Black Freethinkers is the first comprehensive historical survey of black free thought. For Cameron, free thought encompasses atheism, agnosticism, deism, paganism and other non-traditional modes of thinking. Cameron’s work focuses primarily on the ideas advanced by African American men and women of letters such as Frederick Douglass, Zora Neale Hurston, Nella Larsen, Lorraine Hansberry, and James Baldwin to support his core argument that freethought and “unbelief” have been key elements of Black thought since the era of enslavement to the institutionalization of free thought oriented associations in African American society. Cameron’s work forces us to rethink the way we study the era of enslavement and African American culture, and the place of Douglass as an American intellectual central to this history, as well as the role of religion in Black life more generally. In many respects, his text presents a more humanistic portrait of African American thought and culture from a historical perspective that goes well beyond most texts on this subject. Hettie V. Williams Ph.D., has taught survey courses in U.S. history, Western Civilization, and upper division courses on the history of African Americans at the university level for more than fifteen years. Her teaching and research interests include: African American intellectual history, gender in U.S. history, and race/ethnicity studies. Currently, she is an Assistant Professor of African American history in the Department of History and Anthropology at Monmouth University where she teaches courses in African American history and U.S. history. She has published book chapters, essays, and encyclopedia entries and edited/authored five books. Her latest publications include Bury My Heart in a Free Land: Black Women Intellectuals in Modern U.S. History (Praeger, 2017) and, with Dr. G. Reginald Daniel, professor of historical sociology at the University of California, Santa Barbara, Race and the Obama Phenomenon: The Vision of a More Perfect Multiracial Union (University Press of Mississippi 2014). You can learn more about her work here or follow her on twitter (@DrHettie2017).  Learn more about your ad choices. Visit megaphone.fm/adchoices Support our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/history