Marketing Today with Alan Hart podcast

Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri

0:00
30:52
Recuar 15 segundos
Avançar 15 segundos
Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles. In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.” Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs. In this episode, you’ll learn: Forgive yourself when you aren’t perfect Always seek improvement Focus on building trust with your customer Key Highlights: [01:29] What has motherhood taught Deena about marketing? [04:51] Deena’s journey to StockX [06:57] What even is StockX? [14:08] Seizing growth opportunities [17:45] Marketing to sellers and buyers [19:43] Deena’s approach to leadership [21:40] Defining moments in Deena’s life [24:49] Advice to her younger self [25:53] Don’t underestimate data and analytics [27:18] Brands to follow Resources Mentioned:  StockX Deena Bahri How StockX works StockX report on investment performance Food52 | Food 52 Story from content to products Texas Legislation of Women’s Rights (NPR) Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Deena LinkedIn: https://www.linkedin.com/in/deenabahri/ Deena Twitter: https://twitter.com/deenadb StockX Twitter: https://twitter.com/stockx StockX Instagram: https://www.instagram.com/stockx/ Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Mais episódios de "Marketing Today with Alan Hart"

  • Marketing Today with Alan Hart podcast

    Helping Build Careers without Loneliness with COOP Career’s Kalani Leifer and Wpromote’s Daniela Toledo

    41:10

    Kalani Leifer is the Founder of COOP Careers and Daniela Toledo is the Senior Account Manager at Wpromote. She's also a graduate of the COOP Careers program.  In this episode, Alan, Kalani, and Daniela talk about COOP Careers, Daniela’s journey through the program as a diverse, first-generation college grad, and what motivated Kalani to start this initiative. Kalani says, “Building a career is hard, but it shouldn’t be lonely,” and part of their mission is to help fulfill the broken promise of a college degree. As you listen, you’ll hear more about what the program entails and why marketers, CMOs, and marketing organizations should look to programs like COOP Careers. Both Daniela and Kalani believe it helps not only to augment their talent pipeline but a partnership can help diversify their talent. Listen to the full episode to hear how COOP Careers has changed the lives of many young professionals and how the organization can help your business.  In this episode, you’ll learn: Why diversification matters The power of community support  How to help the broken hiring system Key Highlights: [01:52] Daniela’s journey [03:40] How Daniela found the program and what it taught her [06:33] Daniela’s advice to young businesspeople [08:01] Kalani’s story [12:04] How the program is structured [18:58] Where COOP is headed [23:50] Advice for companies wanting to diversify [28:21] How companies can partner with COOP [32:06] An experience that defines Daniela [33:11] An experience that defines Kalani [36:11] Daniela’s advice to her younger self  [36:45] Kalani’s advice for his younger self  [37:41] The biggest threat and opportunity for marketing  Resources Mentioned:  COOP Careers Kalani Leifer, founder and CEO Daniela Toledo, Sr. Account Manager, Wpromote and program graduate More about the COOP program History of COOP Careers Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Kalani’s LinkedIn: https://www.linkedin.com/in/kalanileifer  Daniela’s LinkedIn: https://www.linkedin.com/in/danielaetoledo/   COOP’s Twitter: https://twitter.com/coop_cx  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    Bringing Learning to Life with Author Kimberly Whitler

    49:00

    Kimberly Whitler is the Frank M Sans Senior Associate Professor of Business Administration at the Darden School of Business at the University of Virginia.  In this episode, Alan and Kim talk about the release of her new book Positioning for Advantage, which has been ranked number one in product management on Amazon. They also discuss what positioning is and what value marketers have to a business. Kim’s opinion is to keep it simple. She says, “I think a lot of marketing is about making the choices that put you in the best position to win. A big part of that is you have to execute effectively, and complication often is the enemy of being able to implement.”  Later in the episode, they also discuss influencers and how they can positively impact a business. Kim also shares her opinion on purpose and whether purpose may or may not be something your brand should be focused on. In this episode, you’ll learn: How to bring learning to real-life situations Creating a sustainable advantage for your organization How influencers can be a key element to a marketing plan Key Highlights: [01:34] Kim’s worst job ever [03:05] From marketing practitioner to academia [06:14] Why Kim wrote a book [11:13] What do marketers contribute to firm performance?  [13:12] Creating a sustainable advantage  [15:11] Forcing marketing choices [20:28] How Kim thinks about influencers [25:11] Weaponizing word of mouth [30:50] An experience that defines Kim, makes who she is today [33:40] Kim’s advice to her younger self [35:14] The brands and organizations Kim follows [38:34] The biggest threat and opportunity for marketers today Resources Mentioned:  Kimberly Whitler Positioning for Advantage: Techniques and Strategies to Grow Brand Value (book) Kim’s last episode on Marketing Today Steve Momper, Darden Publishing Halftime (book) Stephen Hawking, Wang Junkai and Tencent example HBR Article: What Western Marketers Can Learn from China OatsOvernight Subscriber Program Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Kim’s LinkedIn: https://www.linkedin.com/in/kimwhitler/  Kim’s Twitter: https://twitter.com/KimWhitler  Darden’s Twitter: https://twitter.com/DardenMBA  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    Não percas um episódio de Marketing Today with Alan Hart e subscrevê-lo na aplicação GetPodcast.

    iOS buttonAndroid button
  • Marketing Today with Alan Hart podcast

    Investing Deeply in Your Customer with GoDaddy’s CMO Fara Howard

    40:47

    Fara Howard is the CMO of ​​GoDaddy where she oversees all marketing strategy and works with their internal creative team.  In this episode, Alan and Fara talk about one her career background and GoDaddy’s brand evolution over the last several years. One of the several charges Fara led has been their experimentation on branded entertainment, launching their docuseries “Made in America”. She describes the experience as truly inspiring, and she shares how it’s performing as well as what they're learning from the project. Later in the show they also discuss GoDaddy’s branded pandemic campaign “Open We Stand” and how they were able to launch it so quickly through their internal creative agency. Fara’s short answer? “The closer you can bring a creative organization to your business and to your business strategy, the better the work is.” Listen to the full episode to hear more about how to keep and retain talent within a creative function inside your company as well as how to work with them effectively. In this episode, you’ll learn: The value of knowing your customer Creating gritty, authentic stories How to work with creative teams effectively Key Highlights: [01:36] Fara’s first job [02:47] Fara’s path to CMO [05:32] Tips for changing the industry you work in [06:58] GoDaddy’s strategic journey of transformation [09:45] The docuseries “Made in America” [12:37] Investing deeply in your customer [14:54] The “Open We Stand” campaign [18:07] Generating content during the pandemic [20:31] Finding and retaining creative talent  [25:07] Where GoDaddy is going [28:37] An experience that defines Fara, makes her who she is today [32:23] Fara’s advice to her younger self [33:50] What marketers should be learning more about [35:00] The brands and organizations Fara follows  [38:55] The biggest threat to marketers today Resources Mentioned:  GoDaddy Fara Howard GoDaddy’s docuseries Made in America #OpenWeStand integrated campaign – Press Release OpenWeStand campaign video with voice over by Donald Sutherland GoDaddy and new campaign with Naomi Osaka Kinlo brand by Naomi Osaka GoDaddy launches 2 new POS devices to expand payments business Patagonia Peloton – Marketing Today interview with prior CMO, Carolyn Tisch Blodgett Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Fara’s LinkedIn: https://www.linkedin.com/in/fara-howard-a316184/  Fara’s Twitter: https://twitter.com/faradhoward  GoDaddy’s Twitter: https://twitter.com/GoDaddy  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ CLAIM=6f17905415a7eacea44e5679797fab86e9fc2a6d=CLAIM Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    The Value of Leading with Service with Author Drew Neisser

    41:03

    Drew Neisser is the founder of Renegade and CMO Huddles. Most recently he’s added author to his list of accomplishments with the publishing of his book Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands.  In this episode, Drew and Alan discuss the concepts in his new book, what makes B2B marketing great, and what makes great marketers in B2B marketing. Drew firmly believes in order to be distinct in the industry and transform your brand it starts from the inside out. He says, “If you don't have your employees behind [the initiative] then you don't have your customers behind it.” Listen to the full episode to hear more about what it takes to stay distinctive in marketing and how to sell through service. In this episode, you’ll learn: How to radically simplify B2B marketing Using artfulness for ideation and distinctive marketing The value of leading with service Key Highlights: [02:02] Drew’s go-to drink  [03:30] Drew’s latest book, Renegade Marketing [05:14] The CATS framework [10:28] Why new products or marketing initiatives fail [13:47] What marketers are doing to stand out [16:22] Being distinctive  [18:30] Leading with service [22:09] Radically simplify your metrics  [25:13] What a culture of experimentation looks like [30:04] An experience that defines Drew, makes him who he is today [32:41] What is the “Huddle” concept? [33:49] Drew’s advice to his younger self [35:16] What marketers should be learning more about [36:34] The brands and organizations Drew follows [38:47] The biggest threat to marketers Resources Mentioned:  Drew Neisser Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands (Book) Old Tom Gin (Wikipedia) Bar Hill Tom Cat Gin Carla Piñeyro Sublett, former CMO at NI and now CMO at IBM Brent Adamson, Gartner Trish Muller, former CMO at The Home Depot CMO Huddles  Drumshanbo Irish Gun Powder Gin & PJ Rigney Story  Amass Dry Gin Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Drew’s LinkedIn: https://www.linkedin.com/in/drewneisser/ Drew’s Twitter: https://twitter.com/DrewNeisser CMO Huddles Twitter: https://twitter.com/cmohuddles  Renegade’s Twitter: https://twitter.com/renegadellc  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    When Sustainability Impacts Performance with Jennie Perry from Grove Collaborative

    43:31

    Jennie Perry is the CMO at Grove Collaborative, which creates and curates high-performing, planet-first products across many categories. Jennie leads their marketing strategy and is responsible for product marketing and driving consumer engagement and product demand.   Before joining Grove, Jennie spent nine years working in Amazon, most recently as CMO of Prime and Amazon North America, where she led Prime Day and Prime marketing global.   In this episode, Alan and Jennie discuss growth, sustainability and CPG, and why they can be so hard to achieve. Jennie says, “You don't have to sacrifice performance for sustainability. The common misconception out there is that it’s a trade-off, but you can't have one without the other.” Listen to the full episode to hear why Grove Collaborative is on a mission to make sustainability more accessible to the public. Tune in to hear the creative ways they are making this a reality   In this episode, you’ll learn: How to transform products into a force for human and environmental good The importance of broadening channel diversity Why companies should make sustainability more accessible  Key Highlights: [01:44] Wiping out in front of Beyonce and Jay Z [04:48] Where Jennie’s career all began [10:18] What brought Jennie to Grove  [12:24] Making it easier for customers to buy sustainable products [15:35] Tackling sustainability—starting with plastics [20:10] Changing packaging to save water [23:11] Expanding marketing efforts and channels as a company [28:01] Developing a TV campaign  [30:15] Lessons learned along the way  [36:00] An experience that defines Jennie, makes her who she is  [37:14] Jennie’s advice for her younger self [38:07] A topic marketers should be learning more about  [39:03] The brands and organizations Jennie follows  [41:18] The biggest threat to marketers today  Resources Mentioned:  Grove Collaborative Jennie Perry Met Gala (Wikipedia) Amazon Fashion & Amazon Prime Grove launches distribution in Target Plastic-free by 2025 Laundry Sheets Cleaning concentrate system Grove video ad from internal creative team Amazon Palm Reader Checkout Dunkin Donuts social media merch drops Glossier unboxing (YouTube video example) Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Jennie LinkedIn: https://www.linkedin.com/in/jennie-perry-9119518/   Grove Collab Twitter: https://twitter.com/grovecollab  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    The Integration of Acting and Film in Marketing with Variety’s Dea Lawrence

    39:46

    Dea Lawrence is the CMO of Variety, where she oversees PR, media partnerships, creative communications, live media, virtual events, video development, and custom content. In this episode, Alan and Dea discuss her role as CMO, her previous acting career, and how it helped shape her approach to marketing. Dea says, “we always have to think of what we are going to do next and what's new and different to meet the competition and keep our brands going.” Later in the conversation they talk about how Variety kept customer interest during the pandemic and virtual events, and how film and the TV industry integrate with marketing. In this episode, you’ll learn: How acting prepares you for business Keeping customers interested during virtual events  How film integrates with marketing Key Highlights: [01:24] Dea’s acting career [04:44] From actor to CMO [09:55] How acting prepared her for business [13:11] Who is Variety [15:00] Transitioning from in-person to virtual events  [21:30] Why being CMO at Variety is different than most CMO positions [23:17] Variety’s content studio [29:52] Achieving growth in publishing [31:20] An experience that defines Dea, makes her who she is today [33:32] Dea’s advice for her younger self  [34:50] What marketers should learn more about [36:03] The brands and organizations Dea follows [37:58] The biggest threat for marketers today Resources Mentioned:  Variety Dea Lawrence (IMDb Profile | LinkedIn) Vampire Lesbians of Sodom, play by Charles Busch iFilm and former CEO, Kevin Wendell and now owner of Hotel Esencia Variety Virtual Events & Streams Variety Content Studio Steven Gaydos Alex Castro, VP of video The Take (Video Show) Variety Podcasts Smartless podcast (Alan references) NFTs Scott Galloway Scott on NFTs  Trinny London – cosmetics brand and founder, Trinny Woodall Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Dea’s LinkedIn: https://www.linkedin.com/in/dealawrence/  Dea’s Twitter: https://twitter.com/DeaLawrence1  Variety’s Twitter: https://twitter.com/Variety  Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    Harnessing the Promise of the Digital Revolution with Stagwell’s Mark Penn

    41:15

    Mark Penn is the Chairman and CEO of Stagwell, the newest agency holding company with over 10,000 employees in more than 24 countries.  On the show, Alan and Mark discuss his journey from polling in his early teens to being the lead pollster for President Bill Clinton, Hillary Clinton through her Senate races. In addition to these accomplishments, Mark founded his own company, which eventually got acquired by WPP. His latest venture was the creation and build of Stagwell Group and recent merger with MDC to create the newest agency holding company - Stagwell. Later, they talk about the future of Stagwell — what they are looking toward, their strategy, and why they are a different type of holding company for marketers and brands. Ultimately, Mark believes “digital disruption is both the biggest opportunity and the biggest threat to marketing, and our marketers need to be able to effectively harness the promise of the digital revolution.” Listen to find out how marketers should be thinking about the future. In this episode, you’ll learn: The four layers of the “marketing cake” The importance of digital-first marketing Marrying media and creative to power marketing Key Highlights: [01:28] The first poll Mark ever conducted [03:34] Polling for the New York State Democratic party  [05:00] Mark’s career path [08:53] Landing Microsoft as a client [12:04] Working with MDC [18:00] The vision for Stagwell [20:27] The four layers of the “marketing cake” [25:40] Stagwell’s global ambition [29:53] An experience that defines Mark, makes him who he is today [32:05] Mark’s advice to his younger self [34:30] What marketers should be learning more about  [37:50] The brands and organizations Mark follows [39:00] The biggest threat and opportunity for marketers Resources Mentioned:  Stagwell Mark Penn (Wikipedia) Penn Schoen (Wikipedia) Burson-Marsteller (Wikipedia) Microsoft Microsoft Super Bowl Ad Microsoft Scroogled Ad Campaign Stagwell & MDC combination Combined set of companies Stagwell Media Network announcement NewCenter.org Follow the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Mark’s LinkedIn: https://www.linkedin.com/in/markjpenn/ Mark’s Twitter: https://twitter.com/Mark_Penn  Stagwell’s Twitter: https://twitter.com/stagwell Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    Unexpected lessons in leadership and marketing with StockX CMO Deena Bahri

    30:52

    Deena Bahri is the Chief Marketing Officer at StockX, a Detroit-based technology company providing an online resale marketplace for sneakers, apparel, accessories, and collectibles. In this episode, Alan and Deena discuss her journey to becoming a CMO, the defining moments in her career, and the lessons motherhood has taught her about leadership and marketing. Deena says, “We're never just sitting back and saying, oh, we've got this covered. We know exactly how to do that.” Listen to hear Deena’s approach to leadership and how she is embracing new opportunities to grow while never losing sight of the customers’ needs. In this episode, you’ll learn: Forgive yourself when you aren’t perfect Always seek improvement Focus on building trust with your customer Key Highlights: [01:29] What has motherhood taught Deena about marketing? [04:51] Deena’s journey to StockX [06:57] What even is StockX? [14:08] Seizing growth opportunities [17:45] Marketing to sellers and buyers [19:43] Deena’s approach to leadership [21:40] Defining moments in Deena’s life [24:49] Advice to her younger self [25:53] Don’t underestimate data and analytics [27:18] Brands to follow Resources Mentioned:  StockX Deena Bahri How StockX works StockX report on investment performance Food52 | Food 52 Story from content to products Texas Legislation of Women’s Rights (NPR) Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Deena LinkedIn: https://www.linkedin.com/in/deenabahri/ Deena Twitter: https://twitter.com/deenadb StockX Twitter: https://twitter.com/stockx StockX Instagram: https://www.instagram.com/stockx/ Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    Marketing through an IPO with monday.com’s Molly Aviva Sonenberg

    32:22

    Molly Sonenberg is creative brand manager at monday.com where she drives the brand’s voice and keeps messaging consistent across the brand’s channels.  In this episode, Alan and Molly discuss her insatiable need to work, how she ended up at monday.com, and how the company culture seeps through not only the product but their marketing as well. Molly says, “At monday.com we believe sharing knowledge makes you a better leader and leads to increased success for the organization.” Listen to hear why culture is so important at monday.com and how they approached marketing while the company was going public. In this episode, you’ll learn: Sharing information leads to success You should be nicer to yourself Marketing partnerships are underrated Key Highlights: [03:08] Molly’s journey to monday.com [05:41] What is monday.com? [08:03] Culture defines everything at monday.com [12:17] How does culture affect marketing? [21:22] How does Molly combat Imposter Syndrome? [28:35] Brands to take notice of [30:54] What’s the biggest threat for marketers today? Resources Mentioned:  Monday.com Molly Aviva Sonenberg Jim Cramer of Mad Money Tel Aviv, Israel Why Managers Fear a Remote-Work Future (The Atlantic) IPO of Monday.com Imposter Syndrome Meditation – Love-Kindness Brands Molly follows: Everlane, Bumble, Bumble Café, Slack updates Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Molly LinkedIn: https://www.linkedin.com/in/mollyaviva monday.com Twitter: https://twitter.com/mondaydotcom Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/   Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.
  • Marketing Today with Alan Hart podcast

    Standing for a Data Culture with Tableau’s Jackie Yeaney

    44:59

    Jackie Yeaney is the CMO at Tableau where she is responsible for empowering and educating people on seeing and understanding their data. In this episode, Alan and Jackie discuss how she ended up at Tableau, what Tableau is working on, and how they go to market. Jackie has more than 20 years of experience as a marketer, but she started her career as an Air Force officer. Later on, they discuss what she thinks marketers should focus on and the misconceptions and responsibilities of being on a board of directors. Jackie says that being a successful marketer “has far more to do with being data-driven, understanding your customer and the market better than anyone else, and putting your energy there to target and be relevant.” She believes companies win by doing these things. Not by screaming from the rooftops. In this episode, you’ll learn: The importance of seeing and understanding data Maintaining brand voice during an acquisition How to build trust and relevancy with your audience Key Highlights: [01:58] Jackie’s side hustle  [04:34] Jackie’s career journey [07:51] Who is Tableau?  [09:58] Overcoming the fear of being data-driven [12:22] Salesforce acquires Tableau  [14:01] Maintaining Tableau’s voice in the acquisition  [19:24] Building trust and relevancy with your audience [23:54] The misconception of being on a board of directors [30:12] An experience that defines Jackie, makes her who she is [37:04] A topic marketers should be learning more about [39:30] The brands and organizations Jackie follows [41:42] The biggest threat and opportunity for marketers Resources Mentioned:  Tableau Jackie Yeaney Blind Ambition Fitness (family business) Tableau Public Salesforce Acquisition of Tableau Tableau Covid Hub Talkspace Avaya Brands Jackie follows: Peloton, StitchFix, LinkedIn, AirBnB Subscribe to the podcast: Listen in iTunes (link: http://apple.co/2dbdAhV) Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa) Listen in Spotify (Link: http://spoti.fi/2mCUGnC ) Connect with the Guest: Jackie LinkedIn: https://www.linkedin.com/in/jackieyeaney/  Jackie Twitter: https://twitter.com/jackieyeaney Tableau Twitter: https://twitter.com/Tableau Connect with Marketing Today and Alan Hart: http://twitter.com/abhart https://www.linkedin.com/in/alanhart http://twitter.com/themktgtoday https://www.facebook.com/themktgtoday/ https://www.linkedin.com/company/marketing-today-with-alan-hart/ Support the show: https://www.patreon.com/marketingtoday See omnystudio.com/listener for privacy information.

Descobre o mundo dos podcasts com a app gratuita GetPodcast.

Subscreve os teus podcasts preferidos, ouve episódios offline e obtém recomendações fantásticas.

iOS buttonAndroid button