Episode 11: Value over vanity
57:17In this episode of the FIBEP Media Intelligence series, hosts Vladimir Petkov, CEO at Identrics, and Alicja Bors, Product Lead at Ruepoint, are joined by Raina Lazarova, co-founder and COO at Ruepoint. They discuss the importance of value over vanity in the media intelligence industry, and how communication professionals can prove their worth to organizations. Raina shares her insights on the challenges faced by the communications profession, the role of industry bodies like FIBEP and AMEC, and the need for a shift from media-centric to audience-centric communication strategies. The conversation also touches on the importance of reliable data, the increasing significance of earned media, and the ethical implications of generative AI for communication and measurement. Key moments from the episode include: The struggle to prove the value of communications professionals The responsibility of industry partners to bring change The increasing importance of earned media in protecting and growing brands The potential of AI in communication and measurement, and the associated ethical challenges Listen to this insightful conversation to learn more about the future of media intelligence and how communication professionals can adapt to an ever-changing landscape. New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com
Episode 10: New tech & AI Innovations
46:17Welcome to the first episode of our new podcast series, where we're dedicated to exploring the exciting world of generative AI and emerging technologies. With new advancements and innovations being released every day, it's easy to feel overwhelmed by all the buzzwords, hype, and jargon. That's why we're here to break it all down for you – no data science degree required! In this episode, we'll introduce you to the main topics, glossary, and terms surrounding generative AI, so you can feel confident and informed as we dive deeper into future episodes. Our goal is to humanize these complex concepts and make them accessible to everyone, whether you're a tech enthusiast or just curious about the latest trends. The episode's hosts are Alicja Bors, Ruepoint and Vladimir Petkov, Identrics. New season of FIBEP podcast is transcribed by Speechmatics | www.speechmatics.com
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Episode 9: ChatGPT: applications in the media intelligence industry
55:53This episode features a conversation with Maya Koleva, Head of Research and Insight at Commetric, and discusses the possible role of AI in media monitoring and analysis. Maya explains how AI can become an essential tool in the media industry. Maya and the hosts discuss how the media intelligence industry can use AI to monitor media coverage, identify trends, and analyze sentiment. The conversation also touches on the challenges of using AI in media monitoring and analysis, including the potential for bias in AI algorithms and the need for human oversight to ensure accuracy and relevance.
Episode 8: How to deal with copyrights
1:01:15In the 8th FIBEP Media Intelligence Explained episode hosts talk with Christophe Dickès, Global Media & Copyright Director, Onclusive about copyright in the media intelligence industry. Christophe explains why copyright is an important issue for media monitoring companies and stresses the importance for clients as well. He emphasizes on the role that media monitoring companies play when it comes to providing valuable insights to clients (organizations, institutions etc) and stresses the role that FIBEP plays by creating a fair market. Christophe describes three different types of countries regarding copyright in the media intelligence industry and shares his personal, ideal model. Furthermore, Christophe emphasizes on the importance of properly educating clients when it comes to copyright fees and explains what fair remuneration means. Last but not least, Christophe talks about the future of copyright.
Episode 7: AI and Regulation
47:16The second part of our interview with Rania Wazir, mathematician, co-founder and CTO of leiwand.ai. This time we are talking about AI and its possible regulations, like EU's The Artificial Intelligence Act. Vlado and Alicja are also discussing Musk's first month at Twitter.
Episode 6: Ethical AI
1:06:05In the 6th FIBEP Media Intelligence Explained episode hosts talk with Rania Wazir, mathematician, co-founder and CTO of leiwand.ai about Ethical AI. The interview has been split into two parts, and you are now listening to Part I, where Rania talks about the broad term of Artificial Intelligence and explains what ethics got to do with AI. Furthermore, Raina talks about the lack of quality checks when producing AI systems, who is responsible for using it, and outlines the questions we should be asking. She shares her views about what it means to be innovative. She talks about the failure of algorithms in the media (and in particular the efforts to control hate speech and disinformation) and highlights the use of automation vs human intelligence. In Part II, Rania with hosts Alicja and Vlado will talk about AI and regulation.
Episode 5: What to expect at the 2022 WMIC in Dublin
28:44As the world is facing so much uncertainty, the Media Intelligence industry and FIBEP members are charged with providing insights to clients to help provide clarity. During the 2022 FIBEP World Media Intelligence Congress there will be a variety of presentations, panel discussions, round table talks, and best practices shared. These conversations will focus on the issues that our industry is currently facing in order to move forward together.
Episode 4: Media Analysis: How to do it right.
1:04:38The discussion starts with Mazen talking about the holy trinity within the value chain of media intelligence: media data, media monitoring and finally insights. He explains the difference between a dashboard and insights and who is using each. Furthermore, Mazen shares a three-part process of media analysis: capture and ingestion, enrichment and insights, and each process needs its own team with different skill sets, different leadership and different methodologies. He also explains what he defines as content completeness and how Carma has achieved that, while he reveals what is the secrete behind a successful analyst team. Last but not least, Mazen shares his overview of technologies that will shape the media intelligence industry in the coming years. As hosts, Vladimir and Alicja comment on industry news like the failed Twitter buyout by Elon Musk and what this might mean for Twitter itself but for future similar deals.
Episode 3: Media Intelligence Business Ecosystem
42:45In the 3rd FIBEP Media Intelligence Explained episode hosts Vladimir Petkov (identrics) and Alicja Bors (Softlytic) are talking with Romina Gersuni (pressrelations and FIBEP VP) about the Media Intelligence Business Ecosystem. Romina guides us through the idea behind MIBE and explains that it is a map tool helping the different actors of the Media Ecosystem find their place, be able to identify key players and prepare for strategic partnerships. Vladimir and Alicja also share the latest FIBEP news with our audience: a webinar about the role of data scientists in FIBEP and the different organizations being represented by members within our association. A webinar about tacking disinformation and hate speech with key lessons from the current Russian war in Ukraine. And last but not least FIBEP opened the registration for the World Media Intelligence Congress in Dublin, 14 to 16 September. Make sure you benefit from the early bird registration until the 24th of June.
Episode 2: What is media intelligence? And why does it matter?
1:23:45In our first episode, we talk about, among others, Elon Musk buying Twitter and the Digital Services Act. Our guest is Florian Laszlo the CEO of Observer with whom we talk about what media monitoring is and how to run a Media Monitoring Organisation.