Customer Success: Trends, AI & Leading International Teams
Seán Reid is Head of Customer Success at Supermetrics. He’s been in CS for over ten years, leads teams across EMEA and JAPAC, and was previously leading teams in the UK, Ireland and LATAM. He was also named one of the top 10 global voices in CS for 2026. When he’s not talking about customer success, he’s usually talking about horror movies, or being a dad to two girls.I found Seán on LinkedIn. We didn’t know each other, I kept reading his posts, and I thought he needed to be on MindVerse.Here’s what we got into:The build vs buy problem. A year ago, Seán maybe lost one or two customers a year to “we built it ourselves.” Now everyone is looking at their tech stack and thinking “I could do that.” His take, after talking to over a hundred CS leaders: it’s usually not that they think they can build something better. They needed an answer, waited too long, did it themselves, and then thought “wow, that was easy.” He doesn’t see it as a product problem. He sees it as a communication problem.Where AI works in CS and where it doesn’t. I told him about my Amazon chatbot experience, which tested my patience. Seán’s rule: AI is fine for the transactional stuff like billing details and “how do I do this in my account.” Once a question needs nuance or critical thinking, get it to a person.What it’s like to lead at this level. Seán misses customers. Most of the time he only talks to them when there’s an escalation, and he wants to hear from the ones doing cool things, because those are the people his decisions affect most.His biggest wow moment. A CSM in Benelux walked into a half-day on-site renewal with 11 people from the customer’s side, after weeks of escalation. He barely said anything. He listened, took notes, and put the customer’s own words back on the slides. They renewed in the room, and Seán left thinking they might upgrade.The churn question. On every churn call, Seán asked: “If you and I had this conversation three months ago, would you have considered staying?” Not one customer said no.AI and critical thinking. Claude connects to every tool on his team, which is great for data access. But you can ask it the same question twice and get two different answers. We called it fast food, and his biggest fear is people entering the industry without the critical thinking to question what AI tells them. He also explains why a health score is only about 40% data and 60% human.Advice for new SaaS leaders and anyone building international teams. Talk to your customers. Use his four Vs (customer value, company value, team value, your value, in that order). Build a global baseline, but don’t fight regional differences. Seán explains why a 7 out of 10 from a European customer doesn’t worry him, and why a 10 out of 10 would.Got feedback? Comments are now open on Spotify, or you can email me. You can also connect with Seán on LinkedIn, he’ll be happy to hear from you.New episode next week. Stay tuned with Mindverse. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.