Business Casual

This is the final episode. I'm shutting down the podcast and I want to tell you the real reasons why. It all comes back to one word I keep coming back to: focus.

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. In this episode I take on a listener challenge and map out how I'd build a home brewing business from scratch. From picking what to sell on day one to using content marketing to grow without ads.

Get my newsletter 👉 https://giovanisci.com. Sometimes I include exclusive videos where I can show you what I'm talking about. I'm exploring B2B sales for Swim University's books and app. Pool builders and realtors already buy our books in bulk so the demand exists. Now I need to build the system.

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. This episode covers how I decide which blog posts are worth updating for SEO and why the real work isn't technical tricks but putting in genuine effort to create something great for the reader.

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I break down exactly how I use Asana to run my entire content operation. From board views to recurring tasks to editorial calendars for articles, videos, and emails.

Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I'm doing a massive keyword research deep dive using Semrush to find every keyword worth ranking for in my niche. I'll walk you through how I cluster keywords and decide what content to create or update.

Get my newsletter 👉 https://giovanisci.com. I share videos showing things I can't in audio. Video is king right now and I think it's AI-proof because no matter how good the tech gets, people still want to learn from a real human voice.

Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. When you inherit a business, your first instinct is to rebrand it and make it yours. But is that actually the right move, or is the real opportunity already hiding in the data?

Sign up for my FREE newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. SEO isn't complicated, it's just hard to do at scale. I walk through how to find keywords, structure posts, and why writing for humans is the only strategy that actually works.

Get my newsletter 👉 https://giovanisci.com. I often share videos with screen recordings of the things I mention here. I answer listener questions about ManyChat for email growth, off-season discount sales, and whether mini courses or a subscription model is the better long-term product strategy.